Chile Haircare - Market Assessment and Forecasts to 2023
December 2019
107
About the Report
About the Report
Chile Haircare-Market Assessment and Forecasts to 2023
Summary
The Chilean haircare sector is led by the shampoo category, in 2018. The hair loss treatments category is expected to register the fastest value growth compared to other categories, during 2018-2023. Procter & Gamble , Unilever, and L'Oreal S.A are the leading companies in the sector. Rigid plastics are the most commonly used pack material, while bottle is the popular pack type used for haircare in Chile.
This Country Profile report on the Haircare sector in Chile provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
- Leading players: Market share of brands and private labels in value terms in 2018
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, 'dollar stores', variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
- Chilean haircare sector is expected to grow by value terms during 2018-2023
- Shampoo is the largest category in value terms in Chilean Haircare sector
- Hair loss treatments category is expected to register fastest value growth during 2018-2023
- Procter & Gamble , Unilever, and L'Oreal S.A, Ltd are the leading companies in the sector
- Rigid plastics is the most commonly used pack material in Chilean haircare sector
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Products
Products
Chile, conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, styling agents, intensive conditioner, traditional conditioner, bleachers, highlights/lowlights, permanent colorants, semi-permanent colorants, tone-on-tone colorants, perms, relaxers, 2-in-1, anti-dandruff, kids shampoo, medicated shampoo, standard shampoo, hair gel, hair mousse, hairspray, styling creams and waxes, styling spray, packaging, pack material, flexible packaging, rigid plastics, rigid metal, glass, pack types, bottle, tube, aerosol, tub, bag/sachet, jar, closure type, flip/snap top, screw top, cap, dispenser, primary outer type, carton-folding, volume share, value share
Companies
Procter & Gamble
Unilever
L Oreal S.A.
Coty, Inc.
Laboratorio Durandin
Cosmetica S.A. De C.V.
Laboratorio Vendome
Kadus Professionals
Ballerina Laboratory Ltd
Belcorp Corporation
Table of Contents
Table of Contents
Table of Contents
Report scope
Executive summary
Chile in the global and regional context
Chile in the global and Latin America haircare sector
Chile compared to other leading countries in the Latin America
Per capita consumption and expenditure-Chile compared to the Latin America and global levels
Sector analysis-haircare
Country snapshot-haircare sector in Chile
Value and volume analysis-haircare sector in Chile
Degree of trading up/down in the Chilean haircare sector
Cross category comparison-value and growth rate
Change in category share by value
Cross category comparison-volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: conditioner
Segment analysis (in value terms): conditioner
Segment analysis (in volume terms): conditioner
Category analysis: hair colorants
Segment analysis (in value terms): hair colorants
Segment analysis (in volume terms): hair colorants
Category analysis: hair loss treatments
Category analysis: perms & relaxers
Segment analysis (in value terms): perms & relaxers
Segment analysis (in volume terms): perms & relaxers
Category analysis: salon hair care
Category analysis: shampoo
Segment analysis (in value terms): shampoo
Segment analysis (in volume terms): shampoo
Category analysis: styling agents
Segment analysis (in value terms): styling agents
Segment analysis (in volume terms): styling agents
Distribution analysis
Distribution channel share analysis: haircare
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in value) in the haircare sector, 2018
Top companies share by brand (in value terms) in the haircare sector, 2018
Brand shares of top five companies (in value terms) by category, 2018
Degree of consolidation/fragmentation by category
Appendix
List of Figure
List of Figures
Value and volume share of Chile in the global and Latin America haircare sector, 2018-2023
Chile compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison-Chile, Latin America, and global, 2013-2023
PCE comparison-Chile, Latin America, and global, 2013-2023
Market size and growth analysis by value and volume, haircare sector, 2013-2023
Extent to which consumers are trading up or down in the haircare sector
Cross category comparison-by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison-by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, conditioner category, 2013-2023
Market size and growth analysis by value and volume, hair colorants category, 2013-2023
Market size and growth analysis by value and volume, hair loss treatments category, 2013-2023
Market size and growth analysis by value and volume, perms & relaxers category, 2013-2023
Market size and growth analysis by value and volume, salon hair care category, 2013-2023
Market size and growth analysis by value and volume, shampoo category, 2013-2023
Market size and growth analysis by value and volume, styling agents category, 2013-2023
Share of key distribution channels (in value terms)-haircare, 2018
Key distribution channel share by category (in value terms), 2018
Leading companies in the sector (in value terms) in the haircare sector, 2018
Category-wise consolidation/fragmentation (in value terms)-haircare, 2018
Key pack materials in the Chilean haircare sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Chilean haircare sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Chilean haircare sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Chilean haircare sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
List of Table
List of Tables
Country snapshot-leading value and volume categories
Cross category comparison-by value (2013-2023)
Cross category comparison-by volume (2013-2023)
Per capita consumption (by category), Chile compared to Latin America and global levels (in units), 2018
Conditioner-value analysis by segment, 2013-2023
Conditioner- volume analysis by segment, 2013-2023
Hair colorants-value analysis by segment, 2013-2023
Hair colorants- volume analysis by segment, 2013-2023
Perms & relaxers-value analysis by segment, 2013-2023
Perms & relaxers-volume analysis by segment, 2013-2023
Shampoo-value analysis by segment, 2013-2023
Shampoo-volume analysis by segment, 2013-2023
Styling agents-value analysis by segment, 2013-2023
Styling agents-volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top companies share by brand (in value terms) in the haircare sector, 2018
Brand shares of top five companies (in value terms) by category, 2018
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2013-2023
Per capita expenditure, 2013-2023
Haircare sales distribution in Chile-by category, 2018
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