India Baby Mobility Equipment Market Outlook to 2022 - Rising Online Sales of Baby Mobility Equipments and Number of MBOs to Foster Growth

India Baby Mobility Equipment Market Outlook to 2022 - Rising Online Sales of Baby Mobility Equipments and Number of MBOs to Foster Growth


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Executive Summary

The report titled "India Baby Mobility Equipment Market Outlook to 2022 - Rising Online Sales of Baby Mobility Equipments and Number of MBOs to Foster Growth" provides a comprehensive analysis of the baby mobility equipment market in India. The report covers aspects such as the market size on the basis of revenue for baby prams/strollers, baby walkers, children ride-ons and tri-cycles in India. Segmentation under each product category has also been showcased in the report. The report also covers the competitive landscape, warranty policies, customer preferences, and margin analysis of baby mobility products and relationship between retailers and manufacturers in India. In addition to this, the report also covers company profiles and product portfolio of major players, manufacturing clusters and future analysis of the market. This report will help industry consultants, baby mobility equipment manufacturers and dealers, retail chains, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

India Baby Mobility Equipment Market
Indian baby mobility equipment industry is currently in its growth stage with large presence of unorganized players and concentrated organized segment. Market size of baby mobility equipment in India has enhanced from INR ~ billion in FY'2012 to INR ~ billion in FY'2017 posting a significant CAGR of ~% over the period. The market has been boosted by presence of several international players such as Chicco, Graco, Hauck, Jane and many others. Baby mobility equipment industry has been boosted by the entry of Firstcry and Babyoye in the online baby retail space followed the offline presence of ~ points of sales. The market is mainly import driven (especially prams/strollers and EROs) where people import the products and sell by the names of their respective brands/labels. Organized players in the space tend to follow regional distributor cum direct retail distribution channel (online+ MBO/EBO) in order to maximize revenue

India Baby Mobility Equipment Market Segmentation
By Product: Prams/strollers and walkers have contributed ~% to the overall baby mobility equipments market over the period FY'2012-FY'2017. Strollers make it extremely easy for parents to carry their babies wherever they go. Therefore large demand coupled with high average ticket size has enhanced the share of baby strollers in the overall market from ~% in FY'2012 to ~% in FY'2017.

By Metro and Non- Metro Cities: Metro cities have accounted for a revenue share of ~% in the market for baby mobility equipments in India during FY'2017. Focus of all the major players in the market has been on metro cities as they generate the biggest demand for baby mobility products due to high per capita income of parents and large baby population.

By Organized and Unorganized Sector: The market for baby mobility equipments in India is largely unorganized. In FY'2017, the unorganized sector has accounted for a share ~% of the market. However, the share of unorganized sector has been gradually declining as consumer preferences have shifted towards renowned brands in the market as they symbolize those brands with the quality. Despite being price sensitive, consumers have become conscious towards the product quality that they are purchasing for their babies.

By Distribution Channels (Retail and Online)
As of FY'2017, around ~% of the revenue of the baby mobility equipment is generated through retail sales. On the other hand, online sales have accounted for a revenue share of ~% during FY'2017.

Competition
Chicco, Me n Moms (MeeMee), Sunbaby, Toyhouse, Bajaj (BSA), Mothercare, Panda, R for Rabbit, Graco, Fisher Price, BabyOye, Firstcry, Britax, Jane, Mothertouch, Hauck, Babyhug, Baby Steps, Fun Ride, Cosmo, Fab n Funky, Luv Lap, Toyzone, Smartrike, Luusa, OK Play, Marktech are some of the organized players operating in this space.

Future Outlook for India Baby Mobility Equipment Market
Indian baby mobility equipment has been poised to grow at a faster CAGR of ~% over the period FY'2017-FY'2022 compared to ~% over the period FY'2012-FY'2017. The baby mobility equipment sector has been anticipated to become more organized as players such as Chicco, Graco, Me n Moms, Sunbaby and others enhance their presence in the market. Organic and Inorganic expansion plans laid down by Mahindra Retail will further supplement the growth in online space and in offline retail space in the next five years. Focus of players will become more hybrid in terms of distribution as the companies will look to penetrate the growing online space over the coming years. More private label brands by the online players similar to Babyhug (Firstcry) and Fab n Funky (Firstcry) will be launched in order to generate higher margin. Some consolidation may also be witnessed in future among the organized players.

Key Topics Covered in the Report:

  • Market Size of India Baby Mobility Equipment Market by Revenue
  • List of All Major players in India Baby Mobility Equipment Market with their Best Selling Products, USPs and Prices
  • Value chain Analysis of India Baby Mobility Equipment Market
  • India Baby Mobility Equipment Market Segmentation by Products
  • India Baby Mobility Equipment Market Segmentation by Metro and Non Metro Cities
  • India Baby Mobility Equipment Market Segmentation by Organized and Unorganized Sector
  • India Baby Mobility Equipment Market Segmentation by Mode of Distribution
  • Manufacturing Clusters in India baby Mobility Equipment Market
  • Target Audience, Customer Insight and Market Scenario for Prams/Strollers, Baby Walkers, Children Ride-ons and Tri-cycles in India
  • Market Share of Major Players in India Baby Mobility Equipment Market with their Strengths and Weaknesses
  • Company Profiles Major Players in India Baby Mobility Equipment Market with Focus on USP, Raw Material Sourcing, Revenue Split by Products, average Monthly Sale and Others
  • Analyst Recommendation for a New entrant
  • Future Outlook and Projections of India Baby Mobility Equipment Market


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1. Executive Summary
India Baby Mobility Equipments Introduction and Market Size
India Baby Mobility Equipment Market Segmentation
Warranty Scenario, Discount Applicable and Margin Analysis
India Baby Strollers Market
India Baby Walkers Market
India Tri-Cycle Walkers Market
India Children Ride-Ons Market
Competition Scenario
Market Potential
Final Conclusion-Analyst Recommendations
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Market Sizing - Baby Mobility Equipment Market
Limitations
3. Baby Mobility Equipments and Play Items Market Perspective
3.1. India Baby Mobility Equipments Introduction and Market Size, FY'2012 -FY'2017
3.2. Value Chain Analysis for India Baby Mobility Equipment Market
Manufacturers/Traders
Distributors
Retailers
3.3. Heat Map of Major Players in India Baby Mobility Equipment Market
Prams/Strollers
Source: Ken Research Analysis, Company WebsitesBaby Walkers
Baby Walkers
Tri-Cycles
Ride-Ons
3.4. Brand Preference Parameters in India Baby Mobility Equipment Market
3.5. India Baby Mobility Equipment Market Segmentation
3.5.1. By Product (Prams/Strollers, Walkers, Ride-ons and Tri-cycles), FY'2012 - FY'2017
Best Selling Prams/Strollers
Best Selling Walkers in India
Best Selling Ride-Ons in India
Best Selling Tri-Cycles in India
3.5.2. By Metro and Non- Metro Cities, FY'2017
3.5.3. By Organized and Unorganized Sector, FY'2017
Manufacturing Clusters
3.5.3.1. Case Studies of Some Large Unorganized Manufacturers in Delhi/NCR
Vikas Enterprises
Girnar International
3.5.4. By Distribution Channels (Retail and Online), FY'2017
Online Space in India Baby Mobility Equipments Market, FY'2015-FY'2017
3.6. Warranty Scenario and Discount Applicable
Warranty Scenario
Discount ApplicablE
3.7. Porter 5 Forces Analysis of India Baby Mobility Equipment Market
4. Target Audience, Customer Insight and Market Scenario for Prams/Strollers in India
4.1. India Baby strollers/Prams Market Segmentation
4.1.1. By Type (Stroller with Canopy and Strollers without Canopy), FY'2017
4.1.2. By Baby Weight Carrying Capacity (0-10 KG, 10-20 KG, 20-30 KG)
4.2. Product Feature Preferences for Prams/Strollers in India
4.3. New innovation That users are Looking to have in Prams/Strollers
5. Target Audience, Customer Insight and Market Scenario for Baby Walkers in India
5.1. India Baby Walkers Market Segmentation
5.1.1. By Type of Walker (With Parent Handle and Without Parent Handle)
5.2. Product Feature Preferences for Walkers in India
5.3. New Innovation that Users are looking to have in Walkers
6. Target Audience, Customer Insight and Market Scenario for Tri-cycle in India
6.1. India Tri-Cycle Market Segmentation
6.1.1. By Type of tri-Cycle (With Canopy and Without Canopy), FY'2017
6.2. Product Feature Preferences
6.3. New Innovation Sought by Users in a Tri-Cycle
7. Target Audience, Customer Insight and Market Scenario for Children Ride-ons in India
7.1. India Children Ride-Ons Market Segmentation
7.1.1. By Type of Ride-On (Electric and Manual), FY'2017
7.1.2. Product Feature Preferences for Children Ride-Ons in India
7.1.3. Innovations Sought by Users in a Ride-On in India
8. Company Profiles of Major Players in India Baby Mobility Equipments Market
Strollers and Baby Walkers
Ride-ons
Tri-Cycles
8.1. Chicco
Financial Performance
8.2. Me n Moms (Mee Mee)
Financial Performance
8.3. Sunbaby
8.4. R for Rabbit
8.5. Panda Baby Products
8.6. Bajaj Bicycle Company (BSA)
8.7. Toyhouse
9. Market Potential
9.1. India Baby Mobility Equipment Market Future Outlook and Projections, FY'2018 - FY'2022
By Products
By Organized and Unorganized Sector
By Mode of Distribution
9.2. Final Conclusion-Analyst Recommendations
What Type Business Model to Follow?
What type of Distribution Model to Follow?
Where to Position in the Market?
Disclaimer
Contact Us

Figure 3-1: India Baby Mobility Equipments Market Size on the basis of Revenue in INR Billion and Growth Rate in Percentage (%), FY'2012-FY'2017
Figure 3-2: Value Chain Analysis for Baby Mobility Equipment Market in India
Figure 3-3: India Baby Mobility Equipment Market Segmentation by Products (Prams/Strollers, Walkers, Ride-Ons and Tri-Cycles) on the basis of Revenue in Percentage (%), FY'2012-FY'2017
Figure 3-4: India Baby Mobility Equipment Market Segmentation by Metro and Non Metro Cities on the basis of Revenue in Percentage (%), FY'2017
Figure 3-5: India Baby Mobility Equipment Market Segmentation by Organized and Unorganized Sectors on the basis of Revenue in Percentage (%), FY'2017
Figure 3-6: India Baby Mobility Equipment Market Segmentation by Distribution Channels on the basis of Revenue in Percentage (%), FY'2017
Figure 3-7: India Online Baby Mobility Equipment Market Size on the basis of Gross Merchandize Value in INR Billion, FY'2015-FY'2017
Figure 4-1 : India Prams/Strollers Market Segmentation by Type (with Canopy and without Canopy) on the basis of Revenue in USD Million, FY'2017
Figure 4-2: India Prams/Strollers Market Segmentation by Type (with Canopy and without Canopy) on the basis of Revenue in Percentage (%), FY'2017
Figure 4-3: India Baby Prams/Strollers Market Segmentation by Weight Carrying Capacity on the basis of Revenue in Percentage (%), FY'2017
Figure 5-1: India Baby Walkers Market Segmentation by Type (With Parent Handle and Without Parent Handle) on the basis of Revenue in Percentage (%), FY'2017
Figure 6-1: India Tri-cycle Market Segmentation by Type (With Canopy and Without Canopy) on the basis of Revenue in Percentage (%), FY'2017
Figure 7-1: India Children Ride-Ons Market Segmentation by Type (EROs and Manual) on the basis of Revenue in Percentage (%), FY'2017
Figure 8-1: Chicco Turnover on the basis of Revenue in INR Crore, FY'2013-FY'2016
Figure 8-2: Chicco Loss after Tax in INR Crore, FY'2013-FY'2016
Figure 8-3: Financial Performance of Me n Moms Pvt Ltd on the basis of Revenue and Profit after Tax (PAT) in INR Crore, FY'2013-FY'2016
Figure 9-1: India Baby Mobility Equipment Market Future Outlook and Projections on the basis of Revenue in INR Billion, FY'2018-FY'2022
Figure 9-2: India Baby Mobility Equipment Market Segmentation by Products on the basis of Revenue in Percentage (%), FY'2022
Figure 9-3: India Baby Mobility Equipment Market Segmentation by Organized and Unorganized Sector on the basis of Revenue in Percentage (%), FY'2022
Figure 9-4: India Baby Mobility Equipment Market Segmentation by Distribution Channels on the basis of Revenue in Percentage (%), FY'2022

Table 3-1: Year-on-Year Developments in India Baby Mobility Equipments Market, FY'2012-FY'2017
Table 3-2: Scenario of Manufacturers/Suppliers in the Value Chain for Baby Mobility Equipment in India
Table 3-3: Scenario of Distributors in the Value Chain for Baby Mobility Equipment in India
Table 3-4: Scenario of Retailers in the Value Chain for Baby Mobility Equipment in India
Table 3-5: Product Portfolio of Major Players/Brands in India Baby Strollers Market and MRP in INR, as of April 2017
Table 3-6: Product Portfolio of Major Players/Brands in India Baby Walkers Market and MRP in INR, as of April 2017
Table 3-7: Product Portfolio of Major Players/Brands in India Tri-Cycle Market and MRP in INR, as of April 2017
Table 3-8: Product Portfolio of Major Players/Brands in India Ride-On Market MRP in INR, as of April 2017
Table 3-9: India Baby Mobility Equipment Market Segmentation by Products (Prams/Strollers, Walkers, Ride-Ons and Tri-Cycles) on the basis of Revenue in INR Billion, FY'2012-FY'2017
Table 3-10: Best Selling Prams/Strollers in India, FY'2017
Table 3-11: Best Selling Baby Walkers in India, FY'2017
Table 3-12: Best Selling Ride-Ons in India, FY'2017
Table 3-13: Best Selling Tri-cycles in India, FY'2017
Table 3-14: Segmentation of India Baby Mobility Equipment Market by Metro and Non Metro Cities on the basis of Revenue in INR Billion, FY'2017
Table 3-15: Segmentation of India Baby Mobility Equipment Market by Cities on the basis of their Positioning in the Market, FY'2017
Table 3-16: Major Shopping Areas and Cluster Stores for Baby Mobility Equipment in Top Metro Cities across India, FY'2017
Table 3-17: Major Shopping Areas and Cluster Stores for Baby Mobility Equipment in Top Emerging Tier-2 Cities across India, FY'2017
Table 3-18: Comparison of Organized and Unorganized Sectors in India Baby Mobility Equipment Market
Table 3-19: India Baby Mobility Equipment Market Segmentation by Organized and Unorganized Sectors on the basis of Revenue in INR Billion, FY'2017
Table 3-20: Toy Manufacturing Clusters for Baby Mobility Equipment Market in India, FY'2017
Table 3-21: Case Study of Vikas Enterprises (Unorganized Player) with focus on Business Overview, Company Structure, Raw Material Sourcing, KPI, Margin, USP and Prices
Table 3-22: Case Study of Girnar International (Unorganized Player) with focus on Business Overview, Company Structure, Raw Material Sourcing, Annual Turnover, USP and Prices
Table 3-23: India Baby Mobility Equipment Market Segmentation by Distribution Channels (Mom and Pop Stores, MBOs, EBOs and Online) on the basis of Revenue in INR Billion, FY'2017
Table 3-24: Comparative Matrix of Major EBO and MBO Chains in India
Table 3-25: Porter 5 Forces Analysis for India Baby Mobility Equipment Market
Table 4-1: India Baby Prams/Strollers Market Segmentation by Weight Carrying Capacity on the basis of Revenue in INR Billion, FY'2017
Table 4-2: Product Feature Preferences for Prams/Strollers in the Indian Market
Table 4-3: New Innovations that the Users are looking to have in Prams/Strollers in India
Table 5-1: India Baby Walkers Market Segmentation by Type (With Parent Handle and Without Parent Handle) on the basis of Revenue in INR Billion, FY'2017
Table 5-2: Product Feature Preferences for Baby Walkers in the Indian Market
Table 5-3: New Innovations that the Users are looking to have in Baby Walkers in India
Table 6-1: India Tri-cycle Market Segmentation by Type (With Canopy and Without Canopy) on the basis of Revenue in INR Billion, FY'2017
Table 6-2: Product Feature Preferences for Tri-cycles in India
Table 6-3: New Innovations that the Users are looking to have in Tri-cycle in India
Table 7-1: India Children Ride-Ons Market Segmentation by Type (EROs and Manual) on the basis of Revenue in INR Billion, FY'2017
Table 7-2: Best Selling Ride-Ons in India, FY'2017
Table 7-3: Product Feature Preferences for Ride-Ons in India
Table 8-1: Competitive Landscape of Chicco including Company Overview, USP, Sourcing, Distribution Network and Financial KPI
Table 8-2: Competitive Landscape of Me n Moms including Company Overview, USP, Sourcing, Distribution Network and Financial KPI
Table 8-3: Competitive Landscape of Sunbaby including Company Overview, USP, Sourcing, Distribution Network and Financial KPI
Table 8-4: Competitive Landscape of R for Rabbit including Company Overview, USP, Sourcing, Distribution Network and Financial KPI
Table 8-5: Competitive Landscape of Panda Baby Products including Company Overview, USP, Sourcing, Distribution Network and Financial KPI
Table 8-6: Competitive Landscape of Bajaj Bicycle Company (BSA) including Company Overview, USP, Sourcing, Distribution Network and Financial KPI
Table 8-7: Competitive Landscape of Toyhouse including Company Overview, USP, Sourcing, Distribution Network and Financial KPI
Table 9-1: Key Developments in India Baby Mobility Equipment Market, FY'2018-FY'2022
Table 9-2 : India Baby Mobility Market Segmentation by Products, FY'2018-FY'2022
Table 9-3: Recommendation for the Type of Business Model to Follow
Table 9-4: Recommendation for the Type of Distribution Model to Follow
Table 9-5: Recommendation for Where to Position in the Market

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Chicco, Me n Moms (MeeMee), Sunbaby, Toyhouse, Bajaj (BSA), Mothercare, Panda, R for Rabbit, Graco, Fisher Price, BabyOye, Firstcry, Britax, Jane, Mothertouch, Hauck, Babyhug, Baby Steps, Fun Ride, Cosmo, Fab n Funky, Luv Lap, Toyzone, Smartrike, Luusa, OK Play, Marktech

Prams, Stroller, Ride-Ons, Tricycles, Stroller with Canopy, Walker with Parent Handle, Electric Ride Ons, Manual Ride Ons, Musical Ride Ons

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