India Kids Apparel and Footwear Market Outlook to 2020
Favourable Demographic Profile and Rising Household Disposable Income to Drive Future
May 2016
173
About the Report
About the Report
The report titled "India Kids' Apparel and Footwear Market Outlook to 2020 - Favourable Demographic Profile and Rising Household Disposable Income to Drive Future" provides a comprehensive analysis of various aspects such as market size, a segment on the basis of organized and unorganized sector, product categories, domestically manufactured and imported products, type, material, upper or bottom wear, winter or summer wear, and consumer profiling. The report also includes information on the online kids' apparel and footwear market along with the contribution of online sales of apparel and footwear products in the overall market.
The baby apparel and footwear market in India will continue to grow at a remarkable pace in the coming years with a favorable demographic profile, higher kids' population, and rising household disposable income. It has been estimated that the market will grow at a CAGR of ~% and is expected to cross INR ~ billion by FY'2020 in terms of revenue earned from sales of apparel and footwear products.
India is ranked first in cotton and jute production in the world, second in silk production, fifth in man-made fibers, and eighth in the total production of wool in the world. Kids belonging to the age group of 8-14 years contributed for the maximum market share in terms of revenue generation. Demand from urban cities accounted for about ~% of the kids' apparel sales as compared to ~% from the rural areas in FY'2015. The apparel industry is estimated to grow steadily from INR ~ billion in FY'2015 to INR ~ billion in FY'2020 at a CAGR of ~% during the same period. Few players such as Indian Clothing League Private Limited (612 Ivy League), Beebay, Poney and The Children's Place are expected to perform well in the market with brand building, franchise operations, and domestic production.
Footwear production in India has been majorly propagated through manual and semi-mechanized processes. India domestically produces leather and other raw materials at abundance. The footwear industry in India is comprised of numerous small and medium-scale enterprises which have utilized leather as the prime raw material for footwear in over ~ leather-based manufacturing units spread across the country. The kids' footwear industry has been considered as one of the most steadily growing segments in the country. The industry has expanded at a CAGR of ~% during FY'2010-FY'2015 and registered revenues of INR ~billion in FY'2015. It is expected to expand at a CAGR of over 15% from INR ~ billion in FY'2015 to INR ~ billion in FY'2020
India has witnessed a steep rise in internet users since 2010 with a rapid adoption amongst the young population. It was estimated that around ~% of the Indian population had known to access the internet by the end of 2015, a figure which inclined from approximately ~% in 2010. Although some e-commerce giants such as Flipkart, Amazon, and Snapdeal have gained significant market traction in the past few years, specialty kidswear e-commerce companies have struggled to get going. Stiff competition in a niche market has resulted in exit of some online portals while some has been acquired by rival companies; for instance, BabyOye acquired Hops. FirstCry, BabyOye and Hopscotch have emerged as the market leaders in single category kidswear segment. As of FY'2015, online sales accounted for roughly ~% of the overall kids' apparel and footwear market. The online market for kids' apparel and footwear has grown at a CAGR of ~% between FY'2012-FY'2015 from INR ~ billion in FY'2012 to INR ~ billion in FY'2015.
- The market size of the India kids' apparel and footwear market.
- The market size of the India kids' apparel market.
- The market size of the India kids' footwear market.
- The market size of the India kids' online apparel and footwear market.
- The market size of the India kids' sportswear market.
- Market segmentation of the India kids' apparel and footwear market on the basis of product category, marketplace, organized and unorganized sector, product usage, winter or summer wear, Type of raw material used, type of fabric, urban and rural demand and by major cities.
- Customer profile in India kids' apparel and footwear market on the basis of age distribution and gender category
- SWOT Analysis of India kids' apparel and footwear market.
- PEST Analysis of India kids' apparel and footwear market.
- Trends and Development in the India kids' apparel and footwear market.
- Competitive landscape of major brands and retailers in the India kids' apparel and footwear market.
- Analyst recommendations.
- Future outlook and projections of India kids' apparel and footwear market on the basis of revenues.
Products
Products
Tops and Tees, Two Piece Sets, Dungarees, Shirts, Sweaters, Jackets, Jeans and Pants, Shorts and Skirts, Pajamas, Leggings, Frocks, Sport, School, Sneakers, Slippers & Flip Flops, Booties, Sandals, Bellies, Formal Party Wears, Clogs, Mojaris and other apparel and footwear products
Companies
Lilliput, Gini & Jony, Catmoss, Indian Clothing League Private Limited, Beebay, Bata, Reebok, Nike, Lancer, Relaxo, Liberty, UCB Kids, Levi Strauss
Table of Contents
Table of Contents
1. Executive Summary
India Kids' Apparel Market
Major Failure Case Studies
India Kids' Footwear Market
Online Kids Apparel And Footwear Market
1.1. Market Definition
1.2. Abbreviations
1.3. Research Methodology
Variables (Dependent & Independent)
Multi Factor Based Sensitivity Model
Regression Matrix
Final Conclusion
2. Value Chain Analysis of India Kids' Apparel and Footwear Market
Apparel
Footwear
Challenges in Supply Chain
3. India Kids' Apparel and Footwear Market Size
3.1. By Sales Value, FY'2010-FY'2015
Growth Drivers and Trends in India Kids' Apparel and Footwear Market
4. India Kids' Apparel and Footwear Market Segmentation
4.1. By Kids' Apparel and Footwear Market, FY'2010-FY'2015
5. India Kids' Apparel Market Introduction and Size by Revenues, FY'2010-FY'2015
5.1. India Kids' Apparel Market Segmentation
5.1.1. By Age Group (0-2, 2-4, 4-8 and 8-14 Years), FY'2015
5.1.2. By Gender (Boys and Girls), FY'2015
5.1.3. By Product Usage (Casual, Formal, Ethnic, Sports and Others), FY'2015
5.1.4. By Material (Blended, Wool, Denim, Polyester, Nylon, Cotton and Others), FY'2015
5.1.5. By Upper and Bottom Wear, FY'2015
5.1.5.1. By Upper Wear Products (Tops and Tees, Shirts, Sweaters, Jackets and Others), FY'2015
5.1.5.2. By Bottom Wear Products (Jeans and Pants, Shorts and Skirts, Pajamas, Leggings, Frocks and Others), FY'2015
5.1.6. By Winter and Summer Wear, FY'2015
5.1.7. By Organized and Unorganized Sector, FY'2015
5.1.8. By Urban and Rural Demand, FY'2015
5.1.9. By Major Cities, FY'2015
5.2. Trade Scenario of Kids' Apparel in India
5.2.1. By Imports (Value and Major Destinations), FY'2010-FY'2015
Customs Duty on Kids' Apparel
5.2.2. By Exports (Value and Major Destinations), FY'2010-FY'2015
5.3. Major Failure Case Studies in this Sector
5.3.1. Lilliput
5.3.1.1. Company Overview
5.3.1.2. Product Portfolio
5.3.1.3. Failure Case Study
5.3.2. Catmoss
5.3.2.1. Company Overview
5.3.2.2. Product Portfolio
5.3.2.3. Failure Case Study
5.3.3. Gini & Jony
5.3.3.1. Company Overview
5.3.3.2. Product Portfolio
5.3.3.3. Business Strategy
5.3.3.4. Franchisee
5.4. Competitive Landscape of Pure Play Players in India Kids' Apparel Market
5.4.1. Indian Clothing League Private Limited
5.4.1.1. Company Profile
5.4.1.2. Product Portfolio
5.4.1.3. Business Strategy
5.4.2. Beebay
5.4.2.1. Company Overview
5.4.2.2. Product Portfolio
5.4.2.3. Business Strategy
5.4.2.4. Franchisee
5.5. India Kids' Apparel Market Future Outlook and Projections, FY'2016-FY'2020
5.5.1. By Revenue, FY'2016-FY'2020
5.5.2. By Organized and Unorganized Segment, FY'2020
5.5.3. By Upper Wear and Bottom Wear Kids' Apparel, FY'2020
6. India Kids' Footwear Market Introduction and Size by Revenues, FY'2010-FY'2015
6.1. India Kids' Footwear Market Segmentation
6.1.1. By Age Group (0-2, 2-4, 4-8 and 8-14 Years), FY'2015
6.1.2. By Material (Leather, Rubber, Fabric, Canvas, EVA, Synthetic and Others), FY'2015
6.1.3. By Type of Shoes (Sport, School, Sneakers, Slippers & Flip Flops, Booties, Sandals, Bellies, Formal & Party Wears, Clogs, Mojaris and Others), FY'2015
6.1.4. By Urban and Rural Demand, FY'2015
6.1.5. By Organized and Unorganized Sector, FY'2015
6.1.6. By Major Cities, FY'2015
6.2. Trade Scenario of Kids' Footwear in India
6.2.1. By Imports (Value, Volume and Major Destinations), FY'2010-FY'2015
Customs Duty on Kids Footwear
6.2.2. By Exports (Value, Volume and Major Destinations), FY'2010-FY'2015
6.3. Competitive Landscape of Major Players (Bata, Relaxo, Lancer and Liberty) in India Kids' Footwear Market
6.4. India Kids' Footwear Market Future Outlook and Projections, FY'2016-FY'2020
6.4.1. By Revenues, FY'2016-FY'2020
6.4.2. By Organized and Unorganized Market, FY'2020
7. Snapshot of India Online Kids' Apparel and Footwear Market
7.1. India Online Kids' Apparel and Footwear Market Introduction
7.2. Competitive Landscape of Major Players in Online Kids' Apparel and Footwear Market
7.2.1. FirstCry
7.2.1.1. Company Overview
7.2.1.2. Funding
7.2.1.3. Business Strategy
7.2.2. BabyOye
7.2.2.1. Company Overview
7.2.2.2. Business Strategy
7.2.2.3. Franchisee
7.2.3. Hopscotch
7.2.3.1. Company Overview
7.2.3.2. Funding
7.2.3.3. Business Strategy
7.3. Market Share of Major Players
7.4. Indian Business Models for Online Kids' Apparel and Footwear Market
7.4.1. Hybrid Model
Overview and Supply Chain
7.4.2. Warehousing Model
7.5. India Online Kids' Apparel and Footwear Market Future Outlook and Projections, FY'2016-FY'2020
8. Issues and Challenges in India Kids' Apparel and Footwear Market
Fragmented and Unorganized
Rise in Real Estate Prices
Shortage of Skilled Manpower
Complex Tax Regime
Online Market: Not Ripe for Kidswear
Loss for Organized Kids' Apparel Market
9. Major Upcoming Companies in India Kids ‘Apparel and Footwear Market
10. Major Manufacturing Clusters
10.1. Apparel
10.1.1. Tirupur
10.1.2. Ludhiana
10.1.3. Delhi NCR
10.1.4. Analysis of the Per Piece Cost
10.2. Footwear
10.2.1. Tamil Nadu
10.2.2. West Bengal
10.2.3. Uttar Pradesh
10.2.4. Analysis of the Per Piece Labour Cost
11. Government Regulations in India Kids' Apparel and footwear Market
11.1. Apparel Industry
Sector Policies
Key Provisions of Budget 2014-15
Tax Incentives
11.2. Footwear
Investment Measures
Trade Measures
Sector Policies
Infrastructure Measures
12. PEST Analysis
Political Environment
Economic Environment
Social environment
Technological environment
13. Porter's Five Forces Model
Medium Threats of New Entrants
High Bargaining Power of Consumers
High Rivalry among Competitors
Low Bargaining Power of Suppliers
Low Threat of Substitutes
14. India Kids' Apparel and Footwear Market Future Outlook and Projections
14.1. By Segments
14.2. Cause and Effect Relationships
14.3. Analyst Recommendations
Entry Barriers in the Industry
Opportunities
What Should the Existing Players Learn from the Failure Cases?
15. Macroeconomic Factors in India Kids' Apparel and Footwear Market
15.1. Population (0-14 years) in India, FY'2010-FY'2020
15.2. Number of Births in India, FY'2010-FY'2020
15.3. Personal Disposable Income in India, 2010-2020
15.4. Cotton Production in India, 2010-2020
15.5. Number of Internet Users in India, FY'2010-FY'2020
Disclaimer
Contact Us
List of Figure
Figure 2-1: Value Chain Analysis of India Kids' Apparel Market
Figure 2-2: Value Chain Analysis of India Kids' Footwear Market
Figure 2-3: Strategic Supply Chain Framework
Figure 3-1: India Kids' Apparel and Footwear Market Size by Revenues in INR Billion, FY'2010-FY'2015
Figure 3-2: GDP per Capita Income of Indian Population in USD, 2010-2015
Figure 3-3: India Kids' Apparel Market Exports by Revenues in Percentage (%), FY'2015
Figure 3-4: India Kids' Footwear Market Exports by Revenues in Percentage (%), FY'2015
Figure 4-1: India Kids' Apparel and Footwear Market Segmentation by Apparel and Footwear on the Basis of Revenue in Percentage, FY'2010-FY'2015
Figure 5-1: India Kids' Apparel Market Size by Revenues in INR Billion, FY'2010-FY'2015
Figure 5-2: India Kids' Apparel Market Segmentation by Age Group on the Basis of Revenues in Percentage, FY'2015
Figure 5-3: India Kids' Apparel Market Segmentation by Gender on the Basis of Revenues in Percentage, FY'2015
Figure 5-4: India Kids' Apparel Market Segmentation by Product Usage on the Basis of Revenues in Percentage, FY'2015
Figure 5-5: India Kids' Apparel Market Segmentation by Type of Material on the Basis of Revenues in Percentage, FY'2015
Figure 5-6: India Kids' Apparel Market Segmentation by Upper and Bottom Wear on the Basis of Revenues in Percentage, FY'2015
Figure 5-7: India Kids ‘Apparel Market Segmentation by Upper Wear Products on the Basis of Revenues in Percentage, FY'2015
Figure 5-8: India Kids' Apparel Market Segmentation by Bottom Wear Products on the Basis of Revenues in Percentage, FY'2015
Figure 5-9: India Kids' Apparel Market Segmentation by Winter and Summer Wear on the Basis of Revenues in Percentage, FY'2015
Figure 5-10: India Kids' Apparel Market Segmentation by Organized and Unorganized Sector on the Basis of Revenues in Percentage, FY'2015
Figure 5-11: India Kids' Apparel Market Segmentation by Urban and Rural Demand on the Basis of Revenues in Percentage, FY'2015
Figure 5-12: India Kids' Apparel Market Segmentation by Major Cities on the Basis of Revenues in Percentage, FY'2015
Figure 5-13: India Kids' Apparel Market Imports by Value in INR Million, FY'2010-FY'2015
Figure 5-14: India Kids' Apparel Market Exports by Value in INR Billion, FY'2010-FY'2015
Figure 5-15: India Kids' Apparel Market Segmentation by Organized and Unorganized on the Basis of Revenues in Percentage (%), FY'2020
Figure 5-16: India Kids' Apparel Market Segmentation by Upper Wear and Bottom Wear on the Basis of Revenue in Percentage (%), FY'2020
Figure 6-1: India Kids' Footwear Market Size by Revenues in INR Billion, FY'2010-FY'2015
Figure 6-2: India Kids' Footwear Market Segmentation by Age Group on the Basis of Revenues in Percentage, FY'2015
Figure 6-3: India Kids' Footwear Market Segmentation by Material on the Basis of Revenues in Percentage, FY'2015
Figure 6-4: India Kids' Footwear Market Segmentation by Type of Shoe on the Basis of Revenues in Percentage, FY'2015
Figure 6-5: India Kids' footwear Market Segmentation by Urban and Rural Demand on the Basis of Revenues in Percentage, FY'2015
Figure 6-6: India Kids' Footwear Market Segmentation by Organized and Unorganized Sector on the Basis of Revenues in Percentage, FY'2015
Figure 6-7: India Kids' Footwear Market Segmentation by Major Cities on the Basis of Revenues in Percentage, FY'2015
Figure 6-8: India Kids' Footwear Market Imports by Value in INR Million, FY'2010-FY'2015
Figure 6-9: India Kids' Footwear Market Imports by Volume in Million Units, FY'2015
Figure 6-10: India Kids' Footwear Market Exports by Value in INR Million, FY'2010-FY'2015
Figure 6-11: India Kids' Footwear Market Exports by Volume in Million Units, FY'2015
Figure 6-12: India Kids' Footwear Market Future Projections by Revenue in INR Billion, FY'2016-FY'2020
Figure 7-1: Mobile Internet Users in India in Millions, June 2012-2015
Figure 7-2: India Online Kids' Apparel and Footwear Market by Value in INR Billion, FY'2012-FY'2015
Figure 7-3: India Online Kids' Apparel and Footwear Market Share of Major Players by Revenues in Percentage, FY'2015
Figure 7-4: Hybrid Model for Online Kids' Apparel and Footwear Market
Figure 7-5: Warehousing Model for Online Kids' Apparel and Footwear Market
Figure 7-6: India Kids Online Apparel and Footwear Market by Value in INR Billion, FY'2016-FY'2020
Figure 13-1: Effect of Porter's Five Forces on India Kids' Apparel and Footwear Market
Figure 14-1: India Kids' Apparel and Footwear Market Segmentation by Apparel and Footwear on the Basis of Revenue Share in Percentage, FY'2016-FY'2020
Figure 15-1: Population (0-14 years) in India in Millions, 2010-2020
Figure 15-2: Number of Births in India in Millions, 2010-2020
Figure 15-3: Personal Disposable Income in India in INR Billion, FY'2010-FY'2020
Figure 15-4: Cotton Production in India in Lakh Bales, FY'2010-FY'2020
Figure 15-5: Internet Users in India in Millions, 2010-2020
List of Table
Table 1-1: Correlation Matrix of India Kids' Apparel and Footwear Market
Table 1-2: Regression Coefficients Output
Table 2-1: India Kids' Apparel and Footwear Market Supply Chain Challenges
Table 4-1: India Kids' Apparel and Footwear Market Segmentation by Apparel and Footwear on the Basis of Revenue Share in INR Billion, FY'2010-FY'2015
Table 5-1: Global Leaders in Major Apparel Raw Material Production
Table 5-2: India Kids' Apparel Market Segmentation by Age Group on the Basis of Revenues in INR Billion, FY'2015
Table 5-3: Comparison for Age Groups
Table 5-4: India Kids' Apparel Market Segmentation by Gender on the Basis of Revenues in INR Billion, FY'2015
Table 5-5: India Kids' Apparel Market Segmentation by Product Usage on the Basis of Revenues in INR Billion, FY'2015
Table 5-6: India Kids' Apparel Market Segmentation Type of Material on the Basis of Revenues in INR Billion, FY'2015
Table 5-7: India Kids' Apparel Market Segmentation by Upper and Bottom Wear on the Basis of Revenues in INR Billion, FY'2015
Table 5-8: India Kids' Apparel Market Segmentation by Upper Wear Products on the Basis of Revenues in INR Billion, FY'2015
Table 5-9: India Kids' Apparel Market Segmentation by Bottom Wear Products on the Basis of Revenues in INR Billion, FY'2015
Table 5-10: India Kids' Apparel Market Segmentation by Winter and Summer Wear on the Basis of Revenues in INR Billion, FY'2015
Table 5-11: India Kids' Apparel Market Segmentation by Organized and Unorganized Sector on the Basis of Revenues in INR Billion, FY'2015
Table 5-12: Comparative Analysis of Organized and Unorganized Manufacturers in India Kids' Apparel Market
Table 5-13: India Kids' Apparel Market Segmentation by Urban and Rural Demand on the Basis of Revenues in INR Billion, FY'2015
Table 5-14: Comparison of Urban and Rural Demand
Table 5-15: India Kids' Apparel Market Segmentation by Major Cities on the Basis of Revenues in INR Billion, FY'2015
Table 5-16: India Kids' Apparel Market Imports Analysis by Major Destinations on the Basis of Value, Major Ports, Average Price Per Unit and Average Shipment Value, FY'2015
Table 5-17: India Kids' Apparel Market Import Duty Structure in Percentage Terms (%), FY'2015
Table 5-18: India Kids' Apparel Market Export Analysis by Major Destinations on the Basis of Value, Major Ports, Average Price Per Unit and Average Shipment Value, FY'2015
Table 5-19: Lilliput Product Portfolio
Table 5-20: Failure Case Study for Lilliput
Table 5-21: Failure Case Study for Catmoss
Table 5-24: Gini and Jony Revenues, FY'2010-FY'2015
Table 5-22: Gini & Jony Product Portfolio
Table 5-23: Gini & Jony Franchisee Expansion Plans
Table 5-25: Indian Clothing League Private Limited Product Portfolio
Table 5-26: Beebay Product Portfolio
Table 5-27: Beebay Franchisee Expansion Plans
Table 5-28: Competitive Landscape of Major Players in India Kids' Apparel Market, FY'2015
Table 5-29: Factors Affecting Future Growth of India Kids' Apparel Market
Table 5-30: India Kids' Apparel Market Future Projections by Value in INR Billion, FY'2016-FY'2020
Table 6-1: India Kids' Footwear Market Segmentation by Age Group on the Basis of Revenues in INR Billion, FY'2015
Table 6-2: India Kids' Footwear Market Segmentation by Material on the Basis of Revenues in INR Billion, FY'2015
Table 6-3: India Kids' footwear Market Segmentation by Type of Shoe on the Basis of Revenues in INR Billion, FY'2015
Table 6-4: India Kids' Footwear Market Segmentation by Urban and Rural Demand on the Basis of Revenues in INR Billion, FY'2015
Table 6-5: Comparison of Urban and Rural Demand
Table 6-6: India Kids' Footwear Market Segmentation by Organized and Unorganized Sector on the Basis of Revenues in INR Billion, FY'2015
Table 6-7: India Kids' Footwear Market Segmentation by Major Cities on the Basis of Revenues in INR Billion, FY'2015
Table 6-8: India Kids' Footwear Market Import Analysis by Major Destinations on the Basis of Value, Major Ports, Average Price Per Unit and Average Shipment Value, FY'2015
Table 6-9: India Kids' Footwear Market Import Duty Structure in Percentage Terms (%), FY'2015
Table 6-10: India Kids' Footwear Market Export Analysis by Major Destinations on the Basis of Value, Major Ports, Average Price Per Unit and Average Shipment Value, FY'2015
Table 6-11: Competitive Landscape of Major Players (Bata, Relaxo, Lancer and Liberty) in India Kids' Footwear Market
Table 6-12: Product Portfolio of Major Footwear Companies (Bata, Relaxo, Lancer and Liberty)
Table 6-13: Competitive Scenario of Major Players in India Kids' Footwear Market (Bata, Relaxo, Lancer and Liberty)
Table 6-14: India Kids' Footwear Market Segmentation by Organized and Unorganized on the Basis of Revenues in Percentage (%), FY'2020
Table 7-1: BabyOye Franchisee Expansion Plans
Table 7-2: Major Players in Online Kids' Apparel and Footwear Market
Table 7-3: Pricing Analysis of Key Products of Major Players in India Online Kids Apparel and Footwear Market
Table 7-4: India Online Kids' Apparel and Footwear Market Share of Major Players by Revenues in INR Billion, FY'2015
Table 9-1: Major Upcoming Players (Poney, Children's Place) in Kids' Apparel and Footwear Market
Table 10-1: Composition of Units in Tirupur Apparel Industry
Table 10-2: Average Cost Analysis of an Apparel Product
Table 10-3: State Wise Distribution of Manufacturing Units
Table 10-4: Average Labour Cost Analysis of Footwear Product in INR per unit, 2015
Table 11-1: Major Features of National Textile Policy 2000
Table 14-1: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Kids' apparel and Footwear Market
Table 14-2: References from Failure Cases
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.