China Large Appliances Market Trends

China Large Appliances Market Outlook to 2020 - Rising Preference for Smart Technology Appliances and Replacement Demand to Drive Market


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Executive Summary

The report titled "China Large Appliances Market Outlook to 2020 - Rising Preference for Smart Technology Appliances and Replacement Demand to Drive Market" provides a comprehensive analysis of large appliances market in China. The report focuses on overall market size for sale of large appliances. These include revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features and price range. Segmentation is also done on the basis of distribution channel. The report also covers the snapshot of logistics, competitive landscape of major players in China large appliances market, export and import scenario and product detail of bestselling models in different category. The report concludes with market projections for future and analyst recommendation highlighting the major opportunities and cautions.
This report helps readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will help existing distributors, manufacturers along with end users in large appliances division to align their market centric strategies according to ongoing and expected trends in the future

Large Appliances Market in China
China is the world most populous country and is home to more than 1.4 billion people. It is the second largest country in terms of economy based on nominal GDP (USD 11.4 trillion) and first in terms of PPP basis (USD 21.3 trillion) registering a growth rate of 6.9% in 2015 . It is spread over a huge landmass of more than 9 million square kilometer. Better economic conditions have led to rise in per capita income improving the consumer buying capacity in China. As people have more disposable income they use this fund to make their living conditions better and simpler. In China, per capita ownership of large appliances is comparable to developed world especially in urban areas.

Market for large appliances in China is very large and is home to some of the major global players. Demand for large appliances in China is mainly driven by replacement of existing old products with new ones. Demand for large appliances has increased from ~ million in 2010 to ~ million in 2015 registering a CAGR of ~%. In terms of revenue, market has increased from USD ~ billion in 2010 to USD ~ billion in 2015 registering a CAGR of ~%. Programs like Go rural subsidy, subsidized trade in home appliances, launch of energy saving products has helped large appliances companies to make substantial sales increase in 2011. Volume sales increased from ~ million in 2010 to ~ million in 2011. Rising rural income has created huge potential demand in rural areas. Minimum wages has increased by 24.0% at an average compared to 2010. Increased trend in consumer spending was observed in rural areas due to low cost of living compared to Tier 1 and Tier 2 cities, which supported the sales growth.

Major Large Appliances
Air conditioners: Market for large appliances in terms of volume is dominated by air conditioner sale. With market share of ~% in 2015, ~ million domestic air conditioners were sold in China. Demand was mainly driven by retail sale of artistic, high end intelligent air conditioner which accounted for ~% sales volume in 2015 registering year-on-year increase of ~%. Haier, Midea, Gree, Mitsubishi and Oaks are few of the major players in the market for air conditioners in China.

Television sets: Television sets have highest penetration per household among large appliances in China and accounted for ~% of total sales volume during 2015. The demand for large screen television sets in china has increased from an average of 37.8 inches in first quarter of 2012 to 45.3 inches in first quarter of 2016. Television market in china was dominated by Skyworth, Hisense, TCL, Changhong and others. Top three companies have accounted for a revenue share of more than ~% during 2015.

Refrigerators: Refrigerators have become a necessary household appliance especially in urban areas. In 2015, sales of refrigerator was mainly driven by growing preferences for multiple door and bi-fold refrigerators, with the share of multiple door refrigerators was recorded at ~% with YoY growth of 8.1% even though entire refrigerator industry showcased a decline

Washing machines: Washing machines have lowest market share in terms of volume during 2015 with volume share reported at ~% of large appliances sale. Replacement demand for existing washing machines was the major reason for growing sales of washing machine. Replacement demand has accounted for more than ~% of total domestic sales of washing machine in China during 2015.

Future market for large appliances in China will be largely dominated by replacement of existing products. Many products sold during 2010 subsidy program will be nearing replacement. As demand in residential real estate picks up, demand for large appliances will also increase simultaneously. Programs like Income Doubling Plan, New Urbanization will lead to increase in demand. Improvement in quality, energy saving appliances, smart home technology and changing consumer preferences will drive the sale in future. Customization based on individual demand will lead to development of market segment with high margin as customers have shown willingness to pay premium if products meet their specific needs and requirement.

Key Topics Covered in the Report:

  • Executive Summary
  • Research Methodology
  • China Large Appliances Market Genesis & Current Outlook
  • Logistics Handling for Large Appliances in China
  • Best Selling Products for Large Appliances Market in China
  • Export and Import Scenario of Large Appliances in China
  • Snapshot of Online Sales for Large Appliances Market
  • Trends and Developments in China Large Appliances Market
  • Competition Scenario in China Large Appliances Market
  • Competitive Landscape of Major Players in China Large Appliances Market
  • China Large Appliances Future Outlook and Projections, 2016-2020


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1. Executive Summary
Overview of Large Appliances market in China
Market Size of Large Appliances Market in China
Market Segmentation by Major Product Categories
Market Segmentation By Television
Market Segmentation By refrigerator
Market Segmentation By Washing Machine
Market Segmentation By Air Conditioner
Market Segmentation By Distribution Channel
Growth in Export has driven the manufacturing in China
Major Players in China Large Appliances Market
Future Outlook and Projection
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviation
2.3. Market Size and modeling
Research Methodology
Market Sizing Approach
Multifactor based Sensitivity Model
Limitations
3. China Large Appliances Market Genesis & Current Outlook
3.1. China Large Appliances Market Size
3.1.1. By Revenues and Domestic Sales Volume, 2010-2015
3.2. China Large Appliances Market Segmentation
3.2.1. By Product Categories, 2010-2015
3.2.2. China Television Market Segmentation
By Size of Television, 2012-2015
3.2.3. China Refrigerator Market Segmentation
By Type of Refrigerator, 2011-2015
By Price Range for Refrigerator, 2011-2015
3.2.4. China Washing Machine Market Segmentation
By Type of Washing Machine, 2011-2015
By Price Range for Washing Machines, 2011-2015
By Front and Top Load Washing Machines, 2015
By Automatic and Manual Washing Machines, 2015
3.2.5. China Air Conditioner Market Segmentation, 2011-2015
By Type of Air Conditioner (Frequency Conversion and Fixed Frequency), 2011-2015
By Price Range for Air Conditioners, 2011-2015
3.3. By Distribution Channel, 2015
4. Logistics Handling for Large Appliances in China
5. Best Selling Products for Large Appliances Market in China
5.1. Television
5.2. Washing Machine
5.3. Refrigerator
5.4. Air Conditioner
6. Export and Import Scenario of Large Appliances in China
6.1. Export of Large Appliances, 2010-2015
6.2. Export of Large Appliances by Major Destination, 2011-2015
6.3. Import of Large Appliances in China Market, 2010-2015
6.4. Import of Large Appliances by Major Destination, 2011-2015
Import Tax
7. Snapshot of Online Sales for Large Appliances Market
8. Trends and Developments in China Large Appliances Market
9. Competition Scenario in China Large Appliances Market
9.1. How the Companies Compete in Large Appliances Market in China
10. Competitive Landscape of Major Players in China Large Appliances Market
10.1. Hisense Kelon Electrical Holding Company
10.2. Gree Electric Appliances
10.3. TCL Multi Media Technology Holding Limited
10.4. Midea
10.5. Skyworth
10.6. Qindao Haier
11. China Large Appliances Future Outlook and Projections, 2016-2020
11.1. Analyst Recommendations
Disclaimer
Contact Us

Figure 3-1: China Large Appliances (Television, Refrigerator, Washing Machine and Air Condition) Market Size on the Basis of Domestic Sales Volume in Units, 2010-2015
Figure 3-2: China Large Appliances (Television, Refrigerator, Washing Machine and Air Condition) Market Size on the Basis of Revenue in USD Billion, 2010 – 2015
Figure 3-3: China Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Sales Volume in Percentage (%), 2010-2015
Figure 3-4: China Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Sales Revenues in Percentage (%), 2010-2015
Figure 3-5: China Television Market Segmentation by Size of Television (32-45 Inches, 46-59 Inches, Greater than or Equal to 60 Inches and Less Than 32 Inches) on the Basis of Sales Volume in Percentage (%), 2012-2015
Figure 3-6: China Refrigerator Market Segmentation by Type of Refrigerator (Single Door, Double Door, Triple Door and Multi-door and Bi-fold) on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 3-7: China Refrigerator Market Segmentation by Price Range in RMB of Refrigerator on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 3-8: China Washing Machine Market Segmentation by Type of Washing Machine (Single Cylinder, Double Cylinder, Pulsator and Roller) on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 3-9: China Washing Machine Market Segmentation by Price Range of Washing Machines on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 3-10: China Air Conditioner Market Segmentation by Type of Air Conditioner (Frequency Conversion, Fixed Frequency) on the Basis of Sales Volume in Percentage, 2011-2015
Figure 3-11: China Air Conditioners Market Segmentation by Price Range in RMB of Air Conditioners on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 3-12: China Large Appliances Market Segmentation by Distribution Channels on the Basis of Sales Volume in Percentage (%), 2015
Figure 6-1: China's Export Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Condition), on the Basis of Revenue in USD Million, 2010-2015
Figure 6-2: China's Import Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Condition) on the Basis of Revenues in USD Million, 2010-2015
Figure 7-1: China Online Sales Segmentation for Large Appliances on the Basis of Sales Volume in Percentage (%), 2015
Figure 7-2: Supply Chain Model for Online Large Appliances Portals in India
Figure 7-3: Order Fulfillment Process for Online Large Appliances Companies in India
Figure 10-1: Financial Performance of Hisense Kelon Electric Holding Company on the Basis of Revenues in USD Billion, 2012-2015
Figure 10-2: Financial Performance of Hisense Kelon Electric Holding Company on the Basis of Sales and Production Volume for Large Appliances in Ten Thousand Units, 2014-2015
Figure 10-3: Financial Performance of Gree Electric Appliances (Household Electric Appliances) on the Basis of Revenues in USD Billion, 2012-2015
Figure 10-4: Financial Performance of TCL Multimedia Technology Holding Limited (TV Business) in USD Billion, 2010-2015
Figure 10-5: Number of LCD Television Sold in China Television Market by TCL Multimedia Technology Holding Limited in Million, 2010-2015
Figure 10-6: Financial Performance of TCL Multimedia Company on the Basis of LCD TVs and Smart TVs Sales for Large Appliances in Thousand Units, 2014-2015
Figure 10-7: Financial Performance of TCL Multimedia Company on the Basis of Domestic and Overseas Sales for Large Appliances in Thousand Units, 2014-2015
Figure 10-8: Financial Performance of Midea Company on the Basis of Sales and Production Volume for Large Appliances in Ten Thousand Units, 2014-2015
Figure 10-9: Financial Performance of Skyworth Digital Holding Limited on the Basis of Television Sales in Million Units, FY'2011-FY'2016
Figure 10-10: Financial Performance of Skyworth on the Basis of Sales Volume in China for Television in Thousand Units, 2014-2015
Figure 11-1: Future Projections for China Large Appliances Market on the Basis of Revenue in USD Billion, 2016E-2020E
Figure 11-2: China Large Appliances Market Future Projections by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Sales Revenues in Percentage (%), 2020

Table 2-1: Correlation Matrix of the China Large Appliances Market
Table 2-2: Regression Coefficients Output
Table 3-1: Rationale and Description for China Large Appliances (Television, Refrigerator, Washing Machine and Air Conditioner) Market Size and Rationale on the Basis of Revenues, 2010-2015
Table 3-2: China Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) and Rationale on the Basis of Volume, 2010-2015
Table 3-3: China Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Sales Volume in Thousand Units, 2010-2015
Table 3-4: China Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Sales Revenues in USD Million, 2010-2015
Table 3-5: China Television Market Segmentation by Size of Television on the Basis of Sales Volume in Thousand Units, 2012-2015
Table 3-6: China Refrigerator Market Segmentation by Type of Refrigerator (Single Door, Double Door, Triple Door and Multi-door and Bi-fold) on the Basis of Volume in Thousand Units, 2011-2015
Table 3-7: China Refrigerator Market Segmentation by Price Range in RMB of Refrigerator on the Basis of Sales Volume in Thousand Units, 2011-2015
Table 3-8: China Washing Machine Market Segmentation by Type of Washing Machine (Single Cylinder, Double Cylinder, Pulsator and Roller) on the Basis of Sales Volume in Thousand Units, 2011-2015
Table 3-9: China Washing Machine Market Segmentation by Price Range of Washing Machines on the Basis of Sales Volume in Thousand Units, 2011-2015
Table 3-10: China Washing Machine Market Segmentation by Type of Washing Machines (Front Load and Top Load) on the Basis of Sales Volume in Percentage (%) and in Thousand Units, 2015
Table 3-11: China Washing Machine Market Segmentation by Type of Washing Machines (Automatic and Manual) on the Basis of Sales Volume in Percentage (%) and in Thousand Units, 2015
Table 3-12: Market Segmentation by Type of Air Conditioner (Frequency Conversion and Fixed Frequency) on the Basis of Volume in Thousand Units, 2011-2015
Table 3-13: China Air Conditioners Market Segmentation by Price Range in RMB of Air Conditioners on the Basis of Sales Volume in Thousand Units, 2011-2015
Table 3-14: China Large Appliances Market Segmentation by Distribution Channels on the Basis of Sales Volume in Percentage (%) and Thousand Units, 2015
Table 5-1: Major Products in China Offline Retail Television Market (Brand Name, Model, Screen Size, Average Price), 2016
Table 5-2: Major Products in China Online Retail Television Market (Brand Name, Model, Screen Size, Average Price), 2016
Table 5-3: Major Products Launched in China Retail Television Market (Brand Name, Model, Screen Size, Average Price), 2016
Table 5-4: Major Products in China Retail Washing Machine Market (Brand Name, Model, Screen Size, Average Price), 2016
Table 5-5: Major Products in China Online Retail Refrigerator Market (Brand Name, Model, Screen Size, Average Price), 2016
Table 5-6: Major Products in China offline Retail Refrigerator Market (Brand Name, Model, Screen Size, Average Price), 2016
Table 5-7: Major Products in China Domestic Air Conditioner Market (Brand Name, Model and Average Price), 2016
Table 6-1: China's Export Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Condition), on the Basis of Revenue in USD Million, 2010-2015
Table 6-2: China's Export of Television by Major Destination on the Basis of Export Value in USD Million, 2011-2015
Table 6-3: China's Export Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Condition), on the Basis of Revenue in USD Million, 2010-2015
Table 6-4: China Import of Television by Major Destination on the Basis of Value in USD Million, 2011-2015
Table 6-5: Import Tax on Large Appliances in China
Table 8-1: Major Trends and Developments in China Large Appliances Market
Table 10-1: Competitive Landscape of Hisense Kelon Electric Holding Company Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 10-2: Financial Performance (Overseas and Domestic Revenue) of Hisense Kelon Electric Holding Company in USD Billion, 2012-2015
Table 10-3: Financial Performance (Refrigerator and Air Conditioner Revenue) of Hisense Kelon Electric Holding Company in USD Billion, 2012-2015
Table 10-4: Competitive Landscape of Gree Electric Appliances Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 10-5: Financial Performance (Overseas and Domestic Revenue) of Gree Electric Appliances in USD Billion, 2012-2015
Table 10-6: Competitive Landscape of TCL Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 10-7: Financial Performance (Overseas and Domestic Revenue) of TCL Multimedia Technology Holding Limited (TV Business) in USD Billion, 2012-2015
Table 10-8: Competitive Landscape of Midea Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 10-9: Financial Performance (Overseas and Domestic Revenue) of Midea Group Co. Ltd in USD Billion, 2012-2015
Table 10-10: Financial Performance (Sales) by Product Category (Air Conditioner, Refrigerator, Washing Machine) of Midea Group Co. Ltd in USD Billion, 2012-2015
Table 10-11: Research and Development Expenditure in China by Midea Group, 2014-2015
Table 10-12: Competitive Landscape of Skyworth Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 10-13: Financial Performance (Domestic and Overseas Revenue from Television Sales) of Skyworth Digital Holding Limited in USD Billion, FY'2011-2016
Table 10-14: Competitive Landscape of Haier Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 11-1: China Large Appliances Market Future Outlook and Projections, 2016-2020
Table 11-2: Analyst Recommendations for China Large Appliances Market

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Hisense Kelon Electrical Holding Company, Haier, Gree Electric Appliances, Midea, Skyworth, TCL Multi Media Technology Holding Limited

Television (Less Than 32 Inches, 32-35 inches, 46-59 inches, Greater than or Equal to 60 Inches); Washing Machine (Pulsator, Roller, Double Cylinder, Single Cylinder, Top Loading, Front Loading, Automatic Washing Machines, Semi Automatic/ Manual Washing Machines); Refrigerator (Double Door, Single Door, Three Door, Multi Door and Bi-Fold); Air Conditioner (Frequency Fixed, Frequency Conversion)

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