India Audio Accessories Market Outlook to 2023

By Type (Headphones, Earphones, Bluetooth Speaker and 2.1 Speaker), By Sales Channel (Online and Offline), and By Region (North, South East and West)

Region:Asia

Author(s):Ajit Singh, Harsh Mittal

Product Code:KR831

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Published on

July 2019

Total pages

159

Table of Content

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About the Report

About the Report

The report titled "India Audio Accessories Market Outlook to 2023 - By Type (Headphones, Earphones, Bluetooth Speaker and 2.1 Speaker), By Sales Channel (Online and Offline), and By Region (North, South East and West)"provides comprehensive information on the India Audio Accessories market by Type of Devices (Headphone/Earphone, Bluetooth Speaker, and 2.1 Speaker), by Branded and Fake/Non Labelled, by Earphone and Headphone, by Wired and Wireless, by Price Category, by Region (North, South, East and West) by Metro and Non Metro.
The report also covers market ecosystem, value chain analysis, comparative landscape, trends and developments, issues and challenges, decision making criteria for customers while purchasing an audio accessory. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding the market.


India Audio Accessories Market Size and Overview
Audio accessories market in India is still in its growth phase with a large untapped potential. The market has grown at robust double digit growth rate especially in the consumer audio accessories segment. Constant evolution of integration and audio technology, rising smartphone penetration and discontinued practise of providing the earphones as part of bundled offering with mobile phones are key drivers for high demand for audio accessories.

India Audio Accessories Market Segmentation


By Earphones and Headphones:
Earphones segment is the dominant category in the market. Majority of the earphones sold are wired and comes in with microphone. Significant decline in demand is expected in years to come with the transition to wireless technology as it is fast moving into consumer choices due to easy to handle, compact, more ergonomically designed with better aesthetic looks. Premium products within a higher price range are in demand from the metros. Sennheiser, Sony, JBL are some of the key brands sold in the metros. The market is largely dominated by online sales and contribution from offline sales is on constant decline. MBOs and EBOs serve as experience point for premium quality headphones and the price variation in the premium category is much lower as compared to more popular segments focusing on low margin high volume sales.

By Bluetooth Speakers:
Proliferation of smart devices and increased usage of data streaming networks, wireless connectivity and portability have become a popular consideration before making the purchase decision for bluetooth speakers. Metro cities accounted for majority of the sales in bluetooth speakers market. An estimated more than two third of the speakers sold in the region with Delhi, Mumbai, Kolkata, Bangalore Hyderabad and Chennai being the major metro cities. This is mainly due to better consumer spending, easy accessibility to connecting devices and compact size. High priced products in price range of around INR 3,000 are more popular due to their high volume capacity and better IPX rating. JBL GO is the most sought after speaker in terms of volume sales due to its low price and high brand value. The discount offered on online platform during special sales days is also a very key factor for the high sales. Smart speakers will be the key drivers in the next few years. Many companies including Bose, JBL, Boat and other are working on integrating smart features of google assistant in their bluetooth speakers.

By 2.1 Speakers:
Declining growth in demand is registered for 2.1 speakers. The price of the product has increased slightly during the period. Demand for 2.1 speakers have declined in metro cities mainly due to high adoption rate of portable bluetooth speakers and declining demand for desktops. These speakers are mainly sold through offline retail stores, demand from online segment is low mainly due to high volumetric volume of the package and little price benefit. Northern region is the most dominant market for 2.1 speakers in India. High population coupled with rapid urbanization, strong presence in the labor force and limited resources of entertainment has promoted the sales of 2.1 speakers in Tier 2, Tier 3 and villages. Product innovation is expected to be witnessed in this category and majority of the demand for 2.1 speakers will be replaced by single speaker with woofer or 2.1/5.1 speaker of bluetooth type which will replace the product in the market.

Comparative Landscape in India Audio Accessories Market

India branded Audio accessories market is moderately competitive with presence of 12-15 major players and is home to more than 100+ registered audio accessories companies. There is no clear market leader that has dominant presence in the Audio accessories market. Industry specific players such as Bose and Sennheiser are smaller players as compared to well known electronic and communication companies such as Sony, Zebronics, and Samsung.
India Audio Accessories Market Future Outlook and Projections: Bluetooth speakers market is expected to register highest CAGR during the period of (2018-2023). The market which is currently in growth phase is expected to reach maturity by the end of 2020. It will largely cannibalize the 2.1 and partly the 5.1 speakers segment. Smart speakers will be in high demand in years to come. Earphones are expected to continue their dominance in the future as well due to their compactness and ease of storage and carry. Wireless earbuds, airpods and products imitating airpods are gaining popularity in India and are expected to have positive impact on the revenue. Design evolution and feature addition will largely drive the market in low and medium price segment. In premium segment, audio quality and experience will be major driver.

Key Segments Covered:

By Accessories

Headphone and Earphone, Blue tooth Speaker, and 2.1 Speaker
By Branded and Fake/Non Labeled

By Headphone and Earphone Market:

North, South, East, and West
Metro and Non Metro
By Online and Offline
By Wired and Wireless
By Price Category

By Bluetooth Speaker Market:

North, South, East, and West
Metro and Non Metro
By Online and Offline
By Wired and Wireless
By Price Category

By 2.1 Speaker Market:

North, South, East, and West
Metro and Non Metro
By Online and Offline
By Wired and Wireless
By Price Category

Time Period Captured in the Report:

Historical Period – 2013-2018
Forecast Period – 2019-2023

Companies Covered:

Bose
Sony
Sennheiser
Zebronics
Portronics
Jabra
Intex
Harman
JBL
Apple
Samsung
Sony
Boat

Key Topics Covered in the Report

Value Chain in India Audio Accessories Market
India Audio Accessories Market Overview
India Audio Accessories Market Size, 2013-2018
India Audio Accessories Market Segmentation, 2013-2018
Trends and Developments in India Audio Accessories Market
Issues and Challenges in India Audio Accessories Market
Decision Making Criteria for Customers While Purchasing a Audio Accessories
Comparative Landscape
India Audio Accessories Market Future Outlook and Projections, 2019-2023
Analyst Recommendations in India Audio Accessories Market

Products

Products

By Accessories (Headphone and Earphone, Blue tooth Speaker, and 2.1 Speaker ,By Branded and Fake/Non Labeled),By Headphone and Earphone Market(North, South, East, and West,Metro and Non Metro ,By Online and Offline ,By Wired and Wireless, By Price Category ),By Bluetooth Speaker Market(North, South, East, and West,Metro and Non Metro ,By Online and Offline ,By Wired and Wireless, By Price Category ),By 2.1 Speaker Market(North, South, East, and West,Metro and Non Metro ,By Online and Offline ,By Wired and Wireless, By Price Category )


Companies

Bose,Sony,Sennheiser,Zebronics,Portronics,Jabra,Intex,Harman,JBL,Apple,Samsung,Sony,Boat.

Table of Contents

Table of Contents

1. Executive Summary

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
2.4. Research Methodology
2.5. Approach - Market Sizing
2.6. Variables Dependent And Independent
2.7. Multifactor Based Sensitivity Model
2.8. Limitations
2.9. Final Conclusion

3. India Audio Accessories Market Overview and Genesis


4. Value Chain Analysis


5. India Audio Accessories Market Size, 2013-2018

Fake and Non-Labeled Audio Acccessories Market

6. India Branded Audio Accessories Market Size, 2013-2018


7. India Branded Earphone and Headphone Market, 2013-2018

7.1. India Branded Earphone and Headphone Market Segmentation, 2018
7.1.1. By Earphone and Headphone, 2018
7.1.2. By Wired and Wireless, 2018
7.1.3. By Metro and Non Metro, 2018
7.1.4. By Region (North, South, East, and West), 2018
7.1.5. By Online and Offline, 2018
7.1.6. By Price Category (Less than INR 500, INR 500-1,000 and More than INR 1,000), 2018
By Wired Earphones and Headphones, 2018
By Wireless Earphones and Headphones, 2018
7.2. Future Projection to India Branded Earphone and Headphone Market, 2018-2023
7.2.1. Future Projections for India Branded Earphone and Headphone Market Segmentation, 2018-2023
7.2.2. By Earphones and Headphones
7.2.3. By Wired and Wireless
7.2.4. By Metro and Non Metro, 2018-2023
7.2.5. By Region (North, South, East and West), 2018-2023
7.2.6. By Online and Offline, 2018-2023
7.2.7. By Price Category (Wired Headphones), 2018-2023
7.2.8. By Price Category (Wireless Headphones)

8. India Branded Bluetooth Speaker Market, 2013-2018

8.1. India Branded Bluetooth Speaker Market Segmentation, 2018
8.1.1. By Metro and Non Metro, 2018
8.1.2. By Region (North, South, East and West), 2018
8.1.3. By Online and Offline, 2018
8.1.4. By Price Category, 2018
8.2. India Branded Bluetooth Speaker Market Future Projection and Outlook, 2018-2023
8.2.1. Future Projections for India Bluetooth Speaker Market Segmentation, 2018-2023
8.2.2. By Metro and Non-Metro
8.2.3. By Region (North, South, East and West)
8.2.4. By Online and Offline, 2018-2023
8.2.5. By Price Category, 2018-2023

9. India Branded 2.1 Speaker Market Size, 2013-2018

9.1. India Branded 2.1 Speaker Market Segmentation, 2018
9.1.1. By Metro and Non Metro, 2018
9.1.2. By Region (North, South, East and West), 2018
9.1.3. By Online and Offline Sales Channel, 2018
9.1.4. By Price Category, 2018
9.1.5.  Future Projection for India Branded 2.1 Speaker Market, 2018-2023

10. Trends and Developments in India Audio Accessories Market

10.1. Growth in Youth Population (14-39 years)
10.2. Removal of Audio Jacks From Electronic Devices
10.3. Tourism In India
10.4. Product Evolution in 2.1 Speakers
10.5. No Provision of Earphones/ Headphones in Product Box

11. Issues and Challenges in India Audio Accessories Market

11.1. Lack of Quality Related Awareness
11.2. Massive Availability of Fake Goods
11.3. Poor After Sales Service and Warranty
11.4. Poor Penetration in Tier-3 Cities and Villages
11.5. Constant Technological Evolution and Product Intimidation

12. Decision Making Parameter in India Audio Accessories Market

12.1.  Earphones
12.2.  Headphones
12.3.  Bluetooth Speakers
12.4.  Speakers

13. Competitive Landscape

13.1. Competition Scenario in India Audio Accessories Market
Competition Structure
Major Brands and Companies
Competition parameters
13.2. 4P’s Analysis
13.3. Revenue of Major Players From Audio Accessories, FY’2019
Revnue from Overall India Audio Accessories Market
Revenue of Companies in India Wired Headphone and Earphone Market
Revenue of Major companies in India Wireless Headphones and Earphones Market
Revenue of Major Companies in india Bluetooth Speaker Market
Revenue of Major Companies in India 2.1 Speaker Market, FY’2019
13.4. Heat Map
13.5. Company Profile of Major Players in India Audio Accessories Market
13.5.1. Sennheiser
13.5.2. Harman (Including JBL)
13.5.3. Boat
13.5.4. Skull Candy
13.5.5. Bose
13.5.6. Zebronics
13.5.7. Intex
13.5.8. Fenda Audio
13.5.9. Sony
13.5.10. Jabra
13.5.11. Portronics

14. India Branded Audio Accessories Market Future Outlook and Projections, FY’2018-FY’2023


15. Future Projections to India Audio Accessories Market, 2018-2023


16. Analyst Recommendation for India Audio Accessories Market


Disclaimer

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List of Figure

Figure 1-1: Flow Diagram for India Audio Accessories Market by Revenue, 2018
Figure 1-2: Flow Diagram India Audio Accessories Market by Revenue, 2023
Figure 4-1: Value Chain in India Audio Accessories Market, 2018
Figure 5-1: India Audio Accessories Market on the Basis of Revenue in INR Crore and Growth Rate in Percentage, 2013-2018
Figure 5-2: India Audio Accessories Market Segmentation by (Fake/Non-Labeled and Branded) on the Basis of Revenue in Percentage, 2013-2018
Figure 6-1: India Branded Audio Accessories Market on the Basis of Revenue in INR Crore and Growth Rate in Percentage, 2013-2018
Figure 6-2: India Branded Audio Accessories Market Segmentation by Type (Head/Earphone, Bluetooth and 2.1 Speakers) on the Basis of Revenue in Percentage, 2013-2018
Figure 7-1: India Branded Earphone and Headphone Market on the Basis of Revenue in INR Crore and Growth Rate in Percentage, 2013-2018
Figure 7-2: India Branded Headphone and Earphone Market Segmentation by Headphone and Earphone on the Basis of Revenue in Percentage, 2018
Figure 7-3: India Branded Headphone and Earphone Market Segmentation by Wired and Wireless on the Basis of Revenue in Percentage, 2018
Figure 7-4: India Branded Headphone and Earphone Market Segmentation by Metro and Non Metro on the Basis of Revenue in Percentage, 2018
Figure 7-5: India Branded Headphone and Earphone Market Segmentation by Region (North, South, East and West) on the Basis of Revenue in Percentage, 2018
Figure 7-6: India Branded Headphone and Earphone Market Segmentation by Online and Offline Sales Channel on the Basis of Revenue in Percentage, 2018
Figure 7-7: India Branded Wired Headphone Market Segmentation by Price Category (Less than INR 500, 500-1000, and More than 1,000)on the Basis of Revenue in Percentage, 2018
Figure 7-8: India Branded Wireless Headphone Market Segmentation by Price Category (Less than INR 2000, 2000-5000, and More than 5,000) on the Basis of Revenue in Percentage, 2018
Figure 7-9: Future Projections for India Branded Earphone and Headphone Market on the Basis of Revenue and Growth Rate in Percentage, 2018-2023
Figure 7-10: Future Projections for India Branded Headphone and Earphone Market on the Basis of Revenues in Percentage (%), 2018-2023
Figure 7-11: Future Projections for India Branded Headphone and Earphone Market by Wired and Wireless on the Basis of Revenue in Percentage, 2018-2023
Figure 7-12: Future Projections to India Headphone and Earphone Market by Metro and Non metro on the Basis of Revenue in Percentage, 2018-2023
Figure 7-13: Future Projections for India Branded Headphone and Earphone Market by Region (North, South, East and West) on the Basis of Revenue in Percentage, 2018-2023
Figure 7-14: Future Projections for India Branded Headphone and Earphone Market by Online and Offline Sales Channel on the Basis of Revenue in Percentage, 2018-2023
Figure 7-15: Future Projections for India Branded Headphone and Earphone Market by Price Category (Less than 500, 500-1000 and More than 1000) on the Basis of Revenue in Percentage, 2018-2023
Figure 7-16: Future Projections for India Branded Headphone and Earphone Market by Online and Offline Sales Channel on the Basis of Revenue in Percentage, 2018-2023
Figure 8-1: India Branded Bluetooth Speaker Market Size on the Basis of Revenue in INR Crore and Growth Rate in Percentage, 2013-2018
Figure 8-2: India Branded Bluetooth Speaker Market Segmentation by Region (Metro and Non Metro) on the Basis of Revenue in Percentage, 2018
Figure 8-3: India Branded Bluetooth Speaker Market Segmentation by Region (North, South, East and West) on the Basis of Revenue in Percentage, 2018
Figure 8-4: India Branded Bluetooth Speaker Market Segmentation by Online and Offline on the Basis of Revenue in Percentage, 2018
Figure 8-5: India Branded Bluetooth Speaker Market Segmentation by Price Category (Less than INR 1500, 1500-3000, 3000-10000 and More than 10,000) on the Basis of Revenue in Percentage, 2018
Figure 8-6: Future Projections for India Branded Bluetooth Speaker Market on the Basis of Revenue and Growth Rate in Percentage, 2018-2023
Figure 8-7: Future Projections for India Branded Bluetooth Speaker Market by Metro and Non Metro Sales on the Basis of Revenues in Percentage, 2018-2023
Figure 8-8: Future Projections for India Branded Bluetooth Speaker Market by Region (North, South, East and West) on the Basis of Revenue in Percentage, 2018-2023
Figure 8-9: Future Projections for India Branded Bluetooth Speaker Market by Online and Offline Sales Channel on the Basis of Revenue in Percentage (%), 2018-2023
Figure 8-10: Future Projections for Market Segmentation of India Branded Bluetooth Market by Price Category (Less than INR 1500, INR 1500-3000, INR 3000-10000 and more than INR 10000) on the Basis of Revenue in Percentage (%), 2018-2023
Figure 9-1: India Branded 2.1 Speaker Market Size on the Basis of Revenues and Growth Rate in Percentage (%), 2013-2018
Figure 9-2: India Branded 2.1 Speaker Market Segmentation by Region (Metro and Non Metro) on the Basis of Revenue in Percentage, 2018
Figure 9-3: India Branded (2.1) Speaker Market Segmentation by Region (North, South, East and West) on the Basis of Revenue in Percentage, 2018
Figure 9-4: India Branded (2.1) Speaker Market Segmentation by Online and Offline Sales Channel on the Basis of Revenue in Percentage, 2018
Figure 9-5: India Branded 2.1 Speaker Market Segmentation by Price Category (Less than INR 1500, 1500-3000, and More than INR 3000) on the Basis of Revenue in Percentage, 2018
Figure 9-6: Future Projections for India Branded 2.1 Speaker Market on the Basis of Revenues in INR Crore and Growth Rate in Percentage, 2018-2023
Figure 10-1: Population of India belonging to Age Group of 14-39 years in Million, 2013-2018
Figure 10-2: India Inbound Tourist Arrival (Foreign and NRIs) in Million Nos, 2013-2018
Figure 13-1: Sennheiser Revenue from Sale of Audio Accessories in India in INR Crore and Growth Rate in Percentage, FY’2016-FY’2019
Figure 13-2: Harman Revenue from Sale of Audio Accessories (Excluding Head Units) in India in INR Crores and Growth Rate in Percentage, FY’2013-FY’2019
Figure 13-3: Boat Revenue in India in INR Crores and Growth Rate in Percentage, FY’ 2015-2019
Figure 13-4: Skullcandy Revenue from Sale of Audio Accessories in India in INR Crores and Growth Rate in Percentage, FY’ 2015-2019
Figure 13-5: Financial Performance of Bose on the Basis of Revenues in INR Crores and Growth Rate in Percentage, FY’ 2015-2019
Figure 13-6: Zebronics Revenue in India in INR Crores and Growth Rate in Percentage, FY’ 2015-2019
Figure 13-7: Fenda Audio Revenue in India in INR Crores and Growth Rate in Percentage, FY’ 2015-2019
Figure 13-8: Jabra Revenue in India in INR Crores and Growth Rate in Percentage, FY’ 2015-2019
Figure 13-9: Portronics Revenue in India in INR Crores and Growth Rate in Percentage, FY’ 2015-2019
Figure 14-1: Future Projections for Branded India Audio Accessories Market on the Basis of Revenue and Growth Rate in Percentage, 2018-2023
Figure 14-2: India Branded Audio Accessories Market Segmentation by Type (Head/Earphone, Bluetooth and 2.1 Speaker) on the Basis of Revenue in Percentage, 2018-2023E
Figure 15-1: Future Projections for India Audio Accessories Market on the Basis of Revenue and Growth Rate in Percentage, 2018-2023
Figure 15-2: India Audio Accessories Market Segmentation by (Fake/Non Labeled and Branded) on the Basis of Revenue in Percentage, 2018-2023


List of Table

Table 2-1: Correlation Matrix of India Audio Accessories Market
Table 2-2: Regression Coefficients Output for India Audio Accessories Market
Table 3-1: Introduction to the India Audio Accessories Market Overview and Genesis Including Historical Evolution, Market Growth, Target Audience, and Competition Scenario
Table 5-1: India Audio Accessories Market Segmentation by (Fake/Non-Labeled and Branded) on the Basis of Revenue in INR Crore, 2013-2018
Table 5-2: India Fake and Non Labeled Audio Accessories Market in India by Revenue in INR Crore, 2013-2018
Table 6-1: Rationale and Description for India Branded Audio Accessories Market Size on the Basis of Revenue, 2013-2018
Table 6-2: India Branded Audio Accessories Market Segmentation by Type (Head/Earphone, Bluetooth and 2.1 Speaker) on the Basis of Revenue in INR Crore, 2013-2018
Table 7-1: Rationale and Description for India Branded Earphone and Headphone Market Size on the Basis of Revenue, 2013-2018
Table 7-2: Rationale and Description for India Branded Earphone and Headphone Market Segmentation by Headphone and Earphone on the Basis of Revenues, 2018
Table 7-3: Cross Comparison Table for Branded Earphones and Headphones by Average Price, Best Selling Brands, Average Life Cycle, Target Audience, Recent Technology, Recent Preference and Wired and Wireless Share, 2018
Table 7-4: Market Segmentation of India Branded Earphone and Headphone Market on the Basis of Revenue in INR Crore, 2018
Table 7-5: Rationale and Description for Market Segmentation of India Branded Earphone and Headphone Market by Wired and Wireless on the Basis of Revenue, 2018
Table 7-6: India Branded Earphone and Headphone Market Segmentation by Metro and Non Metro on the Basis of Revenue in INR Crore, 2018
Table 7-7: Rationale and Description for Market Segmentation of India Branded Earphone and Headphone Market by Region (North, South, East, and West) on the Basis of Revenue, 2018
Table 7-8: Market Segmentation of India Branded Earphone and Headphone Market by Region (North South East and West) on the Basis of Revenue, 2018
Table 7-9: Rationale and Description for India Branded Headphone and Earphone Market Segmentation by Online and Offline Sales Channel on the Basis of Revenue, 2018
Table 7-10: India Branded Earphone and Headphone Market Segmentation by Online and Offline Sales on the Basis of Revenue in INR Crore, 2018
Table 7-11: Cross Comparison for Online and Offline Sales in India Headphone and Earphone Market Including Margins, Products Preferred, Target Audience, Popular Portal, Average Discounts Offered and After Sale Services
Table 7-12: Rationale and Description for India Branded Wired Headphone and Earphone Market Segmentation by Price Category (Less than INR 500, 500-1000, and More than 1,000)on the Basis of Revenue in INR Crore, 2018
Table 7-13: Rationale and Description for India Branded Wireless Headphone Market Segmentation by Price Category (Less than INR 2000, 2000-5000, and More than 5,000)on the Basis of Revenue, 2018
Table 7-14: Product Launches in India Headphone and Earphone Market, 2019
Table 7-15: Future Projections and Key Takeaways for India Branded Headphone and Earphone Market on the Basis of Revenues in INR Crore, 2018-2023
Table 7-16: Future Projections and Key Takeaways for Market Segmentation to India Branded Headphone and Earphone Market by Wired and Wireless on the Basis of Revenue in INR Crore, 2018-2023
Table 7-17: Future Projections and Key Takeaways for India Branded Headphone and Earphone Market by Metro and Non Metro on the Basis of Revenue in INR Crore, 2018-2023
Table 7-18: Future Projections and Key Takeaways for Market Segmentation for India Branded Headphone and Earphone Market by Region (North, South, East and West) on the Basis of Revenue in INR Crore, 2018-2023
Table 7-19: Future Projections and Key Takeaways for India Branded Branded Headphone and Earphone Market Segmentation by Online and Offline on the Basis of Revenue in INR Crore, 2018-2023
Table 7-20: Future Projections and Key Takeaways for Market Segmentation of India Branded Headphone and Earphone Market by Price Category (Less than 500, 500-1000 and more than 1000) on the Basis of Revenue in INR Crore, 2018-2023
Table 7-21: Future Projections and Key Takeaways for Market Segmentation to India Branded Headphone and Earphone Market by Price Category (Less than 2000, 2000-5000 and more than 5000) on the Basis of Revenue in INR Crore, 2018-2023
Table 8-1: Rationale and Description for India Branded Bluetooth Speaker Market on the Basis of Revenue, 2013-2018
Table 8-2: Rationale and Description for India Branded Bluetooth Speaker Market Segmentation by Metro and Non Metro on the Basis of Revenue, 2018
Table 8-3: Rationale and Description for India Branded Bluetooth Speaker Market Segmentation by Region (North, South, East and West) on the Basis of Revenue, 2018
Table 8-4: Rationale and Description for India Branded Bluetooth Speaker Market Segmentation by Online and Offline on the Basis of Revenue, 2018
Table 8-5: Cross Comparison of Online and Offline Sales in India Branded Bluetooth Speaker Market by Products Preferred, Target Audience, Popular Portal, Average Discounts Offered, and After Sale Services, 2018
Table 8-6: Rationale and Description for India Branded Bluetooth Speaker Market Segmentation by Price Category (Less than INR 1500, 1500-3000, 3000-10000 and More than 10,000)on the Basis of Revenue, 2018
Table 8-7: Price in INR for Best Selling Bluetooth Speakers in Different Price Range (15th June 2019)
Table 8-8: Product Launches in India Bluetooth Speaker Market, 2019
Table 8-9: Future Projections and Key Takeaways to India Branded Bluetooth Speaker Market by Metro and Non Metro by Revenue in INR Crore, 2018-2023
Table 8-10: Future Projections and Key Takeaways for India Branded Bluetooth Speaker Market Segmentation by Region (North, South, East and West) on the Basis of Revenue in INR Crore, 2018-2023
Table 8-11: Future Projections and Key Takeaways for Market Segmentation to India Branded Bluetooth Speaker Market by Online and Offline on the Basis of Revenue in INR Crore, 2018-2023
Table 8-12: Future Projections and Key Takeaways for Market Segmentation on India Branded Bluetooth Speaker Market by Price Category (Less than 1500, 1500-3000, 3000-10000 and more than 10000) on the Basis of Revenue in INR Crore, 2018-2023
Table 9-1: Rationale and Description for India Branded 2.1 Speaker Market on the Basis of Revenue, 2013-2018
Table 9-2: Rationale and Description for India Branded 2.1 Speaker Market Segmentation by Metro and Non Metro on the Basis of Revenue, 2018
Table 9-3: Rationale and Description for India Branded (2.1) Speaker Market Segmentation by Region (North, South, East and West) on the Basis of Revenue, 2018
Table 9-4: Rationale and Description for India Branded (2.1) Speaker Market Segmentation by Online and Offline on the Basis of Revenue, 2018
Table 9-5: Cross Comparison for Online and Offline Sales in India Branded 2.1 Speaker Market by Products Preferred, Target Audience, Popular Portal, Average Discounts Offered and After Sale Services
Table 9-6: Rationale and Description for India Branded 2.1 Speaker Market Segmentation by Price Category (Less than INR 1500, 1500-3000, and More than INR 3000) on the Basis of Revenue, 2018
Table 9-7: India 2.1 Speaker Price Range for Major Brands/Products in INR (as of 15th June 2019)
Table 12-1: Decision Making Parameter in the Indian Earphone Market
Table 12-2: Decision Making Parameter in India Headphone Market
Table 12-3: Decision Making Parameter in India Bluetooth Speaker Market
Table 12-4: Decision Making Parameter in India 2.1 Speakers Market
Table 13-1: Major Brands and Companies in India Audio Accessories Market, 2018
Table 13-2: Competition Parameters for Major Companies in India Audio Accessories Market, 2018
Table 13-3: 4P’s Analysis of Sennheiser, Bose and Sony in India Audio Accessories Market, 2018
Table 13-4: 4P’s Analysis of Boat, Intex and Zebronics in India Audio Accessories Market, 2018
Table 13-5: 4P’s Analysis of Apple in India Audio Accessories Market, 2018
Table 13-6: Revenue for Major Companies in India Audio Accessories Market in INR Crore, FY’2019
Table 13-7: Revenue for Major Companies in India Wired Headphone and Earphone Market in INR Crore, FY’2019
Table 13-8: Revenue for Major Companies in India Wireless Headphone and Earphone Market, FY’2019
Table 13-9: Revenue for Major Companies in India Bluetooth Speaker Market, FY’2019
Table 13-10: Revenue for Major Companies in India 2.1 Speaker Market, FY’2019
Table 13-11: Strength and Weakness of Major Players in Indian Audio Accessories Market, 2018
Table 13-12: Heat Map for India Earphone and Headphones by Price Range (As of 1st July 2019)
Table 13-13: Heat Map for India Bluetooth Speaker and 2.1 Speakers by Price Range (As of 1st July 2019)
Table 13-14: Company Profile of Sennheiser Including Company Overview, Business Strategy, USP, Manufacturing Facilities, Financial Highlights, Research and Development, Sales Channel, Price Category and Product Launches
Table 13-15: Product Portfolio for Major Categories from Sennheiser
Table 13-16: Company Profile of Harman Including, Company Overview, Business Strategy, Product Launch Revenue of JBL, Sales Segmentation and Employee
Table 13-17: Product Portfolio for Major Categories from Harman (as on 15th June 2019)
Table 13-18: Company Profile of Boat Including, Company Overview, Business Strategy, Manufacturing, Funding, Sales Channel, Product Type, Margin and Marketing
Table 13-19: Product Portfolio for Major Categories from Boat and Price Range (Prices as on 26th June 2019)
Table 13-20: Company Profile of Skullcandy Including, Company Overview, Business Strategy, Product Launches, Number of Employees, and Recent Development
Table 13-21: Product Portfolio for Major Categories from Skullcandy
Table 13-22: Company Profile of Bose Including, Company Overview, Business Strategy, Manufacturing, Recent Development and Sales Segmentation
Table 13-23: Product Portfolio for Major Categories from Bose (as on 15th June 2019)
Table 13-24: Company Profile of Zebronics Including, Company Overview, Business Strategy, Sales and Service Network and Recent Development
Table 13-25: Product Portfolio for Major Categories from Zebronics (as on 15th June 2019)
Table 13-26: Company Profile of Intex Including Company Overview, Business Strategy, Sales and Service Network and Manufacturing Unit
Table 13-27: Product Portfolio for Major Categories from Intex (as on 15th June 2019)
Table 13-28: Cities Locations for Intex EBOs are Located (as on 15th June 2019)
Table 13-29: Company Profile of Fenda Audio Including Company Overview, Business Strategy, Best Selling Products, Recent Launches, Revenue FY’2019 and Number of Employees
Table 13-30: Product Portfolio for Major Categories from Fenda Audio (as on 15th June 2019)
Table 13-31: Company Profile of Sony Including Company Overview, Business Strategy, Best Selling Products, Recent Launches, Sales Revenue from Audio Accessories, FY’2019, Sales Segmentation (by Revenue, FY’2019), Number of Employees and Sales Channel
Table 13-32: Product Portfolio for Major Categories from Sony (as on 15th June 2019)
Table 13-33: Company Profile of Jabra Including Company Overview, Business Strategies, USP, Sales Channel, Key Revenue Streams, Recent Developments, Sales Revenue from Audio Accessories, and Sales Segmentation
Table 13-34: Product Portfolio for Major Categories from Jabra (as on 15th June 2019)
Table 13-35: Company Profile of Portronics Including Company Overview, Business Strategies, USP, Number of Exclusive Stores, Number of Dealers/Distributors, Best Selling Products, Recent Launches, Sales Revenue from Audio Accessories, and Sales Segmentation
Table 13-36: Product Portfolio for Major Categories from Portronics (as on 15th June 2019)
Table 14-1: Future Projections to Branded India Audio Accessories Market Segmentation by Type (Head/Earphone, Bluetooth and 2.1 Speaker) on the Basis of Revenue in INR Crore, 2018-2023E
Table 15-1: India Audio Accessories Market Segmentation by (Fake/Non Labeled and Branded) on the Basis of Revenue in INR Crore, 2018-2023
Table 15-2: India Fake and Non Labeled Audio Accessories Market by Type in India by Revenue in INR Crore, 2018-2023
Table 16-1: Analyst Recommendation for India Audio Accessories Market

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