The Baby Food Market in the US 2017

The Baby Food Market in the US 2017


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Executive Summary

The Baby Food Market in the US 2017

Summary

"The Baby Food Market in the US 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the US market.

Many parents have put off raising children, and the number of births has fallen unremittingly to million in 2016. Growing demand for organic and non-GMO indicates that parents with sufficient income are prepared to spend it on food perceived as more beneficial for their babies. Consumption has fallen partly as a result of a lower number of births, and, in the case of baby milks, partly due to higher levels of breastfeeding. The infant formula market is distorted by the Federal WIC program. Growth in newer segments-particularly pouches, snacks and toddler milks-has prevented even more serious declines. Forecasts for the US economy are currently relatively positive. Coupled with the forecast increase in births from 2018 onwards, this is likely to lead to a more buoyant market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Scope

Living standards in the US are among the highest in the world. However, many parents have put off raising children, and the number of births fell unremittingly to million in 2016.

In 2016, sales of baby food amounted to tons, 16% less than in 2010. Consumption has fallen partly as a result of a lower number of births, and, in the case of baby milks, partly due to higher levels of breastfeeding.

Milks account for almost three-quarters of the value of retail sales and wet meals for 22%. The share of milks has declined over the last six years. Wet meals on the other hand have taken a larger share of spending, rising to 22.1% in 2016, compared with 16.9% in 2010.

The country is a major exporter, especially of milks and cereals, with volumes reaching tons in 2015, while a further tons of other baby foods is exported.

Supermarkets dominate sales of baby food, accounting for some two-thirds of infant formula sales and 60% of other baby food.

GlobalData estimates that the market will begin to expand again, and will increase by 3.4% in volume between 2016 and 2022.

Reasons to buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.



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Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Key Features and Developments

Market Overview

Manufacturers Shares

The Future

Sector Analysis

Baby Milks

Baby Cereals

Baby Meals

Baby Drinks

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Abbott Nutrition

Mead Johnson Nutritionals

Gerber Products Co-Nestle Infant Nutrition

Beech Nut Nutrition Corp (Hero)

Plum Organics (Campbell Soup Company)

The Hain Celestial Group Inc.

Perrigo Company Plc

Distribution

Retail Structure

Baby Food Retailing

Economic background

Economic Background

Key Macro-economic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About Globaldata

List of Figures

Figure 1: Baby Food: Market Size, 2010-2016

Figure 2: Baby Food: Market Segmentation, 2016

Figure 3: Baby Food: Per Capita, 2010-2016

Figure 4: Baby Food: Manufacturer Shares, % Value, 2016

Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016

Figure 6: Baby Milks: Sector Trends, 2010-2016

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016

Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016

Figure 9: Baby Cereals: Sector Trends, 2010-2016

Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016

Figure 11: Baby Meals: Sector Trends, 2010-2016

Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016

Figure 13: Baby Drinks: Sector Trends, 2010-2016

Figure 14: Baby Drinks Per Capita Expenditure & Consumption, 2010-2016

Figure 15: Milks & Cereals: Country of Origin, Top Four, % Volume, 2015

Figure 16: Milks & Cereals : Country of Destination, Top Four, % Volume, 2015

Figure 18: Baby Food: Manufacturer Shares, Value, 2016

Figure 19: Baby Food: Manufacturer Shares, Volume, 2016

Figure 20: Baby Food: Market Size, 2016-2022

Figure 21: Baby Food: Market Segmentation, 2022

Figure 22: Baby Food: Per Capita, 2016-2022

List of Tables

Table 1: Live Birth & Population Trends, 2006-2016

Table 2: Births & Birth Rates by Ethnic Origin, 2000-2015

Table 3: Births by State, 2010-2015

Table 4: Trends in Marriages & Divorces, 2010-2014

Table 5: Births by Age of Mother, 2013-2015

Table 6: Number of Women of Childbearing Age, 2010 & 2016

Table 7: Female Employment Trends, 2010-2017

Table 8: Breastfeeding Targets by 2020

Table 9: Live Births by Age of Mother, 2004-2016

Table 10: Breastfeeding Rates, 1990-2015

Table 11: Number of Working Women, Million, 2010-2015

Table 12: Breastfeeding Rates by State, 2015

Table 13: Breastfeeding Rates by Demographic Characteristics, at Birth and Six Months, %, 1996-2015

Table 14: Breastfeeding Rates by Demographic Characteristics, at 12 months and Exclusively, 2015

Table 15: Summary of Breastfeeding Legislation by State, 2016

Table 16: Market Size, 2016, & Growth Rates, 2010-2016

Table 17: Baby Food: Manufacturer Shares, Value, %, 2010-2016

Table 18: Baby Food: Manufacturer Shares by Sector, %, 2016

Table 19: Projected Market Size, 2022, & Growth Rates, 2016-2022

Table 20: Infant Formula: Trends in Sector Segmentation, 2012-2015

Table 21: Infant Formula: Sector Segmentation, 2015

Table 22: Baby Milks: Segmentation, Value, % 2010-2016

Table 23: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 24: Baby Milks: Brand Price Positioning Analysis, Liquid, 2017

Table 25: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 26: Baby Milks: Manufacturer Shares by Segment, % Value, 2013-2015

Table 27: Powdered Formula: Leading Brands, % Value, 2010-2015

Table 28: Powdered Formula: Leading Brands, % Volume, 2010-2015

Table 29: Liquid Formula: Leading Brands, 2012-2015

Table 30: Liquid Concentrate: Leading Brands, 2013 & 2014

Table 31: Baby Cereals & Finger Foods: Segmentation, % Value, 2010-2016

Table 32: Baby Cereals: Brand Price Positioning Analysis, 2017

Table 33: Baby Finger Foods: Brand Price Positioning Analysis, 2017

Table 34: Baby Cereals: Manufacturer/Brand Shares, %, 2010-2016

Table 35: Baby Meals: Brand Price Positioning Analysis, 2017

Table 36: Wet Baby Meals: Manufacturer Shares, %, 2010-2016

Table 37: Wet Baby Meals: Brand Shares, %, 2009-2011

Table 38: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2017

Table 39: Baby Drinks: Brand Shares, % Value, 2010-2016

Table 40: Packaged Food Sales by Channel, US$ Billion, 2009-2015

Table 41: Infant Formula Sales by Outlet Type, % Value, 2010-2016

Table 42: Frequency of Infant Formula Purchase, 2008 & 2014

Table 43: Other Baby Food Sales by Outlet Type, %, 2010-2016

Table 44: Online vs. In-store Purchases, 2014

Table 45: In-store Promotion of Baby & Toddler Food by Type, 2015

Table 46: Economic Indicators, 2010-2017

Table 47: Key Macro-Economic Forecasts, 2016-2022

Table 48: Birth & Population Projections, 2006-2022

Table 49: Baby Population, Number of Babies ('000), 2010-2022

Table 50: Baby Food: Market Value, Current Prices, 2010-2016

Table 51: Baby Food: Market Value, Constant Prices, 2010-2016

Table 52: Baby Food: Market Volume, 000 Tons, 2010-2016

Table 53: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016

Table 54: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016

Table 55: Baby Food: Per Capita Consumption, Grams, 2010-2016

Table 56: Baby Milks: Sector Trends, 2010-2016

Table 57: Baby Milks: Sector Segmentation, Value & Volume, 2011-2016

Table 58: US: Infant Formula Prices, Milk Powder, September 2017

Table 59: US: Infant Formula Prices, Liquid Milk, September 2017

Table 60: Baby Cereals: Sector Trends, 2010-2016

Table 61: Baby Meals: Sector Trends, 2010-2016

Table 62: Baby Drinks: Sector Trends, 2010-2016

Table 63: Baby Food: Import Trends, Value, 2010-2015

Table 64: Baby Food: Import Trends, Volume, 2010-2015

Table 65: Milk & Cereals by Country of Origin, Value and Volume, 2010-2015

Table 66: Imports of Baby Meals by Country of Origin, Value & Volume, 2010-2015

Table 67: Baby Food: Export Trends, Value, 2010-2015

Table 68: Baby Food: Export Trends, Volume, 2010-2015

Table 69: Exports of Milks & Cereals by Country of Destination, Value, 2010-2015

Table 70: Exports of Milks & Cereals by Country of Destination, Volume, 2010-2015

Table 71: Exports of Baby Meals by Country of Destination, Value, 2010-2015

Table 72: Exports of Baby Meals by Country of Destination, Volume, 2010-2015

Table 73: Baby Food: Market Value Forecasts, Current Prices, 2016-2022

Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022

Table 75: Baby Food: Market Volume Forecasts, Tons, 2016-2022

Table 76: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022

Table 77: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022

Table 78: Baby Food: Per Capita Consumption, Grams, 2016-2022

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Abbott Nutrition, Mead Johnson Nutritionals, Gerber Products Co-Nestle Infant Nutrition, Beech Nut Nutrition Corp (Hero), Plum Organics (Campbell Soup Company), The Hain Celestial Group Inc., Perrigo Company Plc

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