The Baby Food Sector in Slovakia, 2018
March 2018
118
About the Report
About the Report
The Baby Food Sector in Slovakia, 2018
Summary
The Baby Food Sector in Slovakia, 2018, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Slovakia market.
Slovakia remains the poor neighbor of the Czech Republic and the market is smaller and less sophisticated than the Czech market. However, the economy has been picking up since 2014. The market for baby food has expanded, due to price increases and the swing towards more sophisticated products. In volume, the baby food sector grew by only 1.6% between 2011 and 2017, although since the low of 2013, it has grown by almost 11% as the number of births picked up.
Per capita consumption stood at 18.5kg in 2017 (based on the number of babies aged 0-36 months), a relatively low level for Europe. All categories have seen value growth since 2011, but only milks and wet meals have experienced volume growth. Locally manufactured products account for only a very small proportion of total consumption, and the sector is almost entirely dependent on imports from multinationals. In 2017, the top four (Danone, Hero, Hipp, and Nestle) jointly accounted for 87% of overall value sales. Regional companies have a much lower profile, although both Hame and Novofruct have quantifiable shares. In 2017, supermarkets/other grocery outlets accounted for over 80% of volume sales, but pharmacies continue to be important in the sale of baby milks.
The sector is forecast to expand up to 2023, aided by an expected increase in the number of births, and the relatively buoyant state of the economy.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The vast majority of milks on sale in Slovakia are in powder form. A number of liquid milks have been available in recent years, but in mid-2017 the only widely available brand was Nestle Junior 1+, which is sold in 200ml packs, currently retailing at EUR0.91 (reduced from EUR1.03) per pack. BabyBio 3 is also available as a liquid (retailing at EUR1.41 for a 250ml bottle) but distribution is limited.
- The majority of baby milks fall into the mid-priced range, selling for US$16-US$20 per kilo, or low-priced milks costing between US$12 and US$15 per kilo.
- The baby meals/juices category ranks second by value, at 38%, which is 20 percentage points less than its volume share. Baby juices, although widely stocked, represent only a small share of the overall market
- Supermarkets are now the main sources of supply for all baby food products. Their rapid advance has undermined the position of other grocery stores and pharmacies.
- There will be a rise in the birth rate by 2023, the overall number of infants aged 0-3 will rise between 2017 and 2023, reaching almost 175,000 thousand in 2023, 2.8% higher than in 2017.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Products
Products
Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Slovakia
Companies
Nutricia Slovakia s.r.o. (Danone)Hero Slovakia s.r.o.Hipp Slovakia s.r.oNestle Slovensko s.r.o
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
Definations
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Sector Overview
Manufacturers Shares
CategoryAnalysis
Baby Milks
Baby Cereals & Dry Meals
Meals & Juices
Teas
Production and trade
Production
Imports
Exports
Company profiles
Nutricia Slovakia s.r.o. (Danone)
Hero Slovakia s.r.o
Hipp Slovakia s.r.o
Nestle Slovensko s.r.o
Distribution
Baby Food Retailing
Economic background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
List of Figure
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, % Value, 2017
Figure 5: Baby Food: Manufacturer Shares, Value %, 2017
Figure 6: Baby Food: Manufacturer Shares, Volume %, 2017
Figure 7: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 8: Baby Milks: Category Trends, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 11: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 13: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 14: Baby Meals & Juices: Category Trends, 2011-2017
Figure 15: Baby Meals & Juices: Per Capita Expenditure & Consumption, 2011-2017
Figure 16: Baby Teas: Category Trends, 2011-2017
Figure 17: Baby Teas: Per Capita Expenditure & Consumption, 2011-2017
Figure 18: Baby Food: Sector Size, 2011-2023
Figure 19: Baby Food: Per Capita, 2017-2023
Figure 20: Baby Food: Sector Segmentation, 2023
List of Table
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Live Births by City & Province, 2014-2016
Table 3: Live Births by Age Group of Mother, 2009, 2014 & 2016
Table 4: Number of Women of Childbearing Age, by Age Group, 2014 & 2016
Table 5: Trends in Working Women, 2011-2017
Table 6: Breastfeeding Rates, 1980-2007
Table 7: Breastfeeding Prevalence & Duration by Region, 2004
Table 8: Sector Size, 2017, & Growth Rates, 2011-2017
Table 9: Baby Food: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 10: Baby Food: Manufacturer Shares by Category, %, 2017
Table 11: Baby Milks: Category Size, 2017
Table 12: Baby Milks: Category Growth, % 2011-2017
Table 13: Baby Milks: Brand Price Positioning Analysis, 2017
Table 14: Baby Milks: Facings by Pack Size, 2017
Table 15: Baby Milks, Powder: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 16: Baby Cereals: Category Size, 2017
Table 17: Baby Cereals: Category Growth, % 2011-2017
Table 18: Baby Cereals: Facings by Pack Size, 2017
Table 19: Cereals & Dry Meals: Price Positioning, 2017
Table 20: Finger Foods: Price Positioning, 2017
Table 21: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 22: Baby Meals/Juices: Category Size, 2017
Table 23: Baby Meals/Juices: Category Growth, % 2011-2017
Table 24: Baby Meals: Segmentation, Volume, 2011-2017
Table 25: Wet Meals: Facings by Pack Size, 2017
Table 26: Baby Meals: Price Positioning, 2017
Table 27: Juices: Price Positioning, 2017
Table 28: Baby Meals & Juices: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 29: Baby Meals/Juices: Category Size, 2017
Table 30: Baby Meals/Juices: Category Growth, % 2011-2017
Table 31: Baby Teas: Facings by Pack Size, 2017
Table 32: Baby Teas: Price Positioning, 2017
Table 33: Baby Teas: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 34: Retail Distribution of Baby Food by Channel, % Volume, 2011-2017
Table 35: Retail Distribution of Baby Food by Outlet Type & Category, % Volume, 2017
Table 36: Economic Indicators, 2011-2018
Table 37: Key Macroeconomic Forecasts, 2017-2023
Table 38: Birth & Population Projections, 2011-2023
Table 39: Baby Population, Number of Babies, 2007-2023
Table 40: Baby Food: Market Value, Current Prices, 2011-2017
Table 41: Baby Food: Market Value, Constant Prices, 2011-2017
Table 42: Baby Food: Market Value, US$ Million, 2011-2017
Table 43: Baby Food: Market Volume, Tons, 2011-2017
Table 44: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 45: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 46: Baby Food: Per Capita Expenditure, US Dollar Prices, 2011-2017
Table 47: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 48: Baby Milks: Market Segmentation, Value and Volume, 2011-2017
Table 49: Baby Milks - Powder: Brand Price Analysis, 2017
Table 50: Imports of Baby Food by Type, Volume, Tons, 2011-2016
Table 51: Imports of Baby Food by Type, Value, EUR '000s, 2011-2016
Table 52: Imports Baby Food by Country of Origin, Volume & Value, 2014-2016
Table 53: Exports of Baby Food by Type, Volume, Tons, 2011-2016
Table 54: Exports of Baby Food by Type, Value, EUR '000s, 2011-2016
Table 55: Exports of Baby Food by Country of Destination, Tons, 2014-2016
Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 57: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 58: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 59: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 60: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 61: Baby Food: Per Capita Expenditure, US Dollars, 2017-2023
Table 62: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 63: Facings Allocation by Product Type
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