Australia Hotel Mattress Market Outlook to 2025 – Hotel Supply Pipeline, New Bedding Technologies and Faster Hotel Refurbishments to Increase Hotel Bedding Spend in Future

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March 2020
Author(s): Akshit Goel
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Region : Asia
Ken Research
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About the Report

The report titled “Australia Hotel Mattress Market Outlook to 2025 – Hotel Supply Pipeline, New Bedding Technologies and Faster Hotel Refurbishments to Increase Hotel Bedding Spend in Future”provides a comprehensive analysis on the status of hotel bedding in Australia. The report covers various aspects including the importance of the sleep business, current scenario of the Australian accommodation industry, mattress needs by hotel cadres, bedding manufacturers ecosystem, hotels and resort hotspots in Australia, the current market size of the hotel mattress industry in Australia, hotel mattress procurement trends, market share by bed size, material type, comfort level, mattress pricing analysis, complementary hotel bedding products, type of comfort layers used in hotel mattresses, mattress recycling, branding of beds by hotels, mattress case studies, bottlenecks faced by hotel procurement teams, competitive landscape and interview with AH Beard’s Group Commercial Manager. The report concludes with market projections for future of the industry including forecasted industry size by value and volume and upcoming hotel projects and locations to target, market case studies along with recommended market penetration strategies for a new entrant

Australia Hotel Mattress Market Overview and Size:

While the retail segment of the mattress industry was experiencing slow growth over the period, the hotel segment of the industry experienced strong growth, backed by a vibrant hotel development pipeline. Strong growth was also supplemented by a slew of new mattress material technologies such as memory foam, latex, gel infused foam, gel infused memory foam and hybrid materials. Moreover, the frequency within which hotels change their mattresses has been declining as they are paying more attention to guest comfort and are looking to change their bedding on a quicker basis, to stay in touch with the industry bedding trends as well.

Australia Hotel Mattress Market Segmentation

By Mattress Size (King and Super King, Queen, Double and Single): King and Super King size mattresses were seen to dominate hotel bedding market in Australia with majorly luxury and 5-star hotel brands going for the upper-most size of bedding as a tool to pitch across a comfortable sleeping experience to their guests.

By Mattress Comfort Level (Medium, Plush and Firm): Hotels most prevalently bought a medium comfort level mattress for their beds in order to achieve a middle ground in the softness level of the bed. They don’t want to be at the other end of the spectrum when their guest demands an entirely firm or a plush bed, hence they generally go for a medium comfort level mattress

By Mattress Support System (Spring, Foam, Latex and Hybrid): Hotels majorly went for a spring base mattress as guests did not want that sinking feeling in their bed. Hotels commonly went for a Pocket spring support system in their mattress accompanied with 2-3 comfort layers made up of memory foam/latex/gel infused foam.

Hotel Mattress Procurement Trends- End User Perspective

Hotels were generally found to procure mattresses directly from manufacturers and not through retailers such as Harvey Norman and David Jones, due to the inherent customization ability of the manufacturer. Moreover, they were identified to change their mattresses in a span of 7-8 years. Complementary bedding products such as toppers and bed bases were also largely demanded by hotels, apart from mattresses. Delivery time and after-sales service were identified as prime considerations for a hotel in the process of vendor selection. The option of directly selling bedding products to guests and consumers was majorly extended by luxury and premium hotels which had branded and signature bedding products as a part of their guest offering.

Competitive Landscape of Major Players Operating in the Australia Hotel Mattress Market

Competition stage within the Australia Hotel Mattress Market was observed to be highly concentrated with 4-5 major players such as AH Beard, Sealy and SleepMaker among others dominating the commercial segment in 2018-2019. Major players in the industry were identified to be home-grown companies and were pitching across domestically manufactured bedding products since 50+ years in the country. They were found to be competing on the basis of delivery timelines, price, after-sales service, national presence, mattress quality offered and product customization ability and product variants offered.

Australia Hotel Mattress Market Future Outlook & Projections:

The market is expected to grow at a high rate in future, with a strong hotel investment pipeline fuelling new demand for hotel mattresses. Additionally, repeat demand will be set forth from frequent refurbishments and rebranding of hotel properties in the country, as hotels look to enhance guest comfort and provide their guests with a good night’s sleep. The recent surge of boutique and independent hotel brands and properties in Queensland, New South Wales and Tasmania is set to spearhead demand for luxury and premium bedding products going forward.

Key Segments Covered

By Mattress Size
King and Super King
Queen
Double
Single

By Mattress Comfort Level
Medium
Firm
Plush

By Mattress Support System
Spring
Foam
Latex
Hybrid

Key Target Audience

Mattress Manufacturing Companies
Raw Material Manufacturing Companies
Hotels
Tourism Associations
Accommodation Industry Associations

Time Period Captured in the Report:

Historical Period: 2014-2019
Forecast Period: 2019-2025

Companies Covered in Report:

AH Beard
Sealy
SleepMaker (The Comfort Group)
Comfort Sleep Bedding
Sleepeezee
Slumbercorp
Other Commercial Bedding Mattress Companies

Key Topics Covered in the Report

Major Upcoming Hotel Projects in Australia
Hotel Mattress Procurement Trends- End User Perspective
Mattress Need Differing by Hotel Cadres
Mattress Pricing Analysis
Product Landscape of Major Bedding Industry Players
Complimentary Bedding Products Analysis
Comfort Layer Tech Used in Hotel Mattresses
Why Luxury Hotels Create a Signature Bedding Brand?
AH Beard’s Commercial Manager’s Take on the Hotel Mattress Industry in Australia
Recommended Market Penetration Strategies

Products

Key Segments Covered

By Mattress Size
- King and Super King
- Queen
- Double
- Single
- By Mattress Comfort Level
  - Medium
  - Firm
  - Plush
  - By Mattress Support System
    - Spring
    - Foam
    - Latex
    - Hybrid

Companies

Companies Covered in Report:

AH Beard
Sealy
SleepMaker (The Comfort Group)
Comfort Sleep Bedding
Sleepeezee
Slumbercorp
Other Commercial Bedding Mattress Companies

1. Overview of the Hotel Bedding Industry in Australia

Why the Sleep Business is Crucial

(AU HH spend on Mattress, Average Ownership Period, Imported Mattress Demand, Online Purchase Frequency)

How Australian Accommodation Industry is Currently Positioned (Parameters – Property Supply, Room Supply, Occupancy Rate, Total Revenue, ADR, RevPar)

Initiatives to Promote Accommodation Industry Growth

Why Hotels & Resorts Form Key Target Audience for a Bedding Company

Mattress Need Differing by Hotel Cadres (Target Hotel Chains and Rooms Supply)

Bedding Manufacturers Ecosystem

Current Retail & Commercial Mattress Industry Opportunity (Australian Retail, Commercial (Accommodation and Others) Mattress Industry Revenue, 2019)

Hotel Industry Driving Commercial Mattress Segment in Australia (Hotel Mattress Industry Revenue and Volume Sales, 2019 and CAGR)

Hotels and Resort Hotspots in Australia (Hotel, Resorts Supply and Room Supply by Region, 2019)

2. End User Analysis- Gauging Hotel Industry Adoption Scenario and Preferences

Hotel Mattress Procurement Trends- End User Perspective (End User Decision making on Mattress Quality & Standardization, Pricing, Requirement by Type of Hotel, Bedding Preference, Delivery Time, Selling Directly to Guest, Hotel Disappointments)

Australian Hotel Mattress Market Share by Size, Material & Comfort Level (Revenue Segmentation by Size - King & Super King, Queen, Double and Single and by Material - Spring, Foam, Latex, Hybrid and by Comfort – Medium, Firm and Plush, 2019)

Hotel Mattress Pricing Analysis

Hotel Mattress Pricing Considerations

Complimentary Bedding Products to Support End-to-End Sleeping Experience

Comfort Layer Tech Used in Hotel Mattresses

New Innovations & Trends in Hotel Bedding

Emergence of Mattress Recycling

Why Luxury Hotels Create a Signature Bedding Brand?

Hotel Mattress Case Study: Crown Hotels Mattress

Luxury Mattress Case Study: Hypnos Balmoral Medium

Bottlenecks Faced by Hotel Procurement Teams

3. Competitive Landscape

Business Landscape of Major Bedding Industry Players (Parameters covered – Focus Area, Employee Size, Strengths and Weakness)

Operational Landscape of Major Bedding Industry Players (Parameters covered – Vintage, Manufacturing Capacity, Distribution Network, Turnover, Accommodation Segment Revenue, 2019)

Product Landscape of Major Bedding Industry Players (Parameters covered – Material used, raw material sourcing, product innovations)

Company Profiles of Major Players (Covers Overview, product portfolio, USPs, Distributors, revenue matrix, geographic presence)

AH Beard

Sealy

SleepMaker

Comfort Sleep Bedding

Sleepeezee & Slumbercorp

AH Beard’s Commercial Manager on the Hotel Mattress Industry in Australia

4. Future Landscape of Hotel Mattresses in Australia

Australia Hotel Mattress Industry Future Outlook to 2025 (Industry Sales Volume and Revenue Projections for 2025 and CAGR)
Current & Up-Coming Hotel Projects Pipeline

Recommended Market Penetration Strategies

5. Appendix

Research Methodology

Disclaimer

List of Figure

Figure 1.1: Target Hotel Chains in Number and Number of Rooms including Up-Scale, Mid-Scale, Luxury and Boutique and Economy, 2018

Figure 1.2: Accommodation Mattress Market Opportunity including Retail Segment Revenue, Commercial Segment Revenue, Accommodation Segment Revenue and Healthcare, Defense etc Segment Revenue in AUD million, 2018-19

Figure 1.3: Australia Hotel Mattress Market Size on the Basis of Revenue in AUD Million and Sales Volume in Units, 2018-19

Figure 4.1: Australia Hotel Mattress Future Market Size on the Basis of Revenue in AUD Million and Sales Volume in Units, 2024-25 F

List of Table

Table 1.1: Australia Accommodation Supply and Demand Overview, 2018-19 including Hotels and Resorts, Motels/Private Hotels/Guest Houses, Serviced Apartments and Holiday Parks on the Basis of Property Supply, Room Supply, Occupancy Rate (%), Total Revenue (AUD mn), ADR (AUD) and RevPAR (AUD)

Table 2.1: Australia Hotel Mattress Market Segmentation on the Basis of Bed Size (King and Super King, Queen, Double and Single) in terms of Revenue in AUD million and Share in Percentage (%), 2018-19

Table 2.2: Cross Comparison of Bed Sizes (King and Super King, Queen, Double and Single) on the Basis of Best-Selling Variants and Average Hotel Purchase Price in AUD, 2018-19

Table 2.3: Australia Hotel Mattress Market Segmentation on the Basis of Bed Comfort Level (Medium, Firm and Plush) in terms of Revenue in AUD million and Share in Percentage (%), 2018-19

Table 2.4: Australia Hotel Mattress Market Segmentation on the Basis of Bed Support System (Spring, Foam, Latex and Hybrid) in terms of Revenue in AUD million and Share in Percentage (%), 2018-19

Table 2.5: Hotel Mattress Pricing Analysis Cross Comparison of Mattress Types (Continuos/Open Coil, Pocket Coil, Memory Foam and Latex) on the Basis of Single Size, Double Size, Queen Size and King Size in AUD, 2019

Table 2.6: Retail Pricing of Hypnos Balmoral Medium Mattress on the Basis of Size (Super King, King, Queen, Double, King Single and Single) in AUD, 2019

Table 3.1: Business Landscape Cross Comparison of Major Bedding Industry Players (AH Beard, Sealy, SleepMaker, Comfort Sleep Bedding, Sleepeezee and Slumbercorp) on the Basis of Focus Area, Employee Size, Strengths and Weaknesses, 2019

Table 3.3: Operational Landscape Cross Comparison of Major Bedding Industry Players (AH Beard, Sealy, SleepMaker, Comfort Sleep Bedding, Sleepeezee and Slumbercorp) on the Basis of Vintage (Yrs), Manufacturing Capacity, Distribution Network, Overall Turnover in AUD Million (2018-19) and Turnover from Accommodation Segment in AUD Million (2018-19)

Table 3.3: Product Landscape Cross Comparison of Major Bedding Industry Players (AH Beard, Sealy, SleepMaker, Comfort Sleep Bedding, Sleepeezee and Slumbercorp) on the Basis of Mattress Material Used, Raw Material Sourcing and Product Innovations

Table 4.1: Upcoming Hotel Projects in Pipeline till 2025 including City, Upcoming Hotel Properties in number and New Room Supply in number

Table 4.2: Upcoming Hotel Projects including Property Name, City, Cadre, Number of Rooms and Completion Date

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