The Baby Food Sector in Chile, 2018

The Baby Food Sector in Chile, 2018


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Executive Summary

The Baby Food Sector in Chile, 2018

 

Summary

 

"The Baby Food Sector in Chile, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Chilean market.

 

Compared with most of Latin America, Chile's economy has performed well since 2011, and relatively consistently. According to government figures, poverty fell from 29.1% of households in 2006 to 14.4% in 2013 and 11.7% in 2015 (the latest survey). Most Chilean consumers remain very price sensitive, and the high price of baby meals has been a deterrent even to fairly well-off families. However, attitudes are changing, partly due to stronger consumer spending power, but also because of an increase in the number of working mothers, for whom the convenience of commercially prepared baby foods outweighs any cost considerations.

 

Chile has one of the more buoyant economies in South America, and prospects for the next few years are positive. The structure of the market will remain largely unchanged over the next six years, with milks continuing to represent the most important category by value. In terms of consumption, growth in the milks category will be held back by increasing levels of breastfeeding.

 

What else does this report offer?

 

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

 

Scope

 

- First-stage milks remain the largest segment. In recent years, however, this segment's share has declined

- sharply due to both the increase in exclusive breastfeeding up to six months and the expansion of the third-stage and specialist milks segments.

- The vast majority of baby milks continue to be sold in powder form, and liquid milks have struggled to make a mark.

- The majority of the Cereals products sold in Chile are wheat-based, but some rice- and oat-based are also available. Products are mainly for babies aged from six or seven months old.

- Over the last few years there has been an increase in the number of products marketed with a stress on their nutrients. Many Nestle products are promoted as containing probiotics and/or added iron, zinc, and vitamins.

- Wet savory meals are sold as either colados, which are pureed meals, typically aimed at babies aged under nine months old, or picados, which are mashed meals, usually for babies over nine months.

 

Reasons to buy

 

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.



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Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Sector Overview

Manufacturers Shares

CategoryAnalysis

Baby Milks

Baby Cereals & Dry Meals

Meals & Others

Production and trade

Production

Imports

Exports

Company profiles

Nestle Chile SA

Abbott Laboratories de Chile Ltda

Danone Chile

Aspen Chile SA

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Starter, Follow-on & Special Formula

Figure 10: Growing-up Milks

Figure 11: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 13: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 14: Baby Meals & Others: Category Trends, 2011-2017

Figure 15: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017

Figure 16: Baby Food: Sector Size, 2017-2023

Figure 17: Baby Food: Per Capita, 2017-2023

Figure 18: Baby Food: Sector Segmentation, 2023

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Births by Province, 2013 & 2015

Table 3: Live Births by Age of Mother, %, 2011-2015

Table 4: Number of Women of Childbearing Age by Age Group, 2010 & 2015

Table 5: Number of Working Women in Chile, 2011-2017

Table 6: Trends in Incidence of Breastfeeding by Type of Feeding, 1993-2013

Table 7: Trends in Incidence of Breastfeeding by Age Group, 1993-2010

Table 8: Exclusive Breastfeeding Rates by Region, 2015 & 2016

Table 9: Exclusive & Predominant Breastfeeding Rates by Age of Baby, 1993 & 2005

Table 10: Breastfeeding Rates by Maternal Occupation & Age of Baby, 2005

Table 11: Sector Size, 2017, & Growth Rates, 2011-2017

Table 12: Baby Food: Manufacturer Shares, Value & Volume%, 2011-2017

Table 13: Baby Food: Manufacturer Shares by Category, %, 2017

Table 14: Baby Milks: Category Size, 2017

Table 15: Baby Milk: Category Growth, %, 2011-2017

Table 16: Baby Milks: Facings by Pack Size, 2017

Table 17: Baby Milks: Brand Price Positioning Analysis, 2017

Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 19: Baby Cereals: Category Size, 2017

Table 20: Baby Cereals: Category Growth, %, 2011-2017

Table 21: Baby Cereals: Facings by Pack Size, 2017

Table 22: Baby Cereals: Price Positioning, 2017

Table 23: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 24: Baby Meals & Others: Category Size, 2017

Table 25: Baby Meals & Others: Category Growth, %, 2011-2017

Table 26: Baby Meals in Jars: Facings by Pack Type, 2017

Table 27: Baby Meals in Pouches : Facings by Pack Size, 2017

Table 28: Baby Meals: Price Positioning, 2017

Table 29: Baby Meals: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 30: Baby Food: Sales by Outlet Type, % Volume, 2011-2017

Table 31: Baby Food: Sales by Outlet Type & Sector, % Volume, 2017

Table 32: Chile: Key Macroeconomic Indicators, 2011-2017

Table 33: Key Macroeconomic Forecasts 2017-2023

Table 34: Birth & Population Projections, 2011-2023

Table 35: Baby Population, Number of Babies ('000), 2007-2023

Table 36: Number of Women of Childbearing Age by Age Group, 2015 & 2020

Table 37: Baby Food: Market Value, Current Prices, 2011-2017

Table 38: Baby Food: Market Value, Constant Prices, 2011-2017

Table 39: Baby Food: Market Value, USD Million, 2011-2017

Table 40: Baby Food: Market Volume, Tons, 2011-2017

Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 42: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 43: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 44: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 45: Baby Milks: Category Trends, 2011-2017

Table 46: Baby Milks: Sector Segmentation, % Value & Volume, 2011-2017

Table 47: Baby Milk Powder: Brand Price Analysis, 2017

Table 48: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 49: Baby Meals: Category Trends, 2011-2017

Table 50: Baby Milks & Cereals: Trends in Imports, 2011-2016

Table 51: Imports of Milks & Cereals by Country of Origin, 2014-2016

Table 52: Imports of Baby Meals by Type: Volume, 2011-2016

Table 53: Imports of Baby Meals by Type: Value, 2011-2016

Table 54: Milks & Cereals: Trends in Exports, 2011-2016

Table 55: Exports of Milks & Cereals by Country of Destination, 2014-2016

Table 56: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 57: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 58: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 59: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 60: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 61: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 62: Baby Food: Per Capita Expenditure, USD , 2017-2023

Table 63; Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 64; Facings Allocation by Product Type

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Nestle Chile SA

Abbott Laboratories de Chile Ltda

Danone Chile

Aspen Chile SA

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Chile

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