Consumer and Market Insights: Haircare in Venezuela
January 2017
53
About the Report
About the Report
The Haircare market in Venezuela is led by the Shampoo category while the Conditioner category is forecast to witness the fastest value growth during 2015-2020. Hypermarkets & Supermarkets accounts for the highest distribution share of Haircare products in the country. The Procter & Gamble Company, L'Oreal S.A. and Henkel Ag & Co. Kgaa are the leading players in the Venezuelan Haircare market.
Key Findings
The Haircare market in Venezuela is forecast to register robust growth at a CAGR of 35.4% in value terms during 2015-2020
The Conditioner category is forecast to register fastest value growth among all categories during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Venezuelan Haircare market
Pantene and Wella are the leading brands in the Conditioner category
Screw Top is the most commonly used closure type in the Venezuelan Haircare market
Synopsis
Consumer and Market Insights report on the Haircare market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Tub, Aerosol and Bag/Sachet
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Products
Products
Venezuela, Haircare, Conditioner, Hair Colorants, Perms & Relaxers, Salon Haircare, Shampoo, Styling Agents, Intensive Conditioner, Traditional Conditioner, Bleachers, Highlights/Lowlights, Permanent Colorants, Semi-Permanent Colorants, Tone-On-Tone Colorants, Perms, Relaxers, 2-in-1, Anti-Dandruff, Kids Shampoo, Standard Shampoo, Medicated Shampoo, Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
Companies
The Procter & Gamble Company, L'Oreal S.A., Henkel Ag & Co. Kgaa, Unilever Plc, Amway Corporation, Colgate-Palmolive Company, Revlon Inc., Combe Incorporated, Ego Pharmaceuticals, Johnson & Johnson, Artsana S.P.A., Ketokonazole, Cosmeticos Rolda, C.A.
Table of Contents
Table of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Venezuelan Haircare market
Impact of exchange rate fluctuations on the Venezuelan Haircare market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Venezuelan Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Venezuelan Haircare market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category.
Packaging
Haircare market by type of packaging material/container (volume in million pack units)
Haircare market by type of packaging closure/outer (volume in million pack units)
Haircare market by type of packaging, forecast (volume in million pack units)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
Disclaimer
List of Figure
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels, overall Haircare market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by value), 2015
Figure 11: Packaging analysis-key packaging material, container, closure and outer type, 2015
Figure 12: Growth in key packaging material, container, closure and outer type, 2015-2020
List of Table
Table 1: Market value analysis in VEF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to VEF
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.