Baby Food in Malaysia
January 2017
137
About the Report
About the Report
In Malaysia, the sales of baby food have increased annually in terms of both volume and value except in 2012. The total volume sold in 2016 was 12% higher than in 2010 and value in 2016 was 96.5% higher than in 2010, equivalent to an increase of 71% at constant 2010 prices. Malaysia's strong economic performance has made commercial baby food accessible to an increasing number of parents. The rising number of births has further stimulated sales. The market is dominated by baby milks, which account for 90% of retail sales. Cereals represented 6.4%, Wet meals accounted for just 1.2% of market value. Other baby food, now consisting of rusks and snacks, took 2.6% of market value.
Key Findings
Malaysia has a well-developed food production industry but its baby food industry is very small.
Consumption of baby food in Malaysia increased by 12% since 2010 in terms of volume. Market value reached 96.5% more than in 2010, and equivalent to growth of 71% at constant prices.
Growing-up milk has been the major growth area, and now accounts for over half of market value.
Nestle is the only one among main manufacturers produces cereals locally.
Three companies dominate the market: Danone (including Dumex), Nestle (including Wyeth), and Dutch Lady (FrieslandCampina).
Consumption of baby food between 2016 and 2022 will grow by only 5%, but value sales will rise by 31.5% at current prices.
Synopsis
"Baby Food in Malaysia" is an analytical report which provides extensive and highly detailed current and future market trends in the Malaysia market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
Products
Products
Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Malaysia.
Companies
Danone Dumex (Malaysia) Sdn Bhd, Nestle (Malaysia) Bhd, Dutch Lady Milk Industries Bhd (FrieslandCampina), Mead Johnson Nutrition (Malaysia) Sdn Bhd, Fonterra Brands Malaysia Sdn Bhd, Heinz Malaysia, Snow Foods Sdn Bhd, Abbott (M) Sdn Bhd, PT Kalbe Farma
Table of Contents
Table of Contents
Introduction
Executive summary
Definitions
Background to the Market
Birth & population trends
Births: Birth rates
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key features and developments
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals & dry meals
Baby meals
Other baby food
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Danone Dumex (Malaysia) Sdn Bhd
Nestle (Malaysia) Bhd
Dutch Lady Milk Industries Bhd (FrieslandCampina)
Mead Johnson Nutrition (Malaysia) Sdn Bhd
Fonterra Brands Malaysia Sdn Bhd
Heinz Malaysia
Other Manufacturers
Distribution
Retail structure
Baby Food Retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Prospects & Forecast
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
List of Figure
Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Market Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, % Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016
Figure 6: Baby Milks: Sector Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Market Segmentation by Type, Value & Volume, 2010-2016
Figure 9: Baby Cereals: Sector Trends, 2010-2016
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals: Sector Trends, 2010-2016
Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Other Baby Food: Sector Trends, 2010-2016
Figure 14: Other Baby Food: Per Capita Expenditure & Consumption, 2010-2016
Figure 15: Milks & Cereals : Country of Origin , Top Four, % Volume, 2015
Figure 16: Milks & Cereals: Country of Destination, Top Three ,% Volume, 2015
Figure 17: Baby Food: Manufacturer Shares, Value %, 2016
Figure 18: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 19: Baby Food: Market Size, 2016-2022
Figure 20: Baby Food: Market Segmentation, 2022
Figure 21: Baby Food: Per Capita, 2016-2022
List of Table
Table 1: Birth & Population Trends, 2006-2016
Table 2: Live Births by State, 2012 & 2015
Table 3: Live Births by Ethnic Group, 2012 & 2015
Table 4: Mean Monthly Household Income by Income Group & Ethnic Group, 2009-2014
Table 5: Trends in Marriages & Divorces, 2008-2012
Table 6: Number of Women of Childbearing Age by Age Group, 2014
Table 7: Live Births by Age Group of Mother, 2012 & 2015
Table 8: Female Employment Trends, 2010-2015
Table 9: Female Employment by Age, 2015
Table 10: Breastfeeding Habits, 2006
Table 11: Market Size, 2016 & Growth Rates, 2010-2016
Table 12: Baby Food: Manufacturer Shares, Value %, 2010-2016
Table 13: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 14: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 15: Baby Milks: Brand Price Positioning Analysis, 2016
Table 16: Baby Milks: Facings Allocation by Type of Packaging
Table 17: Baby Milks: Facings Allocation by Pack Size
Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 19: Baby Cereals: Price Positioning, 2016
Table 20: Baby Cereals: Facings Allocation by Type of Packaging
Table 21: Baby Cereals: Facings Allocation by Pack Size
Table 22: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, % , 2010-2016
Table 23: Baby Meals: Segmentation by Type, 2010-2016
Table 24: Baby Meals: Price Positioning, 2016
Table 25: Baby Meals: Facings Allocation by Type of Packaging
Table 26: Baby Meals: Facings Allocation by Pack Size
Table 27: Baby Meals: Manufacturer Shares, Value & Volume, % 2010-2016
Table 28: Finger Foods: Price Positioning, 2016
Table 29: Finger Foods: Facings Allocation by Type of Packaging
Table 30: Finger Foods: Facings Allocation by Pack Size
Table 31: Finger Food, Manufacturer Shares, Value, 2010-2016
Table 32: Nestle (Malaysia) Bhd: Financial Highlights, 2009-2015
Table 33: Dutch Lady Milk Industries: Financial Highlights, 2009-2015
Table 34: Packaged Food Sales by Channel, RM Million, 2009-2015
Table 35: Sales of Baby Food by Outlet Type, % Volume, 2010-2016
Table 36: Economic Indicators, 2010-2017
Table 37: Key Macro-Economic Forecasts 2016-2022
Table 38: Birth & Population Projections, 2010-2022
Table 39: Number of Women of Childbearing Age by Age Group, 2014 & 2020
Table 40: Baby Population, Number of Babies, 2005-2022
Table 41: Population by Religion & State, 2010
Table 42: Population by Ethnic Group, Age Structure & State, 2012
Table 43: Baby Food: Market Value, Current Prices, 2010-2016
Table 44: Baby Food: Market Value, Constant Prices, 2010-2016
Table 45: Baby Food: Market Value, US Dollars, 2010-2016
Table 46: Baby Food: Market Volume, Tons, 2010-2016
Table 47: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 48: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 49: Baby Food: Per Capita Expenditure, US Dollars, 2010-2016
Table 51: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 52: Baby Milks: Sector Trends, 2010-2016
Table 53: Baby Milks: Market Segmentation, Value & Volume, 2010-2016
Table 54: Baby Milks: Brand Price Analysis, 2016
Table 55: Baby Cereals: Sector Trends, 2010-2016
Table 56: Meals: Sector Trends, 2010-2016
Table 57: Other Baby Food: Sector Trends, 2010-2016
Table 58: Imports of Milks & Cereals by Country of Origin, Value, 2011-2015
Table 59: Imports of Milks & Cereals by Country of Origin, Volume, 2011-2015
Table 60: Imports of Other Baby Food by Country of Origin, Value, 2011-2015
Table 61: Imports of Other Baby Food by Country of Origin, Volume, 2011-2015
Table 62: Exports of Milks & Cereals by Country of Destination, Value, 2011-2015
Table 63: Exports of Milks & Cereals by Country of Destination, Volume, 2011-2015
Table 64: Exports of Other Baby Food by Country of Destination, Value, 2011-2015
Table 65: Exports of Other Baby Food by Country of Destination, Volume, 2011-2015
Table 66: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 67: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 68: Baby Food: Market Value Forecasts, US Dollar Million, 2016-2022
Table 69: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 70: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 71: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 72: Baby Food: Per Capita Expenditure, US Dollars, 2016-2022
Table 73: Baby Food: Per Capita Consumption, Grams, 2016-2022
Table 74: Baby Food: Facings Allocation by Product Type
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