Japan Large Appliances Market Outlook to 2020 - Growing Preferences for Technologically Innovated Products and Robust Replacement Demand to Shape Future
November 2016
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About the Report
About the Report
The report titled "Japan Large Appliances Market Outlook to 2020 - Growing Preferences for Technologically Innovated Products and Robust Replacement Demand to Shape Future" provides a comprehensive analysis of large appliances market in Japan. The report focuses on overall market size for sale of large appliances. These include revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features along with distribution channel. The report also covers the competitive landscape of major players in Japan large appliances market, export and import scenario. The report concludes with market projections for future and analyst recommendations highlighting the major opportunities and cautions. The report also serves as a benchmark for new players which are seeking to enter into large appliances market and what should be the focus and USP for new players.
This report helps readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will help existing distributors, manufacturers along with end users in large appliances division to align their market centric strategies according to ongoing and expected trends in the future.
Air Conditioner: Air conditioner sales have dominated the large appliances market in terms of revenue with a market share of ~% in 2015. Sale of air conditioner generated revenue worth USD ~ million in 2015. Demand for air conditioner in Japan was mainly driven by a necessity to have clean air with ambient temperature and humidity condition. It has been witnessed that more than ~% sales for air conditioners in Japan pertains to split A/C.
Television: Television market in Japan generated revenues worth USD ~ million by ~ million units in Japan market during 2015. Shift in consumer preference for HDTV and smart TV has led to replacement of old television sets in Japan which is the major growth driver. The market is largely dominated by domestic brands such as Sharp, Toshiba, Panasonic and others which have together accounted for more than ~% of television sales in Japan. Large screen television sets are gaining market share in Japan with advent of better picture quality and added features. The value share of television with screen size larger than equal to 37 inches increased from ~% in 2012 to ~% in 2015.
Refrigerators: Life expectancy at birth is among the highest (83.1 years) in Japan and is mainly attributed to their healthy eating habits and hygienic environment conditions. Many people were observed to be shift from consumer food services to home cooked food to cut on their sugar, salt and fat consumption. This shift has further aided the sale of more advanced and large volume refrigerators as people buy more refrigeration space to store and protect raw material from spoilage for home cooked food. In 2015, ~ million refrigerators were sold in Japan and have generated revenues worth USD ~ million. Replacement demand has been the key market driver for demand of refrigerator especially with machines which are embedded with smart and sensitive device technology.
Washing Machines: Consumer surveys reveal that Japanese people prefer to do their laundry and dry it naturally. However, due to lack of space to dry clothes naturally, washing machines with drier have gained much importance. Majority of sales for washing machines was driven by demand for replacement of existing old washing machine with better technology and energy efficiency. In 2015, ~ million washing machines were sold in Japan which has garnered revenues worth USD ~ million.
Large appliances market in Japan was largely dominated by domestic brands. Panasonic, Hitachi, Sharp, Sony, Toshiba, Mitsubishi are some leading brands operating in Japan large appliances market. Foreign companies like LG, Electrolux, and Haier have very minor share with majority of the demand for their products coming for some specialized product. Japan enacted “Home Appliances Recycling Law” in 2000. The law requires that onus of recycling lies on all stakeholders of the large appliances from consumer to manufacturer and everybody has to share the burden. This has negatively impacted the demand for new appliances.
The market for Japan large appliances market is likely to grow at a CAGR of ~% during the period 2016-2020 with expected revenues been posted at USD ~ million by 2020.
Key Topics Covered in the Report:
- Executive Summary
- Research Methodology
- Japan Large Appliances Market Genesis & Current Outlook
- Logistics Handling for Large Appliances in Japan
- Export and Import Scenario of Large Appliances in Japan
- Trends and Developments in Japan Large Appliances Market
- Competition Scenario in Japan Large Appliances Market
- Market Share of Major Players in Japan Large Appliances Market, 2015
- Competitive Landscape of Major Players in Japan Large Appliances Market
- Japan Large Appliances Future Outlook and Projections, 2016-2020
Products
Products
Television, Washing Machine, Refrigerator, Air Conditioner
Companies
Panasonic, Hitachi, Sharp, Sony, Toshiba, Daikin, Mitsubishi, LG, Electrolux, Haier, Midea group
Table of Contents
Table of Contents
1. Executive Summary
Country Overview
Japan Large Appliances Market: an Introduction
Market Size for Japan Large Appliances Market
Market Segmentation by Major Product categories
MArket Segmentation by Distribution Channel
Export and Import of Large Appliances in Japan
Market Share and Competitive Landscape of Major Players in Japan Large Appliances Market
Recycling in Japan
Future Outlook
2. Research Methodology
2.1. Market Definition
2.1. Abbreviation
2.2. Market Size and Modeling
Research Methodology
Market Sizing Approach
Dependent variable
Multifactor based Sensitivity Model
Limitations
3. Japan Large Appliances Market Introduction and Genesis
4. Japan Large Appliances Market Size by Revenues, 2012-2015
5. Japan Large Appliances Market Segmentation
5.1. By Product Categories, 2015
5.1.1. Market Segmentation by Television, 2015
5.1.2. Market Segmentation by Air Conditioner, 2015
5.2. Market Segmentation by Distribution Channel, 2015
6. Logistics Handling in Japan Large Appliances Market
7. Export and Import Scenario of Large Appliances in Japan
7.1. Export of Large Appliances in Japan, 2010-2015
7.1. Export of large appliances by major destination, 2011-2015
7.2. Import of Large Appliances in Japan, 2010-2015
7.3. Import of Large Appliances By Major Destinations, 2015
8. Competition Scenario in Japan Large Appliances Market
9. Trends and Developments in Japan Large Appliances Market
10. Snapshot on Recycling of Large appliances in Japan, 2015
11. Market Share of Major Players in Japan Large Appliances Market, 2015
11.1. Television Market, 2015
11.2. Refrigerator Market, 2015
11.3. Washing Machine Market, 2015
11.4. Air Conditioner Market, 2015
12. Company Profiles of Major Players in Japan Large Appliances Market
12.1. Daikin
12.2. Toshiba
12.3. Panasonic
12.4. Hitachi
12.5. Mitsubishi Electric Company
12.6. Sharp
13. Japan Large Appliances Future Outlook and projections, 2016-2020
14. Analyst Recommendation
Disclaimer
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List of Figure
Figure 4-1: Japan Large Appliances (Television, Refrigerator, Washing Machine and Air Conditioner) Market Size on the Basis of Volume in Million Units, 2012–2015
Figure 4-2: Japan Large Appliances (Television, Refrigerator, Washing Machine and Air Conditioner) Market Size on the Basis of Revenues in USD Billion, 2012-2015
Figure 5-1: Japan Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine, and Air Conditioner) on the Basis of Sales Volume in Percentage (%), 2012-2015
Figure 5-2: Japan Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine, and Air Conditioner) on the Basis of Revenue in Percentage (%), 2012-2015
Figure 5-3: Market Segmentation by Screen Size (Less than 40 inches, greater than equal to 40 inches) of Television on the Basis of Number of Units in Million, 2012-2015
Figure 5-4: Japan Large Appliances Market Segmentation by Distribution Channels on the Basis of Sales Volume in Percentage (%), 2015
Figure 7-1: Japan's Export Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Conditioner), on the Basis of Export Value in USD Million, 2010-2015
Figure 7-2: Japan's Import Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Conditioner), on the Basis of Import Value in USD Billion, 2010-2015
Figure 11-1: Market Share of Major Players in Japan Television Market on the Basis of Sales Volume in Percentage (%), 2015
Figure 11-2: Market Share of Major Players in Japan Television Market on the Basis of Sales Volume in Units, 2015
Figure 11-3: Market Share of Major Players in Japan Refrigerator Market on the Basis of Sales Volume in Percentage (%), 2015
Figure 11-4: Market Share of Major Players in Japan Refrigerator Market on the Basis of Sales Volume in Units, 2015
Figure 11-5: Market Share of Major Players in Japan Washing Machines Market on the Basis of Sales Volume in Percentage (%), 2015
Figure 11-6: Market Share of Major Players in Japan Washing Machines Market on the Basis of Sales Volume in Units, 2015
Figure 11-7: Market Share of Major Players in Japan Air Conditioners Market on the Basis of Sales Volume in Percentage (%), 2015
Figure 12-1: Financial Performance of Daikin from Sales of Air Conditioner in Japan in USD Million, 2011-2015
Figure 12-2: Financial Performance of Toshiba from Sales of Lifestyle Product and Services in Japan in USD Million, FY 2012-2015
Figure 12-3: Financial Performance of Panasonic from Sales of Appliances in Global Market in USD Million, FY'2012-2015
Figure 12-4: Ratio of Eco-Product Sales to Total Sales for Hitachi in Japan Large Appliances Market, FY'2011-FY'2014
Figure 12-5: Number of Eco-Product Sales Models for Hitachi in Japan Large Appliances Market, FY'2011-FY'2014
Figure 12-6: Financial Performance of Hitachi from Sales of Smart Life and Eco System Solution in Japan in USD Million, FY'2012-2015
Figure 12-7: Financial Performance of Mitsubishi Electric Company from Sales of Appliances in Domestic and International Market in USD Million, FY'2011-FY'2015
Figure 12-8: Financial Performance of Sharp from Sales of Consumer Appliances in Domestic and International Market in USD Million, FY'2012-FY'2015
Figure 13-1: Future Outlook for Japan Large Appliances Market on the Basis of Revenue in USD Billion, 2016E-2020E
Figure 13-2: Japan Large Appliances Market Future Projections by Product Categories (Television, Refrigerator, Washing Machine and Air Conditioner) on the Basis of Revenues in Percentage (%), FY'2020
List of Table
Table 2-1: Correlation Matrix of the Japan Large Appliances Market
Table 2-2: Regression Coefficients Output of Japan Large Appliances Market
Table 4-1: Japan Large Appliances (Television, Refrigerator, Washing Machine and Air Conditioner) Market Size and Rationale on the Basis of Revenues, 2012 - 2015
Table 5-1: Japan Large Appliances Market Segmentation by Product Categories (Television, Refrigerator, Washing Machine, and Air Conditioner) and Rationale on the Basis of Volume Sales, FY'2012- FY'2015
Table 5-2: Japan Large Appliances Market Segmentation by Product Categories (Air Conditioner, Television, Refrigerator, and Washing Machine) on the Basis of Sales Volume in Million Units, 2012-2015
Table 5-3: Japan Large Appliances Market Segmentation by Product Categories (Air Conditioner, Television, Refrigerator, and Washing Machine) on the Basis of Revenue in USD Million, FY'2012-2015
Table 5-4: Market Segmentation by Screen Size (Less than 40 inches, greater than equal to 40 inches) of Television on the Basis of Sales Volume in Units, 2012-2015
Table 5-5: Japan Air Conditioner Market Segmentation by Type of Air Conditioners (Split Type and Single Package) on the Basis of Sales Volume in Units, 2012-2015
Table 7-1: Japan's Export Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Conditioner), on the Basis of Export Value in USD Million, 2010-2015
Table 7-2: Major Export Destination for Television in Terms of Revenue in USD Thousand, 2011-2015
Table 7-3: Major Export Destination for Air Conditioner in Terms of Revenue in USD Thousand, 2011-2015
Table 7-4: Japan's Import Market of Large Appliances (Refrigerator, Washing Machine, Television and Air Conditioner), on the Basis of Revenue in USD Million, 2010-2015
Table 7-5: Japan Import Market by Major Import Destination for Television Imports in Terms of Value in USD Million, 2011-2015
Table 7-6: Japan Import Market by Major Import Destination for Air Conditioner in Terms of Value in USD Million, 2011-2015
Table 9-1: Issues and Challenges in the Japan Large Appliances Market
Table 10-1: Recycling of Large Appliances (Television, Washing Machine, Refrigerator, Air Conditioner) Collected Across Designated Sites in Japan on the Basis of Units, FY'2015
Table 11-1: Rationale and Description for Market Share of Major Players (Sharp, Toshiba and Panasonic) in Japan Television Market on the Basis of Sales Volume, 2015
Table 11-2: Rationale and Description for Market Share of Major Players (Panasonic, Sharp, Hitachi, Mitsubishi and Toshiba) in Japan Refrigerator Market on the Basis of Sales Volume, 2015
Table 11-3: Rationale and Description for Market Share of Major Players (Hitachi, Toshiba, Panasonic and Sharp) in Japan Washing Machine Market on the Basis of Sales Volume, 2015
Table 11-4: Rationale and Description for Major Players (Panasonic, Daikin, Mitsubishi, Hitachi and Fujitsu) in Japan Air Conditioners Market on the Basis of Sales Volume, 2015
Table 11-5: Market Share of Major Players in Japan Air Conditioners Market on the Basis of Sales Volume in Units, 2015
Table 12-1: Competitive Landscape of Daikin Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 12-2: Competitive Landscape of Toshiba Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 12-3: Competitive Landscape of Panasonic Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 12-4: Competitive Landscape of Hitachi Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 12-5: Recycling for Home Appliances in Japan
Table 12-6: Competitive Landscape of Mitsubishi Electric Company Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 12-7: Competitive Landscape of Sharp Including Company Overview, USP, Business Strategy, Production Plants with Location, Profit Margin, Revenue Split on the Basis of Products, Expenditure in R&D and New Products in Pipe Line
Table 13-1: Future Outlook of Japan Large Appliances Market on the Basis of Revenues, 2016-2020
Table 14-1: Analyst Recommendations for Japan Large Appliances Market
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