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Nigeria Baby Food Market Outlook to 2023 - By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online

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The report titled "Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online" provides information on Nigeria baby food market overview from 2013 to 2023, market segmentation - By Food Category (Dried Baby Food, Milk Formula, Prepared Baby Food and Other Baby Food), by Types of Milk formula (Standard Milk Powdered Formula, Follow on Milk Powdered Formula and Growing Up Milk Formula), by Distribution Channel (Traditional Retailers & Grocers, Supermarkets and Internet Retailing), by Ingredient (Inorganic and Organic) and by Regions. The report also covers ecosystem, value chain analysis, competition landscape, and success factors for a new entrant, trends and developments, issues and challenges, decision making criteria for customers, regulations and SWOT analysis. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market. The report is useful for Nigerian baby food manufacturers, food and beverage companies and major online retailers of baby food.
Nigeria Baby Food Market Overview
The Nigerian baby food market is currently at a growing stage. There was a slight decline in 2016 due to recession in the country and the policies implemented by the government to promote breast feeding, despite this market showed an overall positive trend during 2013-2018 period. The baby food industry is driven by increasing disposable income of the people, rising awareness among the parents to provide healthier food to the babies, rise in the internet retailing among other factors. The market is expected to show positive growth and continue to develop in the coming years.
Market Segmentation
By Food Category (Dried Baby Food, Milk Formula Market, Prepared Baby Food and Other Baby Food)
The baby food market is dominated by the dried baby food segment as it is more convenient for busy mothers, who want to ensure the daily intake of the nutrients of the baby is met regularly. This is followed by the Milk Formula baby food market, which acts as an alternative for mother’s milk specifically for mothers who can’t breastfed their infants owing to a specific reason. Prepared baby food is the next popular segment in this market due to the time constrained lifestyle of the millennial parents in Nigeria. Moreover, prepared baby foods are available in diverse flavors and come in innovative packaging. The other baby food segment captures minimum market share in the country as it contains food such as biscuits, rusks, and other snacks like items which are not much preferred by the parents for their babies for regular consumption.
Organic Baby Food Market
The baby food market in Nigeria is majorly dominated by the Inorganic Baby Food as it is available at a low cost owing to which, most of the parents are more aware about the inorganic baby food. However, the growing awareness among the parents to provide healthy food to the babies will drive the growth of the organic baby food in the Nigerian market. In the next few years, though the sales of the organic baby food is expected to grow, however the inorganic segment will still continue to dominate in this segment in the baby food market in Nigeria.
By Region (South West, South East, South South, North Central, North West and North East)
In Nigeria, the South West region captures the major market of the baby food largely due to Lagos being the central hub of the country. The awareness about these products in the Northern region is less as compared to the South in Nigeria. This is due to poverty and lack of employment among the women in the Northern region. The market size depends from region to region, based on the factors such as personal disposable income, literacy rate, product availability and others.
By Distribution Channel (Supermarkets, Traditional Stores/Independent Small Grocers and Internet Retailing)
Majority of baby food sales in Nigeria is by the traditional stores as it is more convenient and has better reach compared to other channels of distribution, followed by supermarkets and the least market share is accommodated by the internet retailing. Nigerian parents prefer to check the product before buying. They are skeptical to buy baby food online owing to its return policy issues. People are still not accustomed to buying products at the supermarkets as they have a perception that the prices might be higher in modern markets.
Competitive Landscape in Nigeria Baby Food Market
There is a stiff competition among the major players of baby food in the Nigeria. The market is dominated by the international players as they offer wide range of products at affordable prices. Owing to this, the domestic players are struggling with their market penetration in the country. Few of the well known international players are Nestle, Danone, Nutrimental, and Friesland Campina, Promasidor, Abbott, Kraft Heinz. These companies compete on the parameters such as marketing campaigns, strategic sales promotion, product pricing, channels of distribution and others.
Nigeria Baby Food Market Future Outlook and Projections
The baby food market has a promising future in Nigeria with a higher adoption rate witnessed during the review period 2018 to 2023. The major reasons for its growth would be, rise in the disposable income, increasing awareness among the parents to provide nutrition to the infant, and increasing buying through the online portals.
The growing number of literate and working mothers will positively impact the demand of baby food products in the country.
Due to these factors, the baby food market in Nigeria is expected to grow at a CAGR of approximately 12% from the year 2018 to 2023.
Key Segments Covered:
By Food Category:
Dried Baby Food
Cereal Based
Others -Meat/Fish, Fruits & Vegetable and Nuts
Milk Formula
Standard Milk Formula,
Follow-On Milk Formula
Growing-Up Milk Formula
Prepared Baby Food
Other Baby Food
By Distribution Channel:
Traditional Retailers & Grocers
Supermarkets
Internet Retailing
By Ingredient:
Inorganic
Organic
By Regions:
South West
South East
South South
North Central
North West
Key Target Audience:
Baby Food Manufacturers
Baby Product Distributors
Baby Food Distributors
Government Agencies
Baby Food Retailers
NGOs supporting Baby Health
Pharmaceutical Stores
Online Sales and Retailing Agencies
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:
Nestle
Friesland Campina
Danone
Nutrimental
Abbott
Promasidor
Kraft Heinz
Plum Organics
August Secrets
Baby Grubz
Tiger Brand
Key Topics Covered in the Report
Executive Summary
Research Methodology
Ecosystem of Nigeria Baby Food Market
Nigeria Baby Food Market Overview and Genesis
Value Chain Analysis of Nigeria Baby Food Market
Nigeria Baby Food Market Size, 2013-2018
Nigeria Baby Food Market Segmentation
Trends and Developments in Nigeria Baby Food Market
Issues and Challenges in the Nigeria Baby Food Market
Decision Making Criteria for Customers While Purchasing a Baby Food Product
Regulations in Nigeria Baby Food Market
SWOT Analysis of Nigeria Baby Food Market
Competitive Landscape in Nigeria Baby Food Market
Nigeria Baby Food Market Future Outlook and Projections, 2018-2023(E)
Analyst Recommendations in Nigeria Baby Food Market
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Table Of Content

Scope

1. Executive Summary

Nigeria Baby Food Market Overview and Size
Nigeria Baby Food Market Segmentation
Competition Scenario in Nigeria Baby Food Market
Nigeria Baby Food Market Future Outlook and Projections

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling

Research Methodology
Market Sizing – Nigeria Baby Food Market
Variables (Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion

3. Ecosystem of Nigeria Baby Food Market

4. Nigeria Baby Food Market Overview and Genesis

5. Value Chain Analysis of Nigeria Baby Food Market

6. Nigeria Baby Food Market Size- By Revenue and By Volume, 2013-2018

7. Nigeria Baby Food Market Segmentation

7.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby food), 2013-2018

7.1.1. By Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts)
7.1.2. By Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing- up Milk FORMULA), 2018

7.2. By Product Ingredient (Inorganic and Organic Baby Food), 2018
7.3. By Regions (South West, South East, South South, North Central, North West, North East), 2018
7.4. By Distribution Channel (Supermarkets, Traditional Stores/Independent Small Grocers and Online) on the basis of Retail Sales in NGN Billion, 2013-2018

8. Trade Scenario for the Nigeria Baby Food Market

9. Trends and Developments in Nigeria Baby Food Market

Behavioural Pattern of Mothers in Nigeria
Complementary feeding practices in nigeria
Growing Demand for Organic Products
Increase in Baby Food Sales through Supermarkets AND ONLINE
Weaning practices and weaning foods in West Africa and Nigeria

10. Issues and Challenges in the Nigeria Baby Food Market

Stingent Avertising Regulations
Limited Scope for Entry of New Players
Lack of Awareness and Low Disposable Income
Shift Towards Organic

11. Decision Making Criteria for Customers While Purchasing a Baby Food Product

12. Regulations in Nigeria Baby Food Market

NAFDAC Regulation on Marketing of Breast Milk Substittutes (BMS)
WHO Guidelines relating to Baby Food Products
Mandatory Labeling Requirements for Infant Milk Formula
Few Incidents of non –Compliance in Nigeria Market Pertaining to BMS Market

13. SWOT Analysis of Nigeria Baby Food Market

14. Competitive Landscape in Nigeria Baby Food Market

14.1. Competition Scenario in Nigeria Baby Food Market

Revenue Share of Major Companies, 2018
Revenue Share of Major Brands in milk formula, 2018
Revenue Share of Major Brands In dried Cereal Based baby food, 2018

14.2. Comparative Analysis of Major Players (Danone Group, Nestle, Kraft Heinz, Nutrimental, Promasidor, Baby Grubz, August Secrets and Plum)

14.2.1. Strengths and Weaknesses of Major Players
14.2.2. Marketing Mix of Nigeria Baby Food Market
14.2.3. Pricing Analysis of Major Baby Food Products in Nigeria
14.2.4. Success Factors for a New Entrant in Nigeria Baby Food Market

14.3. Company Profiles of Nestle, , Friesland Campina, Danone Group, Nutrimental, Abbott Laboratories Promasidor and Kraft Heinz)

14.3.1. Nestle SA

Product Profile of Cerelac
Product Profile of Nido
Product Profile of Nan
Product Profile of Lactogen
Product Profile of Gerber

14.3.2. Friesland Campina

Product Profile of Friesland Campina

14.3.3. Danone Group

Product Profile of Aptamil
Product Profile of Bledine
Product Profile of Cow & Gate
Product Profile of Milupa

14.3.4. Nutrimental S.A.

Product Profile of Nutrilon
Product Profile of Nutribom
Product Profile of Nutrilac

14.3.5. Abbott Laboratories Inc.

Product Profile of Similac
Product Profile of Pediasure
Product Profile of Isomil

14.3.6. Promasidor Nigeria Limited

Product Profile of Promasidor nigeria

14.3.7. Kraft Heinz

Product Profile of Kraft Heinz

14.4. Company Profiles of Other Companies (Plum Organics, August Secrets, Baby Grubz and Tiger)

15. Nigeria Baby Food Market Future Outlook and Projections, 2018-2023(E)

15.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), 2023E

15.1.1. By Type of Dried Baby Foods (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), 2018-2023E
15.1.2. By Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula), 2018-2023E

15.2. By Product Ingredients (Inorganic and Organic Baby Food), 2018- 2023E
15.3. By Regions (South West, South East, South South, North Central, North West, North East), 2018-2023E
15.4. By Channel of Distribution (Independent Small Grocers, Supermarkets and Internet Retailing) on the basis of Retail Sales in NGN Billion, 2018-2023

16. Analyst Recommendations in Nigeria Baby Food Market

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List Of Figure

Figure 1-1: Nigeria Baby Food Market Flowchart on the Basis of Retail Sales in NGN Billion, 2018
Figure 3-1: Nigeria Baby Food Market Ecosystem, 2018
Figure 4-1: Business Cycle of Nigeria Baby Food Market
Figure 5-1: Flowchart for Value Chain Analysis of Nigeria Baby Food Market (Entities Inter-Relationship and Margin Analysis)
Figure 6-1: Nigeria Baby Food Market Size on the Basis of Retail Sales in NGN Billion and Growth Rate in Percentage (%), 2013-2018
Figure 6-2: Nigeria Baby Food Market Size on the Basis of Retail Volume in Thousand Tonnes and Growth Rate in Percentage (%), 2013-2018
Figure 7-1: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-2: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Sales Volume in Percentage (%), 2013-2018
Figure 7-3: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-4: Nigeria Milk Formula Market Segmentation by Type of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-5: Nigeria Baby Food Market Segmentation by Product Ingredient (Inorganic and Organic Baby Food) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-6: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the Basis of Retail Sales in Percentage (%), 2018
Figure 7-7: Nigeria Baby Food Market Segmentation by Distribution Channels (Supermarkets, Independent Small Grocers, Internet Retailing) on the basis of Retail Sales in Percentage (%), 2013- 2018
Figure 14-1: Market Share of Major Companies (Nestle, Friesland Campina, Danone, Nutrimental, Promasidor, Abbott Laboratories Inc., Kraft Heinz and Others) in Nigeria Baby Food Market on the basis of Retail Sales in Percentage (%), 2018
Figure 14-2: Market Share of Major Brands in Milk Formula (NAN, SMA and My Boy, Aptamil and Similac and Others) by Retail Sales in Percentage (%), 2018
Figure 14-3: Market Share of Major Brands in Dried baby food (Cerelac, Friso, Nutribom, Nutrilac and Others by Retail Sales in Percentage (%), 2018
Figure 14-4: Financial Performance (Total Revenue) of Nestle S.A. in Naira Billion, 2013-2018
Figure 14-5: Financial Performance (Total Revenue) of Friesland Campina in Naira Billion, 2013-2017
Figure 14-6: Shareholding Pattern of Friesland Campina Nigeria, 2017
Figure 15-1: Nigeria Baby Food Future Market Size on the Basis of Retail Sales in NGN Billion and Growth Rate in Percentage (%), 2018-2023(E)
Figure 15-2: Nigeria Baby Food Future Market Size on the Basis of Sales Volume in Thousand Tonnes and Growth Rate in Percentage (%), 2018-2023(E)
Figure 15-3: Nigeria Baby Food Future Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the basis of Retail Sales in Percentage (%), 2018-2023(E)
Figure 15-4: Nigeria Baby Food Future Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the basis of Sales Volume in Percentage (%), 2018-2023(E)
Figure 15-5: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in Percentage (%), 2018-2023
Figure 15-6: Nigeria Milk Formula Future Market Segmentation by Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula) on the basis of Retail Sales in Percentage (%), 2018- 2023(E)
Figure 15-7: Nigeria Baby Food Future Market Segmentation by Product Ingredient (Inorganic Baby Food and Organic Baby Food) on the Basis of Retail Sales in Percentage (%), 2018- 2023(E)
Figure 15-8: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the Basis of Retail Sales in NGN Billion, 2018-2023E
Figure 15-9: Nigeria Baby Food Market Segmentation by Channels of Distribution (Traditional Retailers/Independent Small Grocers, Supermarkets and Internet Retailing) on the basis of Retail Sales in Percentage (%), 2018- 2023E


List Of Table

Table 2-1: Nigeria Baby Food Categories and their Types
Table 2-2: Nigeria Baby Food Market Definition on the basis of Parameters and Segments
Table 2-3: Correlation Matrix for Nigeria Baby Food Market, 2018
Table 2-4: Regression Coefficients Output for Nigeria Baby Food Market, 2018
Table 4-1: Nigeria Baby Food Market Overview including Country Overview, Market Structure, Genesis, Trade Scenario, Target Audience, Major Brands, Competitive Scenario and Growth Drivers
Table 5-1: Value Chain Analysis of Nigeria Baby Food Market on the basis of Entity Type (International Manufacturers, International Importers, Domestic Manufacturers, Agents of Manufacturers, Distributors and Offline and Online Retailers)
Table 6-1: Rationale and Description for the Nigeria Baby Food Market Size on the Basis of Revenue in NGN Billion, 2013-2018
Table 6-2: Fertility Rate per Woman in Nigeria, 2015-2018
Table 6-3: Crude Birth Rate for Nigeria per Thousand Populations, 2015-2018
Table 6-4: Percentage of Women Workforce in Total Labor Force in Nigeria, 2015-2018
Table 6-5: Percentage of Infants (0-5 Months) who are Exclusively and Predominantly Breastfed in Nigeria, 2008-2017
Table 7-1: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-2: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-3: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Sales Volume in Tonnes, 2013-2018
Table 7-4: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-5: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-6: Nigeria Milk Formula Market Segmentation by Types of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-7: Nigeria Baby Food Market Segmentation by Type of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-8: Nigeria Baby Food Market Segmentation by Product Ingredient (Organic Food and Inorganic Food) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-9: Nigeria Baby Food Market Segmentation by Nature (Inorganic and Organic Baby Food) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-10: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-11: Nigeria Baby Food Market Segmentation by Distribution Channels (Supermarkets, Independent Small Grocers, and Online) on the basis of Retail Sales in NGN Billion, 2013-2018
Table 7-12: Major Products, Brands and Retailers in each type of Distribution Channel (Traditional Retailer/Independent Small Grocers, Supermarkets and Internet Retailing) in Nigeria Baby Food Market, 2018
Table 8-1: Import Data for Milk and cream, not concentrated nor containing added sugar or other sweetening matter to Nigeria in USD Thousands, 2018
Table 8-2: Import Data of Baby Food Items to Nigeria in USD Thousands, 2018
Table 11-1: Decision Making Criteria for Customers in Nigeria Baby Food Market including Reviews of Other Buyers and Advices from Health Experts, Price of the Product, Brand Name, Nutritional Value, Type of Baby Food and Channel of Distribution
Table 13-1: SWOT Analysis of Nigeria Baby Food Market
Table 14-1: Competition Parameters in Nigeria Baby Food Market including Competition Scenario, Major Players and Competing Parameters
Table 14-2: Retail Sales of Major Brands in Milk Formula (NAN, SMA and My Boy, Aptamil and Similac and Others) in NGN Billion, 2018
Table 14-3: Retail Sales of Major Brands in Dried baby food (Cerelac, Friso, Nutribom, Nutrilac and Others) in NGN Billion, 2018
Table 14-4: Strengths and Weaknesses of Major International Players (Nestle, Danone Group, Kraft Heinz, Nutrimental SA, Baby Grubz, August Secrets and Plum and) in Nigeria Baby Food Market
Table 14-5: Marketing Mix of Nigeria Baby Food Market including Place and Promotion
Table 14-6: Retail Prices of Few Dry Baby Food Products in Nigeria
Table 14-7: Retail Prices of Few Milk Formula Products in Nigeria
Table 14-8: Retail Prices of Prepared Baby Food Products in Nigeria
Table 14-9: Retail Prices of Other Baby Food Products in Nigeria
Table 14-10: Key Factors to be considered by a New Player while Entering Nigeria Baby Food Market
Table 14-11: Company Profile of Nestlé SA including Company Overview, USP, Business Strategy, Distribution and Sales, Market Share and Revenue, Recent Developments and Future Plans
Table 14-12: Segmentation of Nestle SA Revenue basis Domestic operations and Export in Naira Billion, 2017-2018
Table 14-13: Product Profile of Nestle SA for Cerelac including Product Name, Description and Packaging
Table 14-14: Product Profile of Nestle SA for Nido including Product Name, Description and Packaging
Table 14-15: Product Profile of Nestle SA for NAN including Product Name, Description and Packaging
Table 14-16: Product Profile of Nestle SA lactogen including Product Name and Description
Table 14-17: Product Profile of Nestle SA Gerber including Product Name and Description
Table 14-18: Timeline for Nestle Group including Year and Description, 1886- 2015
Table 14-19: Company Profile of Friesland Campina including Company Overview, USP, Business Strategy, Procurement, Distribution and Sales, Market Share and Revenue, Best Selling Brand/Product, Recent Developments and Future Plans
Table 14-20: Profit after Tax of Friesland Campina Nigeria in Naira Million, 2016-2017
Table 14-21: Product Profile of Friesland Campina for Friso including Product Name and Description
Table 14-22: Product Profile of Friesland Campina for Peak including Product Name and Description
Table 14-23: Timeline for Friesland Campaina including Year and Description, 1871 - 2014
Table 14-24: Company Profile of Danone Group including Company Overview, USP, Business Strategy, Distribution and Sales, Market Share and Revenue, Recent Developments and Future Plans
Table 14-25: Product Profile of Danone Group for Aptamil including Product Name and Description
Table 14-26: Product Profile of Danone Group for Bledine including Product Name and Description
Table 14-27: Product Profile of Danone Group for Cow & Gate including Product Name and Description
Table 14-28: Product Profile of Danone Group for Milupa including Product Name and Description
Table 14-29: Timeline for Danone Group including Year and Description, 1896-2018
Table 14-30: Company Profile of Nutrimental S.A. including Company Overview, USP, Business Strategy, Distribution & Sales, Market Share and Revenue, Recent Developments and Future Plans
Table 14-31: Product Profile of Nutrimental S.A. for Nutrilon including Product Name, Description and Packaging
Table 14-32: Product Profile of Nutrimental S.A. for Nutribom including Product Name, Description and Packaging
Table 14-33: Product Profile of Nutrimental S.A. for Nutrilac including Product Name, Description and Packaging
Table 14-34: Company Profile of Abbott Laboratories Inc. including Company Overview, USP, Business Strategy, Market Share and Revenue, Employee Base, Recent Developments and Future Plans
Table 14-35: Product Profile of Abbott Laboratories Inc. for Similac including Product Name, Description and Packaging
Table 14-36: Product Profile of Abbott Laboratories Inc. for Pediasure including Product Name, Description and Packaging
Table 14-37: Product Profile of Abbott Laboratories Inc. for Isomil including Product Name, Description and Packaging
Table 14-38: Timeline for Abbott Laboratories Inc including Year and Description. 1925-2018
Table 14-39: Company Profile of Promasidor Nigeria Ltd. including Company Overview, USP, Business Strategy, Market Share and Revenue, Employee Base, Recent Developments and Future Plans
Table 14-40: Product Profile of Baby Food Products offered by Promasidor Nigeria
Table 14-41: Company Profile of Kraft Heinz including Company Overview, USP, Business Strategy and Market Share and Revenue
Table 14-42: Product Profile of Baby Food Products offered by Kraft Heinz in Nigeria
Table 14-43: Company Profiles of Other Companies (Plum Organics, August Secrets, Baby Grubz and Tiger) in Nigeria Baby Food Market including Company Name and Description
Table 15-1: Rationale and Description for Nigeria Baby Food Market Future Outlook and Projections on the Basis of Revenue in NGN Billion, 2018-2023(E)
Table 15-2: Forecasted Percentage of Women Workforce in Total Labor Force in Nigeria, 2018-2023
Table 15-3: Forecasted Fertility Rate per Woman in Nigeria, 2015-2018
Table 15-4: Nigeria Baby Food Future Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the basis of Retail Sales in NGN Billion, 2018-2023
Table 15-5: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Sales Volume in Tonnes, 2018-2023E
Table 15-6: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in NGN Billion, 2018-2023
Table 15-7: Nigeria Baby Food Future Market Segmentation by Product Ingredient (Inorganic Baby Food and Organic Baby Food) on the basis of Retail Sales in NGN Billion, 2018-2023E
Table 15-8: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the basis of Retail Sales in NGN Billion, 2018-2023E
Table 15-9: Nigeria Baby Food Market Segmentation by Channels of Distribution (Traditional Retailers/Independent Small Grocers, Supermarkets and Internet Retailing) on the basis of Retail Sales in NGN Billion, 2018-2023E
Table 16-1: Analyst Recommendations for Nigeria Baby Food Market

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Products and Companies

Products

By Food Category (Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Milk Formula (Standard Milk Formula, Follow-On Milk Formula and Growing-Up Milk Formula), Prepared Baby Food and Other Baby Food), By Distribution Channel (Traditional Retailers & Grocers, Supermarkets and Internet Retailing), By Ingredient (Inorganic and Organic), By Regions (South West, South East , South South, North Central, North West)


Companies

Nestle, Friesland Campina, Danone , Nutrimental, Abbott, Promasidor , Kraft Heinz, Plum Organics, August Secrets, Baby Grubz , Tiger Brand

The report titled "Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online" provides information on Nigeria baby food market overview from 2013 to 2023, market segmentation - By Food Category (Dried Baby Food, Milk Formula, Prepared Baby Food and Other Baby Food), by Types of Milk formula (Standard Milk Powdered Formula, Follow on Milk Powdered Formula and Growing Up Milk Formula), by Distribution Channel (Traditional Retailers & Grocers, Supermarkets and Internet Retailing), by Ingredient (Inorganic and Organic) and by Regions. The report also covers ecosystem, value chain analysis, competition landscape, and success factors for a new entrant, trends and developments, issues and challenges, decision making criteria for customers, regulations and SWOT analysis. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market. The report is useful for Nigerian baby food manufacturers, food and beverage companies and major online retailers of baby food.
Nigeria Baby Food Market Overview
The Nigerian baby food market is currently at a growing stage. There was a slight decline in 2016 due to recession in the country and the policies implemented by the government to promote breast feeding, despite this market showed an overall positive trend during 2013-2018 period. The baby food industry is driven by increasing disposable income of the people, rising awareness among the parents to provide healthier food to the babies, rise in the internet retailing among other factors. The market is expected to show positive growth and continue to develop in the coming years.
Market Segmentation
By Food Category (Dried Baby Food, Milk Formula Market, Prepared Baby Food and Other Baby Food)
The baby food market is dominated by the dried baby food segment as it is more convenient for busy mothers, who want to ensure the daily intake of the nutrients of the baby is met regularly. This is followed by the Milk Formula baby food market, which acts as an alternative for mother’s milk specifically for mothers who can’t breastfed their infants owing to a specific reason. Prepared baby food is the next popular segment in this market due to the time constrained lifestyle of the millennial parents in Nigeria. Moreover, prepared baby foods are available in diverse flavors and come in innovative packaging. The other baby food segment captures minimum market share in the country as it contains food such as biscuits, rusks, and other snacks like items which are not much preferred by the parents for their babies for regular consumption.
Organic Baby Food Market
The baby food market in Nigeria is majorly dominated by the Inorganic Baby Food as it is available at a low cost owing to which, most of the parents are more aware about the inorganic baby food. However, the growing awareness among the parents to provide healthy food to the babies will drive the growth of the organic baby food in the Nigerian market. In the next few years, though the sales of the organic baby food is expected to grow, however the inorganic segment will still continue to dominate in this segment in the baby food market in Nigeria.
By Region (South West, South East, South South, North Central, North West and North East)
In Nigeria, the South West region captures the major market of the baby food largely due to Lagos being the central hub of the country. The awareness about these products in the Northern region is less as compared to the South in Nigeria. This is due to poverty and lack of employment among the women in the Northern region. The market size depends from region to region, based on the factors such as personal disposable income, literacy rate, product availability and others.
By Distribution Channel (Supermarkets, Traditional Stores/Independent Small Grocers and Internet Retailing)
Majority of baby food sales in Nigeria is by the traditional stores as it is more convenient and has better reach compared to other channels of distribution, followed by supermarkets and the least market share is accommodated by the internet retailing. Nigerian parents prefer to check the product before buying. They are skeptical to buy baby food online owing to its return policy issues. People are still not accustomed to buying products at the supermarkets as they have a perception that the prices might be higher in modern markets.
Competitive Landscape in Nigeria Baby Food Market
There is a stiff competition among the major players of baby food in the Nigeria. The market is dominated by the international players as they offer wide range of products at affordable prices. Owing to this, the domestic players are struggling with their market penetration in the country. Few of the well known international players are Nestle, Danone, Nutrimental, and Friesland Campina, Promasidor, Abbott, Kraft Heinz. These companies compete on the parameters such as marketing campaigns, strategic sales promotion, product pricing, channels of distribution and others.
Nigeria Baby Food Market Future Outlook and Projections
The baby food market has a promising future in Nigeria with a higher adoption rate witnessed during the review period 2018 to 2023. The major reasons for its growth would be, rise in the disposable income, increasing awareness among the parents to provide nutrition to the infant, and increasing buying through the online portals.
The growing number of literate and working mothers will positively impact the demand of baby food products in the country.
Due to these factors, the baby food market in Nigeria is expected to grow at a CAGR of approximately 12% from the year 2018 to 2023.
Key Segments Covered:
By Food Category:
Dried Baby Food
Cereal Based
Others -Meat/Fish, Fruits & Vegetable and Nuts
Milk Formula
Standard Milk Formula,
Follow-On Milk Formula
Growing-Up Milk Formula
Prepared Baby Food
Other Baby Food
By Distribution Channel:
Traditional Retailers & Grocers
Supermarkets
Internet Retailing
By Ingredient:
Inorganic
Organic
By Regions:
South West
South East
South South
North Central
North West
Key Target Audience:
Baby Food Manufacturers
Baby Product Distributors
Baby Food Distributors
Government Agencies
Baby Food Retailers
NGOs supporting Baby Health
Pharmaceutical Stores
Online Sales and Retailing Agencies
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:
Nestle
Friesland Campina
Danone
Nutrimental
Abbott
Promasidor
Kraft Heinz
Plum Organics
August Secrets
Baby Grubz
Tiger Brand
Key Topics Covered in the Report
Executive Summary
Research Methodology
Ecosystem of Nigeria Baby Food Market
Nigeria Baby Food Market Overview and Genesis
Value Chain Analysis of Nigeria Baby Food Market
Nigeria Baby Food Market Size, 2013-2018
Nigeria Baby Food Market Segmentation
Trends and Developments in Nigeria Baby Food Market
Issues and Challenges in the Nigeria Baby Food Market
Decision Making Criteria for Customers While Purchasing a Baby Food Product
Regulations in Nigeria Baby Food Market
SWOT Analysis of Nigeria Baby Food Market
Competitive Landscape in Nigeria Baby Food Market
Nigeria Baby Food Market Future Outlook and Projections, 2018-2023(E)
Analyst Recommendations in Nigeria Baby Food Market
READ MORE

Scope

1. Executive Summary

Nigeria Baby Food Market Overview and Size
Nigeria Baby Food Market Segmentation
Competition Scenario in Nigeria Baby Food Market
Nigeria Baby Food Market Future Outlook and Projections

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling

Research Methodology
Market Sizing – Nigeria Baby Food Market
Variables (Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion

3. Ecosystem of Nigeria Baby Food Market

4. Nigeria Baby Food Market Overview and Genesis

5. Value Chain Analysis of Nigeria Baby Food Market

6. Nigeria Baby Food Market Size- By Revenue and By Volume, 2013-2018

7. Nigeria Baby Food Market Segmentation

7.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby food), 2013-2018

7.1.1. By Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts)
7.1.2. By Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing- up Milk FORMULA), 2018

7.2. By Product Ingredient (Inorganic and Organic Baby Food), 2018
7.3. By Regions (South West, South East, South South, North Central, North West, North East), 2018
7.4. By Distribution Channel (Supermarkets, Traditional Stores/Independent Small Grocers and Online) on the basis of Retail Sales in NGN Billion, 2013-2018

8. Trade Scenario for the Nigeria Baby Food Market

9. Trends and Developments in Nigeria Baby Food Market

Behavioural Pattern of Mothers in Nigeria
Complementary feeding practices in nigeria
Growing Demand for Organic Products
Increase in Baby Food Sales through Supermarkets AND ONLINE
Weaning practices and weaning foods in West Africa and Nigeria

10. Issues and Challenges in the Nigeria Baby Food Market

Stingent Avertising Regulations
Limited Scope for Entry of New Players
Lack of Awareness and Low Disposable Income
Shift Towards Organic

11. Decision Making Criteria for Customers While Purchasing a Baby Food Product

12. Regulations in Nigeria Baby Food Market

NAFDAC Regulation on Marketing of Breast Milk Substittutes (BMS)
WHO Guidelines relating to Baby Food Products
Mandatory Labeling Requirements for Infant Milk Formula
Few Incidents of non –Compliance in Nigeria Market Pertaining to BMS Market

13. SWOT Analysis of Nigeria Baby Food Market

14. Competitive Landscape in Nigeria Baby Food Market

14.1. Competition Scenario in Nigeria Baby Food Market

Revenue Share of Major Companies, 2018
Revenue Share of Major Brands in milk formula, 2018
Revenue Share of Major Brands In dried Cereal Based baby food, 2018

14.2. Comparative Analysis of Major Players (Danone Group, Nestle, Kraft Heinz, Nutrimental, Promasidor, Baby Grubz, August Secrets and Plum)

14.2.1. Strengths and Weaknesses of Major Players
14.2.2. Marketing Mix of Nigeria Baby Food Market
14.2.3. Pricing Analysis of Major Baby Food Products in Nigeria
14.2.4. Success Factors for a New Entrant in Nigeria Baby Food Market

14.3. Company Profiles of Nestle, , Friesland Campina, Danone Group, Nutrimental, Abbott Laboratories Promasidor and Kraft Heinz)

14.3.1. Nestle SA

Product Profile of Cerelac
Product Profile of Nido
Product Profile of Nan
Product Profile of Lactogen
Product Profile of Gerber

14.3.2. Friesland Campina

Product Profile of Friesland Campina

14.3.3. Danone Group

Product Profile of Aptamil
Product Profile of Bledine
Product Profile of Cow & Gate
Product Profile of Milupa

14.3.4. Nutrimental S.A.

Product Profile of Nutrilon
Product Profile of Nutribom
Product Profile of Nutrilac

14.3.5. Abbott Laboratories Inc.

Product Profile of Similac
Product Profile of Pediasure
Product Profile of Isomil

14.3.6. Promasidor Nigeria Limited

Product Profile of Promasidor nigeria

14.3.7. Kraft Heinz

Product Profile of Kraft Heinz

14.4. Company Profiles of Other Companies (Plum Organics, August Secrets, Baby Grubz and Tiger)

15. Nigeria Baby Food Market Future Outlook and Projections, 2018-2023(E)

15.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), 2023E

15.1.1. By Type of Dried Baby Foods (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), 2018-2023E
15.1.2. By Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula), 2018-2023E

15.2. By Product Ingredients (Inorganic and Organic Baby Food), 2018- 2023E
15.3. By Regions (South West, South East, South South, North Central, North West, North East), 2018-2023E
15.4. By Channel of Distribution (Independent Small Grocers, Supermarkets and Internet Retailing) on the basis of Retail Sales in NGN Billion, 2018-2023

16. Analyst Recommendations in Nigeria Baby Food Market

Disclaimer
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List Of Figure

Figure 1-1: Nigeria Baby Food Market Flowchart on the Basis of Retail Sales in NGN Billion, 2018
Figure 3-1: Nigeria Baby Food Market Ecosystem, 2018
Figure 4-1: Business Cycle of Nigeria Baby Food Market
Figure 5-1: Flowchart for Value Chain Analysis of Nigeria Baby Food Market (Entities Inter-Relationship and Margin Analysis)
Figure 6-1: Nigeria Baby Food Market Size on the Basis of Retail Sales in NGN Billion and Growth Rate in Percentage (%), 2013-2018
Figure 6-2: Nigeria Baby Food Market Size on the Basis of Retail Volume in Thousand Tonnes and Growth Rate in Percentage (%), 2013-2018
Figure 7-1: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-2: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Sales Volume in Percentage (%), 2013-2018
Figure 7-3: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-4: Nigeria Milk Formula Market Segmentation by Type of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-5: Nigeria Baby Food Market Segmentation by Product Ingredient (Inorganic and Organic Baby Food) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-6: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the Basis of Retail Sales in Percentage (%), 2018
Figure 7-7: Nigeria Baby Food Market Segmentation by Distribution Channels (Supermarkets, Independent Small Grocers, Internet Retailing) on the basis of Retail Sales in Percentage (%), 2013- 2018
Figure 14-1: Market Share of Major Companies (Nestle, Friesland Campina, Danone, Nutrimental, Promasidor, Abbott Laboratories Inc., Kraft Heinz and Others) in Nigeria Baby Food Market on the basis of Retail Sales in Percentage (%), 2018
Figure 14-2: Market Share of Major Brands in Milk Formula (NAN, SMA and My Boy, Aptamil and Similac and Others) by Retail Sales in Percentage (%), 2018
Figure 14-3: Market Share of Major Brands in Dried baby food (Cerelac, Friso, Nutribom, Nutrilac and Others by Retail Sales in Percentage (%), 2018
Figure 14-4: Financial Performance (Total Revenue) of Nestle S.A. in Naira Billion, 2013-2018
Figure 14-5: Financial Performance (Total Revenue) of Friesland Campina in Naira Billion, 2013-2017
Figure 14-6: Shareholding Pattern of Friesland Campina Nigeria, 2017
Figure 15-1: Nigeria Baby Food Future Market Size on the Basis of Retail Sales in NGN Billion and Growth Rate in Percentage (%), 2018-2023(E)
Figure 15-2: Nigeria Baby Food Future Market Size on the Basis of Sales Volume in Thousand Tonnes and Growth Rate in Percentage (%), 2018-2023(E)
Figure 15-3: Nigeria Baby Food Future Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the basis of Retail Sales in Percentage (%), 2018-2023(E)
Figure 15-4: Nigeria Baby Food Future Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the basis of Sales Volume in Percentage (%), 2018-2023(E)
Figure 15-5: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in Percentage (%), 2018-2023
Figure 15-6: Nigeria Milk Formula Future Market Segmentation by Type of Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula) on the basis of Retail Sales in Percentage (%), 2018- 2023(E)
Figure 15-7: Nigeria Baby Food Future Market Segmentation by Product Ingredient (Inorganic Baby Food and Organic Baby Food) on the Basis of Retail Sales in Percentage (%), 2018- 2023(E)
Figure 15-8: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the Basis of Retail Sales in NGN Billion, 2018-2023E
Figure 15-9: Nigeria Baby Food Market Segmentation by Channels of Distribution (Traditional Retailers/Independent Small Grocers, Supermarkets and Internet Retailing) on the basis of Retail Sales in Percentage (%), 2018- 2023E


List Of Table

Table 2-1: Nigeria Baby Food Categories and their Types
Table 2-2: Nigeria Baby Food Market Definition on the basis of Parameters and Segments
Table 2-3: Correlation Matrix for Nigeria Baby Food Market, 2018
Table 2-4: Regression Coefficients Output for Nigeria Baby Food Market, 2018
Table 4-1: Nigeria Baby Food Market Overview including Country Overview, Market Structure, Genesis, Trade Scenario, Target Audience, Major Brands, Competitive Scenario and Growth Drivers
Table 5-1: Value Chain Analysis of Nigeria Baby Food Market on the basis of Entity Type (International Manufacturers, International Importers, Domestic Manufacturers, Agents of Manufacturers, Distributors and Offline and Online Retailers)
Table 6-1: Rationale and Description for the Nigeria Baby Food Market Size on the Basis of Revenue in NGN Billion, 2013-2018
Table 6-2: Fertility Rate per Woman in Nigeria, 2015-2018
Table 6-3: Crude Birth Rate for Nigeria per Thousand Populations, 2015-2018
Table 6-4: Percentage of Women Workforce in Total Labor Force in Nigeria, 2015-2018
Table 6-5: Percentage of Infants (0-5 Months) who are Exclusively and Predominantly Breastfed in Nigeria, 2008-2017
Table 7-1: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-2: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-3: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Sales Volume in Tonnes, 2013-2018
Table 7-4: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-5: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-6: Nigeria Milk Formula Market Segmentation by Types of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-7: Nigeria Baby Food Market Segmentation by Type of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-8: Nigeria Baby Food Market Segmentation by Product Ingredient (Organic Food and Inorganic Food) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-9: Nigeria Baby Food Market Segmentation by Nature (Inorganic and Organic Baby Food) on the Basis of Retail Sales in NGN Billion, 2013-2018
Table 7-10: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the Basis of Retail Sales in NGN Billion, 2018
Table 7-11: Nigeria Baby Food Market Segmentation by Distribution Channels (Supermarkets, Independent Small Grocers, and Online) on the basis of Retail Sales in NGN Billion, 2013-2018
Table 7-12: Major Products, Brands and Retailers in each type of Distribution Channel (Traditional Retailer/Independent Small Grocers, Supermarkets and Internet Retailing) in Nigeria Baby Food Market, 2018
Table 8-1: Import Data for Milk and cream, not concentrated nor containing added sugar or other sweetening matter to Nigeria in USD Thousands, 2018
Table 8-2: Import Data of Baby Food Items to Nigeria in USD Thousands, 2018
Table 11-1: Decision Making Criteria for Customers in Nigeria Baby Food Market including Reviews of Other Buyers and Advices from Health Experts, Price of the Product, Brand Name, Nutritional Value, Type of Baby Food and Channel of Distribution
Table 13-1: SWOT Analysis of Nigeria Baby Food Market
Table 14-1: Competition Parameters in Nigeria Baby Food Market including Competition Scenario, Major Players and Competing Parameters
Table 14-2: Retail Sales of Major Brands in Milk Formula (NAN, SMA and My Boy, Aptamil and Similac and Others) in NGN Billion, 2018
Table 14-3: Retail Sales of Major Brands in Dried baby food (Cerelac, Friso, Nutribom, Nutrilac and Others) in NGN Billion, 2018
Table 14-4: Strengths and Weaknesses of Major International Players (Nestle, Danone Group, Kraft Heinz, Nutrimental SA, Baby Grubz, August Secrets and Plum and) in Nigeria Baby Food Market
Table 14-5: Marketing Mix of Nigeria Baby Food Market including Place and Promotion
Table 14-6: Retail Prices of Few Dry Baby Food Products in Nigeria
Table 14-7: Retail Prices of Few Milk Formula Products in Nigeria
Table 14-8: Retail Prices of Prepared Baby Food Products in Nigeria
Table 14-9: Retail Prices of Other Baby Food Products in Nigeria
Table 14-10: Key Factors to be considered by a New Player while Entering Nigeria Baby Food Market
Table 14-11: Company Profile of Nestlé SA including Company Overview, USP, Business Strategy, Distribution and Sales, Market Share and Revenue, Recent Developments and Future Plans
Table 14-12: Segmentation of Nestle SA Revenue basis Domestic operations and Export in Naira Billion, 2017-2018
Table 14-13: Product Profile of Nestle SA for Cerelac including Product Name, Description and Packaging
Table 14-14: Product Profile of Nestle SA for Nido including Product Name, Description and Packaging
Table 14-15: Product Profile of Nestle SA for NAN including Product Name, Description and Packaging
Table 14-16: Product Profile of Nestle SA lactogen including Product Name and Description
Table 14-17: Product Profile of Nestle SA Gerber including Product Name and Description
Table 14-18: Timeline for Nestle Group including Year and Description, 1886- 2015
Table 14-19: Company Profile of Friesland Campina including Company Overview, USP, Business Strategy, Procurement, Distribution and Sales, Market Share and Revenue, Best Selling Brand/Product, Recent Developments and Future Plans
Table 14-20: Profit after Tax of Friesland Campina Nigeria in Naira Million, 2016-2017
Table 14-21: Product Profile of Friesland Campina for Friso including Product Name and Description
Table 14-22: Product Profile of Friesland Campina for Peak including Product Name and Description
Table 14-23: Timeline for Friesland Campaina including Year and Description, 1871 - 2014
Table 14-24: Company Profile of Danone Group including Company Overview, USP, Business Strategy, Distribution and Sales, Market Share and Revenue, Recent Developments and Future Plans
Table 14-25: Product Profile of Danone Group for Aptamil including Product Name and Description
Table 14-26: Product Profile of Danone Group for Bledine including Product Name and Description
Table 14-27: Product Profile of Danone Group for Cow & Gate including Product Name and Description
Table 14-28: Product Profile of Danone Group for Milupa including Product Name and Description
Table 14-29: Timeline for Danone Group including Year and Description, 1896-2018
Table 14-30: Company Profile of Nutrimental S.A. including Company Overview, USP, Business Strategy, Distribution & Sales, Market Share and Revenue, Recent Developments and Future Plans
Table 14-31: Product Profile of Nutrimental S.A. for Nutrilon including Product Name, Description and Packaging
Table 14-32: Product Profile of Nutrimental S.A. for Nutribom including Product Name, Description and Packaging
Table 14-33: Product Profile of Nutrimental S.A. for Nutrilac including Product Name, Description and Packaging
Table 14-34: Company Profile of Abbott Laboratories Inc. including Company Overview, USP, Business Strategy, Market Share and Revenue, Employee Base, Recent Developments and Future Plans
Table 14-35: Product Profile of Abbott Laboratories Inc. for Similac including Product Name, Description and Packaging
Table 14-36: Product Profile of Abbott Laboratories Inc. for Pediasure including Product Name, Description and Packaging
Table 14-37: Product Profile of Abbott Laboratories Inc. for Isomil including Product Name, Description and Packaging
Table 14-38: Timeline for Abbott Laboratories Inc including Year and Description. 1925-2018
Table 14-39: Company Profile of Promasidor Nigeria Ltd. including Company Overview, USP, Business Strategy, Market Share and Revenue, Employee Base, Recent Developments and Future Plans
Table 14-40: Product Profile of Baby Food Products offered by Promasidor Nigeria
Table 14-41: Company Profile of Kraft Heinz including Company Overview, USP, Business Strategy and Market Share and Revenue
Table 14-42: Product Profile of Baby Food Products offered by Kraft Heinz in Nigeria
Table 14-43: Company Profiles of Other Companies (Plum Organics, August Secrets, Baby Grubz and Tiger) in Nigeria Baby Food Market including Company Name and Description
Table 15-1: Rationale and Description for Nigeria Baby Food Market Future Outlook and Projections on the Basis of Revenue in NGN Billion, 2018-2023(E)
Table 15-2: Forecasted Percentage of Women Workforce in Total Labor Force in Nigeria, 2018-2023
Table 15-3: Forecasted Fertility Rate per Woman in Nigeria, 2015-2018
Table 15-4: Nigeria Baby Food Future Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the basis of Retail Sales in NGN Billion, 2018-2023
Table 15-5: Nigeria Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Sales Volume in Tonnes, 2018-2023E
Table 15-6: Nigeria Dry Baby Food Market Segmentation by Product Category (Cereal Based and Others) on the Basis of Retail Sales in NGN Billion, 2018-2023
Table 15-7: Nigeria Baby Food Future Market Segmentation by Product Ingredient (Inorganic Baby Food and Organic Baby Food) on the basis of Retail Sales in NGN Billion, 2018-2023E
Table 15-8: Nigeria Baby Food Market Segmentation by Regions (South West, South East, South South, North Central, North West, North East) on the basis of Retail Sales in NGN Billion, 2018-2023E
Table 15-9: Nigeria Baby Food Market Segmentation by Channels of Distribution (Traditional Retailers/Independent Small Grocers, Supermarkets and Internet Retailing) on the basis of Retail Sales in NGN Billion, 2018-2023E
Table 16-1: Analyst Recommendations for Nigeria Baby Food Market

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Products

By Food Category (Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Milk Formula (Standard Milk Formula, Follow-On Milk Formula and Growing-Up Milk Formula), Prepared Baby Food and Other Baby Food), By Distribution Channel (Traditional Retailers & Grocers, Supermarkets and Internet Retailing), By Ingredient (Inorganic and Organic), By Regions (South West, South East , South South, North Central, North West)


Companies

Nestle, Friesland Campina, Danone , Nutrimental, Abbott, Promasidor , Kraft Heinz, Plum Organics, August Secrets, Baby Grubz , Tiger Brand