Consumer and Market Insights: Haircare in Venezuela

Consumer and Market Insights: Haircare in Venezuela


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Executive Summary

The Haircare market in Venezuela is led by the Shampoo category while the Conditioner category is forecast to witness the fastest value growth during 2015-2020. Hypermarkets & Supermarkets accounts for the highest distribution share of Haircare products in the country. The Procter & Gamble Company, L'Oreal S.A. and Henkel Ag & Co. Kgaa are the leading players in the Venezuelan Haircare market.

Key Findings

The Haircare market in Venezuela is forecast to register robust growth at a CAGR of 35.4% in value terms during 2015-2020

The Conditioner category is forecast to register fastest value growth among all categories during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Venezuelan Haircare market

Pantene and Wella are the leading brands in the Conditioner category

Screw Top is the most commonly used closure type in the Venezuelan Haircare market

Synopsis

Consumer and Market Insights report on the Haircare market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Tub, Aerosol and Bag/Sachet

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Venezuelan Haircare market

Impact of exchange rate fluctuations on the Venezuelan Haircare market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuelan Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Venezuelan Haircare market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category.

Packaging

Haircare market by type of packaging material/container (volume in million pack units)

Haircare market by type of packaging closure/outer (volume in million pack units)

Haircare market by type of packaging, forecast (volume in million pack units)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

Disclaimer

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels, overall Haircare market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by value), 2015

Figure 11: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 12: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in VEF and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to VEF

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per unit comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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The Procter & Gamble Company, L'Oreal S.A., Henkel Ag & Co. Kgaa, Unilever Plc, Amway Corporation, Colgate-Palmolive Company, Revlon Inc., Combe Incorporated, Ego Pharmaceuticals, Johnson & Johnson, Artsana S.P.A., Ketokonazole, Cosmeticos Rolda, C.A.

Venezuela, Haircare, Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, Styling Agents, Intensive Conditioner, Traditional Conditioner, Bleachers, Highlights/Lowlights, Permanent Colorants, Semi-Permanent Colorants, Tone-On-Tone Colorants, Perms, Relaxers, 2-in-1, Anti-Dandruff, Kids Shampoo, Standard Shampoo, Medicated Shampoo, Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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