UAE Exercise Notebook Market Outlook to 2021

By Category (Notebooks and Long books, Diaries, Practical Books, Drawing Books, Graph Books, Pocket/Reminder Books and Others), By Domestically Produced and Imported Products

Region:Middle East

Product Code:KR567

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Published On

December 2017

Total pages

126

Table of Content

Market Overview
Scope Of The Report
Product covered
Table Of Content
Research Methodology
FAQs

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About the Report

The report titled "UAE Exercise Notebook Market By Category (Notebooks and Long books, Diaries, Practical Books, Drawing Books, Graph Books, Pocket/Reminder Books and Others), By Domestically Produced and Imported Products - Outlook to 2021" which provides an extensive analysis of Exercise Notebook Market in UAE. The report covers market size on the basis of revenue, market segmentation by imported product and domestic produced products, by cover type, by purchase channel and others. The report also includes the customer preference in UAE exercise notebook market, competitive landscape and company profiles for major players in the exercise notebook market. The report provides detailed overview on the general features of exercise notebooks in the country and future outlook & projections of the market.

The report facilitate the readers with the identification and in-depth analysis of the existing and future trends and issues that impacts the industry and has anticipated growth in the future depending upon changing industry dynamics in coming years. The report is useful for exercise notebook manufacturers, importers, wholesalers, retailers, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.

Industry Overview: United Arab Emirates is the second largest economy in Arab region and is the most diversified economy in GCC. Literacy rate among both male and female population is more than 90%. As of 2016, it has the highest number of English-medium international schools in the world amounting to 518 schools. Moreover the enrolment rate in the country has been rising at an annual rate of ~% during the review period.

Owing to the increased demand for notebooks and diaries, exercise notebook market in the UAE has grown at a CAGR of ~% during the review period 2011-2016. Some of the major growth drivers were the increased number of schools, enrolment rates, rising population, rising number of business establishments, increased efforts from the government to promote 100% literacy rate in the country. The review period also has witnessed an improved focus on domestic manufacturing leading to a gradual fall in the import rates. There has been a significant increase in the enterprise activities in the country in the recent years. This has led to the prevalence of a high demand from the institutional customers. By 2016 the overall consumer spending in the market has reached USD ~ million.

Market Segmentation of UAE Exercise Notebook Market: In terms of consumer spending on notebooks in UAE, the market is dominated by the imported products with the share of ~% in 2016. The domestic produced products accounted for a share of ~% of the overall consumer spending in 2016.
Since, the market demand is greatly met through the imported products of which the material used i.e., paper is majorly non-recycled. As of 2016, the exercise notebook market has been dominated by the use of non-recycled paper in terms of consumer spending. It held a share of nearly ~% in the market in 2016. The demand for recycled paper accounted for a share ~%.

Notebooks and long books have dominated the market in terms of retail sales with a share of ~% in 2016, as they are the widely used type of notebooks. Notebooks and long books were followed by diaries that accounted for a share of ~% in 2016 and it is highly preferred by the business customers. Practical book, drawing book, graph book, scrapbook, pocket/reminder books and others have accounted for shares of ~%, ~%, ~%, ~%, ~% and ~% respectively in the same year. In terms of consumer spending, A5 sized notebooks are preferred the highest contributing a share of ~% to the overall consumer spending. The white paper notebooks are largely preferred in the country.

Center stapled binding is preferred largely by the customers in UAE contributing a share of ~% in the market followed by threaded, spiral and other type of bindings with shares of ~%, ~% and ~% respectively in 2016. In terms of cover type used for notebooks flexible or soft covered notebook accounted for the highest share of ~% in the market followed by hard cover notebooks with a share of ~% in 2016.

Dubai dominated the market in terms of consumption of notebooks and diaries as it possess the most number of schools and business establishments in the country among the other emirates. Dubai, in 2016 accounted for a share of ~% in the overall consumer spending followed by Abu Dhabi, Sharjah, Ajman, Ras-Al-Khaimah, Fujairah and Umm-Al-Quwain with shares of ~%, ~%, ~%, ~%, ~% and ~% respectively. Since, urban population is high in UAE, consumer spending in the notebook market is also largely from the demand observed in the urban area of the country. Urban demand accounted for a share of ~% in 2016 followed rural demand of ~%.

People in UAE highly prefer stationery shops to buy a notebook or diary as it is easily accessible and is rich with product variety. Stationery shops accounted for a share of ~% in 2016 in terms of consumer spending followed by college and school stationery, online channel and others that held shares of ~%, ~% and ~% respectively.

Competitive Landscape: Competition in the UAE exercise notebook market is highly concentrated on few major players. The market demand is largely met through imported products from other countries including China, The UK, The US and others. The country does not have a strong manufacturing base. There are only two major manufacturing companies in the country namely, Farook International and PSI. A gradual consumer shift towards brand acceptance and proliferation of online retail has encouraged notebook manufacturers to explore and probably convert the demand in their favor.
In terms of competitive landscape the market is dominated by two players holding a share of ~% of the market and the remaining ~% is held by others players. Farook accounted for a share of ~% and PSI accounted ~% in terms of consumer spending in the UAE exercise notebook market. The players compete against each other on the basis of parameters such as type of paper, size, material used, binding, design, distribution network, number of stationery stores and geographical penetration.

Future Potential of UAE Exercise Notebook Market: Exercise notebook market of UAE is anticipated to showcase a modest growth at a CAGR of ~% during the forecast period 2016-2021. Growth during this period shall be supported by the rising population of the country, rising school enrolments, focus on domestic manufacturing, probable increase in the rate of imports and similar other factors. Moreover, the number of international schools is also rising in the country. As of August 2017, UAE has the highest number of students studying in international schools in the world. In addition, an event named Paperworld Middle East is scheduled to be held in Dubai from 27 February to 1 March, 2018. Such an event is expected to make the people aware about the different varieties of the product and encourage people to buy the best suitable ones for their uses. The overall consumer spending in the exercise notebook market of the UAE is expected to reach USD ~ million by 2021.

Key Topics Covered in the Report:

UAE Exercise Notebook Market Current Dynamics and Industry Stage
Value Chain Analysis of the UAE Exercise Notebook Market
UAE Exercise Notebook Market Size
UAE Exercise Notebook Market Segmentation
Government Regulations in the UAE Exercise Notebook Market
Trends and Developments in the UAE Exercise Notebook Market
Trade Scenario in the UAE Exercise Notebook Market
Porter’s Five Force Analysis for UAE Exercise Notebook Market
Competitive Landscape of Major Players in the UAE Exercise Notebook Market
Future Outlook and Projections of the UAE Exercise Notebook Market
Macroeconomic Factors affecting the UAE Exercise Notebook Market

Products

As of August 2017, nearly 602,800 students in the country study in international schools situated in different emirates of UAE, it is the highest in the world. exercise notebook market in UAE has grown at a CAGR of 11.6% during the review period 2011-2016

Companies

Farook International Stationery,
PSI Stationery Trading LLC,
Tellurian Book Production,
Brand Tag,
Office One LLC

1. Executive Summary

Market Potential
Market Segmentation
Competitive Landscape
Future Analysis And Projections

2. Appendix

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Approach – Market Sizing
Market Sizing – The UAE Exercise Notebook Market
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion

3. UAE Exercise Notebook Market Current Dynamics and Industry Stage

4. Value Chain in UAE Exercise Notebook Market

Value Chain in a Nutshell

5. UAE Exercise Notebook Market Size, 2011-2016

6. UAE Exercise Notebook Market Segmentation

6.1. By Imported Products and Domestically Manufactured Products, 2016
6.2. By Product Categories (Notebook and Long book, Diaries, Practical Book, Drawing Book, Graph book, Scrap Book, Pocket/Reminder book and Others), 2016
6.2.1. By Notebook Size (A5, A4, B5, A6 and Others), 2016
6.2.2. By Number of Pages in Notebook, 2016
6.3. By Purchase Channel (Stationery Stores, Colleges and School Stationery, Online Stores and Others), 2016
6.4. By Emirates (Dubai, Abu Dhabi, Sharjah, Ajman, Ras-al-Khaimah, Fujairah and Umm-Al-Quwain), 2016
6.5. By Type of Bindings (Center Stapled, Threaded, Spiral and Others), 2016
6.6. By Cover Types (Flexible and Hard), 2016
6.7. By Paper Types (White, Rough and Drawing), 2016
6.8. By Non-Recycled and Recycled Paper, 2016

7. Trade Scenario of Exercise Notebook Market in UAE

7.1. Import of Paper and Paperboard, Register, Account Book, Exercise Notebook, Order Book, Receipt Books, Letter Pads, Memorandum Pads, Diaries and Others, 2012-2016
7.2. Import of Drawing Book, 2011-2016
7.3. Export of Paper and Paperboard, Register, Account Book, Exercise Notebook, Order Book, Receipt Books, Letter Pads, Memorandum Pads, Diaries and Others, 2012-2016
7.4. Export of Drawing Book, 2011-2016

8. Trends and Developments in UAE Exercise Notebook Market

8.1. Increase in School Enrolment Rates
8.2. Increase in the Number of Schools
8.3. Implementation of Smart Education
8.4. High Initial Investment for Automated Machines
8.5. Seasonal Demand Leading to Higher Inventory Accumulation

9. Government Regulation in UAE Exercise Notebook Market

Labour Laws
Intellectual Property Acts
Environmental Protection Laws
UAE Standards and Technical Regulations

10. Porter Five Forces Analysis for UAE Exercise Notebook Market

11. Competitive Landscape in UAE Exercise Notebook Market

11.1. Competition Scenario
11.2. Market Share of Major Players in the UAE Exercise Notebook Market (Domestic Manufacturers), 2016
11.3. Company Profile of Major Players in the UAE Exercise Notebook Market
11.3.1. Farook International Stationery
11.3.2. PSI Stationery Trading LLC
11.3.3. Tellurian Book Production
11.3.4. Brand Tag
11.3.5. Office One LLC

12. UAE Exercise Notebook Market Future Outlook and Projections, 2017-2021

12.1. By Product Categories ((Notebook and Longbook, Diaries, Practical Book, Drawing Book, Graph book, Scrap book, Pocket Book and Others), 2021
12.2. By Domestically Manufactured Products and Imported Products, 2021
12.3. By Non-Recycled and Recycled Paper, 2021
12.4. Analyst Recommendations

13. Macro Economic Variables Impacting the UAE Exercise Notebook Market

13.1. Number of Private International Schools in UAE, 2011-2021
13.2. Number of Students in the UAE, 2011-2021
13.3. Consumption of Paper in UAE, 2011-2021
13.4. Population Aged 0-14 in UAE, 2011-2021

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