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India Furniture Market Outlook to 2020 - Surging Popularity of Online Marketplace and Preferences towards Organized Furniture Brands to Fuel Growth

India Furniture Market Outlook to 2020 - Surging Popularity of Online Marketplace and Preferences towards Organized Furniture Brands to Fuel Growth


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Executive Summary

The report titled "India Furniture Market Outlook to 2020 - Surging Popularity of Online Marketplace and Preferences towards Organized Furniture Brands to Fuel Growth" provides a comprehensive analysis of the Furniture market in organized residential and non residential market. The report covers aspects such as overall furniture market, organized home furniture market, segmentation of organized home furniture market by product categories, regional sales, target group, age group, city wise home furniture sales, by distribution channel and by material categories. The report also covers extensive analysis on customer preferences in India home furniture market, along with the trade scenario of furniture in India. The publication extensively covers competitive landscape of major organized furniture manufacturers and retailer with their detailed company profile. The online space of furniture in India has been separately covered in the report with their business model, operating model along with margins. The future analysis of overall home furniture market and by segments has also been discussed in each of the sub segments. Furthermore, the report also provides coverage on children's furniture market, modular kitchen market, mattresses market. The report also provides detailed information on the investment required to set up furniture manufacturing plant in India, with detailed profitability analysis. The report is useful for Furniture exporter, retailer, Manufacturer and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

 

India Furniture Market
The furniture market in the country has been immensely driven by a substantial growth in the real estate, tourism and hospitality sector over the years. In FY'2015, the furniture market in India clocked revenue worth INR ~ billion which increased by 16.5% from INR ~ billion in FY'2014. The furniture market has experienced a substantial growth in the last few years. The organized furniture market has been observed to grow from ~% in FY'2010 to ~% in FY'2015. The Office segment in the furniture market has garnered ~% of the market revenues as observed in FY'2015 which is relatively smaller proportion of the furniture market in the country. In FY'2015, hotel furniture accounted for a share of ~% in the overall sales of furniture in the country garnering revenues worth INR ~ billion.

 

India Home Furniture Market
The retail sales of home furniture products through organized retail outlets in India generated revenues of INR ~million in FY'2015 and represented a CAGR of ~% during the period, FY'2010-FY'2015. Bedroom furniture accounted for the largest share in home furniture market in India. The living room furniture was the second most important choice as it garnered ~% share in revenues for the year FY'2015. This segment encompasses a wide range of coffee tables, sofas, center tables, corner tables, chairs, bookshelves, TV stands and others. Dining Furniture accounted for ~% in the home furniture market in FY'2015. Leading furniture makers have focused on keeping simple and sleek designs of chairs and tables. The kitchen segment contributed a share of ~% in the overall home furniture market in FY'2015

The demand of furniture products in the organized home furniture industry of India have been observed to majorly generate from the western and southern India. The Indian market for home furniture products has observed a varied/mixed demand from different income classes. The higher income class has contributed ~% to the revenues in the organized home furniture market. In terms of age bracket, the age group of 25 - 35 years has been considered as the prime target group by furniture retailers in India. On the basis of cities, most of the demand of home furniture products from the organized companies has originated from tier-1 cities. By distribution channels, the sale of home furniture products through exclusive showrooms was observed to contribute highest to the revenues 

Imports have formed a significant portion of the products sold to the upper-middle income class and higher income class of the Indian society. India was observed as the largest importer of furniture in the world and accounted for ~% of global furniture imports, with beds been imported the highest in the country. In terms of import destination, China has been discussed as leading import for furniture products in India for almost every product category. The organized furniture market has been guided by several major players such as Damro, Home Town, Home centre, Godrej Interio and others. The onset of online furniture retailers has provided customers with an opportunity to view a large array of furniture products anywhere and anytime. This has heightened competition amongst local carpenters/ dealers, offline branded players and furniture e-commerce companies. It has been estimated that the home furniture market in India will expand from INR ~ million in FY'2016 to INR ~ million in FY'2020 at a CAGR of ~%.

 

India Children Furniture Market
Children's furniture has slowly gained its share in the Indian furniture market. The overall children's furniture market in India has been observed to grow at a CAGR of ~% during FY'2010-FY'2015 and reached INR ~ million in FY'2015. Beds and wardrobes have been the major products sold in the India Children's furniture market. The share of the children's furniture market in the overall furniture industry has been expected to grow gradually in the coming five years. Preferences towards minimalistic design and non-theme based furniture, which will provide more flexibility in terms of usage is likely to generate higher demand in the coming years.

 

India Mattresses Market
The mattress market of India has been dominated by small and unorganized players which cater to nearly ~% of the overall requirement of mattresses in the country. The revenues generated by retail sales of mattress in India amounted to INR ~ million in the year FY'2015. The market has been dominated by domestic brands such as Kurlon, Sleepwell, Springfit and Nilkamal. However, the gradual influx of foreign mattress brands such as Tempur and King Koil. 

In the year 2015 it was estimated that coir mattresses garnered the highest share in terms of revenues at ~%.South India has been considered as a production hub of coir mattresses, particularly rubberized coir mattresses. The customers in this region have been early adopters of good quality products and have been shifting towards spring mattresses. On the basis of organized and unorganized players, the mattress market has been largely unorganized with the presence of several small scale manufacturers and retailers in the market. Moreover, with the expansion of purchasing power, the demand for mattresses in India is expected to surge in the coming years. 

India Online Furniture Market
The trend of purchase of small furniture items such as bean bags and coffee tables through online portals has gradually changed to higher volume sales of heavy furniture products. The average ticket size of online purchase of furniture products was observed between INR 15,000 - INR 20,000 in FY'2015. Despite of the growth in purchase of heavy furniture products, small furniture items comprised ~% of the GMV in FY'2015. In FY'2015, Pepperfry was observed to be the major player in the India online furniture market, with a percentage share of ~% in terms of GMV.

Key Topics Covered in the Report:

  • The market size of the India Furniture market.
  • Market Segmentation by organized & unorganized sector and end users
  • The market size of Home furniture market.
  • Market segmentation of the Home market on the basis of product category, utility, demand from major cities, Distribution channel and customer preferences
  • Trade scenario of furniture in India
  • Competitive Analysis of Major Players in India Home Furniture Market
  • Business Case Studies Of Major Players In India Organized Home Furniture Market
  • Trends And Developments In India Home Furniture Market
  • Entry Barriers In India Home Furniture Market
  • Investment Model To Setup A Furniture Manufacturing Unit In India
  • Government Regulations In India Furniture Market
  • Snapshot On India Children's Furniture Market
  • Snapshot On India Online Furniture Market
  • Snapshot On India Mattress Market
  • India Home Furniture Market Future Projections And Outlook
  • Analyst Recommendations

Executive Summary
India Furniture Market
India Home Furniture Market
Trade Scenario of Furniture in India
Children's Furniture Market
India Mattress Market
India Online Furniture Market
Strategy of Major Players
Future Analysis for Home Furniture Market
Analyst Recommendations
1. Research Methodology
1.1. Market Definitions
1.2. Abbreviations
1.3. Exchange Rates
1.4. Market Size and Modeling
General Approach - Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
2. India Furniture Market Introduction and Size, FY'2010-FY'2015
2.1. Organized and Unorganized Furniture Market
2.2. By End Users, FY'2015
Office Furniture
Hotel Furniture
Industrial Furniture
3. India Home Furniture Market Introduction
3.1. Value Chain Analysis
Major Problems in Value Chain
Stock Keeping Units
Impact of Human Resources at Retail Stores
4. India Home Furniture Market Size, FY'2010-FY'2015
4.1. By Revenues, FY'2010-FY'2015
5. India Home Furniture Market Segmentation, FY'2010-FY'2015
5.1. By Product Categories, FY'2015
5.1.1. Bedroom Furniture, FY'2015
Organized Bed Market, FY'2015
Wardrobe Market, FY'2015
5.1.2. Living Room Furniture, FY'2015
Material Used in Sofas, FY'2015
Types of Sofa by Seating Capacity, FY'2015
Types of Sofa/ Center Table, FY'2015
5.1.3. Dining Room Furniture, FY'2015
Seating Capacity of Dining Table, FY'2015
Material of Dining Table Top, FY'2015
5.1.4. Kitchen Furniture, FY'2015
5.1.4.1. India Modular Kitchen Market
India Modular Kitchen Introduction and Market Size FY'2010-FY'2015
5.1.4.2. India Modular Kitchen Market Segmentation
By Organized and Unorganized Market, FY'2010-FY'2015
By Major Cities, FY'2015
By Organized Retail and Project Sales, FY'2015
By Place of Origin, FY'2015
By Origin of Imported Product, FY'2015
5.1.4.3. Trends and Developments in India Modular Kitchen
Establishment of Exclusive Showrooms
Expansion to E-commerce Channels
Strategic Alliances
Continuous Influx of Foreign Brands
5.1.4.4. India Modular Kitchen Future Outlook and Projections, FY'2016-FY'2020
5.2. Regional Sales, FY'2015
Western Region
Southern Region
Northern Region
Eastern Region
5.3. By Target Group, FY'2015
5.4. By Age Group, FY'2015
5.5. By Type of Cities, FY'2015
5.6. By Distribution Channel, FY'2015
5.7. By Material Used in Wood, FY'2015
6. Customer Preference and Paradigm in India Home Furniture Market
Case 1 - Married Couples - 28% (Leading Choice Makers) - 140 Respondents
Case 2 - Young Adults - 25% (Leading Choice makers) - 125 Respondents
Case 3 - Grand Parents - 27% (Influencers)
Case 4 - Architects, Construction Managers, Interior Designers and Others - 20% (Informed Customers)
6.1. By Region - Coimbatore, Kochi, Nagpur and Bhopal
7. India Furniture Market Trade Scenario, FY'2010-FY'2015
7.1. By Imports (Value, Volume, Major Destination), FY'2010-FY'2015
Import Duty
7.2. Snapshot on Trade with Malaysia
Trade
Pre-requisite to Set up a Foreigner Owned Business in Malaysia
Rating of Doing Business (DB)
7.3. Snapshot on Trade with China
Pre-requisite to Set up a Foreigner Owned Business in China
Rating of Doing Business (DB)
7.4. Snapshot on Trade with Turkey
Pre-requisite to Set up a Foreigner Owned Business in Turkey
Rating of Doing Business (DB)
7.5. Snapshot on Trade with Indonesia
Pre-requisite to Set up a Foreigner Owned Business in Indonesia
Rating of Doing Business (DB)
7.6. By Exports (Value, Volume, Major Destination), FY'2010-FY'2015
8. Competitive Analysis of Major Players in India Home Furniture Market, FY'2015
8.1. Competitive Landscape of Major Players in India Home Furniture Market
Product Portfolio and Pricing
Analysis of Retail Stores (Average Walk-ins, Conversion Rate, Average Margins and Others)
8.2. Snapshot of Major Players in India Home Furniture Market
8.3. Market Share of Major Players in India Organized Home Furniture Market, FY'2015
8.3.1. Godrej Interio
Company Overview
Investments/ Alliance
Business Strategies
Strengths and Weaknesses
Franchising Scenario
8.3.2. Nilkamal
Company Overview
Business Strategies
Strengths and Weaknesses
8.3.3. Durian
Company Overview
Strengths and Weaknesses
8.3.4. Damro
Company Overview
Business Strategy
Strengths and Weaknesses
8.3.5. Home Town
Company Overview
Business Strategies
Strengths and Weaknesses
8.3.6. Style Spa
Company Overview
Business Strategies
Franchising Scenario
Strengths and Weaknesses
8.3.7. Pepperfry
Company Overview
Business Strategies
Strengths and Weaknesses
Financial Performance, FY'2013-FY'2015
Key Performance Indicators for Pepperfry
8.3.8. Urban Ladder
Company Overview
Business Strategies
Strengths and Weaknesses
Financial Performance, FY'2013-FY'2015
Key Performance Indicators for Urban Ladder
8.3.9. Snapdeal
Company Overview
Business Strategies
Strengths and Weaknesses
8.3.10. Stitchwood
Company Overview
Business Strategies
8.3.11. Home Center
Company Overview
Business Strategies
8.3.12. Timbor Home Ltd.
Company Overview
Business Strategies
8.4. Landscape of Major International Players in India Furniture Market
8.4.1. Houzz
Company Overview
Business Strategies
8.4.2. The IKEA Story
Unique Selling Point
Challenges Faced
9. Trends and Developments in India Home Furniture Market
Shift in Consumer Perception
Reforms Made by Brands
Advent of Online Furniture Retailing
Elevation in Customer Knowledge about Wood Materials
Influx of Foreign Brands
10. Entry Barriers in India Home Furniture Market
10.1. Offline Retailers
Competition from Different Format Stores
High Marketing/ Promotion Costs
Supply Chain Inefficiency
10.2. Online Retailers
Soaring Competition amongst E-commerce Players
Escalation in Cost of Operation
Low Internet Connectivity in Rural Areas
Significant Presence of Offline Retailers
11. Business and Working Model in India Furniture Market
11.1. In-house Manufacturing Model
11.2. Import Based Model
11.3. Online Model
Marketplace Model
B2B2C Model
12. Investment Model to Setup a Furniture Manufacturing Unit in India
Assumptions
Plant and Machinery
Office Furniture and Equipment
Human Resources
Raw Materials Required for Bed set
Raw Materials Required for Dining set
Raw Materials Required for Sofa set
Raw Materials Required for Almirah
Raw Materials Required for Kitchen Cabinet
Financing
Expected Sales
13. SWOT Analysis
14. Government Regulations in India Furniture Market
14.1. National Retail Pricing Policy
14.2. Impact of GST on Retail
Without GST
Under GST
Advantages of GST
15. Supplier Selection Criteria
16. Snapshot on India Children's Furniture Market
Introduction and Market Size, FY'2010-FY'2015
Market Segmentation, FY'2015
Future Outlook and Projections, FY'2016-FY'2020
17. Snapshot on India Online Furniture Market
17.1. Market Share of Major Players in India Online Furniture Market, FY'2015
18. Snapshot on India Mattress Market
18.1. India Mattress Market Segmentation
Type of Mattress
Regional Demand
Organized and Unorganized Market
18.2. Competitive Landscape of Major Players in India Mattress market
18.3. Opportunities in India mattress market
Rise in the Purchasing Power of Households
Organized Retail Sector
Rising Demand of Hybrid Mattresses
18.4. India Mattress Market Future Outlook
19. India Home Furniture Market Future Projections and Outlook, FY'2016-FY'2020
19.1. Cause and Effect Relationship Analysis of India Organized Home Furniture Market
20. Analyst Recommendations
Suggestion 1: Integrated Business Model
Suggestion 2: Source of Raw Materials
Suggestion 3: Automated Manufacturing
Suggestion 4: Focused Marketing and Distribution Strategies
Suggestion 5: Online + Mobile Product Portfolio
Suggestion 6: Addition of Furnishing Products
Suggestion 7: Efficient Training for Sales Representatives
Suggestion 8: Combination of Retail and Project Sales
Suggestion 9: Assist Customer in Decision Making Process
Suggestion 10: After Sales Services
Suggestion 11: Store Layout
Suggestion 12: Strategic Alliance
Suggestion 13: Sound Logistics Network
Opportunities
Entry Barriers
Observed Failures in the Market
Prospective Product Category
Price Points
Phase-Wise Growth Plan
Disclaimer
Contact Us

Figure 2-1: India Furniture Market Size on the Basis of Revenue in INR Billion, FY'2010-FY'2015
Figure 2-2: India Furniture Market by Organized/Unorganized on the Basis of Revenues in Percentage (%), FY'2010-FY'2015
Figure 2-3: India Organized Furniture Market Segmentation on the Basis of End User by Revenues in Percentage (%), FY'2015
Figure 2-4: India Office Furniture Segmentation by Contract Furniture or Ready to Use Office Furniture on the Basis of Revenues, FY'2015
Figure 3-1: General Value Chain Analysis of India Home Furniture Market
Figure 4-1: India Organized Home Furniture Market Size by Revenues in INR Million, FY'2010-FY'2015
Figure 5-1: India Home Furniture Market Segmentation on the Basis of Product Categories by Revenues in INR Billion, FY'2015
Figure 5-2: India Home Furniture Market Segmentation by Major Furniture Categories on the Basis of Revenue in Percentage, FY'2015
Figure 5-3: India Bedroom Furniture Market Segmentation by Type of Products on the Basis of Revenue in Percentage, FY'2015
Figure 5-4: India Bed Market Segmentation by Type of Beds on the Basis of Revenue in Percentage, FY'2015
Figure 5-5: India Wardrobe Market Segmentation by Type of Wardrobes on the Basis of Revenue in Percentage, FY'2015
Figure 5-6: India Living Room Furniture Market Segmentation by Types of Products on the Basis of Revenue in Percentage, FY'2015
Figure 5-7: India Sofa Market Segmentation by Type of Material Used on the Basis of Revenue in Percentage, FY'2015
Figure 5-8: India Sofa Market Segmentation by Seating Capacity on the Basis of Revenue in Percentage, FY'2015
Figure 5-9: India Center Table Market Segmentation by Material Used on the Basis of Revenue in Percentage, FY'2015
Figure 5-10: India Dining Table Market Segmentation by Seating Capacity on the Basis of Revenue in Percentage, FY'2015
Figure 5-11: India Dining Table (Home Furniture) Market Segmentation by Material Used on the Basis of Revenue in Percentage, FY'2015
Figure 5-12: India Modular Kitchen Market Size on the Basis of Revenue in INR Million, FY'2010-FY'2015
Figure 5-13: India Modular Kitchen Market Segmentation by Organized and Unorganized Market on the Basis of Revenue in Percentage, FY'2015
Figure 5-14: India Modular Kitchen Market Segmentation by Major Cities on the Basis of Revenue in Percentage, FY'2015
Figure 5-15: India Organized Modular Kitchen Market Segmentation by Type of Sales (Retail and Project) on the Basis of Revenue in Percentage, FY'2010-FY'2015
Figure 5-16: India Modular Kitchen Market Segmentation by Domestic Manufacturing and Imports on the Basis of Revenue in Percentage, FY'2015
Figure 5-17: India Modular Kitchen Market Segmentation by Origin of Imported Product on the Basis of Revenue in Percentage, FY'2015
Figure 5-18: India Modular Kitchen Future Projections in INR Million, FY'2016-FY'2020
Figure 5-19: India Home Furniture Market Segmentation by Regional Sales on the Basis of Revenue in Percentage, FY'2015
Figure 5-20: India Home Furniture Market Segmentation by Income Class on the Basis of Revenue in Percentage, FY'2015
Figure 5-21: India Home Furniture Market Segmentation by Age Group on the Basis of Revenue in Percentage, FY'2015
Figure 5-22: India Home Furniture Market Segmentation by Type of Cities on the Basis of Revenue in Percentage, FY'2015
Figure 5-23: India Home Furniture Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage, FY'2015
Figure 5-24: India Home Furniture Market Segmentation by Type of Material on the Basis of Production in Percentage, FY'2015
Figure 5-25: India Home Furniture Market Segmentation by Type of Material on the Basis of Revenue in Percentage, FY'2015
Figure 5-26: India Home Furniture Market Segmentation by Type of Wood Material on the Basis of Production Volume in Percentage, FY'2015
Figure 8-1: Market Share of Major Players in India Organized Home Furniture Market on the Basis of Revenues in Percentage (%) and Revenues in INR Million, FY'2015
Figure 8-2: Financial Performance of Pepperfry on the Basis of Total Income and Loss before Tax in INR Million, FY'2013-FY'2014
Figure 8-3: Financial Performance of Urban Ladder on the Basis of Total Income and Loss before Tax in INR Million, FY'2013-FY'2015
Figure 9-1: Personal Disposable Income of India in INR Billion, FY'2010-FY'2015
Figure 11-1: In-House Manufacturing Business Model
Figure 11-2: Import Based Business Model
Figure 11-3: Market Place Business Model in India Home Furniture Market
Figure 11-4: B2B2C Business Model in India Home Furniture Market
Figure 15-1: Supplier Selection Matrix in India Home Furniture Market
Figure 16-1: India Children's Furniture Market Size on the Basis of Revenue in INR Million, FY'2010-FY'2015
Figure 16-2: India Organized Children's Market Segmentation by Product Type on the Basis of Revenue in Percentage, FY'2015
Figure 16-3: India Children's Furniture Future Projections on the Basis of Revenue in INR Million, FY'2010-FY'2015
Figure 17-1: Market Share of Major Players in India Online Furniture Market on the Basis of GMV in Percentage (%), FY'2015
Figure 17-2: Market Share of Major Players in India Online Furniture Market on the Basis of GMV in Percentage (%), FY'2015
Figure 19-1: India Home Furniture Market Future Projections on the Basis of Revenue in INR Million, FY'2016-FY'2020
Figure 20-1: Business Model for Online Furniture Companies in India
Figure 20-2: Recommended Furnishing Items for Furniture Stores
Figure 20-3: Furnishing Product Pricing Analysis in INR
Figure 20-4: India Home Furnishing Market Size in INR Billion, FY'2010-FY'2015
Figure 20-5: Model of an Ideal Retail Furniture Store Layout

Table 1-1: Currency Exchange Rate to Indian Rupee
Table 1-2: Correlation Matrix for India Home Furniture Market
Table 1-3: Regression Coefficients Output
Table 2-1: India Furniture Market by Organized/Unorganized on the Basis of Revenues in INR Billion, FY'2010-FY'2015
Table 2-2: India Organized Furniture Market Segmentation on the Basis of End User by Revenues in INR Billion, FY'2015
Table 2-3: Total Hotel Room Supply on the Basis of Major Cities in India
Table 2-4: Proposed Supply of Hotel Rooms in India across Major Cities, FY'2020
Table 2-5: Sample Budget for Furniture in a Single 3 Star Hotel Room
Table 2-6: Sample Budget for Furniture in Common Area of a 3 Star Hotel
Table 2-7: Sample per Unit Price Range for Major Furniture Products in Restaurant or Cafe
Table 3-1: Total Number of Census Houses in India, 2011
Table 3-2: Total Number of Occupied Houses Used as Residence and Non-Residence in India, 2011
Table 3-3: Comparative Snapshot between Organized, Unorganized and Online Home Furniture Market in India
Table 3-4: Major Unorganized Furniture Clusters in Delhi, Mumbai, Kolkata, Chennai and Hyderabad
Table 3-5: Total Number of Employees of Furniture Companies in India, FY'2015
Table 4-1: Distribution of Total Number of Census Houses, Occupied Houses and Occupied as Residences on the Basis of States in India, 2011
Table 5-1: India Home Furniture Market Segmentation by Major Furniture Categories on the Basis of Revenue in INR Million, FY'2015
Table 5-2: India Bedroom Furniture Market Segmentation by Type of Products on the Basis of Revenue in INR Million, FY'2015
Table 5-3: India Bed Market Segmentation by Type of Beds on the Basis of Revenue in INR Million, FY'2015
Table 5-4: India Wardrobe (Home Furniture) Market Segmentation by Type of Wardrobes on the Basis of Revenue in INR Million, FY'2015
Table 5-5: India Living Room Furniture Market Segmentation by Types of Products on the Basis of Revenue in INR Million, FY'2015
Table 5-6: India Sofa Market Segmentation by Type of Material Used on the Basis of Revenue in INR Million, FY'2015
Table 5-7: India Sofa Market Segmentation by Seating Capacity on the Basis of Revenue in INR Million, FY'2015
Table 5-8: India Center Table Market Segmentation by Material Used on the Basis of Revenue in INR Million, FY'2015
Table 5-9: India Dining Table Market Segmentation by Seating Capacity on the Basis of Revenue in INR Million, FY'2015
Table 5-10: India Dining Table (Home Furniture) Market Segmentation by Material Used on the Basis of Revenue in INR Million, FY'2015
Table 5-11: India Modular Kitchen Market Size on the Basis of Unit Sales, FY'2010-FY'2015
Table 5-12: India Modular Kitchen Market Segmentation by Organized and Unorganized Market on the Basis of Revenue in INR Million, FY'2015
Table 5-13: India Modular Kitchen Market Segmentation by Major Cities on the Basis of Revenue in INR Million, FY'2015
Table 5-14: India Organized Modular Kitchen Market Segmentation by Type of Sales (Retail and Project) on the Basis of Revenue in INR Million, FY'2010-FY'2015
Table 5-15: India Modular Kitchen Market Segmentation by Domestic Manufacturing and Imports on the Basis of Revenue in INR Million, FY'2015
Table 5-16: India Modular Kitchen Market Segmentation by Origin of Imported Product on the Basis of Revenue in INR Million, FY'2015
Table 5-17: India Modular Kitchen Market Future Projections by Retail and Project Sales on the Basis of Revenue in INR Million, FY'2016-FY'2020
Table 5-18: India Modular Kitchen Market Future Projections on the Basis of Unit Sales, FY'2016-FY'2020
Table 5-19: Customer Preference of Furniture in Across Different Regions India
Table 5-20: India Home Furniture Market Segmentation by Regional Sales on the Basis of Revenue in INR Million, FY'2015
Table 5-21: Customer Preferences for Furniture in India on the Basis of Income Groups
Table 5-22: India Home Furniture Market Segmentation by Income Class on the Basis of Revenue in INR Million, FY'2015
Table 5-23: India Home Furniture Market Segmentation by Age Group on the Basis of Revenue in INR Million, FY'2015
Table 5-24: India Home Furniture Market Segmentation by Type of Cities on the Basis of Revenue in INR Million, FY'2015
Table 5-25: India Home Furniture Market Segmentation by Distribution Channel on the Basis of Revenue in INR Million, FY'2015
Table 5-26: Comparison between Exclusive Showrooms (including destination stores), Dealers and Online Websites in India Home Furniture Market
Table 5-27: India Home Furniture Market Segmentation by Type of Material on the Basis of Revenue in INR Million, FY'2015
Table 6-1: Sample Composition of Interviewees in India Home Furniture Market
Table 6-2: Customer Preference Paradigm of Married Couples on the Basis of Material of Product, FY'2015
Table 6-3: Customer Preference Paradigm of Married Couples on the Basis of Purchase Decision Variable, FY'2015
Table 6-4: Customer Preference Paradigm of Married Couples on the Basis of Income Group by Average Price of Product in INR, FY'2015
Table 6-5: Customer Preference Paradigm of Young Adults on the Basis of Material of Product, FY'2015
Table 6-6: Customer Preference Paradigm of Young Adults on the Basis of Purchase Decision Variable, FY'2015
Table 6-7: Customer Preference Paradigm of Young Adults on the Basis of Income Group by Average Price of Product, FY'2015
Table 6-8: Customer Preference Paradigm of Architects, Construction Manager, Designer and Others on the Basis of Income Group by Average Price of Product, FY'2015
Table 6-9: Competitive Snapshot of Coimbatore, Kochi, Ludhiana, Nagpur and Bhopal for India Furniture Market, FY'2015
Table 7-1: India Furniture Market Imports by Product Categories on the Basis of Import Value in Percentage, FY'2014-FY'2015
Table 7-2: India Furniture Market Imports by Product Categories on the Basis of Import Value in INR Million, FY'2014-FY'2015
Table 7-3: India Furniture Market Imports by Product Categories on the Basis of Import Volume in Thousands, FY'2014-FY'2015
Table 7-4: India Furniture Market Imports by Product Categories on the Basis of Major Import Destination in Percentage and INR Million, FY'2015
Table 7-5: India Furniture Market Average Import Prices of Different Furniture Products in INR, FY'2015
Table 7-6: India Furniture Market Average Import Prices of Different Furniture Products for Malaysia, China, Indonesia and Turkey in INR, FY'2015
Table 7-7: Import Duty on Furniture Items in India, FY'2015
Table 7-8: Import Duty on Wood Logs in India, FY'2015
Table 7-9: Timber Product Exports from Malaysia (1stJanuary to 30thJune), 2015
Table 7-10: Doing Business Ranking of Malaysia on the Basis of Defined Parameters, 2014-2015
Table 7-11: Comparison of Trading Across Borders of Malaysia, East Asian & Pacific and OECD Countries on the Basis of Defined Parameters, 2014-2015
Table 7-12: Nature of Export Procedures in Malaysia, 2015
Table 7-13: Nature of Import Procedures in Malaysia, 2015
Table 7-14: List of Certified Timber Suppliers from Malaysia
Table 7-15: Timber Product Exports from China, 2014
Table 7-16: Unorganized Furniture Clusters in China
Table 7-17: Doing Business Ranking of China on the Basis of Defined Parameters, 2014-2015
Table 7-18: Comparison of Trading Across Borders of China, East Asian & Pacific and OECD Countries on the Basis of Defined Parameters, 2014-2015
Table 7-19: Nature of Export Procedures in China, 2015
Table 7-20: Nature of Import Procedures in China, 2015
Table 7-21: List of Timber Suppliers from China
Table 7-22: Timber Product Exports from Turkey, 2014
Table 7-23: Doing Business Ranking of Turkey on the Basis of Defined Parameters, 2014-2015
Table 7-24: Comparison of Trading Across Borders of Turkey, East Asian & Pacific and OECD Countries on the Basis of Defined Parameters, 2014-2015
Table 7-25: Nature of Export Procedures in Turkey, 2015
Table 7-26: Nature of Import Procedures in Turkey, 2015
Table 7-27: List of Timber Suppliers from Turkey
Table 7-28: Timber Product Exports from Indonesia, 2014
Table 7-29: Doing Business Ranking of Indonesia on the Basis of Defined Parameters, 2014-2015
Table 7-30: Comparison of Trading Across Borders of Indonesia, East Asian & Pacific and OECD Countries on the Basis of Defined Parameters, 2014-2015
Table 7-31: Nature of Export Procedures in Indonesia, 2015
Table 7-32: Nature of Import Procedures in Indonesia, 2015
Table 7-33: List of Timber Suppliers from Indonesia
Table 7-34: India Furniture Market Exports by Product Categories on the Basis of Export Value in Percentage, FY'2014-FY'2015
Table 7-35: India Furniture Market Exports by Product Categories on the Basis of Export Value in INR Million, FY'2014-FY'2015
Table 7-36: India Furniture Market Exports by Product Categories on the Basis of Export Volume in Thousands, FY'2014-FY'2015
Table 7-37: India Furniture Market Exports by Product Categories on the Basis of Major Export Destination in Percentage and INR Million, FY'2015
Table 7-38: India Furniture Market Average Export Prices of Different Furniture Products in INR, FY'2015
Table 8-1: Pricing Analysis of Bedroom Furniture across Different Companies in India Home Furniture Market, FY'2015
Table 8-2: Pricing Analysis of Living Room Furniture across Different Companies in India Home Furniture Market, FY'2015
Table 8-3: Pricing Analysis of Dining Room Furniture across Different Companies in India Home Furniture Market, FY'2015
Table 8-4: Competitive Landscape of Major Players in India Home Furniture Market, 2015
Table 8-5: Analysis of Furniture Retail Stores in India on the Basis of Key Performance Indicators (Average Walk-ins, Conversion Rate, Average Margins and Others), 2015
Table 8-6: Number of Retail Store of Major Brands across 20 Major Cities in India, as of December 2015
Table 8-7: Average Size of Retail Stores of Major Players in India Home Furniture Market, as of December 2015
Table 8-8: Total Number of Stores, Average Revenue per Sq. Ft. and Total Revenue of Major Players in the India Home Furniture Market on the Basis of Store Size, FY'2015
Table 8-9: Competitive Snapshot of Major Players in India Home Furniture Market, FY'2015
Table 8-10: Competitive Snapshot of Major Destination Stores in India Home Furniture Market, FY'2015
Table 8-11: Competitive Snapshot of Major Online Players in India Home Furniture Market
Table 8-12: Strengths and Weaknesses of Godrej Interio
Table 8-13: Franchisee Requirement for Godrej Interio
Table 8-14: Nilkamal Manufacturing Plants in India
Table 8-15: Strengths and Weaknesses of Nilkamal
Table 8-16: Strengths and Weaknesses of Durian
Table 8-17: Strengths and Weaknesses of Damro
Table 8-18: Strengths and Weaknesses of Home Town
Table 8-19: Strengths and Weaknesses of Style Spa
Table 8-20: Strengths and Weaknesses of Pepperfry
Table 8-21: Key Performance Indicators for Pepperfry
Table 8-22: Strengths and Weaknesses of Urban Ladder
Table 8-23: Key Performance Indicators for Urban Ladder
Table 8-24: Strengths and Weaknesses of Snapdeal
Table 8-25: Strengths and Weaknesses of Home Center
Table 8-26: Competitive Snapshot of Other Renowned Furniture Retailers, FY'2015
Table 11-1: Comparative Analysis of In-house Manufacturing and Import Business Models
Table 12-1: Assumptions Considered in the Investment Model
Table 12-2: Factory Floor Size in Sq. Ft.
Table 12-3: Annual Production Mixture for Manufacturing Output
Table 12-4: Machinery Required for Manufacturing of Wooden Furniture
Table 12-5: Machinery Required for Manufacturing of Steel Furniture
Table 12-6: Required Office Furniture for General Usage
Table 12-7: Office Equipment Required
Table 12-8: Human Resource Required for Wooden Furniture Manufacturing Unit
Table 12-9: Human Resource Required for Steel Furniture Manufacturing Unit
Table 12-10: Raw Materials Required for Production of Superior Quality Bed Set
Table 12-11: Raw Materials Required for Production of Fine Quality Bed Set
Table 12-12: Raw Material Required for Production of Normal Quality Bed Set
Table 12-13: Raw Material Required for Production of Superior Quality Dining Set
Table 12-14: Raw Material Required for Production of Fine Quality Dining Set
Table 12-15: Raw Material Required for Production of Normal Quality Dining Set
Table 12-16: Raw Material Required for Production of Superior Quality Sofa Set
Table 12-17: Raw Material Required for Production of Fine Quality Sofa Set
Table 12-18: Raw Material Required for Production of Normal Quality Sofa Set
Table 12-19: Raw Material Required for Production of Almirah
Table 12-20: Raw Material Required for Production of Superior Quality Kitchen Cabinet
Table 12-21: Raw Material Required for Production of Fine Quality Kitchen Cabinet
Table 12-22: Raw Material Required for Production of Normal Quality Kitchen Cabinet
Table 12-23: Assumptions for Operation of Furniture Manufacturing Plant
Table 12-24: Means of Finance for Establishment of Furniture Manufacturing Unit
Table 12-25: Annual Cost of Production for Furniture Manufacturing Unit
Table 12-26: Financial Indicators for a Furniture Manufacturing Plant in India
Table 12-27: Expected Sales for a Furniture Manufacturing Plant in India
Table 12-28: Summarized Revenues for Different Product Categories for a Manufacturing Plant in India
Table 13-1: SWOT Analysis of Manufacturers and Retailers in India Home Furniture Market
Table 13-2: SWOT Analysis of India Online Furniture Market
Table 13-3: Comparative Analysis of India Furniture Retail Industry with the Emerging Online Channel for Furniture Sales
Table 14-1: India Furniture Industry Associations
Table 14-2: Comparison between Central GST and State GST
Table 14-3: Comparative Analysis of Product Pricing Cycle on the Basis of VAT Model and GST Model
Table 15-1: Decision Making Process for Supplier Selection in India Furniture Market
Table 16-1: India Children's Market Segmentation by Unorganized and Organized Market on the Basis of Revenue in INR Million, FY'2010-FY'2015
Table 16-2: India Organized Children's Furniture Market Segmentation by Product Type on the Basis of Revenue in INR Million, FY'2015
Table 16-3: India Children's Furniture Market Future Projections by Unorganized and Organized Market on the Basis of Revenue in INR Million, FY'2010-FY'2015
Table 17-1: Snapshot of Major Players in India Online Furniture Market
Table 18-1: Snapshot of Company/ Brand Profiles of Major Players with their Business Overview, Key locations and Mattresses Products in India Mattress Market
Table 18-2: Product Portfolio by Price Range of Major Players/Brands in India Mattress Market
Table 19-1: Estimated Number of Housing Units Required in India, 2022
Table 19-2: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects in India Home Furniture Market
Table 20-1: Source of Raw Material by Leading Online Furniture Companies in India
Table 20-2: List of Automated Machinery Used in Furniture Manufacturing Plant in India
Table 20-3: List of Leading E Commerce Web Development Companies in India
Table 20-4: Major Marketing and Distribution Strategies for Domestic Furniture Manufacturers
Table 20-5: Packages Prices and Offerings by Kartrocket (DIY E-Commerce Website)
Table 20-6: Packages Prices and Offerings by Zepo (DIY E-Commerce Website)
Table 20-7: Packages Prices and Offerings by Buildabazaar (DIY E-Commerce Website)
Table 20-8: Sales Training Procedure Adopted by Major Online Furniture Retailers in India
Table 20-9: Strategical Approach of Furniture Retailer based upon the Consumer Preferences
Table 20-10: After Sale Service-Customer Care Team for Major Online Furniture Companies in India
Table 20-11: Registered Sellers for Major Online Furniture Companies in India
Table 20-12: Logistics Infrastructure for Major Online Furniture Players in India
Table 20-13: Major Entry Barriers in India Furniture Market and Resolution
Table 20-14: Major Handicraft Clusters in India
Table 20-15: Recommended Average Retail Pricing of Home Furniture Products
Table 20-16: Share of Private Label and In House Brand for Major Online Furniture Players on the Basis of Total SKUs
Table 20-17: Growth Strategies for Upcoming Furniture Companies in the Sector
Table 20-18: Decision Making Process determined by Several Parameters to Make or Buy Furniture Products in India Furniture Market 

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Godrej Interio, Nilkamal, Durian, Damro, Home Town, Home Centre, Style Spa, Stitch Wood, Houzz, Timbor Wood, Pepper Fry, Fab Furnish, Snapdeal, Urban Ladder

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