Indonesia Furniture Market by Type (Home, Office, Hotel & Industrial), by Sales (Domestic & Export) and by Cities - Outlook to 2021
September 2017
167
About the Report
About the Report
Indonesia contributes about ~% of the global rattan supply and is highly regarded as the manufacturing base for both domestic and international market players. Furniture market in Indonesia increased to USD ~ million in 2016 from USD ~ million in 2015, marking a robust CAGR of ~% during 2012-2016. Rising number of furniture retail outlets by both organized and unorganized market players, from ~ stores in 2012 to ~ stores by 2016, assisted in the growth of furniture industry in Indonesia.
Lower cost of production by using the locally available resources assists unorganized players in selling products at a lower price than the furniture market giants with multiple retail outlets in Indonesia. These players dominated the market with ~ retail outlets in 2016. Conversely, limited number of organized furniture retailers in Indonesia accounted for ~% of the total furniture market players in the country in 2016.
Kids' furniture segment added a small portion to the country's overall furniture market, contributing ~ revenues during 2016. The prices of such furniture are not high as that of most of the furniture available for indoor purposes. The average price for kids' entire bedroom sets varies between USD ~ to USD ~, while the price of graphically designed wardrobes for this population set ranges from USD ~ to USD ~. Market players earn about ~% profit margin from the sales of children's furniture in Indonesia. Majority of the sales were witnessed in Jakarta, contributing ~% to the overall kids' furniture sales in 2016. With the total population of ~ people in Yogyakarta, the city added ~% to the overall furniture sold to kids' segment in Indonesia in 2016. Other major and minor regions were able to generate collective sales of ~ of the overall children's furniture sold in the country during 2016.
The revenues of furniture market in Indonesia were dominated by the sales of furniture from offline retail outlets, franchisee outlets, showrooms and exclusive stores of manufacturers and major players operating in the space. Despite having ~ internet users at a penetration rate of over ~% in the country by 2016, online sales of furniture contributed a mere share of ~% to the overall market revenues during the same year. The brick-and-mortar stores in Jakarta face stiff competition from both domestic and international retailers, which offer wide variety of products at competitive prices. The major players which dominated the revenues of online furniture sales in 2016 are Livaza, BeliFurniture and Fabelio.
The revenues generated by furniture market players in Indonesia are projected to augment to USD ~ million by 2021, registering a CAGR of ~% during the period 2016-2021. The country is expected to witness an increase in middle class population at a CAGR of ~% between 2016 and 2021. Higher per capita disposable income is projected to raise the demand for expensive and modular furniture. More number of online market players catering to the rising demand for wooden products and accessories is also estimated to stimulate the market revenues.
- Indonesia Furniture Market Size by Revenue
- Market Segmentation - By Organized and Unorganized Sector; By End Users (Home, Office, Hotels and Industrial); By Cities (Jakarta, Tangerang, Bekasi, Depok, Bogor and Others), By Home Furniture
- Snapshot on Indonesia Children's Furniture Market
- Snapshot on Indonesia Kitchen Furniture Market
- Indonesia Export Import Market Trade Scenario
- SWOT Analysis for Indonesia Furniture Market
- Trends and Developments in Indonesia Furniture Market
- Entry Barriers in Indonesia Furniture Market
- Investment Model to set up a Furniture Manufacturing Plant in Indonesia
- Company Profiles of Major Furniture Market Players
- Future Outlook for Indonesia Furniture Market
- Analyst Recommendation
- Macro-Economic Factors Impacting Indonesia Furniture Market
Products
Products
Bed, sofa, modular and regular wardrobe, kids furniture, dining set, sofa cum bed, television sets, coffee table, center table, dressing table, modular kitchen sets
Companies
IKEA, Informa, Fabelio, High Point Group, Da Vinci Group, Republic Furniture Jepara, Olympic Group, Wisanka Indonesia, VIVERE, Raisa House of Excellence, Lio Collection
Table of Contents
Table of Contents
1. Executive Summary
Market Overview
Market Segmentation for Indonesia Furniture Market
Snapshot on Indonesia Children's Furniture Market
Snapshot on Indonesia Online Furniture Market
Future Outlook and Projections
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
General Approach – Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion
3. Indonesia Furniture Market Overview and Genesis
4. Value Chain Analysis for Indonesia Furniture Market
Challenges in Value Chain
Stock Keeping Units
4.1. Business and Working Model in Indonesia Furniture Market
5. Indonesia Furniture Market Size
6. Indonesia Furniture Market Segmentation
6.1. By Organized and Unorganized Sector, 2016
6.2. By End Users (Home, Office, Hotels and Industrial), 2016
6.3. By Cities (Jakarta, Tangerang, Bekasi, Depok, Bogor and Others), 2016
7. Indonesia Home Furniture Market Segmentation
7.1. By Product Categories (Bedroom, Living Room, Dining Room, Kitchen and Others), 2016
7.1.1. Indonesia Home Furniture Market Segmentation by Living Room Furniture (Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table), 2016
7.1.2. Indonesia Home Furniture Market Segmentation by Bedroom Furniture (Bed, Wardrobe, Dressing Table and Others), 2016
7.1.3. Indonesia Home Furniture Market Segmentation by Dining Room Furniture, 2016
7.1.4. Indonesia Furniture Market Segmentation by Kitchen Furniture, 2016
Case Study to Set up a Modular Kitchen in Indonesia
7.2. Case Study for Installing Home Furniture in Indonesia
8. Snapshot on Indonesia Children's Furniture Market
9. Snapshot on Indonesia Online Furniture Market
10. Indonesia Furniture Market Trade Scenario, 2012-2016
10.1. By Imports, 2012-2016
10.1.1. By Countries, 2012-2016
Import Duty
10.2. By Exports, 2012-2016
10.2.1. By Countries, 2012-2016
Export Collection
11. Competitive Analysis for Major Players in Indonesia Furniture Market
11.1. Company Profiles of Major Players in Indonesia Furniture Market
11.1.1. IKEA
11.1.2. Informa
11.1.3. Fabelio
11.2. Overview of Other Players in Indonesia Furniture Market
12. Trends and Developments in Indonesia Furniture Market
12.1. Growing Demand for Imported Furniture Products
12.2. Declining Supply of Timber
12.3. Rising Demand for Furnicraft by Domestic and Foreign Customers
12.4. Increasing Manufacturers of Rattan Products
13. Entry Barriers in Indonesia Furniture Market
13.1. Increasing Competition among Manufacturers and Retailers
13.2. High Demand for Customized Furniture
13.3. High Cost Involved to Set Up Offline Stores
13.4. Uneven Regional Distribution to Affect the Operations
13.5. High Marketing Cost
13.6. Supply Chain Inefficiency
14. Investment Model to Set Up a Furniture Manufacturing Unit in Indonesia
15. Indonesia Mattress Market: Introduction
15.1. Indonesia Mattress Market Size
15.1.1. By Revenue and Sales Volume, 2011-2016
15.2. Indonesia Mattress Market Segmentation
15.2.1. By Size of Mattress, 2016
15.2.2. By Type of Mattress, 2016
15.2.3. By Market Structure, 2016
15.3. End User Analysis for Buying Mattresses in Indonesia
15.3.1. Decision Making Parameters Residential Customers consider before purchasing Mattresses
15.3.2. Decision Making Parameters Non-Residential Customers consider before purchasing Mattresses
15.3.3. Pain Points faced by Customers from Buying Mattresses in Indonesia
15.4. Competitive Landscape of Indonesia Mattress Market
15.4.1. Competition Scenario in Indonesia Mattress Market
15.5. Indonesia Mattress Market Future Outlook and Projections
15.5.1. By Revenue and Sales Volume, 2017-2021
16. SWOT Analysis for Indonesia Furniture Market
17. Decision Making Criteria in Indonesia Furniture Market
18. Supplier Selection Criteria in Indonesia Furniture Market
19. Indonesia Furniture Market Future Outlook and Projections, 2016-2021
19.1. By End Users (Home, Office, Hotel and Industrial), 2021
19.2. By Product Categories (Living Room, Bedroom, Dining Room, Kitchen and Others), 2021
By Living Room Furniture, 2021
By Bedroom Furniture
20. Analyst Recommendations
21. Macro-Economic Factors Impacting Indonesia Furniture Market
21.1. Middle Class Population in Indonesia, 2012-2021
21.2. Number of Furniture Retail Stores, 2012-2021
21.3. Number of Households in Indonesia, 2012-2021
21.4. Average Monthly Non-Food Expenditure Per Capita, 2012-2021
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List of Figure
Figure 1-1: Flow Chart for Indonesia Home Furniture Market, 2016
Figure 4-1: Value Chain Analysis for Indonesia Furniture Market
Figure 4-2: Business and Working Model in Indonesia Furniture Market
Figure 5-1: Indonesia Furniture Market Size on the Basis of Revenues in USD Million and Growth Rate in Percentage (%), 2012-2016
Figure 5-2: Indonesia Furniture Market Segmentation by Domestic and Exports Market on the Basis of Revenue in Percentage (%), 2012-2016
Figure 6-1: Indonesia Furniture Market Segmentation by Organized and Unorganized Sector on the Basis of Number of Players in Percentage (%), 2016
Figure 6-2: Indonesia Domestic Furniture Market Segmentation by End Users (Home, Office, Hotels and Industrial) on the Basis of Revenue in Percentage (%), 2016
Figure 6-3: Indonesia Furniture Market Segmentation by Cities (Jakarta, Tangerang, Bekasi, Depok, Bogor and Others) on the Basis of Revenue in Percentage (%), 2016
Figure 7-1: Indonesia Home Furniture Market Segmentation by Product Categories (Bedroom, Living Room, Dining Room, Kitchen and Others) on the Basis of Revenue in Percentage (%), 2016
Figure 7-2: Average Dimensions of Living Room in Indonesia
Figure 7-3: Indonesia Furniture Market Segmentation by Living Room Furniture (Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table and Others), on the Basis of Revenue in Percentage (%), 2016
Figure 7-4: Average Bed Size, Mattress and Bed Frame Dimensions in Indonesia
Figure 7-5: Indonesia Furniture Market Segmentation by Bedroom Furniture (Bed, Wardrobe, Dressing Table and Others) on the Basis of Revenue in Percentage (%), 2016
Figure 7-6: Modular Kitchen Layout in Indonesia
Figure 10-1: Indonesia Furniture Market Imports by Value in USD Million and Growth Rate in Percentage (%), 2012-2016
Figure 10-2: Indonesia Furniture Market Exports by Value in USD Million and Growth Rate in Percentage (%), 2012-2016
Figure 12-1: Timber Supply in Indonesia in Million Cubic Meters, 2011-2016
Figure 15-1: Indonesia Mattress Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2011-2016
Figure 15-2: Indonesia Mattress Market Size on the Basis of Sales Volume in Units and Growth Rate in Percentage (%), 2011-2016
Figure 15-3: Average Price of Mattresses in Indonesia in USD, 2011-2016
Figure 15-4: Indonesia Mattress Market Segmentation by Size of Mattress (King Size, Queen Size, Single Size and Others) on the Basis of Sales Volume in Percentage (%), 2016
Figure 15-5: Indonesia Mattress Market Segmentation by Type of Mattress (Spring, Latex, Hybrid, Foam and Others) on the Basis of Revenues in Percentage (%), 2016
Figure 15-6: Indonesia Mattress Market Segmentation by Market Structure (Organized sector and Unorganized Sector) on the Basis of Revenue in Percentage (%), 2016
Figure 15-7: Projected Future Outlook for Indonesia Mattress Market on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2017-2021
Figure 15-8: Projected Future Outlook for Indonesia Mattress Market on the Basis of Sales Volume in Units and Growth Rate in Percentage (%), 2017-2021
Figure 18-1: Supplier Selection Matrix in Indonesia Furniture Market
Figure 19-1: Indonesia Furniture Market Future Outlook and Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2016-2021
Figure 19-2: Indonesia Furniture Market Future Projections by Domestic and Exports Market on the Basis of Revenue in Percentage (%), 2017-2021
Figure 19-3: Indonesia Domestic Furniture Market Future Outlook and Projections by End Users (Home, Office, Hotel and Industrial) on the Basis of Revenue in Percentage (%), 2021
Figure 19-4: Indonesia Home Furniture Market Future Outlook and Projections by Product Categories on the Basis of Revenue in Percentage (%), 2021
Figure 19-5: Indonesia Home Furniture Market Future Outlook and Projections by Living Room Furniture (Sofa, Sofa cum Bed, Television Cabinet, Coffee Table and Center Table and Others) on the Basis of Revenue in Percentage (%), 2021
Figure 19-6: Indonesia Home Furniture Market Future Outlook and Projections by Bedroom Furniture (Bed, Wardrobe, Dressing Table and Others) on the Basis of Revenue in Percentage (%), 2021
Figure 21-1: Middle Class Population in Indonesia in Millions, 2012-2021
Figure 21-2: Number of Furniture Retail Stores in Indonesia, 2012-2021
Figure 21-3: Number of Households in Indonesia in Millions, 2012-2021
Figure 21-4: Average Monthly Non-Food Expenditure Per Capita in Indonesia in USD, 2012-2021
List of Table
Table 2-1: Correlation Matrix of Indonesia Furniture Market
Table 2-2: Regression Coefficients Output for Indonesia Furniture Market
Table 3-1: Major Costs of Furniture Industry in ASEAN Countries in USD
Table 5-1: Indonesia Furniture Market Size and Description on the Basis of Revenue, 2012-2016
Table 5-2: Indonesia Furniture Market Segmentation by Domestic and Exports Market on the Basis of Revenue in USD Million, 2012-2016
Table 6-1: Indonesia Furniture Market Segmentation by Organized and Unorganized Sector on the Basis of Number of Furniture Manufacturers, 2016
Table 6-2: Comparison of Organized and Unorganized Players in Terms of Raw Material Procurement, Retailing Clusters, Catered Income Segments, Major End Users, Best Selling Products, Major Sales Channels, Average Price of Products, Average Revenues Earned and Profit Margins
Table 6-3: Indonesia Domestic Furniture Market Segmentation by End Users (Home, Office, Hotels and Industrial), 2016
Table 6-4: Number of Hotels, Rooms and Beds in Indonesia by Province, 2016
Table 6-5: Indonesia Domestic Furniture Market Segmentation by Cities (Jakarta, Tangerang, Bekasi, Depok, Bogor and Others), 2016
Table 6-6: Number of Households, Urban Population and Average Size of Household in Indonesia by Province, 2016
Table 7-1: Indonesia Home Furniture Market Segmentation by Product Categories (Bedroom, Living Room, Dining Room, Kitchen and Others) on the Basis of Revenue in USD Million, 2016
Table 7-2: Average Furniture Dimensions in Home Furniture Segment with Wight in Pounds
Table 7-3: Indonesia Furniture Market Segmentation by Living Room Furniture (Sofa, Sofa cum Bed, Television Cabinets, Coffee Table and Center Table and Others), 2016
Table 7-4: Indonesia Furniture Market Segmentation by Bedroom Furniture (Bed, Wardrobe, Dressing Table and Others), 2016
Table 7-5: Average Prices and Common Materials Used in Dining Sets in Indonesia, 2016
Table 7-6: Modular Kitchen Cabinet Details on the Basis of Dimensions (mm) and Price (IDR and USD)
Table 7-7: Modular Kitchen Top Table and Panel Details on the Basis of Price (IDR and USD)
Table 7-8: Modular Kitchen Fittings and Accessories Details on the Basis of Price (IDR and USD)
Table 7-9: Modular Kitchen Appliances Details on the Basis of Price (IDR and USD)
Table 7-10: Modular Kitchen Set up Cost on the Basis of Prices (IDR and USD) for Various Kitchen Items
Table 7-11: Assumptions for Installing Home Furniture in Indonesia
Table 7-12: Composition of Cost for Installing Bedroom Furniture
Table 7-13: Composition of Cost for Installing Living Room cum Dining Room Furniture
Table 7-14: Composition of Cost for Installing Modular Kitchen Furniture
Table 7-15: Cost for Installing Home Furniture in Indonesia
Table 9-1: Overview of Major Furniture e-Retailers in Indonesia
Table 10-1: Indonesia Furniture Market Imports by Countries on the Basis of Value in USD Million, 2012-2016
Table 10-2: Indonesia Furniture Market Exports by Countries on the Basis of Value in USD Million, 2012-2016
Table 11-1: Company Profile of IKEA including Company Overview, USP, Current and Future Strategies, Product Procurement, Distribution and Installation, Return Policy, Sales Breakup and Revenues, 2016
Table 11-2: Product Portfolio for Living Room Furniture of IKEA
Table 11-3: Product Portfolio for Bedroom Furniture of IKEA
Table 11-4: Product Portfolio for Kitchen Furniture and Dining Room Furniture of IKEA
Table 11-5: Company Profile of Informa including Company Overview, Current and Future Strategies, Product Procurement, Distribution and Installation, Key Clients in Catered Sectors and Number of Employees, 2016
Table 11-6: Company Profile of Fabelio including Company Overview, USP, Current and Future Strategies, Funding, Delivery Process for Customized Furniture, Logistics and Installation and Return Policy, 2016
Table 11-7: Product Portfolio for Living Room Furniture of Fabelio
Table 11-8: Product Portfolio for Bedroom Furniture of Fabelio
Table 11-9: Product Portfolio for Dining Room Furniture of Fabelio
Table 11-10: Overview of Other Furniture Manufacturers and Retailers in Indonesia Furniture Market
Table 14-1: Assumptions Pattern for Conducting Furniture Business in Indonesia
Table 14-2: Assumptions for Production Capacity per Month with Selling Price per Unit, in a Furniture Manufacturing Unit in Indonesia
Table 14-3: Composition of Investment Cost to set up a Furniture Manufacturing Unit in Indonesia
Table 14-4: Composition of Operating Cost for Furniture Manufacturing Unit in Indonesia per Month
Table 14-5: Working Capital Analysis for Setting up a Furniture Manufacturing Unit in Indonesia
Table 14-6: Working Capital Requirements for Setting up a Furniture Manufacturing Unit in Indonesia per Year
Table 14-7: Total Capital Required for Setting up a Furniture Manufacturing Unit in Indonesia
Table 14-8: Means of Finance for Setting up a Furniture Manufacturing Unit in Indonesia
Table 14-9: Annual Cost for Operating a Furniture Manufacturing Unit in Indonesia
Table 14-10: Computation for Annual Sales Revenues from Furniture Plant in Indonesia
Table 14-11: Profitability Analysis for Setting up a Furniture Manufacturing Unit in Indonesia
Table 15-1: Indonesia Mattress Market Size on the Basis of Revenue in USD Million and Sales Volume in Units and Rationale, 2011-2016
Table 15-2: Indonesia Mattress Market Segmentation by Size of Mattress (King Size, Queen Size, Single Size and Others) on the Basis of Sales Volume in Units and Rationale, 2016
Table 15-3: Indonesia Mattress Market Segmentation by Type of Mattress (Spring, Latex, Hybrid, Foam and Others) on the Basis of Revenues in USD Million and Rationale, 2016
Table 15-4: Indonesia Mattress Market Segmentation by Market Structure (Organized Sector and Unorganized Sector) on the Basis of Revenue in USD Million and Rationale, 2016
Table 15-5: Decision Making Parameters Residential Customers Consider Before Purchasing Mattresses in Indonesia Mattress Market
Table 15-6: Decision Making Parameters Non-Residential Customers Consider before purchasing Mattresses in Indonesia Mattress Market
Table 15-7: Problems Which Customers Generally Face From Mattresses Including Size Variation, Online Purchase, Defects and Delivery Period
Table 15-8: Brand Preferences of Indonesia Mattresses on the Basis of Popular Brand Index, February 2015
Table 15-9: Brand Preferences of Indonesia Mattresses on the Basis of Popular Brand Index, June 2015
Table 15-10: Brand Preferences of Indonesia Mattresses on the Basis of Popular Brand Index, December 2015
Table 15-11: Projected Future Outlook for Indonesia Mattress Market on the Basis of Revenue in USD Million and Sales Volume in Units, 2017-2021
Table 16-1: SWOT Analysis for Indonesia Furniture Market
Table 17-1: Decision Making Criteria in Indonesia Furniture Market
Table 18-1: Supplier Selection Criteria in Indonesia Furniture Market
Table 19-1: Indonesia Furniture Market Future Outlook and Projections, 2016-2021
Table 19-2: Indonesia Furniture Market Future Projections by Domestic and Exports Market on the Basis of Revenue in USD Million, 2017-2021
Table 19-3: Indonesia Domestic Furniture Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2021
Table 19-4: Indonesia Home Furniture Market Future Outlook and Projections by Product Categories on the Basis of Revenue in USD Million, 2021
Table 19-5: Indonesia Home Furniture Market Future Outlook and Projections by Living Room Furniture (Sofa, Sofa cum Bed, Television Cabinet, Coffee Table and Center Table and Others) on the basis of Revenues in USD Million, 2021
Table 19-6: Indonesia Home Furniture Market Future Outlook and Projections by Bedroom Furniture (Bed, Wardrobe, Dressing Table and Others) on the basis of Revenues in USD Million, 2021
Table 20-1: Analyst Recommendations for Indonesia Furniture Market
Table 21-1: Key Developments in the Middle Class Population in Indonesia, 2012-2021
Table 21-2: Key Developments in Number of Furniture Retail Stores in Indonesia, 2012-2021
Table 21-3: Key Developments in Number of Households in Indonesia, 2012-2021
Table 21-4: Key Developments in Average Monthly Non-Food Expenditure Per Capita in Indonesia, 2012-2021
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