The Baby Food Market in the US 2017
April 2017
159
About the Report
About the Report
The Baby Food Market in the US 2017
Summary
"The Baby Food Market in the US 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the US market.
Many parents have put off raising children, and the number of births has fallen unremittingly to million in 2016. Growing demand for organic and non-GMO indicates that parents with sufficient income are prepared to spend it on food perceived as more beneficial for their babies. Consumption has fallen partly as a result of a lower number of births, and, in the case of baby milks, partly due to higher levels of breastfeeding. The infant formula market is distorted by the Federal WIC program. Growth in newer segments-particularly pouches, snacks and toddler milks-has prevented even more serious declines. Forecasts for the US economy are currently relatively positive. Coupled with the forecast increase in births from 2018 onwards, this is likely to lead to a more buoyant market.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Scope
Living standards in the US are among the highest in the world. However, many parents have put off raising children, and the number of births fell unremittingly to million in 2016.
In 2016, sales of baby food amounted to tons, 16% less than in 2010. Consumption has fallen partly as a result of a lower number of births, and, in the case of baby milks, partly due to higher levels of breastfeeding.
Milks account for almost three-quarters of the value of retail sales and wet meals for 22%. The share of milks has declined over the last six years. Wet meals on the other hand have taken a larger share of spending, rising to 22.1% in 2016, compared with 16.9% in 2010.
The country is a major exporter, especially of milks and cereals, with volumes reaching tons in 2015, while a further tons of other baby foods is exported.
Supermarkets dominate sales of baby food, accounting for some two-thirds of infant formula sales and 60% of other baby food.
GlobalData estimates that the market will begin to expand again, and will increase by 3.4% in volume between 2016 and 2022.
Reasons to buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
Products
Companies
Abbott Nutrition, Mead Johnson Nutritionals, Gerber Products Co-Nestle Infant Nutrition, Beech Nut Nutrition Corp (Hero), Plum Organics (Campbell Soup Company), The Hain Celestial Group Inc., Perrigo Company Plc
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
Live Births by Region
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key Features and Developments
Market Overview
Manufacturers Shares
The Future
Sector Analysis
Baby Milks
Baby Cereals
Baby Meals
Baby Drinks
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Abbott Nutrition
Mead Johnson Nutritionals
Gerber Products Co-Nestle Infant Nutrition
Beech Nut Nutrition Corp (Hero)
Plum Organics (Campbell Soup Company)
The Hain Celestial Group Inc.
Perrigo Company Plc
Distribution
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata
List of Figure
List of Figures
Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Market Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, % Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016
Figure 6: Baby Milks: Sector Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
Figure 9: Baby Cereals: Sector Trends, 2010-2016
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals: Sector Trends, 2010-2016
Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Baby Drinks: Sector Trends, 2010-2016
Figure 14: Baby Drinks Per Capita Expenditure & Consumption, 2010-2016
Figure 15: Milks & Cereals: Country of Origin, Top Four, % Volume, 2015
Figure 16: Milks & Cereals : Country of Destination, Top Four, % Volume, 2015
Figure 18: Baby Food: Manufacturer Shares, Value, 2016
Figure 19: Baby Food: Manufacturer Shares, Volume, 2016
Figure 20: Baby Food: Market Size, 2016-2022
Figure 21: Baby Food: Market Segmentation, 2022
Figure 22: Baby Food: Per Capita, 2016-2022
List of Table
List of Tables
Table 1: Live Birth & Population Trends, 2006-2016
Table 2: Births & Birth Rates by Ethnic Origin, 2000-2015
Table 3: Births by State, 2010-2015
Table 4: Trends in Marriages & Divorces, 2010-2014
Table 5: Births by Age of Mother, 2013-2015
Table 6: Number of Women of Childbearing Age, 2010 & 2016
Table 7: Female Employment Trends, 2010-2017
Table 8: Breastfeeding Targets by 2020
Table 9: Live Births by Age of Mother, 2004-2016
Table 10: Breastfeeding Rates, 1990-2015
Table 11: Number of Working Women, Million, 2010-2015
Table 12: Breastfeeding Rates by State, 2015
Table 13: Breastfeeding Rates by Demographic Characteristics, at Birth and Six Months, %, 1996-2015
Table 14: Breastfeeding Rates by Demographic Characteristics, at 12 months and Exclusively, 2015
Table 15: Summary of Breastfeeding Legislation by State, 2016
Table 16: Market Size, 2016, & Growth Rates, 2010-2016
Table 17: Baby Food: Manufacturer Shares, Value, %, 2010-2016
Table 18: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 19: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 20: Infant Formula: Trends in Sector Segmentation, 2012-2015
Table 21: Infant Formula: Sector Segmentation, 2015
Table 22: Baby Milks: Segmentation, Value, % 2010-2016
Table 23: Powdered Baby Milks: Brand Price Positioning Analysis, 2017
Table 24: Baby Milks: Brand Price Positioning Analysis, Liquid, 2017
Table 25: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 26: Baby Milks: Manufacturer Shares by Segment, % Value, 2013-2015
Table 27: Powdered Formula: Leading Brands, % Value, 2010-2015
Table 28: Powdered Formula: Leading Brands, % Volume, 2010-2015
Table 29: Liquid Formula: Leading Brands, 2012-2015
Table 30: Liquid Concentrate: Leading Brands, 2013 & 2014
Table 31: Baby Cereals & Finger Foods: Segmentation, % Value, 2010-2016
Table 32: Baby Cereals: Brand Price Positioning Analysis, 2017
Table 33: Baby Finger Foods: Brand Price Positioning Analysis, 2017
Table 34: Baby Cereals: Manufacturer/Brand Shares, %, 2010-2016
Table 35: Baby Meals: Brand Price Positioning Analysis, 2017
Table 36: Wet Baby Meals: Manufacturer Shares, %, 2010-2016
Table 37: Wet Baby Meals: Brand Shares, %, 2009-2011
Table 38: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2017
Table 39: Baby Drinks: Brand Shares, % Value, 2010-2016
Table 40: Packaged Food Sales by Channel, US$ Billion, 2009-2015
Table 41: Infant Formula Sales by Outlet Type, % Value, 2010-2016
Table 42: Frequency of Infant Formula Purchase, 2008 & 2014
Table 43: Other Baby Food Sales by Outlet Type, %, 2010-2016
Table 44: Online vs. In-store Purchases, 2014
Table 45: In-store Promotion of Baby & Toddler Food by Type, 2015
Table 46: Economic Indicators, 2010-2017
Table 47: Key Macro-Economic Forecasts, 2016-2022
Table 48: Birth & Population Projections, 2006-2022
Table 49: Baby Population, Number of Babies ('000), 2010-2022
Table 50: Baby Food: Market Value, Current Prices, 2010-2016
Table 51: Baby Food: Market Value, Constant Prices, 2010-2016
Table 52: Baby Food: Market Volume, 000 Tons, 2010-2016
Table 53: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 54: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 55: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 56: Baby Milks: Sector Trends, 2010-2016
Table 57: Baby Milks: Sector Segmentation, Value & Volume, 2011-2016
Table 58: US: Infant Formula Prices, Milk Powder, September 2017
Table 59: US: Infant Formula Prices, Liquid Milk, September 2017
Table 60: Baby Cereals: Sector Trends, 2010-2016
Table 61: Baby Meals: Sector Trends, 2010-2016
Table 62: Baby Drinks: Sector Trends, 2010-2016
Table 63: Baby Food: Import Trends, Value, 2010-2015
Table 64: Baby Food: Import Trends, Volume, 2010-2015
Table 65: Milk & Cereals by Country of Origin, Value and Volume, 2010-2015
Table 66: Imports of Baby Meals by Country of Origin, Value & Volume, 2010-2015
Table 67: Baby Food: Export Trends, Value, 2010-2015
Table 68: Baby Food: Export Trends, Volume, 2010-2015
Table 69: Exports of Milks & Cereals by Country of Destination, Value, 2010-2015
Table 70: Exports of Milks & Cereals by Country of Destination, Volume, 2010-2015
Table 71: Exports of Baby Meals by Country of Destination, Value, 2010-2015
Table 72: Exports of Baby Meals by Country of Destination, Volume, 2010-2015
Table 73: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 75: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 76: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 77: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 78: Baby Food: Per Capita Consumption, Grams, 2016-2022
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