Toilet Roll Global Market Report 2020-30: Covid 19 Implications and Growth
May 2020
200
About the Report
About the Report
Major players in the toilet roll market are Procter & Gamble, Kimberly-Clark, Georgia-Pacific, Seventh Generation, Cascades, Essity, Reckitt Benckiser, Angel Soft, Caprice Green Toilet Paper, and Charmin Ultra Soft.
The global toilet roll market is expected to grow from USD 19.6 billion in 2019 to about USD 47.6 billion in 2020 as the spread of Covid-19 has led to the announcement of lockdown across several countries and resulted in panic buying of toilet rolls, leading to empty shelves. This has led to a steep rise in the market size for 2020. The market is expected to stabilize and reach USD 32.3 billion at a CAGR of 13.3% through 2023.
The toilet roll market consists of sales of toilet roll also called as toilet paper used as a sanitary paper. The market includes the sales of toilet paper made from recycled paper or fresh leaves pulp and used for cleaning and maintaining personal hygiene, which are disposable and easily degradable products. The companies manufacturing toilet rolls are primarily engaged in manufacturing of toilet roll with one, two or multi layers, ultra toilet papers and more used in household or commercial segments.
The global toilet rolls market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the toilet rolls market in 2019.
In 2019, Cascades a Canada-based packaging and tissue products manufacturing company acquired Orchids Paper Products for an amount of USD 207 million. The deal will benefit Cascades by supporting its revenue with the acquisition amount generated by the assets of Orchids Paper Products that includes Barnwell, South Carolina and Pryor, Oklahoma operations, and certain commercial arrangements and will help in execution of their strategic plan of modernization. Orchids Paper Products, a US-based company produce, convert and supply high quality consumer tissue products.
The toilet roll market covered in this report is segmetned by product into pulp paper, recycled paper. It is also segmented by type into 1 ply, 2 ply, 3 ply, others, by distribution channel into online channel, offline channel and by end user into household, commercial.
The increasing consciousness of the public to maintain cleanliness and personal hygiene especially among urban regions is increasing the demand for toilet rolls in public premises called Away-from-home (AFH) toilet paper. Countries with fastest growing consumer markets like India and Indonesia are experiencing wider exposure to away-from-home toilet paper even if they don't consider toilet paper as a means of personal hygiene, could also increase the demand for toilet paper. In 2019, the revenue for away-from home tissue paper was USD 27.48 Billion among which the major demand is experienced by the toilet paper in public premises. Therefore, the increase in demand for away-from home hygiene products among residents of urban regions is expected to drive the market.
Companies in the toilet roll market are increasingly using Through Air Drying (TAD) Technology, a high standard technology to produce paper. Toilet paper produced using TAD technology makes it suitable for rolled products and has high absorbency with improved properties of bulk. Ultra toilet paper is produced using TAD technology in which during drying the paper air is blown into the fibres. US is extensively using TAD technology in the production of tissue papers. For instance, Valmet is using eTAD Technology which produces soft, improved bulk and absorbency products with lower energy consumption and a sustainable process. This will give access for premium and ultra-premium tissue markets to the tissue manufacturers.
Instability in the pulp prices affects the tissue paper manufacturing restraining the tissue paper manufacturing market. The high pulp prices increase the tissue prices by 10%, which decreases the volume of tissue paper sold. Instability in pulp prices can be observed following imbalance between the pulp supply and demand caused due to various factors like seasonal demand, foreign producers' influence in several markets and more. The price of hardwood pulp which is used in manufacturing of tissues and toilet paper raised by 60% between 2016 and 2018 owing to the increase in demand by China which is considered to be the largest consumer of pulp globally. In 2016, pulp prices were low following the slow economic growth of China. US-China trade war is expected to further complicate the price of pulp. Price of the toilet paper whose major composition is pulp, is affected primarily by the changes in the price of pulp which is expected to hinder the market growth.
Products
Products
1) By Product: Pulp Paper; Recycled Paper; 2) By Type: 1 Ply; 2 Ply; 3 Ply; Others; 3) By Distribution Channel: Online Channel; Offline Channel; 4) By End User: Household; Commercial
Companies
Procter & Gamble; Kimberly-Clark; Georgia-Pacific; Seventh Generation; Cascades; Essity; Reckitt Benckiser; Angel Soft; Caprice Green Toilet Paper; Charmin Ultra Soft; Coronet; Green Forest Unscented Bathroom; Kirkland Signature; Kleenex; Lotus Toilet Tissue; Naturelle Toilet Tissue; Nouvelle Toilet Tissue; Quilted Northern Ultra Plush; Scott Extra Soft; Scott Rapid-Dissolving Bathroom; Soft 'N Gentle; Tesco Value Toilet Paper; Traidcraft Toilet Tissue; Velvet Toilet Tissue; White Cloud; Windsoft; Henkel; Colgate-Palmolive; Unilever; Clorox; Church and Dwight
Table of Contents
Table of Contents
1. Executive Summary
2. Toilet Roll Market Characteristics
3. Toilet Roll Market Size And Growth
3.1. Global Toilet Roll Historic Market, 2015-2019, USD Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Toilet Roll Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Toilet Roll Market Segmentation
4.1. Global Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Pulp Paper
Recycled Paper
4.2. Global Toilet Roll Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
1 Ply
2 Ply
3 Ply
Others
4.3. Global Toilet Roll Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Online Channel
Offline Channel
4.4. Global Toilet Roll Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Household
Commercial
5. Toilet Roll Market Regional And Country Analysis
5.1. Global Toilet Roll Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
5.2. Global Toilet Roll Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
6. Asia-Pacific Toilet Roll Market
6.1. Asia-Pacific Toilet Roll Market Overview
6.2. Asia-Pacific Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
7. China Toilet Roll Market
7.1. China Toilet Roll Market Overview
7.2. China Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion
8. India Toilet Roll Market
8.1. India Toilet Roll Market Overview
8.2. India Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
9. Japan Toilet Roll Market
9.1. Japan Toilet Roll Market Overview
9.2. Japan Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
10. Australia Toilet Roll Market
10.1. Australia Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
11. Indonesia Toilet Roll Market
11.1. Indonesia Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
12. South Korea Toilet Roll Market
12.1. South Korea Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
13. Western Europe Toilet Roll Market
13.1. Western Europe Toilet Roll Market Overview
13.2. Western Europe Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
14. UK Toilet Roll Market
14.1. UK Toilet Roll Market Overview
14.2. UK Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
15. Germany Toilet Roll Market
15.1. Germany Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
16. France Toilet Roll Market
16.3. France Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
17. Eastern Europe Toilet Roll Market
17.1. Eastern Europe Toilet Roll Market Overview
17.2. Eastern Europe Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
18. Russia Toilet Roll Market
18.1. Russia Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
19. North America Toilet Roll Market
19.1. North America Toilet Roll Market Overview
19.2. North America Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
20. USA Toilet Roll Market
20.1. USA Toilet Roll Market Overview
20.2. USA Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
21. South America Toilet Roll Market
21.1. South America Toilet Roll Market Overview
21.2. South America Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
22. Brazil Toilet Roll Market
22.1. Brazil Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
23. Middle East Toilet Roll Market
23.1. Middle East Toilet Roll Market Overview
23.2. Middle East Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
24. Africa Toilet Roll Market
24.1. Africa Toilet Roll Market Overview
24.2. Africa Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
25. Toilet Roll Market Competitive Landscape And Company Profiles
25.1. Toilet Roll Market Competitive Landscape
25.2. Toilet Roll Market Company Profiles
25.2.1. Procter & Gamble
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Kimberly-Clark
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Georgia-Pacific
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Seventh Generation
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Essity
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Toilet Roll Market
27. Toilet Roll Market Trends And Strategies
28. Toilet Roll Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. The Business Research Company
29.5. Copyright And Disclaimer
List of Figure
Figure 1: Global Historic Market Growth, 2015-2019, USD Billion
Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 3: Global Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 4: Global Toilet Roll Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 5: Global Toilet Roll Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 6: Global Toilet Roll Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 7: Global Toilet Roll Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 8: Global Toilet Roll Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 9: Asia-Pacific, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 10: China, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 11: India, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 12: Japan, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 13: Australia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 14: Indonesia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 15: South Korea, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 16: Western Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 17: UK, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 18: Germany, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 19: France, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 20: Eastern Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 21: Russia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 22: North America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 23: USA, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 24: South America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 25: Brazil, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 26: Middle East, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 27: Africa, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 28: Procter & Gamble Financial Performance
Figure 29: Kimberly-Clark Financial Performance
Figure 30: Georgia-Pacific Financial Performance
Figure 31: Seventh Generation Financial Performance
Figure 32: Essity Financial Performance
List of Table
Table 1: Global Historic Market Growth, 2015-2019, USD Billion
Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 3: Global Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 4: Global Toilet Roll Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 5: Global Toilet Roll Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 6: Global Toilet Roll Market, Segmentation By End User, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 7: Global Toilet Roll Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 8: Global Toilet Roll Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 9: Asia-Pacific, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 10: China, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 11: India, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 12: Japan, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 13: Australia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 14: Indonesia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 15: South Korea, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 16: Western Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 17: UK, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 18: Germany, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 19: France, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 20: Eastern Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 21: Russia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 22: North America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 23: USA, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 24: South America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 25: Brazil, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 26: Middle East, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 27: Africa, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 28: Procter & Gamble Financial Performance
Table 29: Kimberly-Clark Financial Performance
Table 30: Georgia-Pacific Financial Performance
Table 31: Seventh Generation Financial Performance
Table 32: Essity Financial Performance
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