Chile Haircare - Market Assessment and Forecasts to 2023

Region:Central and South America

Author(s):

Product Code:GDCS5907MF

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Published on

December 2019

Total pages

107

Table of Content

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About the Report

About the Report

Chile Haircare-Market Assessment and Forecasts to 2023

Summary

The Chilean haircare sector is led by the shampoo category, in 2018. The hair loss treatments category is expected to register the fastest value growth compared to other categories, during 2018-2023. Procter & Gamble , Unilever, and L'Oreal S.A are the leading companies in the sector. Rigid plastics are the most commonly used pack material, while bottle is the popular pack type used for haircare in Chile.

This Country Profile report on the Haircare sector in Chile provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023

- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023

- Leading players: Market share of brands and private labels in value terms in 2018

- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, 'dollar stores', variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers

- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.

Scope

- Chilean haircare sector is expected to grow by value terms during 2018-2023

- Shampoo is the largest category in value terms in Chilean Haircare sector

- Hair loss treatments category is expected to register fastest value growth during 2018-2023

- Procter & Gamble , Unilever, and L'Oreal S.A, Ltd are the leading companies in the sector

- Rigid plastics is the most commonly used pack material in Chilean haircare sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Products

Products

Chile, conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, styling agents, intensive conditioner, traditional conditioner, bleachers, highlights/lowlights, permanent colorants, semi-permanent colorants, tone-on-tone colorants, perms, relaxers, 2-in-1, anti-dandruff, kids shampoo, medicated shampoo, standard shampoo, hair gel, hair mousse, hairspray, styling creams and waxes, styling spray, packaging, pack material, flexible packaging, rigid plastics, rigid metal, glass, pack types, bottle, tube, aerosol, tub, bag/sachet, jar, closure type, flip/snap top, screw top, cap, dispenser, primary outer type, carton-folding, volume share, value share


Companies

Procter & Gamble

Unilever

L Oreal S.A.

Coty, Inc.

Laboratorio Durandin

Cosmetica S.A. De C.V.

Laboratorio Vendome

Kadus Professionals

Ballerina Laboratory Ltd

Belcorp Corporation

Table of Contents

Table of Contents

Table of Contents

Report scope

Executive summary

Chile in the global and regional context

Chile in the global and Latin America haircare sector

Chile compared to other leading countries in the Latin America

Per capita consumption and expenditure-Chile compared to the Latin America and global levels

Sector analysis-haircare

Country snapshot-haircare sector in Chile

Value and volume analysis-haircare sector in Chile

Degree of trading up/down in the Chilean haircare sector

Cross category comparison-value and growth rate

Change in category share by value

Cross category comparison-volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: conditioner

Segment analysis (in value terms): conditioner

Segment analysis (in volume terms): conditioner

Category analysis: hair colorants

Segment analysis (in value terms): hair colorants

Segment analysis (in volume terms): hair colorants

Category analysis: hair loss treatments

Category analysis: perms & relaxers

Segment analysis (in value terms): perms & relaxers

Segment analysis (in volume terms): perms & relaxers

Category analysis: salon hair care

Category analysis: shampoo

Segment analysis (in value terms): shampoo

Segment analysis (in volume terms): shampoo

Category analysis: styling agents

Segment analysis (in value terms): styling agents

Segment analysis (in volume terms): styling agents

Distribution analysis

Distribution channel share analysis: haircare

Distribution channel share analysis by category

Competitive landscape

Leading companies in the sector (in value) in the haircare sector, 2018

Top companies share by brand (in value terms) in the haircare sector, 2018

Brand shares of top five companies (in value terms) by category, 2018

Degree of consolidation/fragmentation by category

Appendix


List of Figure

List of Figures

Value and volume share of Chile in the global and Latin America haircare sector, 2018-2023

Chile compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison-Chile, Latin America, and global, 2013-2023

PCE comparison-Chile, Latin America, and global, 2013-2023

Market size and growth analysis by value and volume, haircare sector, 2013-2023

Extent to which consumers are trading up or down in the haircare sector

Cross category comparison-by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison-by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, conditioner category, 2013-2023

Market size and growth analysis by value and volume, hair colorants category, 2013-2023

Market size and growth analysis by value and volume, hair loss treatments category, 2013-2023

Market size and growth analysis by value and volume, perms & relaxers category, 2013-2023

Market size and growth analysis by value and volume, salon hair care category, 2013-2023

Market size and growth analysis by value and volume, shampoo category, 2013-2023

Market size and growth analysis by value and volume, styling agents category, 2013-2023

Share of key distribution channels (in value terms)-haircare, 2018

Key distribution channel share by category (in value terms), 2018

Leading companies in the sector (in value terms) in the haircare sector, 2018

Category-wise consolidation/fragmentation (in value terms)-haircare, 2018

Key pack materials in the Chilean haircare sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Key pack types in the Chilean haircare sector, percentage share of pack units, 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Chilean haircare sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Chilean haircare sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)


List of Table

List of Tables

Country snapshot-leading value and volume categories

Cross category comparison-by value (2013-2023)

Cross category comparison-by volume (2013-2023)

Per capita consumption (by category), Chile compared to Latin America and global levels (in units), 2018

Conditioner-value analysis by segment, 2013-2023

Conditioner- volume analysis by segment, 2013-2023

Hair colorants-value analysis by segment, 2013-2023

Hair colorants- volume analysis by segment, 2013-2023

Perms & relaxers-value analysis by segment, 2013-2023

Perms & relaxers-volume analysis by segment, 2013-2023

Shampoo-value analysis by segment, 2013-2023

Shampoo-volume analysis by segment, 2013-2023

Styling agents-value analysis by segment, 2013-2023

Styling agents-volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Top companies share by brand (in value terms) in the haircare sector, 2018

Brand shares of top five companies (in value terms) by category, 2018

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2013-2023

Per capita expenditure, 2013-2023

Haircare sales distribution in Chile-by category, 2018

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