The Baby Food Market in Sweden 2017

The Baby Food Market in Sweden 2017


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Executive Summary

The Baby Food Market in Sweden 2017

Summary

"The Baby Food Market in Sweden 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Swedish market.

Sweden baby food market has continued to be more buoyant than most European markets-a result of the upward trend in the number of births, as well as a relatively favorable economic climate, demand for premium products, and high levels of female employment. Unusually, cereals and wet meals account for the vast majority of sales in Sweden. Milks account for only 14.5% of total value. The popularity of vlling, a traditional, milk-based gruel, alongside high levels of breastfeeding, has held back the development of the infant formula sector. Rise in baby food consumption, is anticipated largely as a result of the increasing number of live births and strong growth in milks, and to a slightly lesser extent in meals. Per capita consumption will increase only marginally.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Scope

Up to 2010 the number of live births increased annually, although 2011 saw a sharp drop of 3.3%. However, since then, the numbers have once again begun to climb, with a particularly strong increase in 2016.

The baby food market has continued to be more buoyant than most European markets. Since 2010 sales have risen by 23.4% in 2016.

Unusually, cereals and wet meals account for the vast majority of sales in Sweden, taking 85% of retail value and 92% of market volume. Milks account for only 14.5% of value and 7.2% of volume sales.

Sweden produces a significant proportion of its own baby food with Hero having a plant in Gtene. Exports have risen significantly in terms of volume since 2012 and in 2015 stood at tons, worth million.

The market is effectively a duopoly shared by Semper (Hero) and Nestle Sverige. Both companies are long-established in what is itself the longest-established commercial baby food market in the world.

Baby food is a mainstream grocery market, with only specialized baby milks and a limited number of other products being sold exclusively through pharmacies. Within the grocery sector, larger chains have been increasing their share of sales.

Baby food consumption is anticipated to rise by 15.5% between 2016 and 2022. Growth will be largely as a result of the increasing number of live births predicted by the Swedish Statistical Office and strong growth in milks, and to a slightly lesser extent in meals.

Reasons to buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.



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Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth: Live Birth Rates

Live Births by Region

The Consumer

Socio-demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Market Overview

Manufacturers Shares

The Future

Sector Analysis

Baby Milks

Baby Cereals

Baby Meals

Baby Drinks

Finger Foods

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Semper AB (Hero)

Nestle Sverige AB

Hipp Gmbh& Co Vertrieb KG

Other Manufacturers

Distribution

Retail Structure

Baby Food Retailing

Economic background

Economic Background

Key Macro-economic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About Globaldata

List of Figures

Figure 1: Baby Food: Market Size, 2010-2016

Figure 2: Baby Food: Market Segmentation, 2016

Figure 3: Baby Food: Per Capita, 2010-2016

Figure 4: Baby Food: Manufacturer Shares, % Value, 2016

Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016

Figure 6: Baby Milks: Sector Trends, 2010-2016

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016

Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016

Figure 9: Baby Cereals: Sector Trends, 2010-2016

Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016

Figure 11: Baby Meals : Sector Trends, 2010-2016

Figure 12: Baby Meals : Per Capita Expenditure & Consumption, 2010-2016

Figure 13: Drinks : Sector Trends, 2010-2016

Figure 14: Drinks : Per Capita Expenditure & Consumption, 2010-2016

Figure 13: Milk & Cereals : Country of Origin, Top Five, % Volume, 2015

Figure 14: Milk & Cereals: Country of Destination, Top Three, % Volume, 2015

Figure 15: Baby Food: Manufacturer Shares, Value %, 2016

Figure 16: Baby Food: Manufacturer Shares, Volume %, 2016

Figure 17: Baby Food: Market Size, 2016-2022

Figure 18: Baby Food: Market Segmentation, 2022

Figure 19: Baby Food: Per Capita, 2016-2022

List of Tables

Table 1: Birth & Population Trends, 2006-2016

Table 2: Live Births by Region, 2012-2016

Table 3: Trends in Marriage & Divorces, 2010-2016

Table 4: Births by Age of Mother, 2010 & 2016

Table 5: Number of Women of Childbearing Age by Age Group, 2010 & 2016

Table 6: Female Employment Trends, 2010-2016

Table 7: Paid Employment Among Mothers, According to Age of Youngest Child, 2008-2013

Table 8: Working Mothers by Age & Number of Children & Working Hours, 2006 & 2012

Table 9: Overall Breastfeeding Trends, 1986-2014

Table 10: Partial & Exclusive Breastfeeding Trends, %, 2008-2014

Table 11: Breastfeeding by Region, 2014

Table 12: Breastfeeding by Age & Region, 2014

Table 13: Market Size, 2016, & Growth Rates, 2010-2016

Table 14: Baby Food: Manufacturer Share Trends, % Value, 2010-2016

Table 15: Baby Food: Manufacturer Shares by Sector, %, 2016

Table 16: Projected Market Size, 2022, & Growth Rates, 2016-2022

Table 17: Powdered Baby Milks: Brand Price Analysis, 2017

Table 18: Ready-to-Drink Baby Milks: Brand Price Analysis, 2017

Table 19: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 20: Baby Cereals: Breakdown of Sales, Value, 2010-2016

Table 21: Baby Cereals: Brand Price Positioning, 2017

Table 22: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2010-2016

Table 23: Vlling : Manufacturer Shares, Value & Volume, %, 2010-2016

Table 24: Other Cereals : Manufacturer Shares, Value & Volume, %, 2010-2016

Table 25: Baby Meals: Sales by Segment, % Value, 2010-2016

Table 26: Baby Meals: Brand Positioning Analysis, 2017

Table 27: Baby Meals: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 28: Baby Drinks: Brand Positioning Analysis, 2017

Table 29: Drinks : Manufacturer Shares, Value & Volume, %, 2010-2016

Table 30: Finger Foods: Brand Price Positioning Analysis, 2017

Table 31: Packaged Food Sales by Channel, SKr Billion, 2009-2015

Table 32: Economic Indicators, 2010-2017

Table 33: Key Macro-Economic Forecasts, 2016-2022

Table 34: Birth & Population Projections, 2010-2022

Table 35: Number of Women of Childbearing Age by Age Group, 2016 & 2022

Table 36: Baby Population, Number of Babies, 2006-2022

Table 37: Baby Food: Market Value, Current Prices, 2010-2016

Table 38: Baby Food: Market Value, Constant Prices, 2010-2016

Table 39: Baby Food: Market Value, US$ Million, 2010-2016

Table 40: Baby Food: Market Volume, Tons, 2010-2016

Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016

Table 42: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016

Table 43: Baby Food: Per Capita Expenditure, US$ Dollars, 2010-2016

Table 44: Baby Food: Per Capita Consumption, Grams, 2010-2016

Table 45: Baby Milks: Sector Trends, 2010-2016

Table 46: Baby Milks: Market Segmentation, Value & Volume, 2010-2016

Table 47: Baby Milks-Powder: Brand Price Analysis, 2017

Table 48: Baby Milks-Ready-to-Drink : Brand Price Analysis, 2017

Table 49: Baby Cereals: Sector Trends, 2010-2016

Table 50: Meals : Sector Trends, 2010-2016

Table 51: Drinks : Sector Trends, 2010-2016

Table 52: Imports of Baby Food by Type, Volume, Tons, 2010-2015

Table 53: Imports of Baby Food by Type, Value, 000, 2010-2015

Table 54: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2013-2015

Table 55: Imports of Other Baby Food by Country of Origin, Volume & Value, 2013-2015

Table 56: Exports of Baby Food by Type, Volume, Tons, 2010-2015

Table 57: Exports of Baby Food by Type, Value, '000, 2010-2015

Table 58: Exports of Milks & Cereals by Country of Destination, Volume & Value, 2013-2015

Table 59: Exports of Other Baby Food by Country of Destination, Volume & Value, 2013-2015

Table 60: Baby Food: Market Value Forecasts, Current Prices, 2016-2022

Table 61: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022

Table 62: Baby Food: Market Value Forecasts, US$ Million, 2016-2022

Table 63: Baby Food: Market Volume Forecasts, Tons, 2016-2022

Table 64: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022

Table 65: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022

Table 66: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022

Table 67: Baby Food: Per Capita Consumption, Grams, 2016-2022

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Semper AB (Hero) Nestle Sverige AB Hipp Gmbh& Co Vertrieb KG EnaGo AB Ella's Kitchen (Hain Celestial) Mead Johnson Ottos Barnmat AB

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