The Baby Food Market in Belgium 2017
March 2017
139
About the Report
About the Report
The Baby Food Market in Belgium 2017
Summary
"The Baby Food Market in Belgium 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Belgian market.
Belgium baby food market has generally struggled, although it has improved in the last three years. By 2016, value sales were 10% up on 2010. Sales were hit by the poor economic situation, particularly in 2012-2013, by the falling number of births, and by the resurgent popularity of home cooking. Manufacturers have tried to stimulate sales by advertising, including online media, and by introducing new products, but the market remains conservative and underdeveloped by European standards. Nonetheless, the baby food market is expected to grow over the next six years, boosted by slightly higher birth numbers and by an economy that is expected to grow, albeit modestly.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Scope
Belgium has only limited production of baby food, and is heavily reliant on imports. Volume imports have risen by 34% since 2010 and in 2015 stood at tons.
Milks are dominant in terms of value sales, accounting for 60% in 2016, well ahead of wet meals, with 24% of sales. In terms of volume, however, wet meals are slightly ahead, with 40% in 2016, compared with 39% for milks.
Baby drinks have suffered more than other sectors, as the product is often viewed as either unhealthy and/or non-essential.
Danone remains the clear leader of the Belgian baby food market, accounting for 41% of value sales in 2016 and leading in milks, wet meals, and drinks.
The majority of baby food sales in Belgium are made through grocery outlets, which have taken an increasingly large share of sales in all sectors over the review period and now account for 70%.
The market for baby food in Belgium is expected to grow by 12.8% in volume and 35.1% in value over the next six years to reach a total of tons, worth million.
Reasons to buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
Products
Products
Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Belgium.
Companies
Danone Nutricia Belgique SA., Nestle Belgilux SA NV, Hero Nederland BV, Mondelez Belgium BVBA, Hipp GmbH & Co Vertrieb KG, Ella's Kitchen Benelux
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
Live Births by Region
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals & Dry Meals
Baby Meals
Baby Drinks
Finger Foods
Production and trade
Imports
Exports
Company profiles
Introduction
Danone Nutricia Belgique SA
Nestle Belgilux SA NV
Hero Nederland BV
Other Manufacturers
Distribution
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata
List of Figure
List of Figures
Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Market Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, % Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016
Figure 6: Baby Milks: Sector Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
Figure 9: Baby Cereals & Dry Meals : Sector Trends, 2010-2016
Figure 10: Baby Cereals & Dry Meals : Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals : Sector Trends, 2010-2016
Figure 12: Baby Meals : Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Baby Drinks : Sector Trends, 2010-2016
Figure 14: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Finger Foods : Sector Trends, 2010-2016
Figure 14: Finger Foods : Per Capita Expenditure & Consumption, 2010-2016
Figure 15: Milk & Cereals : Country of Origin, Top Five, % Volume, 2015
Figure 16: Milk & Cereals: Country of Destination, Top Five, % Volume, 2015
Figure 17: Baby Food: Manufacturer Shares, Value, 2016
Figure 18: Baby Food: Manufacturer Shares, Volume, 2016
Figure 19: Baby Food: Market Size, 2016-2022
Figure 20: Baby Food: Market Segmentation, 2022
Figure 21: Baby Food: Per Capita, 2016-2022
List of Table
List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Crude Birth Rate by Region, 2010-2015
Table 3: Number of Births by Province, 2010-2015
Table 4: Household Expenditure on Baby Food, 2014
Table 5: Marriage & Divorce Trends, 2009-2015
Table 6: Number of Women of Childbearing Age by Age Group, 2012 & 2016
Table 7: Births by Age of Mother, 2009 & 2014
Table 8: Female Employment Trends, 2010-2016
Table 9: Female Employment by Age, 2016
Table 10: Early Exclusive Breastfeeding Rates in French-Speaking Belgium and Flanders, 2004-2015
Table 11: Exclusive Breastfeeding Rates, by Socio-Economic Characteristics, 2014
Table 12: Breastfeeding Rates in Flanders by Socio-Demographic Factors, 2010-2015
Table 13: Breastfeeding Rates in French-Speaking Belgium, 2002-2009
Table 14: Breastfeeding Rates by Type of Breastfeeding in French-Speaking Belgium, 2007 & 2009
Table 15: Breastfeeding Rates by Type of Breastfeeding in Flanders, 2014 & 2015
Table 16: Breastfeeding Rates in French-Speaking Belgium by Area, %, 2005, 2007 & 2009
Table 17: Breastfeeding Rates in Flanders by Area, 2004-2015
Table 18: Exclusive Breastfeeding Duration by Socio-Economic Characteristics, 2014
Table 19: Median Duration of Breastfeeding in French-Speaking Belgium by Characteristics of the Mother,
2012
Table 20: Market Size, 2016, & Growth Rates, 2010-2016
Table 21: Baby Food: Manufacturer Shares, Value, %, 2010-2016
Table 22: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 23: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 24: Type of Milk used at 9 Months, French-Speaking Belgium, 2004-2009
Table 25: Usage of Infant Formula at 18 Months, French-Speaking Belgium, 2005-2009
Table 26: Usage of Infant Formula at 12 Months, Flanders, 2011
Table 27: Usage of Different Types of Milk at 24 Months, Flanders, 2013
Table 28: Usage of Different Types of Milk at 36 Months, Flanders, 2013
Table 29: Powdered Baby Milks: Brand Price Positioning Analysis, 2017
Table 30: Liquid Baby Milks: Brand Price Positioning Analysis, 2017
Table 31: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 32: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2017
Table 33: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 34: Baby Meals: Market Segmentation, Value %, 2010-2016
Table 35: Baby Meals: Brand Price Positioning Analysis, 2017
Table 36: Baby Meals : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 37: Baby Drinks: Brand Price Positioning Analysis, 2017
Table 38: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 39: Finger Foods : Brand Price Positioning Analysis, 2017
Table 40: Finger Foods : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 41: Packaged Food Sales by Channel, EUR Billion, 2009-2015
Table 42: Baby Food: Sales by Outlet Type, % Value, 2010-2016
Table 43: Economic Indicators, 2010-2016
Table 44: Key Macro-Economic Forecasts, 2016-2022
Table 45: Birth & Population Projections, 2012-2022
Table 46: Baby Population, Number of Babies ('000), 2006-2022
Table 47: Number of Women of Childbearing Age by Age Group, 2016 & 2022
Table 48: Baby Food: Market Value, Current Prices, 2010-2016
Table 49: Baby Food: Market Value, Constant Prices, 2010-2016
Table 50: Baby Food: Market Value, US$ Million, 2010-2016
Table 51: Baby Food: Market Volume, Tons, 2010-2016
Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 54: Baby Food: Per Capita Expenditure, US$ Dollars, 2010-2016
Table 55: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 56: Baby Milks: Sector Trends, 2010-2016
Table 57: Baby Milks: Sector Segmentation, Value & Volume, 2010-2016
Table 58: Baby Milks-Powder: Brand Price Analysis, 2017
Table 59: Baby Cereals & Dry Meals: Sector Trends, 2010-2016
Table 60: Baby Meals : Sector Trends, 2010-2016
Table 61: Baby Drinks : Sector Trends, 2010-2016
Table 62: Finger Foods : Sector Trends, 2010-2016
Table 63: Imports of Baby Food by Type, Volume, Tons, 2010-2015
Table 64: Imports of Baby Food by Type, Value, EUR 000, 2010-2015
Table 65: Imports of Baby Food by Country of Origin, Volume, 2013-2015
Table 66: Imports of Baby Food by Country of Origin, Value, 2013-2015
Table 67: Exports of Baby Food by Type, Volume, 2010-2015
Table 68: Exports of Baby Food by Type, Value, 2010-2015
Table 70: Exports of Baby Food by Country of Destination, Volume, 2013-2015
Table 71: Exports of Baby Food by Country of Destination, Value, 2013-2015
Table 72: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 73: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 74: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
Table 75: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 76: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 77: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 78: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
Table 79: Baby Food: Per Capita Consumption, Grams, 2016-2022
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