The Baby Food Market in Belgium 2017

The Baby Food Market in Belgium 2017


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  • Pages: 139
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Executive Summary

The Baby Food Market in Belgium 2017

Summary

"The Baby Food Market in Belgium 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Belgian market.

Belgium baby food market has generally struggled, although it has improved in the last three years. By 2016, value sales were 10% up on 2010. Sales were hit by the poor economic situation, particularly in 2012-2013, by the falling number of births, and by the resurgent popularity of home cooking. Manufacturers have tried to stimulate sales by advertising, including online media, and by introducing new products, but the market remains conservative and underdeveloped by European standards. Nonetheless, the baby food market is expected to grow over the next six years, boosted by slightly higher birth numbers and by an economy that is expected to grow, albeit modestly.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Scope

Belgium has only limited production of baby food, and is heavily reliant on imports. Volume imports have risen by 34% since 2010 and in 2015 stood at tons.

Milks are dominant in terms of value sales, accounting for 60% in 2016, well ahead of wet meals, with 24% of sales. In terms of volume, however, wet meals are slightly ahead, with 40% in 2016, compared with 39% for milks.

Baby drinks have suffered more than other sectors, as the product is often viewed as either unhealthy and/or non-essential.

Danone remains the clear leader of the Belgian baby food market, accounting for 41% of value sales in 2016 and leading in milks, wet meals, and drinks.

The majority of baby food sales in Belgium are made through grocery outlets, which have taken an increasingly large share of sales in all sectors over the review period and now account for 70%.

The market for baby food in Belgium is expected to grow by 12.8% in volume and 35.1% in value over the next six years to reach a total of tons, worth million.

Reasons to buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.



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Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Meals

Baby Drinks

Finger Foods

Production and trade

Imports

Exports

Company profiles

Introduction

Danone Nutricia Belgique SA

Nestle Belgilux SA NV

Hero Nederland BV

Other Manufacturers

Distribution

Retail Structure

Baby Food Retailing

Economic background

Economic Background

Key Macro-economic Forecasts

Prospects and forecasts

Birth And Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About Globaldata

List of Figures

Figure 1: Baby Food: Market Size, 2010-2016

Figure 2: Baby Food: Market Segmentation, 2016

Figure 3: Baby Food: Per Capita, 2010-2016

Figure 4: Baby Food: Manufacturer Shares, % Value, 2016

Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016

Figure 6: Baby Milks: Sector Trends, 2010-2016

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016

Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016

Figure 9: Baby Cereals & Dry Meals : Sector Trends, 2010-2016

Figure 10: Baby Cereals & Dry Meals : Per Capita Expenditure & Consumption, 2010-2016

Figure 11: Baby Meals : Sector Trends, 2010-2016

Figure 12: Baby Meals : Per Capita Expenditure & Consumption, 2010-2016

Figure 13: Baby Drinks : Sector Trends, 2010-2016

Figure 14: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016

Figure 13: Finger Foods : Sector Trends, 2010-2016

Figure 14: Finger Foods : Per Capita Expenditure & Consumption, 2010-2016

Figure 15: Milk & Cereals : Country of Origin, Top Five, % Volume, 2015

Figure 16: Milk & Cereals: Country of Destination, Top Five, % Volume, 2015

Figure 17: Baby Food: Manufacturer Shares, Value, 2016

Figure 18: Baby Food: Manufacturer Shares, Volume, 2016

Figure 19: Baby Food: Market Size, 2016-2022

Figure 20: Baby Food: Market Segmentation, 2022

Figure 21: Baby Food: Per Capita, 2016-2022

List of Tables

Table 1: Birth & Population Trends, 2006-2016

Table 2: Crude Birth Rate by Region, 2010-2015

Table 3: Number of Births by Province, 2010-2015

Table 4: Household Expenditure on Baby Food, 2014

Table 5: Marriage & Divorce Trends, 2009-2015

Table 6: Number of Women of Childbearing Age by Age Group, 2012 & 2016

Table 7: Births by Age of Mother, 2009 & 2014

Table 8: Female Employment Trends, 2010-2016

Table 9: Female Employment by Age, 2016

Table 10: Early Exclusive Breastfeeding Rates in French-Speaking Belgium and Flanders, 2004-2015

Table 11: Exclusive Breastfeeding Rates, by Socio-Economic Characteristics, 2014

Table 12: Breastfeeding Rates in Flanders by Socio-Demographic Factors, 2010-2015

Table 13: Breastfeeding Rates in French-Speaking Belgium, 2002-2009

Table 14: Breastfeeding Rates by Type of Breastfeeding in French-Speaking Belgium, 2007 & 2009

Table 15: Breastfeeding Rates by Type of Breastfeeding in Flanders, 2014 & 2015

Table 16: Breastfeeding Rates in French-Speaking Belgium by Area, %, 2005, 2007 & 2009

Table 17: Breastfeeding Rates in Flanders by Area, 2004-2015

Table 18: Exclusive Breastfeeding Duration by Socio-Economic Characteristics, 2014

Table 19: Median Duration of Breastfeeding in French-Speaking Belgium by Characteristics of the Mother,

2012

Table 20: Market Size, 2016, & Growth Rates, 2010-2016

Table 21: Baby Food: Manufacturer Shares, Value, %, 2010-2016

Table 22: Baby Food: Manufacturer Shares by Sector, %, 2016

Table 23: Projected Market Size, 2022, & Growth Rates, 2016-2022

Table 24: Type of Milk used at 9 Months, French-Speaking Belgium, 2004-2009

Table 25: Usage of Infant Formula at 18 Months, French-Speaking Belgium, 2005-2009

Table 26: Usage of Infant Formula at 12 Months, Flanders, 2011

Table 27: Usage of Different Types of Milk at 24 Months, Flanders, 2013

Table 28: Usage of Different Types of Milk at 36 Months, Flanders, 2013

Table 29: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 30: Liquid Baby Milks: Brand Price Positioning Analysis, 2017

Table 31: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 32: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2017

Table 33: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 34: Baby Meals: Market Segmentation, Value %, 2010-2016

Table 35: Baby Meals: Brand Price Positioning Analysis, 2017

Table 36: Baby Meals : Manufacturer Shares, Value & Volume, %, 2010-2016

Table 37: Baby Drinks: Brand Price Positioning Analysis, 2017

Table 38: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 39: Finger Foods : Brand Price Positioning Analysis, 2017

Table 40: Finger Foods : Manufacturer Shares, Value & Volume, %, 2010-2016

Table 41: Packaged Food Sales by Channel, EUR Billion, 2009-2015

Table 42: Baby Food: Sales by Outlet Type, % Value, 2010-2016

Table 43: Economic Indicators, 2010-2016

Table 44: Key Macro-Economic Forecasts, 2016-2022

Table 45: Birth & Population Projections, 2012-2022

Table 46: Baby Population, Number of Babies ('000), 2006-2022

Table 47: Number of Women of Childbearing Age by Age Group, 2016 & 2022

Table 48: Baby Food: Market Value, Current Prices, 2010-2016

Table 49: Baby Food: Market Value, Constant Prices, 2010-2016

Table 50: Baby Food: Market Value, US$ Million, 2010-2016

Table 51: Baby Food: Market Volume, Tons, 2010-2016

Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016

Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016

Table 54: Baby Food: Per Capita Expenditure, US$ Dollars, 2010-2016

Table 55: Baby Food: Per Capita Consumption, Grams, 2010-2016

Table 56: Baby Milks: Sector Trends, 2010-2016

Table 57: Baby Milks: Sector Segmentation, Value & Volume, 2010-2016

Table 58: Baby Milks-Powder: Brand Price Analysis, 2017

Table 59: Baby Cereals & Dry Meals: Sector Trends, 2010-2016

Table 60: Baby Meals : Sector Trends, 2010-2016

Table 61: Baby Drinks : Sector Trends, 2010-2016

Table 62: Finger Foods : Sector Trends, 2010-2016

Table 63: Imports of Baby Food by Type, Volume, Tons, 2010-2015

Table 64: Imports of Baby Food by Type, Value, EUR 000, 2010-2015

Table 65: Imports of Baby Food by Country of Origin, Volume, 2013-2015

Table 66: Imports of Baby Food by Country of Origin, Value, 2013-2015

Table 67: Exports of Baby Food by Type, Volume, 2010-2015

Table 68: Exports of Baby Food by Type, Value, 2010-2015

Table 70: Exports of Baby Food by Country of Destination, Volume, 2013-2015

Table 71: Exports of Baby Food by Country of Destination, Value, 2013-2015

Table 72: Baby Food: Market Value Forecasts, Current Prices, 2016-2022

Table 73: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022

Table 74: Baby Food: Market Value Forecasts, US$ Million, 2016-2022

Table 75: Baby Food: Market Volume Forecasts, Tons, 2016-2022

Table 76: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022

Table 77: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022

Table 78: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022

Table 79: Baby Food: Per Capita Consumption, Grams, 2016-2022

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Danone Nutricia Belgique SA., Nestle Belgilux SA NV, Hero Nederland BV, Mondelez Belgium BVBA, Hipp GmbH & Co Vertrieb KG, Ella's Kitchen Benelux

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Belgium.

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