Armenia Consumer Goods Market by Product Type (Fast Moving Consumer Goods and Consumer Durables); By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-commerce, and Others) and Region – Analysis of Market Size, Share & Trends for 2019 – 2020 and Forecasts to 2030

Region:Asia

Author(s):

Product Code:FG209

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Published on

October 2020

Total pages

150

Table of Content

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About the Report

About the Report

Product Overview

Consumer goods refer to items bought mainly for use by individuals or households. Items like clothes, food, books, and cooking equipment are included in consumer goods. The goods purchased by the average customer are consumer goods that are used for consumption. They are also known as finished products, as consumer products are the end outcome of manufacturing and processing and are purchased by the customer from the store shelf. These items are purchased and used as clothes, food, or equipment to meet human needs. This study mainly examines consumer goods in two main groups, FMCG and consumer durable items.

Market highlights

The Armenian overall market for consumer goods was estimated at USD 2 million in 2019 and is anticipated to expand to USD 3 million in 2030 and a CAGR of 7% growth. The Fast Moving Consumer Product group is the biggest customer commodity group in terms of production, marketing, and distribution. This involves long-term and unsustainable products like food & drink, personalized care, health care, and hygiene products. Per day in human life, FMCG products are needed. All segments of society often buy such commodities and spend a substantial part of their income on them. Since these goods have a quick turnover, the FMCG commodity group is a massive financial component.

Recent Highlights in Armenia Consumer Goods Market

• Armenia is a nation in Eurasia’s southern Caucasus. This is a tiny market with strong potential for economic growth. Major structural changes and the country's macroeconomic stability policy ensure low inflation and the attractiveness of foreign direct investment in its consumer goods industry.

Armenia Consumer Goods MarketExpected Market Growth

Armenia Consumer Goods Market: Segments  

FMCG category had the biggest share by product type in 2019, accounting for approximately 94% of the market. The section also consists of food & drinks, personal treatment, medical services, and home care. The largest CAGR of 5 percent in the forecast period of 2019-2030 in the food and beverage segment is anticipated, as food & beverage items are the most widely consumed due to their perishability. During the projected period, the category of customer durables is projected to have the highest CAGR of 8 percent.  The section often branches into refrigerators, air-conditioners and heaters, entertainment and communication devices, washing machines, kitchens, cleaning equipment, and other appliances. Due to the increase in population, available income, and the expenditure on needed products the refrigerator segment had the largest share in 2019.

Owing to increased internet adoption and e-commerce comfort, it is anticipated that the e-commerce category to have the highest CAGR of 8.4 percent during the forecast period. In 2019, however, supermarkets & hypermarkets held the biggest share due to the shifting of retail trade from SMEs stores to big supermarkets and hypermarkets in Armenia, accounted for almost two-fifths of the industry.

Armenia Consumer Goods Market: Market Dynamics

Drivers

The rise in Disposable Income

Armenian customers' increased purchasing power parity and discretionary income with economic growth have boosted the market for consumer goods products in Armenia. Consumers prefer items that make life easy, productive, and time-saving. Such goods continue to achieve a larger market with a surge in the percentage of working people. Moreover, rapidly evolving consumer goods (FMCG) are fairly inexpensive, delicate, and perishable and are readily accessible as a result of their quick sales. Such factors would possibly boost the consumer goods market in Armenia.

New Operations and regulations

Measures are being pursued by the government to promote new entry and investment. It declared the elimination of prior operational and consumer obstacles present for the foreign vendors and investors. There have been developed E-platforms such as "Select Armenia" which pose Armenia's investment and export prospects in the "Invest Armenia" category. Such government policies are projected to create an increased demand for Armenia's consumer goods.

Restraint

Distortions and Obstruction of Smooth Functioning

There are monopolies / oligarches in the Armenian economy that prevent the efficient operation of the market. This leads to market disparities, misuse of monopoly power, pervasive barriers to market entry, and lack of financial competition for goods and services. Furthermore, the extensive standardization scheme of the European Economic Union (EAEU) is extremely redundant. This leads to significant barriers and obstructs the trade spiral for consumers in Armenia. From its bordering nations, Armenia confronts regional problems. All Armenian-traded products move through Georgia. High transit tariffs are paid throughout that process, which eventually raises the product's final cost. The existence of trade barriers, therefore, impedes the development of the Armenian market for consumer goods.

Armenia Consumer Goods Market: Key Players

  • Procter & Gamble Company
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • The Coca-Cola Company
  • PepsiCo, Inc.
  • Nestlé S.A.
  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • Haier Group Corporation
  • Panasonic Corporation
  • Electrolux AB
  • Koninklijke Philips N.V.
  • Other Prominent Players

Armenia Consumer Goods Market report also contains analysis on:

  • Armenia Consumer Goods Market Segments:
  • By Product Type
  • FMCG
    • Food & Beverages
    • Personal Care
    • Health Care
    • Home Care
  • Consumer Durables
    • Refrigerator
    • Air Conditioner and Heater
    • Entertainment and Information Appliances
    • Washing Machine
    • Kitchen appliances
    • Cleaning appliances
    • Others
  • By Distribution Channel
  • Supermarket & Hypermarket
  • Specialty Stores
  • E-commerce
  • Others 
  • Armenia Consumer Goods Market Dynamics
  • Armenia Consumer Goods Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints

Products

Table of Contents

Table of Contents

Contents        

  1. Executive Summary

  2. Armenia Consumer Goods

    1. Armenia Consumer GoodsProduct Overview
    2. Market Definition
    3. Segmentation
    4. Assumptions and Acronyms
  3. Research Methodology

    1. Research Objectives
    2. Primary Research
    3. Secondary Research
    4. Forecast Model
    5. Market Size Estimation
  4. Average Pricing Analysis

  5. Market Dynamics

    1. Growth Drivers
    2. Restraints
    3. Opportunity
    4. Trends
  6. Recent Development, Policies& Regulatory Landscape

  7. Risk Analysis

    1. Demand Risk Analysis
    2. Supply Risk Analysis
  8. Armenia Consumer GoodsIndustry Analysis

    1. Porters Five Forces
      1. Threat of New Entrants
      2. Bargaining Power of Suppliers
      3. Threat of Substitutes
      4. Rivalry
    2. PEST Analysis
      1. Political
      2. Economic
      3. Social
      4. Technological
  9. Armenia Consumer Goods Market

    1. Market Size & forecast, 2019A-2030F
      1. By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      2. By Volume (Million Units) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
  10. Armenia Consumer Goods: Market Segmentation

    1. By Regions
      1. North America: (U.S. and Canada)
        • By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      2. Latin America: (Brazil, Mexico, Argentina, Rest of Latin America)
        • By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      3. Europe: (Germany, UK, France, Italy, Spain, BENELUX, NORDIC, Hungary, Poland, Turkey, Russia, Rest of Europe)
        • By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      4. Asia-Pacific: (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia Pacific)
        • By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      5. Middle East and Africa: (Israel, GCC, North Africa, South Africa, Rest of Middle East and Africa)
        • By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
    2. By Distribution Channel: Market Share (2020-2030F)
      1. Supermarkets & Hypermarkets, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      2. E-Commerce, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      3. Specialty Stores, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      4. Others,By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
    3. By Product Type: Market Share (2020-2030F)
      1. Consumer Durables, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
      2. FMCG, By Value (USD Million) 2019-2030F; Y-o-Y Growth (%) 2020-2030F
  11. Company Profile

    1. Procter & Gamble Companyo
      1. Company Overview
      2. Company Total Revenue (Financials)
      3. Market Potential
      4. Global Presence
      5. Key Performance Indicators
      6. SWOT Analysis
      7. Product Launch
    2. The Coca-Cola Company
    3. PepsiCo, Inc.
    4. Nestlé S.A.
    5. Samsung Electronics Co., Ltd.
    6. LG Electronics Inc.
    7. Haier Group Corporation
    8. Panasonic Corporation
    9. Electrolux AB
    10. Koninklijke Philips N.V.
  12. Consultant Recommendation

**The above-given segmentation and companies could be subjected to further modification based on in-depth feasibility studies conducted for the final deliverable.

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