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India Online Furniture and Home Décor Market Outlook to FY'2027 - Driven by Expanding Customer Base and Increasing Government Initiatives to Promote Furniture Industry

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The report titled “India Online Furniture & Home Décor Market Outlook to FY'2027 - Driven by Expanding Customer Base and Increasing Government Initiatives to Promote Furniture Industry” provides a comprehensive analysis of the potential of online furniture & home décor market in India. The report covers various aspects including revenue generated from online furniture & home décor market, its segmentations viz By Product Category (Furniture and Furnishings & Home Décor), By Furniture Items (Beds, Sofa Sets, Dining Furniture, Chairs & Tables and Others), By Furnishings & Home Décor (Textiles, Table Décor & Wall Décor, Mattresses, Lighting  and Others), By Region (Tier 1, Tier 2 and Tier 3) By Commercial and Personal Usage, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.

India Online Furniture & Home Décor Market Overview and Size

India Online Furniture & Home Décor market is in a high growth phase, having registered a six-year CAGR of xx% (FY’2016-FY’2022P) as the total value of sales increased from ₹ xx Cr in FY’2016 to ₹ xx Cr in FY’2022P. There are a number of growth drivers which has resulted in expansion of the market; these include increased digitization, increasing demand in Tier 2 and Tier 3 cities, work from home culture, government initiatives, and emergence of new players in the online furniture & home décor ecosystem. The COVID-19 pandemic has also pushed the demand in the market as the need for social distancing has forced people to rely on online shopping. Rising adoption of tech advancements such as 3D modelling, AR and VR by leading players has also helped in increasing the customer base for online shopping.

India Online Furniture & Home Décor Market Segmentations

By Product Category (Furniture & Home Décor): Furniture items constitute significant share in the online retail market of India in terms of sales revenue in the year FY’2022P. One of the primary factors driving the growth is the work-from-home culture adopted by the corporates leading to an increase in the demand for multifunctional furniture.

By Furniture Items (Beds, Sofa Sets, Dining Furniture, Chairs & Tables, and Others): Beds contributed ₹ xx Cr revenue in FY’22P and are dominating within the online furniture sales as the number of households are increasing and the average ticket size is comparatively very high. However, sofa sets and dining furniture are also contributing to a significant share in the market.

By Home Décor Items (Textiles, Table Décor & Wall Décor, Mattresses, Lighting, & Others): In terms of home décor items, textiles have captured the majority of the market share as significant sales revenue is generated through horizontal e-commerce platforms such as Amazon & Flipkart. Moreover, it includes products such as linen, curtains, cushions & covers which are highly demanded.

By Region (Tier 1, Tier 2 and Tier 3 cities):  Tier 1 cities dominate the online furniture and home decor sales in India as the population in these cities is most tech savvy and a high personal disposable income.

By Usage (Personal & Commercial): Online sales for personal usage has dominated the market in the previous few years. However, growth of corporates, retail, hospitality and healthcare sectors is expected to raise the demand for the commercial real estate and would provide a boost to the online furniture sales in India.

Competitive Landscape of India Online Furniture & Home Décor Market

The competition in the online furniture & home décor market in India is fragmented wherein horizontal e-commerce platforms hold the majority of the share in the market. Among the pure play companies, there exists intense competition in the market among the leading players which include Pepperfry, HomeTown, Home Centre, @Home by Nilkamal, Godrej Interio, Urban Ladder, IKEA and few others. The top 4 pure play companies contribute to a market share of less than ~%. Product categories, number of merchants, quality of products, delivery time, offers & discounts, delivery areas, pricing, revenue, conversion rate, etc. are the key competing parameters for the online furniture & home décor players.

India Online Furniture & Home Décor Future Market Outlook & Projections

Over the forecast period, India online furniture & home décor future market is expected to drive up the demand because of massive underlying development in e-retail, e-commerce and supply chain of furniture in India. Expected surge in internet penetration, growing demand from Tier 2 and Tier 3 cities would also provide the boost to the market. Due to the Covid-19 outbreak, there has been a shift from offline sales to online sales, which is expected to ensure substantial growth in the future as well. The online retailing market in the country is expected to grow on the back of new technologies such as 3D modelling, augmented reality, artificial intelligence, which will be explored to increase efficiency, improve customer experience and enhance service quality.

Key Segments Covered

  • By Product Category

Furniture

Furnishings & Home Decor

  • By Furniture Items

Beds

Sofa Sets

Dining Furniture

Chairs & Tables

Others

  • By Furnishings & Home Décor

Textiles (Linen, Curtains, Cushions & Covers)

Table Décor & Wall Décor

Mattresses

Lighting

Others (SpiritualFlooring, etc.)

  • By Region

Tier 1

Tier 2

Tier 3

  • By Commercial/Personal Usage

Personal

Commercial

India Online Home Décor Market Companies Covered

  • Pepperfry
  • Home Town
  • Home Centre
  • At Home by Nilkamal
  • Godrej Interio
  • Urban Ladder (Reliance Retail)
  • IKEA
  • Space Wood
  • Durian

Key Target Audience

  • Online Home Décor Companies
  • E-Commerce Marketplace Platform
  • Retail Companies
  • PE and VC Firms

Time Period Captured in the Report: -

  • Historical Period – FY’2016-FY’2022
  • Forecast Period – FY’2022-FY’2027

Key Topics Covered in the Report

  • India Furniture & Home Décor Market Overview
  • Key Furniture Manufacturing Clusters
  • India Online Furniture & Home Décor Market Overview
  • India Online Furniture & Home Décor Market Size
  • India Online Furniture & Home Décor Market Segmentation FY’2022
  • India Online Furniture & Home Décor Market Growth Drivers
  • India Online Furniture & Home Décor Market Trends & Developments
  • India Online Furniture & Home Décor Market Government Role and Initiatives
  • India Online Furniture & Home Décor Market Logistics Constraints
  • India Online Furniture & Home Décor Market SWOT Analysis
  • Competitive Landscape of India Online Furniture & Home Décor
  • India Online Furniture & Home Décor Market Cross Comparison
  • India Online Furniture & Home Décor Future Scenario
  • Future Market Size and Segmentations, FY’2022-FY’2027F
  • Covid-19 Impact on India Online Furniture & Home Décor
  • Analyst Recommendations
  • Case Studies
READ MORE

Table Of Content

Scope

Executive Summary: Online Furniture & Home Décor Market

How is the Online Furniture & Home Décor Industry Positioned in India?

Socio-Economic Landscape of India

Socio-Economic Overview

India Furniture & Home Décor Market Overview

Furniture & Home Décor Market Overview

Key Furniture Manufacturing Clusters

Furniture Industry Value Chain

Furniture Industry Supply Chain

India Online Furniture & Home Décor Market Overview

Industry Lifecycle

Ecosystem of Major Players

Timeline of Major Players

Challenges for Offline Retailers to Switch towards Online Channels

India Online Furniture & Home Décor Market Size

India Online Furniture & Home Décor Market Size, FY’16-22P

Impact of Covid-19 on India Furniture Industry

Online Shopping Statistics in India

Growth Drivers

New Innovative Technologies

India Online Furniture & Home Décor Market Segmentations

By Product Category, FY’2022P

By Furniture Items, FY’2022P

By Home Décor Items, FY’2022P

By Region & Usage, FY’2022P

India Online Furniture & Home Décor Market: Industry Analysis

Customer Profiling for Furniture & Home Décor Market

SWOT Analysis

New Trends & Developments

Issues & Challenges faced by Online Retailers

Government Initiatives to Promote Furniture Industry

Government & Trade Regulations (2/2)

Furniture & Home Décor Items Import-Export Scenario

Furniture Items Import-Export Scenario

Home Décor Items Import-Export Scenario

Leading Import Partners for Furniture & Home Décor Items

Leading Export Partners for Furniture & Home Décor Items

Competition Landscape of India Online Furniture & Home Décor Market

Competition Overview & Market Share of Major Online Players

Cross Comparison of Major Players basis Strength and Weakness

Cross-Comparison of Major Online Furniture & Home Décor Players (Pepperfry, HomeTown, Home Centre, @Home by Nilkamal,  Godrej Interio, Urban Ladder, IKEA, Spacewood, Durian) basis Inception Year, Product Categories, Geographical Presence, No. of Suppliers & Dealers, Product Type (Mass/Premium), Delivery Partners, Average Daily No. of Orders, Average Ticket Size, Conversion Rate, Peak Sale Months, Average Delivery Duration, Delivery Fee Charged, Payment Modes, EMI Duration (Partner Companies), Average Interest Charges on EMI, Returns, Cancellation Policy & Annual Unique Visitors

India Online Furniture & Home Décor Future Market Projections

Future Market Size, FY’22P-27F & Segmentation by Product Category, FY’27F

Future Segmentation: By Furniture Items & By Home Décor Items, FY’22P & FY’27F

Future Segmentation: By Region & By Usage, FY’22P & FY’27F

Analyst Recommendations

Future Strategies for Online Furniture & Home Décor Companies (2/2)

Keys to Future Growth for Online Furniture & Home Décor Companies (2/2)

Case Study Analysis - Pepperfry (4/4)

Appendix

Research Methodology (10/10)

Disclaimer

Contact Us

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
Deliverable Format :viewable on the website via username :viewable on the website via username ; :viewable on the website via username :Printed Publication/ Book by Post ; :viewable on the website via username
What will it include? Statistics and charts only; no qualitative content Qualitative & quantitative aspects of the market Qualitative & quantitative aspects in PDF + statistics and charts in excel Printed report including qualitative and quantitative aspects Qualitative & quantitative aspects in PDF + statistics and charts in excel
Print Option
User Sharing Restricted to one registered login Restricted to one registered login Restricted to one registered login Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Download Option
Copy Option
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate)
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Key Segments Covered

  • By Product Category

Furniture

Furnishings & Home Decor

  • By Furniture Items

Beds

Sofa Sets

Dining Furniture

Chairs & Tables

Others

  • By Furnishings & Home Décor

Textiles (Linen, Curtains, Cushions & Covers)

Table Décor & Wall Décor

Mattresses

Lighting

Others (SpiritualFlooring, etc.)

  • By Region

Tier 1

Tier 2

Tier 3

  • By Commercial/Personal Usage

Personal

Commercial

Key Target Audience

  • Online Home Décor Companies
  • E-Commerce Marketplace Platform
  • Retail Companies
  • PE and VC Firms

Time Period Captured in the Report: -

  • Historical Period – FY’2016-FY’2022
  • Forecast Period – FY’2022-FY’2027


Companies

India Online Home Décor Market Companies Covered

  • Pepperfry
  • Home Town
  • Home Centre
  • At Home by Nilkamal
  • Godrej Interio
  • Urban Ladder (Reliance Retail)
  • IKEA
  • Space Wood
  • Durian

Company Profile

Company Profile Title

The report titled “India Online Furniture & Home Décor Market Outlook to FY'2027 - Driven by Expanding Customer Base and Increasing Government Initiatives to Promote Furniture Industry” provides a comprehensive analysis of the potential of online furniture & home décor market in India. The report covers various aspects including revenue generated from online furniture & home décor market, its segmentations viz By Product Category (Furniture and Furnishings & Home Décor), By Furniture Items (Beds, Sofa Sets, Dining Furniture, Chairs & Tables and Others), By Furnishings & Home Décor (Textiles, Table Décor & Wall Décor, Mattresses, Lighting  and Others), By Region (Tier 1, Tier 2 and Tier 3) By Commercial and Personal Usage, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.

India Online Furniture & Home Décor Market Overview and Size

India Online Furniture & Home Décor market is in a high growth phase, having registered a six-year CAGR of xx% (FY’2016-FY’2022P) as the total value of sales increased from ₹ xx Cr in FY’2016 to ₹ xx Cr in FY’2022P. There are a number of growth drivers which has resulted in expansion of the market; these include increased digitization, increasing demand in Tier 2 and Tier 3 cities, work from home culture, government initiatives, and emergence of new players in the online furniture & home décor ecosystem. The COVID-19 pandemic has also pushed the demand in the market as the need for social distancing has forced people to rely on online shopping. Rising adoption of tech advancements such as 3D modelling, AR and VR by leading players has also helped in increasing the customer base for online shopping.

India Online Furniture & Home Décor Market Segmentations

By Product Category (Furniture & Home Décor): Furniture items constitute significant share in the online retail market of India in terms of sales revenue in the year FY’2022P. One of the primary factors driving the growth is the work-from-home culture adopted by the corporates leading to an increase in the demand for multifunctional furniture.

By Furniture Items (Beds, Sofa Sets, Dining Furniture, Chairs & Tables, and Others): Beds contributed ₹ xx Cr revenue in FY’22P and are dominating within the online furniture sales as the number of households are increasing and the average ticket size is comparatively very high. However, sofa sets and dining furniture are also contributing to a significant share in the market.

By Home Décor Items (Textiles, Table Décor & Wall Décor, Mattresses, Lighting, & Others): In terms of home décor items, textiles have captured the majority of the market share as significant sales revenue is generated through horizontal e-commerce platforms such as Amazon & Flipkart. Moreover, it includes products such as linen, curtains, cushions & covers which are highly demanded.

By Region (Tier 1, Tier 2 and Tier 3 cities):  Tier 1 cities dominate the online furniture and home decor sales in India as the population in these cities is most tech savvy and a high personal disposable income.

By Usage (Personal & Commercial): Online sales for personal usage has dominated the market in the previous few years. However, growth of corporates, retail, hospitality and healthcare sectors is expected to raise the demand for the commercial real estate and would provide a boost to the online furniture sales in India.

Competitive Landscape of India Online Furniture & Home Décor Market

The competition in the online furniture & home décor market in India is fragmented wherein horizontal e-commerce platforms hold the majority of the share in the market. Among the pure play companies, there exists intense competition in the market among the leading players which include Pepperfry, HomeTown, Home Centre, @Home by Nilkamal, Godrej Interio, Urban Ladder, IKEA and few others. The top 4 pure play companies contribute to a market share of less than ~%. Product categories, number of merchants, quality of products, delivery time, offers & discounts, delivery areas, pricing, revenue, conversion rate, etc. are the key competing parameters for the online furniture & home décor players.

India Online Furniture & Home Décor Future Market Outlook & Projections

Over the forecast period, India online furniture & home décor future market is expected to drive up the demand because of massive underlying development in e-retail, e-commerce and supply chain of furniture in India. Expected surge in internet penetration, growing demand from Tier 2 and Tier 3 cities would also provide the boost to the market. Due to the Covid-19 outbreak, there has been a shift from offline sales to online sales, which is expected to ensure substantial growth in the future as well. The online retailing market in the country is expected to grow on the back of new technologies such as 3D modelling, augmented reality, artificial intelligence, which will be explored to increase efficiency, improve customer experience and enhance service quality.

Key Segments Covered

  • By Product Category

Furniture

Furnishings & Home Decor

  • By Furniture Items

Beds

Sofa Sets

Dining Furniture

Chairs & Tables

Others

  • By Furnishings & Home Décor

Textiles (Linen, Curtains, Cushions & Covers)

Table Décor & Wall Décor

Mattresses

Lighting

Others (SpiritualFlooring, etc.)

  • By Region

Tier 1

Tier 2

Tier 3

  • By Commercial/Personal Usage

Personal

Commercial

India Online Home Décor Market Companies Covered

  • Pepperfry
  • Home Town
  • Home Centre
  • At Home by Nilkamal
  • Godrej Interio
  • Urban Ladder (Reliance Retail)
  • IKEA
  • Space Wood
  • Durian

Key Target Audience

  • Online Home Décor Companies
  • E-Commerce Marketplace Platform
  • Retail Companies
  • PE and VC Firms

Time Period Captured in the Report: -

  • Historical Period – FY’2016-FY’2022
  • Forecast Period – FY’2022-FY’2027

Key Topics Covered in the Report

  • India Furniture & Home Décor Market Overview
  • Key Furniture Manufacturing Clusters
  • India Online Furniture & Home Décor Market Overview
  • India Online Furniture & Home Décor Market Size
  • India Online Furniture & Home Décor Market Segmentation FY’2022
  • India Online Furniture & Home Décor Market Growth Drivers
  • India Online Furniture & Home Décor Market Trends & Developments
  • India Online Furniture & Home Décor Market Government Role and Initiatives
  • India Online Furniture & Home Décor Market Logistics Constraints
  • India Online Furniture & Home Décor Market SWOT Analysis
  • Competitive Landscape of India Online Furniture & Home Décor
  • India Online Furniture & Home Décor Market Cross Comparison
  • India Online Furniture & Home Décor Future Scenario
  • Future Market Size and Segmentations, FY’2022-FY’2027F
  • Covid-19 Impact on India Online Furniture & Home Décor
  • Analyst Recommendations
  • Case Studies
READ MORE

Scope

Executive Summary: Online Furniture & Home Décor Market

How is the Online Furniture & Home Décor Industry Positioned in India?

Socio-Economic Landscape of India

Socio-Economic Overview

India Furniture & Home Décor Market Overview

Furniture & Home Décor Market Overview

Key Furniture Manufacturing Clusters

Furniture Industry Value Chain

Furniture Industry Supply Chain

India Online Furniture & Home Décor Market Overview

Industry Lifecycle

Ecosystem of Major Players

Timeline of Major Players

Challenges for Offline Retailers to Switch towards Online Channels

India Online Furniture & Home Décor Market Size

India Online Furniture & Home Décor Market Size, FY’16-22P

Impact of Covid-19 on India Furniture Industry

Online Shopping Statistics in India

Growth Drivers

New Innovative Technologies

India Online Furniture & Home Décor Market Segmentations

By Product Category, FY’2022P

By Furniture Items, FY’2022P

By Home Décor Items, FY’2022P

By Region & Usage, FY’2022P

India Online Furniture & Home Décor Market: Industry Analysis

Customer Profiling for Furniture & Home Décor Market

SWOT Analysis

New Trends & Developments

Issues & Challenges faced by Online Retailers

Government Initiatives to Promote Furniture Industry

Government & Trade Regulations (2/2)

Furniture & Home Décor Items Import-Export Scenario

Furniture Items Import-Export Scenario

Home Décor Items Import-Export Scenario

Leading Import Partners for Furniture & Home Décor Items

Leading Export Partners for Furniture & Home Décor Items

Competition Landscape of India Online Furniture & Home Décor Market

Competition Overview & Market Share of Major Online Players

Cross Comparison of Major Players basis Strength and Weakness

Cross-Comparison of Major Online Furniture & Home Décor Players (Pepperfry, HomeTown, Home Centre, @Home by Nilkamal,  Godrej Interio, Urban Ladder, IKEA, Spacewood, Durian) basis Inception Year, Product Categories, Geographical Presence, No. of Suppliers & Dealers, Product Type (Mass/Premium), Delivery Partners, Average Daily No. of Orders, Average Ticket Size, Conversion Rate, Peak Sale Months, Average Delivery Duration, Delivery Fee Charged, Payment Modes, EMI Duration (Partner Companies), Average Interest Charges on EMI, Returns, Cancellation Policy & Annual Unique Visitors

India Online Furniture & Home Décor Future Market Projections

Future Market Size, FY’22P-27F & Segmentation by Product Category, FY’27F

Future Segmentation: By Furniture Items & By Home Décor Items, FY’22P & FY’27F

Future Segmentation: By Region & By Usage, FY’22P & FY’27F

Analyst Recommendations

Future Strategies for Online Furniture & Home Décor Companies (2/2)

Keys to Future Growth for Online Furniture & Home Décor Companies (2/2)

Case Study Analysis - Pepperfry (4/4)

Appendix

Research Methodology (10/10)

Disclaimer

Contact Us

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
Deliverable Format :viewable on the website via username :viewable on the website via username ; :viewable on the website via username :Printed Publication/ Book by Post ; :viewable on the website via username
What will it include? Statistics and charts only; no qualitative content Qualitative & quantitative aspects of the market Qualitative & quantitative aspects in PDF + statistics and charts in excel Printed report including qualitative and quantitative aspects Qualitative & quantitative aspects in PDF + statistics and charts in excel
Print Option
User Sharing Restricted to one registered login Restricted to one registered login Restricted to one registered login Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Download Option
Copy Option
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate)
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Key Segments Covered

  • By Product Category

Furniture

Furnishings & Home Decor

  • By Furniture Items

Beds

Sofa Sets

Dining Furniture

Chairs & Tables

Others

  • By Furnishings & Home Décor

Textiles (Linen, Curtains, Cushions & Covers)

Table Décor & Wall Décor

Mattresses

Lighting

Others (SpiritualFlooring, etc.)

  • By Region

Tier 1

Tier 2

Tier 3

  • By Commercial/Personal Usage

Personal

Commercial

Key Target Audience

  • Online Home Décor Companies
  • E-Commerce Marketplace Platform
  • Retail Companies
  • PE and VC Firms

Time Period Captured in the Report: -

  • Historical Period – FY’2016-FY’2022
  • Forecast Period – FY’2022-FY’2027


Companies

India Online Home Décor Market Companies Covered

  • Pepperfry
  • Home Town
  • Home Centre
  • At Home by Nilkamal
  • Godrej Interio
  • Urban Ladder (Reliance Retail)
  • IKEA
  • Space Wood
  • Durian