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Baby Food in Singapore

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Details

The Singaporean baby food market is small in terms of total size, but highly developed in terms of per capita consumption. The fluctuations in the number of births have a clear effect on sales. In value terms, almost 90% of the market consists of baby milks, with the bulk of the remainder split between baby meals/drinks and baby cereals in 2015. In volume terms, milk accounts for 76.9%, wet meals and drinks for 12.8%, cereals for 9.5% and finger foods remain marginal in 2015. Prospects for the market depend to a large extent on the number of births. Based on a slow but consistent increase in the number of births, GlobalData forecasts that in volume terms the market will grow by 6.5% between 2015 and 2021.

Key Findings

Singapore is one of the wealthiest countries in the world but the baby food market is small as it is sophisticated and buoyant.

Consumption of baby food in Malaysia decreased by 1.3% since 2009 in terms of volume. Market value reached 48.6% more than in 2009, and equivalent to growth of 27.6% at constant prices.

Nestle is the only major company to have a share in all market segments.

Singapore has recently become an Asian hub for the production of baby milk.

The meals & drinks sector has shown significant growth in both volume and value terms.

Total baby food consumption is forecast to grow by 6.5% between 2015 and 2021.

Synopsis

"Baby Food in Singapore" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Singapore market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

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Table Of Content

Scope

Introduction

Executive summary

Definitions

Background to the Market

Births: Live birth rates

Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Market Overview

Key features and developments

Market value and volume

Manufacturer shares

The future

Sector Analysis

Baby milks

Baby cereals

Baby meals & drinks

Baby Finger Foods

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Abbott Laboratories Singapore Pte Ltd

Nestle Singapore (Pte) Ltd

Mead Johnson Nutrition (Singapore) Pte Ltd

Dumex Singapore (Danone)

FrieslandCampina (Singapore) Pte Ltd

Heinz Singapore Pte Ltd

Other Suppliers

Distribution

Retail structure

Baby Food Retailing

Economic background

Economic background

Key macro-economic forecasts

Prospects and forecasts

Prospects & Forecast

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About GlobalData


List Of Figure

Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Baby Food: Per Capita, 2009-2015

Figure 4: Baby Food: Manufacturer Shares, % Value, 2015

Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015

Figure 6: Baby Milks: Sector Trends, 2009-2015

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015 Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2009-2015

Figure 9: Baby Cereals: Sector Trends, 2009-2015

Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2009-2015

Figure 11: Baby Meals & Drinks: Sector Trends, 2009-2015

Figure 12: Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2009-2015

Figure 13: Baby Finger Foods: Sector Trends, 2009-2015

Figure 14: Baby Finger Foods : Per Capita Expenditure & Consumption, 2009-2015

Figure 15: Milks & Cereals: Country of Origin, Top Four, % Volume, 2015

Figure 16: Milk & Cereals : Country of Destination, Top Four, % Volume, 2015

Figure 17: Baby Food: Manufacturer Shares, Value %, 2015

Figure 18: Baby Food: Manufacturer Shares, Volume %, 2015

Figure 19: Baby Food: Market Size, 2015-2021

Figure 20: Baby Food: Market Segmentation, 2021

Figure 21: Baby Food: Per Capita, 2015-2021


List Of Table

Table 1: Birth & Population Trends, 2005-2015

Table 2: Birth & Population Trends, Resident Population, 2005-2015

Table 3: Singapore: Ethnic Composition, 2009-2015

Table 4: Breakdown of Live Births by Ethnic Composition, 2010-2015

Table 5: Fertility Rates by Ethnic Origin, 2000-2014

Table 6: Births by Age of Mother, 2014

Table 7: Number of Women of Childbearing Age by Age Group, 2009 & 2015

Table 8: Average Monthly Household Income from Work, 2009-2015

Table 9: Marriage, Divorce & Birth Trends, 2009-2015

Table 10: Women in Employment, 2009-2015

Table 11: Working Women by Age Group, 2009-2015

Table 12: Breastfeeding Incidence, 2001 & 2011

Table 13: Breastfeeding Incidence, 2004-2005

Table 14: Average Breastfeeding Duration by Socio-Demographic Group, 2002-2008

Table 15: Market Size, 2015, & Growth Rates, 2009-2015

Table 16: Baby Food: Manufacturer Share Trends, Value & Volume, %, 2010-2015

Table 17: Baby Food: Manufacturer Shares by Sector, %, 2015

Table 18: Projected Market Size, 2021, & Growth Rates, 2015-2021

Table 19: Baby Milks: Brand Price Positioning Analysis, 2016

Table 20: Baby Milks by Type of Pack, 2016

Table 21: Baby Milks by Pack Sizes, 2016

Table 22: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2015

Table 23: Baby Cereals by Type of Pack, 2016

Table 24: Baby Cereals by Pack Size, 2016

Table 25: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2010-2015

Table 26: Wet Meals by Type of Packaging, 2016

Table 27: Wet Meals by Pack Size, 2016

Table 28: Baby Meals & Drinks : Manufacturer Shares, Value & Volume, %, 2010-2015

Table 29: Finger Foods by Pack Type, 2016

Table 30: Finger Foods by Pack Size, 2016

Table 31: Baby Finger Foods: Manufacturer Shares, Value & Volume, %, 2010-2015

Table 32: Mead Johnson: Sales in Singapore, 2011-2015

Table 33: Packaged Food Sales by Channel, S$ Billion, 2009-2015 Table 34: Baby Milks: Sales by Outlet Type, 2010-2015 Table 35: Baby Meals & Juices: Sales by Outlet Type, 2010-2015

Table 36: Economic Indicators, 2009-2016

Table 37: Key Macro-Economic Forecasts, 2015-2021

Table 38: Birth & Population Projections, 2009-2021

Table 39: Baby Population, Number of Babies, 2005-2021 Table 40: Number of Women of Childbearing Age by Age Group, 2015 & 2020

Table 41: Baby Food: Market Value, Current Prices, 2009-2015

Table 42: Baby Food: Market Value, Constant Prices, 2009-2015

Table 43: Baby Food: Market Value, US Dollars, 2009-2015

Table 44: Baby Food: Market Volume, Tons, 2009-2015

Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015

Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015

Table 47: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015

Table 48: Baby Food: Per Capita Consumption, Grams, 2009-2015

Table 49: Baby Milks: Sector Trends, 2009-2015

Table 50: Baby Milks: Sector Segmentation, Value & Volume, 2009-2015

Table 51: Baby Milks: Brand Price Analysis, 2016

Table 52: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Table 53: Baby Meals & Drinks: Sector Trends, 2009-2015

Table 54: Baby Finger Foods: Sector Trends, 2009-2015

Table 55: Imports of Milks & Cereals by Country of Origin, Volume, 2010-2015

Table 56: Imports of Milks & Cereals by Country of Origin, Value, 2010-2015

Table 57: Imports of Other Baby Food by Country of Origin, Volume, 2010-2015

Table 58: Imports of Baby Food by Country of Origin, Value, 2010-2015

Table 59: Exports of Milks & Cereals by Country of Destination, Volume, 2012-2015

Table 60: Exports of Milks & Cereals by Country of Destination, Value, 2012-2015

Table 61: Exports of Other Baby Food by Country of Destination, Volume, 2012-2015

Table 62: Exports of Baby Food by Country of Destination, Value, 2012-2015

Table 63: Baby Food: Market Value Forecasts, Current Prices, 2015-2021

Table 64: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021

Table 65: Baby Food: Market Value Forecasts, US Dollar Million, 2015-2021

Table 66: Baby Food: Market Volume Forecasts, Tons, 2015-2021

Table 67: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021

Table 68: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021

Table 69: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021

Table 70: Baby Food: Per Capita Consumption, Grams, 2015-2021

Table 71: Facings Allocation by Product Type

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Products and Companies

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Singapore.


Companies

Abbott Laboratories Singapore Pte Ltd, Nestle Singapore (Pte) Ltd, Mead Johnson Nutrition (Singapore) Pte Ltd, Dumex Singapore (Danone), FrieslandCampina (Singapore) Pte Ltd, Heinz Singapore Pte Ltd, Bellamy's Organic, Fook Sang Tong Trading Pte Ltd, Healthy Times, Want Want Food Pte Ltd, Morinaga Nutritional Foods , (Asia Pacific) Pte Ltd, Pigeon Singapore Pte Ltd.