India Large Appliances Market Outlook to 2020 - Make in Initiatives to Reduce Imports and Growing Demand for Sensor Enabled Products to Drive Demand
November 2016
104
About the Report
About the Report
The report titled "India Large Appliances Market Outlook to 2020 - Make in Initiatives to Reduce Imports and Growing Demand for Sensor Enabled Products to Drive Demand" provides a comprehensive analysis of large appliances market in India including revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features and price range along with distribution channel. The report also covers the snapshot of logistics, competitive landscape of major players in India large appliances market and export and import scenario. The report concludes with market projections for future and analyst recommendation highlighting the major opportunities and cautions.
The sector has been witnessing significant growth in recent years, supported by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool and several others. The market for large appliances was evaluated at USD ~ million during 2015, grown at a CAGR of ~% during 2010-2015. The major challenge for the consumer durables market is limited penetration of home appliances in rural areas. It has been witnessed that about ~% of Indian population that lives in its villages still does not have access to consumer electrical appliances.
Television: Television has accounted for the largest revenues in India large appliances market with a share reported at ~% during 2015. Surge in personal disposable incomes, launch of smart TVs with advanced technologies and rise in number of nuclear families have supported the demand. Consumers are switching to flat panel televisions, which have led to phasing out of CRT (cathode ray tube) TV sets from the market.
Washing Machines: Washing machines market has been the second largest revenues contributor to the market during 2015. This category has contributed ~% share to the revenues which has increased from ~% in 2010. The washing machines market in India has increased at a CAGR of ~% during 2010-2015. The front loading washing machine category contributes ~% of the overall washing machine market in the country, which is very ~ compared to the developed countries. This category contributes about ~% in developed countries like US and Europe.
Air Conditioners: The revenue share of air conditioner sales was evaluated at ~`% during 2015, which has declined from ~% in 2010. Decline in sales for window ACs has led to this decline in share which was partially offset by surge in sales volume for split ACs. Domestic production for ACs was evaluated at ~ million units in 2015 which has increased from ~ million units in 2010.
Refrigerators: Revenues share of refrigerator was marked at ~% during 2015 that has declined from ~% in 2010. Refrigerator market in India is led by LG and Samsung followed by Whirlpool with a market share of around ~% during 2015. Leading five major players in India refrigerators market accounted for around ~% market share. Improved living standards, increase in number of nuclear families, large untapped rural market, rapid urbanization, environmental changes and surge in income have driven the refrigerator sales in India
Competition in India large appliances market is highly intense. In additional to traditional competitors such as Videocon, Panasonic, Voltas and Whirlpool, there are expanding foreign companies such as LG, Samsung and IFB. India customer base is characterized by large and sophisticated customers who always have varied choices and demand competitive and innovative products at economical prices. The replacement demand in India is lower relative to Chinese and Japanese economy.
Revenues for large appliances in India are anticipated to increase at a CAGR of ~% during the period 2016-2020. With rising spend on consumer discretionary goods and the development of product technology, the demand for the diverse consumer durable goods are growing. Demonetization may have a short term quarterly impact on the sales of large appliances but long term outlook is positive for the market. With GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017. Favorable tax environment, declining prices of LED components, cheap labor availability and changing preferences of the consumers for high-end products are some of the driving factors of growth for the India LED and OLED TV market.
Key Topics Covered in the Report:
- Executive Summary
- Research Methodology
- India Large Appliances Market Genesis & Current Outlook
- Logistics Handling for Large Appliances in India
- Export and Import Scenario of Large Appliances in India
- Snapshot of Online Sales for Large Appliances in India
- Government Initiatives in India Large Appliances Market
- Trends and Developments in India Large Appliances Market
- Competition Scenario in India Large Appliances Market
- Market Share of Major Players in India Large Appliances Market, 2015
- Competitive Landscape of Major Players in India Large Appliances Market
- Competitive Landscape for Emerging Players in India Large Appliances Market
- India Large Appliances Future Outlook and Projections, 2016-2020
Products
Products
Television, Washing Machine, Refrigerator, Air Conditioner
Companies
Samsung, LG, Voltas, Whirlpool, Videocon, Micromax, VU Technologies
Table of Contents
Table of Contents
1. Executive Summary
Overview of Large Appliances market in India
Market Size of Large Appliances Market in India
Market Segmentation by Major Product Categories
Market Segmentation by Television
Market Segmentation by Refrigerator
Market Segmentation by Washing Machines
Market Segmentation by Air Conditioner
Logistics Handling By E-Commerce Companies for Large Appliances in India
Export Scenario for Large Appliances in India
Competition Benchmarking in India Large Appliances Market
Online Large Appliances Market in India
Future Outlook and Projection
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviation
2.3. Market Size and modeling
Research Methodology
Multifactor based Sensitivity Model
Limitations
3. India Large Appliances Market Genesis & Current Outlook
4. India Large Appliances Market Size by Revenue, 2010-2015
5. India Large Appliances Market Segmentation
5.1. By Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner), 2010-2015
By Revenues, 2010-2015
By Sales Volume, 2010-2015
5.1.1. India Television Market Segmentation
By CRT and LCD/LED Television, 2011-2015
By LED/LCD Screen Size, 2011-2015
By Geography (Metropolitan and Other Cities), 2011-2015
5.1.2. India Refrigerator Market Segmentation
By Type of Refrigerator (Direct Cool and Frost Free), 2010 and 2015
5.1.3. India Washing Machine Market Segmentation
By Type of Washing Machine (Top LOading and Front Loading), 2015
By Automatic and Semi-Automatic Washing Machines, 2015
By Capacity of Washing Machines (4-6 Kg, Above 6 Kg and Below 4 Kg), 2015
By Regional Sales (North, South, West and East), 2015
5.1.4. India Air Conditioner Market Segmentation, 2013-2015
By Type of Air Conditioners (Split, Window and Packaged Air Conditioners), 2013-2015
By Tonnage, 2015
By Inverter and Non-Inverter AC Appliances, 2015
By Star Rated AC Appliances, 2015
By Regional Sales (North, South, West and East), 2015
5.2. By Distribution Channel, 2015
6. Logistics Handling for Large Appliances in India
7. Export and Import Scenario of Large Appliances in India
7.1. Export of Large Appliances, FY’2011-FY’2016
7.2. Export of Air Conditioners by Major Destination, FY’2016
7.3. Import of Large Appliances, FY’2011-FY’2016
7.4. Import of Air Conditioners by Major Destination, FY’2016
Import Tax
8. Snapshot of Online Sales for Large Appliances in India
9. Government Initiatives in India Large Appliances Market
9.1. BEE Energy Ratings
10. Trends and Developments in India Large Appliances Market
11. Competition Scenario in India Large Appliances Market
11.1. How the Companies Compete in Large Appliances Market in India
12. Market Share of Major Players in India Large Appliances Market, 2015
12.1. Air Conditioners, 2015
12.2. Television, 2015
12.3. Washing Machines, 2015
12.4. Competition in Refrigerator Market of India, 2015
13. Competitive Landscape of Major Players in India Large Appliances Market
13.1. Samsung Electronics
13.2. LG Electronics
13.3. Voltas
13.4. Whirlpool India
13.5. Videocon
14. Competitive Landscape for Emerging Players in India Large Appliances Market
14.1. Micromax India
14.2. VU Televisions
15. India Large Appliances Future Outlook and Projections, 2016-2020
15.1. Analyst Recommendations
Disclaimer
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List of Figure
Figure 4-1: India Large Appliances (Television, Refrigerator, Washing Machine and Air Conditioner) Market Size on the Basis of Revenue in USD Million, 2010-2015
Figure 5-1: India Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Revenue in Percentage (%), 2010-2015
Figure 5-2: India Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Sales Volume in Percentage (%), 2010-2015
Figure 5-3: India Television Market Segmentation by Type of Television (LCD/LED TV and CRT TV) on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 5-4: India LED/LCD Television Market Segmentation by Size of LED/LCD Television on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 5-5: India LED/LCD Television Market Segmentation by Geography (Metropolitan Cities and Other Cities) on the Basis of Sales Volume in Percentage (%), 2011-2015
Figure 5-6: India Refrigerator Market Segmentation by Type of Refrigerators (Frost Free and Direct Cool Refrigerators) on the Basis of Sales Volume in Percentage (%), 2010 and 2015
Figure 5-7: India Washing Machines Market Segmentation by Type of Washing Machines (Top and Front Loading) on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-8: India Washing Machines Market Segmentation by Automatic and Semi-Automatic Washing Machines on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-9: India Washing Machines Market Segmentation by Capacity (4-6 Kg, Above 6 Kg and Below 4 Kg) on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-10: India Washing Machines Market Segmentation by Regional Demand for Washing Machines on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-11: India Air Conditioner Market Segmentation by Type of Air Conditioners (Split, Window and Packaged Air Conditioners) on the Basis of Sales Volume in Percentage, 2013-2015
Figure 5-12: India Air Conditioners Market Segmentation by Tonnage (1.5 Ton, 1.2 Ton, 1 Ton and 2 Ton) on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-13: India Air Conditioners Market Segmentation by Inverter and Non-Inverter ACs on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-14: India Air Conditioners Market Segmentation by Star Rated ACs on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-15: India Air Conditioners Market Segmentation by Regional Demand (North, South, West and East) for ACs on the Basis of Sales Volume in Percentage (%), 2015
Figure 5-16: India Large Appliances Market Segmentation by Distribution Channels on the Basis of Sales Volume in Percentage (%), 2015
Figure 6-1: Process Flow for Large Appliances Logistics Operations in India
Figure 7-1: Overall Large Appliances Export Value from India in USD Million, FY’2011-FY’2016
Figure 7-2: Overall Large Appliances Import to India by Value in USD Million, FY’2011-FY’2016
Figure 8-1: Supply Chain Model for Online Large Appliances Portals in India
Figure 8-2: Order Fulfillment Process for Online Large Appliances Companies in India
Figure 12-1: Preferences of Major Brands for Air Conditioners in India, 2015
Figure 13-1: Financial Performance of Voltas on the Basis of Revenues from Air Conditioners (Including Condensing Units) in INR Million, FY’2013-FY’2016
Figure 13-2: Financial Performance of Voltas on the Basis of Sales of Air Conditioners in Units, FY’2011-FY’2016
Figure 13-3: Financial Performance of Whirlpool India on the Basis of Revenues in INR Million, FY’2013-FY’2016
Figure 13-4: Consolidated Financial Performance of Videocon on the Basis of Revenues in INR Million, 2013 - 2015
Figure 13-5: Consolidated Financial Performance of Videocon on the Basis of Capital Employed in INR Million, 2013 - 2015
Figure 15-1: Future Projections for India Large Appliances Market on the Basis of Revenue in USD Million, 2016E-2020E
Figure 15-2: India Large Appliances Market Future Projections by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Revenues in Percentage (%), 2016-2020
List of Table
Table 2-1: Correlation Matrix of the India Large Appliances Market
Table 2-2: Regression Coefficients Output
Table 3-1: Average Life Expectancy of Household Appliances in India
Table 4-1: Rationale and Description for India Large Appliances (Television, Refrigerator, Washing Machine and Air Conditioner) Market Size and Rationale on the Basis of Revenues, 2010-2015
Table 5-1: India Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) and Rationale on the Basis of Sales Value, 2010-2015
Table 5-2: India Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Revenue in USD Million, 2010-2015
Table 5-3: India Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Sales Volume in Million Units, 2010-2015
Table 5-4: India Television Market Segmentation by Type of Television (LCD/LED TV and CRT TV) on the Basis of Sales Volume in Million Units, 2011-2015
Table 5-5: India Television Market Segmentation by Type of Television (LCD/LED TV) on the Basis of Sales Volume in Million Units, 2011-2015
Table 5-6: Pricing Analysis of LED Television in India based on Sizes in INR, FY’2011-FY’2014
Table 5-7: India LCD/LED Television Market Segmentation by Geography (Metropolitan Cities and Other Cities) on the Basis of Sales Volume in Million Units, 2011-2015
Table 5-8: India Refrigerator Market Segmentation by Type of Refrigerators (Frost Free and Direct Cool Refrigerators) on the Basis of Sales Volume in Million Units, 2010 and 2015
Table 5-9: India Washing Machines Market Segmentation by Type of Washing Machines (Top and Front Loading) on the Basis of Sales Volume in Million Units, 2015
Table 5-10: India Washing Machines Market Segmentation by Automatic and Semi-Automatic Washing Machines on the Basis of Sales Volume in Percentage (%) and in Million Units, 2015
Table 5-11: India Washing Machines Market Segmentation by Capacity (4-6 Kg, Above 6 Kg and Below 4 Kg) on the Basis of Sales Volume in Million Units, 2015
Table 5-12: India Washing Machines Market Segmentation by Regional Demand for Washing Machines on the Basis of Sales Volume in Million Units, 2015
Table 5-13: India Air Conditioner Market Segmentation by Type of Air Conditioners (Split, Window and Packaged Air Conditioners) on the Basis of Sales Volume in Thousand Units, 2013-2015
Table 5-14: India Air Conditioners Market Segmentation by Tonnage (1.5 Ton, 1.2 Ton, 1 Ton and 2 Ton) on the Basis of Sales Volume in Thousand Units, 2015
Table 5-15: AC Tonnage and Specified Appropriate Cooling Area
Table 5-16: India Air Conditioners Market Segmentation by Inverter and Non-Inverter ACs on the Basis of Sales Volume in Thousand Units, 2015
Table 5-17: India Air Conditioners Market Segmentation by Star Rated ACs on the Basis of Sales Volume in Thousand Units, 2015
Table 5-18: Star Ratings for Window ACs (Valid From January 1, 2016-December 2017)
Table 5-19: Star Ratings for Split ACs (Valid From January 1, 2016-December 2017)
Table 5-20: Star Ratings for Inverter ACs (Valid From 1st January, 2018)
Table 5-21: India Air Conditioners Market Segmentation by Regional Demand (North, South, West and East) for ACs on the Basis of Sales Volume in Thousand Units, 2015
Table 5-22: India Large Appliances Market Segmentation by Distribution Channels on the Basis of Sales Volume in Percentage (%) and Sales in Million Units, 2015
Table 6-1: Pricing Analysis for Logistics Cost
Table 7-1: Large Appliances (Refrigerator, Washing Machine, Television and Air Conditioner) Export from India by Value in USD Million, FY’2011-FY’2016
Table 7-2: India’s Export of Air Conditioners by Major Destination on the Basis of Export Value in USD Million, FY’2016
Table 7-3: India’s Export Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Conditioner), on the Basis of Revenue in USD Million, FY’2011-FY’2016
Table 7-4: Import of Air Conditioners to India by Major Destination on the Basis of Value in USD Million, FY’2016
Table 7-5: Import Tax on Large Appliances in India
Table 8-1: Facts and Figures for Flipkart for Large Appliances in India
Table 9-1: Government Initiatives in India Large Appliances Market
Table 9-2: Regulations for BEE Star Rating
Table 10-1: Trends and Developments in India Large Appliances Market
Table 12-1: Rationale and Description for Market Share of Major Players in India Air Conditioners Market
Table 12-2: Brand Hierarchy in India Room Air Conditioners Market
Table 12-3: Market Share of Major Players in India LCD/LED Television Market on the Basis of Sales Volume in Percentage (%, 2015
Table 12-4: Market Share of Major Players in India Washing Machines Market on the Basis of Revenues in Percentage (%, 2015
Table 13-1: Competitive Landscape of Samsung Electronics Including Company Overview, USP, Business Strategy, Production Plants with Location, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 13-2: Recent Products Launches (Television) for Samsung India
Table 13-3: Recent Products Launches (Refrigerator) for Samsung India
Table 13-4: Recent Products Launches (Washing Machines) by Samsung India
Table 13-5: Recent Products Launches (Air Conditioners) by Samsung India
Table 13-6: Competitive Landscape of LG Electronics Including Company Overview, USP, Business Strategy, Production Plants with Location, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 13-7: Best Selling Products/Most Popular Television Products for LG India
Table 13-8: Best Selling Products/Most Popular Refrigerators for LG India
Table 13-9: Best Selling Products/Most Popular Washing Machines for LG India
Table 13-10: Competitive Landscape of Voltas Including Company Overview, USP, Business Strategy, Production Plants with Location, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 13-11: Competitive Landscape of Whirlpool India Including Company Overview, USP, Business Strategy, Production Plants with Location, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 13-12: Competitive Landscape of Videocon India Including Company Overview, USP, Business Strategy, Production Plants with Location, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 14-1: Competitive Landscape of Micromax India Including Company Overview, Financial Performance and Future Plans
Table 14-2: Competitive Landscape of VU Television Including Company Overview, Financial Performance and Future Plans
Table 15-1: India Large Appliances Market Future Outlook and Projections, 2016-2020
Table 15-2: Future Outlook for Large Appliances Market in India by Major Segments, 2016-2020
Table 15-3: India Large Appliances Future Segmentation by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Revenue in USD Million, 2016-2020
Table 15-4: Analyst Recommendations for India Large Appliances Market
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