The Baby Food Sector in Argentina, 2018

The Baby Food Sector in Argentina, 2018


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Executive Summary

The Baby Food Sector in Argentina, 2018

 

Summary

 

"The Baby Food Sector in Argentina, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Argentina market.

 

Rampant inflation in recent years has dampened volume growth, leading to contractions in 2015 and 2016, although 2017 saw a return to a low level of expansion. By 2017 the market was worth ARS4.7 billion (USD284 million), equivalent to 11,352 tons. Per capita consumption per baby aged 0-3 remains low, at 5.2kg in 2017, although it has grown by 10% since 2011. Exports of milks & cereals have fallen from a peak in 2014, but remain significant at nearly 20,000 tons in 2016. Exports of all other baby food are minimal. In recent years, large supermarkets and hypermarkets have gained ground, although a significant proportion of milks (42%) continue to be sold via pharmacies.

 

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

 

Scope

 

- Real growth in 2017 is expected to rise to 2.8%, unemployment to fall slightly, and inflation, although still very high, to stand at a lower level of 26%.

- Manufacturers are not allowed to donate free samples of baby milk to mothers or hospitals, and there are restrictions on the advertising of infant formulae.

- Argentine consumers have traditionally had a negative attitude to processed foods, which are seen as less healthy than freshly prepared meals. This assumption is also applied to commercially prepared baby foods

- Although there have been no appreciable shifts in breastfeeding rates, the proportion of sales accounted for by first- and second-stage milks has fallen as a result of the increasing popularity of growing-up milks.

- cereals now account for 10.7% of retail sales of all baby food, double the proportion they held in 2011. However, sales in volume have risen less quickly than either baby milks or baby meals.

- GlobalData estimates that two-thirds of sales consist of sweet products, compared with one-third for savory products. The current small size of the market means that product choice is relatively limited. Savory meals typically consist of meat or chicken plus vegetables, and sweet meals of a single fruit (apple, pear, banana, etc.) or mixed fruits.

 

Reasons to buy

 

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.



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Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Sector Overview

Manufacturers Shares

CategoryAnalysis

Baby Milks

Baby Cereals & Dry Meals

Baby Meals

Production and trade

Production

Imports

Exports

Company profiles

Nutricia-Bago (Danone)

Mead Johnson Nutrition Argentina SA

Nestle Argentina SA

NutriBaby SA

Distribution

Baby Food Retailing

Economic background

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Sector Segmentation, 2017

Figure 3: Baby Food: Per Capita, 2011-2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals: Category Trends, 2011-2017

Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Baby Food: Sector Size, 2017-2023

Figure 16: Baby Food: Per Capita, 2017-2023

Figure 17: Baby Food: Sector Segmentation, 2023

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Births by Province, 2011-2016

Table 3: Poverty Levels, 2011-2017

Table 4: Breakdown of Households by Income Deciles, 2013 & 2017

Table 5: Births by Age of Mother, 2010-2016

Table 6: Women of Childbearing Age, 2011 & 2017

Table 7: Working Women by Region, 2017

Table 8: Incidence of Breastfeeding at Four Months, %, 1996-2015

Table 9: Incidence of Breastfeeding at Four Months, %, 1996-2015

Table 10: Breastfeeding Rates by Province, 2011 & 2015

Table 11: Sector Size, 2017, & Growth Rates, 2011-2017

Table 12: Baby Food: Manufacturer Shares, Value & Volume%, 2011-2017

Table 13: Baby Food: Manufacturer Shares by Category, %, 2017

Table 14: Baby Milks: Category Size, 2017

Table 15: Baby Milks: Category Growth, % 2011-2017

Table 16: Baby Milks: Segmentation by Format, 2011-2017

Table 17: Powdered Baby Milks: Facings by Pack Size, 2017

Table 18: Liquid Baby Milks: Facings by Pack Size, 2017

Table 19: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 20: Liquid Baby Milks: Brand Price Positioning Analysis, 2017

Table 21: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 22: Baby Cereals & Dry Meals: Category Size, 2017

Table 23: Baby Cereals & Dry Meals : Category Growth, % 2011-2017

Table 24: Baby Cereals: Facings by Pack Size, 2017

Table 25: Baby Cereals: Facings by Pack Type, 2017

Table 26: Baby Cereals: Price Positioning, 2017

Table 27: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 28: Baby Meals: Category Trends, 2011-2017

Table 29: Baby Meals: Category Growth, % 2011-2017

Table 30: Wet Meals: Price Positioning, 2017

Table 31: Baby Meals: Facings by Pack Type, 2017

Table 32: Mead Johnson Nutrition Argentina: Financial Highlights, 2012-2015

Table 33: Baby Food: Sales by Outlet Type, % Volume, 2011-2017

Table 34: Baby Food: Sales by Outlet Type & Sector, % Volume, 2017

Table 35: Key Macroeconomic Indicators, 2011-2018

Table 36: Key Macroeconomic Forecasts, 2017-2023

Table 37: Birth & Population Projections, 2011-2023

Table 38: Baby Food: Category Growth, 2017-2023

Table 39: Baby Population, Number of Babies ('000), 2007-2023

Table 40: Baby Food: Market Value, Current Prices, 2011-2017

Table 41: Baby Food: Market Value, Constant Prices, 2011-2017

Table 42: Baby Food: Market Value, USD Million, 2011-2017

Table 43: Baby Food: Market Volume, Tons, 2011-2017

Table 44: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 45: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 46: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 47: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 48: Baby Milks: Category Trends, 2011-2017

Table 49: Baby Milks: Segmentation by Type, Volume, 2011-2017

Table 50: Baby Milks-Powder: Brand Price Analysis, 2017

Table 51: Liquid Baby Milks: Brand Price Analysis, 2017

Table 52: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 53: Baby Meals: Category Trends, 2011-2017

Table 54: Baby Milks & Cereals: Trends in Imports, 2010-2016

Table 55: Imports of Baby Milks & Cereals by Country of Origin, 2014-2016

Table 56: Baby Milks & Cereals: Trends in Exports, 2010-2016

Table 57: Exports of Baby Milks & Cereals by Country of Destination, 2014-2016

Table 58: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 59: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 60: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 61: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 62: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 63: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 64: Baby Food: Per Capita Expenditure, USD, 2017-2023

Table 65: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 66: Baby Food: Facings Allocation by Product Type

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Nutricia-Bago (Danone)

Mead Johnson Nutrition Argentina SA

Nestle Argentina SA

NutriBaby SA

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Argentina

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