Shopping Cart 0
Cart Subtotal
USD 0

ForeSights: Athleisure Personal Care

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Single User License
USD 495

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
USD 990

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
USD 1485
  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

ForeSights: Athleisure Personal Care

Summary

Athleisure personal care includes skincare, body care, and cosmetics products that are optimized for exercise or athletic pursuits and are inspired by innovation trends in fitness-oriented apparel.

Athleisure personal care is oriented around today's active lifestyles, with products designed to stand up to sweat and to be suitable to be worn while engaging in physical activity. The trend is inspired by athleisure apparel that consists of comfortable clothing designed for athletic or fitness purposes that can also be worn in non-athletic settings.

Scope

Younger consumers do not necessarily exercise to "stay in shape"; exercise locations and fitness activities have become important social hubs for younger generations.

This focus on exercise and fitness represents an important generational change, one with the potential to impact the entire personal care market.

Global sales for athleisure apparel is expected to double between 2007 and 2020, setting the stage for growth for products in ancillary categories that are geared toward active lifestyles.

Exercise rates tend to vary by gender. Men start out enthusiastic, but their commitment to exercise wanes with age; the opposite is true for women-the gender driving the athleisure apparel trend.

Health and fitness have emerged as status symbols, especially with younger consumers keenly aware of how they look on social media. Consumers aged 18-24 are four times as likely as over-65s to say that social media has made them more conscious of their appearance.

Athleisure personal care innovation includes skin cooling makeup that is sweat-resistant, suncare products that work better when exposed to water, and shampoo that counters hair loss due to strenuous sporting activities.

Reasons to buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

About ForeSights

TrendSights review

Athleisure personal care

What?

Why?

Take-out

Appendix


List Of Figure


List Of Table

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

Lululemon, Sweat Cosmetics, Deutsche Bank, Morgan Stanley, J Crew, Gap, Gant, Saks Fifth Avenue, Breathe Salt Rooms, Shiseido, Adidas, Sephora, Clinique, Mio Skincare, Fre, Milk Makeup, Below The Belt Grooming, MadeWithGlove, New Balance