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The Baby Food Sector in India, 2018

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Details

The Baby Food Sector in India, 2018

 

Summary

 

"The Baby Food Sector in India, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

 

In 2017, the Baby Food sector reached 268,000 tons, valued at Rs150 billion (USD2.1 billion). Although there is vast potential, sales growth has been subdued. The majority of sales are accounted for by milks, which took a 72.6% volume share, with baby cereals holding the remaining 27.4%. Both categories have experienced strong demand. Imports were consequently of only marginal importance, accounting for under 0.5% of milks and cereals sales, but increased significantly in 2014 to 842 tons, and doubled again by 2016. The market for baby food has enormous potential for further development, despite the decline in the number of live births. Overall consumption will grow by 11.3% during the next six years to reach 298,211 tons in 2023.

 

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

 

Scope

 

- Consumers are becoming increasingly sophisticated and are changing the way they think about and buy baby food. Delhi and Mumbai enjoy the highest demand for baby foods, particularly imported brands.

- Demand and consumption patterns for baby milks are fairly consistent across the regions, except in eastern India, where consumption tends to be lower. Northern and western India have the highest consumption rates for cereals. In northern India, where birth rates are higher than average, demand for milks and cereals is strongest.

- In November, 2016, the Food Safety and Standards Authority of India, under the Diet4Life initiative, eased import regulations for infant formula for infants with inborn metabolism problems.

- The rate of growth is expected to pick up over the next five years as penetration of infant foods expands into more households. Per capita consumption levels of baby food (based on infants aged 0-36 months) are expected to increase by 17% over the forecast period to 11.5kg in 2021.

- In terms of manufacturer involvement, the market will continue to be led by the main suppliers, Nestle and GCMMF. Danone, Abbott, and Mead Johnson are showing increased commitment to the Indian market and this is likely to be a factor in increased sales.

 

Reasons to buy

 

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

READ MORE

Table Of Content

Scope

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Production and trade

Production

Imports

Exports

Company profiles

Nestle India Ltd

GCMMF

Danone India Pvt Limited

Abbott Nutrition

Mead Johnson Nutrition (India) Pvt Ltd

Raptakos Brett & Co Ltd

Distribution

Baby Food Retailing

Economic background

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About GlobalData


List Of Figure

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Food: Sector Size, 2017-2023

Figure 14: Baby Food: Per Capita, 2017-2023

Figure 15: Baby Food: Sector Segmentation, 2023


List Of Table

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Crude Birth Rate Trends by State, 2000 & 2011-2015

Table 3: Urban & Rural Birth Rates by State, 2012-2016

Table 4: Live Births & Population Distribution by State, 2001 & 2015

Table 5: Breakdown of the Population by Income Group, 2010-2020

Table 6: GDP Per Capita of Major Cities, 2015

Table 7: Average Rural & Urban Monthly Per Capita Expenditure by Fractile, 2011/2012

Table 8: Urban & Rural Food Expenditure by State & Region, 2009-2010

Table 9: Urban & Rural Poverty Levels, 1993/94-2011/12

Table 10: Per Capita Expenditure on Food, 2011-2012

Table 11: Use of Complementary Foods, by State and Age of Baby, 2011/12

Table 12: Foods Consumed by Breastfeeding Status and Age, %, 2015-16

Table 13: Mean Age at Marriage, 2011-2015

Table 14: Working Women, 2000-2012

Table 15: Working Women, 2000-2012

Table 16: Employment Status of Working Women, 2011/2012

Table 17: Breastfeeding Prevalence by Age of Baby, 2005-2015/16

Table 18: Breastfeeding Status by Age, %, 2015/16

Table 19: Breastfeeding Habits by State & Age, %, 2007/2008 & 2012/2013

Table 20: Breastfeeding Duration, 2005-2012

Table 21: Cessation of Breastfeeding by Age of Baby, 2011

Table 22: Median Duration (Months) of Breastfeeding 2015/16

Table 23: Sector Size, 2017, & Growth Rates, 2011-2017

Table 24: Baby Food: Manufacturer Shares, %, 2011-2017

Table 25: Baby Food: Manufacturer Shares by Category, %, 2017

Table 26: Baby Milks: Category Size, 2017

Table 27: Baby Milks: Category Growth, % 2011-2017

Table 28: Baby Milks: Segmentation by Type, Volume & Value, 2011-2017

Table 29: Baby Milks: Brand Price Positioning Analysis, 2018

Table 30: Baby Milks: Facings Allocation by Pack Size, 2014 & 2018

Table 31: Baby Milks: Manufacturer Shares, % Value & Volume, 2012-2017

Table 32: Specialized Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 33: Non-Specialized Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 34: Specialized Baby Milks: Leading Brands, 2018

Table 35: Baby Cereals & Dry Meals: Category Size, 2017

Table 36: Baby Cereals & Dry Meals : Category Growth, % 2011-2017

Table 37: Baby Cereals & Dry Meals: Segmentation by Type, 2011-2017

Table 38: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2018

Table 39: Cereals & Dry Meals: Facings by Pack Size, 2018

Table 40: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017

Table 41: Milk-Based Cereals: Manufacturer Shares, 2012-2017

Table 42: Non-Milk Cereals: Manufacturer Shares, 2012-2017

Table 43: Nestle: Financial Highlights, 2011/12-2016/17

Table 44: GCMMF: Financial Highlights, 2011/12-2016/17

Table 45: Distribution of Baby Food by Channel, 2011-2017

Table 46: Distribution of Baby Milks by Channel, 2011-2017

Table 47: Distribution of Baby Cereals by Channel, 2011-2017

Table 48: Key Macro-Economic Indicators, 2011-2018

Table 49: Key Macroeconomic Forecasts, 2017-2023

Table 50: Birth & Population Projections, 2011-2023

Table 51: Baby Food: Category Growth, 2017-2023

Table 52: Baby Population, Number of Babies '000, 2007-2023

Table 53: Baby Food: Market Value, Current Prices, 2011-2017

Table 54: Baby Food: Market Value, Constant Prices, 2011-2017

Table 55: Baby Food: Market Value, USD Million, 2011-2017

Table 56: Baby Food: Market Volume, Tons, 2011-2017

Table 57: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 58: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 59: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 60: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 61: Baby Milks: Category Trends, 2011-2017

Table 62: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 63: Baby Milks-Powder: Brand Price Analysis, 2017

Table 64: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 65: Baby Milks & Cereals: Trends in Imports, 2011-2016

Table 66: Imports of Cereals & Milks by Country of Origin, 2011-2016

Table 67: Imports of Baby Meals by Type, 2011-2016

Table 68: Imports of Baby Meals by Country of Origin, Value, 2011-2016

Table 69: Imports of Baby Meals by Country of Origin, Volume, 2011-2016

Table 70: Baby Milks & Cereals: Trends in Exports, 2011-2016

Table 71: Exports of Cereals & Milks by Country of Destination, 2011-2016

Table 72: Exports of Baby Meals Trends, 2011-2016

Table 73: Exports of Baby Meals by Country of Destination, Value, 2011-2016

Table 74: Exports by of Other Baby Meals by Country of Destination, Volume, 2011-2016

Table 75: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 76: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 77: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 78: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 79: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 80: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 81: Baby Food: Per Capita Expenditure, USD, 2017-2023

Table 82: Baby Food: Per Capita Consumption, Grams, 2017-2023

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, India


Companies

Nestle India Ltd

GCMMF

Danone India Pvt Limited

Abbott Nutrition

Mead Johnson Nutrition (India) Pvt Ltd

Raptakos Brett & Co Ltd

The Baby Food Sector in India, 2018

 

Summary

 

"The Baby Food Sector in India, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

 

In 2017, the Baby Food sector reached 268,000 tons, valued at Rs150 billion (USD2.1 billion). Although there is vast potential, sales growth has been subdued. The majority of sales are accounted for by milks, which took a 72.6% volume share, with baby cereals holding the remaining 27.4%. Both categories have experienced strong demand. Imports were consequently of only marginal importance, accounting for under 0.5% of milks and cereals sales, but increased significantly in 2014 to 842 tons, and doubled again by 2016. The market for baby food has enormous potential for further development, despite the decline in the number of live births. Overall consumption will grow by 11.3% during the next six years to reach 298,211 tons in 2023.

 

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

 

Scope

 

- Consumers are becoming increasingly sophisticated and are changing the way they think about and buy baby food. Delhi and Mumbai enjoy the highest demand for baby foods, particularly imported brands.

- Demand and consumption patterns for baby milks are fairly consistent across the regions, except in eastern India, where consumption tends to be lower. Northern and western India have the highest consumption rates for cereals. In northern India, where birth rates are higher than average, demand for milks and cereals is strongest.

- In November, 2016, the Food Safety and Standards Authority of India, under the Diet4Life initiative, eased import regulations for infant formula for infants with inborn metabolism problems.

- The rate of growth is expected to pick up over the next five years as penetration of infant foods expands into more households. Per capita consumption levels of baby food (based on infants aged 0-36 months) are expected to increase by 17% over the forecast period to 11.5kg in 2021.

- In terms of manufacturer involvement, the market will continue to be led by the main suppliers, Nestle and GCMMF. Danone, Abbott, and Mead Johnson are showing increased commitment to the Indian market and this is likely to be a factor in increased sales.

 

Reasons to buy

 

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

READ MORE

Scope

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Production and trade

Production

Imports

Exports

Company profiles

Nestle India Ltd

GCMMF

Danone India Pvt Limited

Abbott Nutrition

Mead Johnson Nutrition (India) Pvt Ltd

Raptakos Brett & Co Ltd

Distribution

Baby Food Retailing

Economic background

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About GlobalData


List Of Figure

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Food: Sector Size, 2017-2023

Figure 14: Baby Food: Per Capita, 2017-2023

Figure 15: Baby Food: Sector Segmentation, 2023


List Of Table

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Crude Birth Rate Trends by State, 2000 & 2011-2015

Table 3: Urban & Rural Birth Rates by State, 2012-2016

Table 4: Live Births & Population Distribution by State, 2001 & 2015

Table 5: Breakdown of the Population by Income Group, 2010-2020

Table 6: GDP Per Capita of Major Cities, 2015

Table 7: Average Rural & Urban Monthly Per Capita Expenditure by Fractile, 2011/2012

Table 8: Urban & Rural Food Expenditure by State & Region, 2009-2010

Table 9: Urban & Rural Poverty Levels, 1993/94-2011/12

Table 10: Per Capita Expenditure on Food, 2011-2012

Table 11: Use of Complementary Foods, by State and Age of Baby, 2011/12

Table 12: Foods Consumed by Breastfeeding Status and Age, %, 2015-16

Table 13: Mean Age at Marriage, 2011-2015

Table 14: Working Women, 2000-2012

Table 15: Working Women, 2000-2012

Table 16: Employment Status of Working Women, 2011/2012

Table 17: Breastfeeding Prevalence by Age of Baby, 2005-2015/16

Table 18: Breastfeeding Status by Age, %, 2015/16

Table 19: Breastfeeding Habits by State & Age, %, 2007/2008 & 2012/2013

Table 20: Breastfeeding Duration, 2005-2012

Table 21: Cessation of Breastfeeding by Age of Baby, 2011

Table 22: Median Duration (Months) of Breastfeeding 2015/16

Table 23: Sector Size, 2017, & Growth Rates, 2011-2017

Table 24: Baby Food: Manufacturer Shares, %, 2011-2017

Table 25: Baby Food: Manufacturer Shares by Category, %, 2017

Table 26: Baby Milks: Category Size, 2017

Table 27: Baby Milks: Category Growth, % 2011-2017

Table 28: Baby Milks: Segmentation by Type, Volume & Value, 2011-2017

Table 29: Baby Milks: Brand Price Positioning Analysis, 2018

Table 30: Baby Milks: Facings Allocation by Pack Size, 2014 & 2018

Table 31: Baby Milks: Manufacturer Shares, % Value & Volume, 2012-2017

Table 32: Specialized Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 33: Non-Specialized Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 34: Specialized Baby Milks: Leading Brands, 2018

Table 35: Baby Cereals & Dry Meals: Category Size, 2017

Table 36: Baby Cereals & Dry Meals : Category Growth, % 2011-2017

Table 37: Baby Cereals & Dry Meals: Segmentation by Type, 2011-2017

Table 38: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2018

Table 39: Cereals & Dry Meals: Facings by Pack Size, 2018

Table 40: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017

Table 41: Milk-Based Cereals: Manufacturer Shares, 2012-2017

Table 42: Non-Milk Cereals: Manufacturer Shares, 2012-2017

Table 43: Nestle: Financial Highlights, 2011/12-2016/17

Table 44: GCMMF: Financial Highlights, 2011/12-2016/17

Table 45: Distribution of Baby Food by Channel, 2011-2017

Table 46: Distribution of Baby Milks by Channel, 2011-2017

Table 47: Distribution of Baby Cereals by Channel, 2011-2017

Table 48: Key Macro-Economic Indicators, 2011-2018

Table 49: Key Macroeconomic Forecasts, 2017-2023

Table 50: Birth & Population Projections, 2011-2023

Table 51: Baby Food: Category Growth, 2017-2023

Table 52: Baby Population, Number of Babies '000, 2007-2023

Table 53: Baby Food: Market Value, Current Prices, 2011-2017

Table 54: Baby Food: Market Value, Constant Prices, 2011-2017

Table 55: Baby Food: Market Value, USD Million, 2011-2017

Table 56: Baby Food: Market Volume, Tons, 2011-2017

Table 57: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 58: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 59: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 60: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 61: Baby Milks: Category Trends, 2011-2017

Table 62: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 63: Baby Milks-Powder: Brand Price Analysis, 2017

Table 64: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 65: Baby Milks & Cereals: Trends in Imports, 2011-2016

Table 66: Imports of Cereals & Milks by Country of Origin, 2011-2016

Table 67: Imports of Baby Meals by Type, 2011-2016

Table 68: Imports of Baby Meals by Country of Origin, Value, 2011-2016

Table 69: Imports of Baby Meals by Country of Origin, Volume, 2011-2016

Table 70: Baby Milks & Cereals: Trends in Exports, 2011-2016

Table 71: Exports of Cereals & Milks by Country of Destination, 2011-2016

Table 72: Exports of Baby Meals Trends, 2011-2016

Table 73: Exports of Baby Meals by Country of Destination, Value, 2011-2016

Table 74: Exports by of Other Baby Meals by Country of Destination, Volume, 2011-2016

Table 75: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 76: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 77: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 78: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 79: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 80: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 81: Baby Food: Per Capita Expenditure, USD, 2017-2023

Table 82: Baby Food: Per Capita Consumption, Grams, 2017-2023

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, India


Companies

Nestle India Ltd

GCMMF

Danone India Pvt Limited

Abbott Nutrition

Mead Johnson Nutrition (India) Pvt Ltd

Raptakos Brett & Co Ltd