India Water and Air Purifier Market Outlook to 2019

Increasing Household Coverage to Propel the Growth

Region:Asia

Product Code:KR281

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Published On

December 2014

Total pages

158

Table of Content

Market Overview
Scope Of The Report
Product covered
Table Of Content
Research Methodology
FAQs

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About the Report

The report titled “India Water and Air Purifier Market Outlook to 2019 – Increasing Household Coverage to Propel the Growth” provides a comprehensive analysis of the various aspects such as market size of the water purifier and air purifier industry in India. The segmentation on the basis of organizational structure, by region wise demand, by end users, by type of purifiers, by type of distribution channels have been covered in the report. The publication also includes the market shares and revenues of major Water and Air companies in India. The future outlook of the Water and Air Purifier industry along with the major growth drivers and challenges, porter’s five forces, SWOT analysis and macroeconomic variables are presented in the report.

Water Purifier industry in India is estimated and valued by the performance of the organized players which constitutes of major companies in the market. The water purifier industry registered revenues of INR ~ million in FY’2014. The organized players such as Eureka Forbes, Kent RO, HUL and others in the market are performing really well and are expected to lead the in the near future. The water purifier industry in India has grown at a CAGR of 25.4% from INR ~ million in FY’2010 to INR ~ million in FY’2014.

The water purifier industry is mainly segmented by region wise demand and by types of water purifiers and end users. The northern India constituted the maximum market share of about ~% as of FY’2014, followed by the Western India with~% as of FY’2014 in terms of regional demand. In different types of water purifiers, the RO segment has the maximum market share and is mostly demanded by people in urban India. UV and Offline water purifiers are mostly popular in the rural areas due to its effectiveness and its affordability. The RO purifiers constituted around ~% of market share in FY’2014 followed by Offline and UV purifiers with ~% and ~% of market shares respectively.

The Water purifier industry in India is comprised of various major companies that are involved in the production of different types of water purifiers such as RO, UV and Offline purifiers. Market revenues of Eureka Forbes were valued at INR ~ million in FY’2014, making it the . Kent RO was the second largest water purifier company in terms of revenues generated in FY’2014. Luminous Livpure generated revenues of INR ~ million through RO and Offline purifiers.

The market for water purifier in India is changing at a brisk rate. Technological advancements and rising water pollution in the country as well as the competitive pressures have been significantly changing the market. Revenues from the water purifier industry in India are expected to expand to INR ~ million in FY’2019, growing at a CAGR of 32.7% from FY’2014 to FY’2019.

The India Air Purifiers market is a small and evolving market. The penetration of air purifiers in the Indian market is negligible. However the growing awareness among the people about the increasing pollution levels and the risk it causes to their health has encouraged them to invest in air purifiers. This has increased the demand for air purifiers in India, though at a slow rate. The market has grown remarkably from FY’2010 to FY’2014 at a CAGR of 33.4%. Currently, in FY’2014, the air purifiers market in India is ~ million INR market. It is expected to grow at CAGR of around 40.1% from FY’2014 to FY’2019. The air purifiers market in India is segmented by major cities in which Bangalore has the highest demand for air purifiers in the market and with a better scope of penetration of air purifiers in the market. The market is also segmented by the types of air purifiers in which HEPA air purifiers hold the maximum market share in terms of revenue generated in the air purifier industry. Commercial air purifiers generate higher revenues than household and institutional air purifiers due to the sheer scope of such purifiers.

The upcoming new technologies are major growth drivers in the air purifiers market. Research and innovation of technology has a great effect on the demand of air purifiers in the market. Cost effective technologies which aims to reduce the cost of the product are making it possible for the larger part of the society to afford the product. It is eventually aiding the air purifier market to get the requisite importance. Innovative technologies including Plasma cluster ion and Nanoe G filters are attached in the air conditioners which circulates the purified air. There are several companies competing in the air purifiers market in India even though the market is still in the nascent stages. Eureka Forbes holds the maximum market share in terms of revenue generated in the air purifier market in India which is closely followed by Daikin, Panasonic and Sharp. Apart from these major companies, there are several other companies competing in the market such as Honeywell, LG, Philips and Kent which constitutes minimally to the market share in the air purifier market in India.

Key Topics Covered in India Air and Water Purifier Report:

Market size of India Water purifier industry by revenue and volume sales and market size of the Air Purifier industry by revenue
Market segmentation of India water purifier market on the basis of organized and unorganized market, by type of water purifiers, by region wise demand, by type of distribution channels and by end users.
Market segmentation of the India Air purifier market on the basis of type of purifiers, by major cities, and by end users.
Trends and development and growth drivers in the India water and air purifier industry.
Government legislations in the water purifier industry in India
Major challenges faced by water and air purifier industry in India
Porter’s Five Forces and SWOT Analysis of water and air purifier Industry in India
Competitive landscape, detailed company profiles and market shares of the major companies in the water and air purifier industry of India.
Future outlook and projections of India water and air purifier industry
Major macroeconomic factors in India water and air purifier industry

Products

Water Purifier, Air Purifier, UV Purifier, RO Purifier, Inline Purifier, Offline Purfier

Companies

Eureka Forbes, Kent RO, Hindustan Unilever Limited, Tata Swach, Whirlpool, LG, Luminous Livpure

1. India Water Purifiers Market Introduction

Features of Good Water Purifier

1.1. Need for Safe Drinking Water

Why is Water Purification Necessary?

1.2. India Water Purifier Market Present Scenario

1.3. Factors Affecting Increasing Water Purifiers Penetration in Indian Households

Availability and Distribution

Increasing disposable income

Growing Urbanization

Launch of Affordable products

Technological advancements

1.4. Comparative Analysis of Water Purifiers Market in India and Developed Countries in the World

1.5. Value Chain of India Water Purifier Market

Research and Development

Design and Development

Systems Assembly

Operations and Maintenance

Marketing and Promotion

2. India Water Purifiers Market Size

2.1. By Revenue, FY'2010-FY'2014

2.2. By Volume, FY'2010 - FY'2014

3. India Water Purifiers Market Segmentation

3.1. By Region Wise Demand (North, South, East, West), FY'2014

3.2. By End Users, FY'2014

Commercial

Institutions

Households

3.3. By Types of Water Purifiers, FY'2014

RO Purifiers

UV Purifiers / Inline Purifiers

Offline Purifiers

3.4. By Types of Distribution Channel, FY'2014

3.5. By Organized and Unorganized Market, FY'2013-FY'2014

4. Export and Import Market of India Water Purifiers Market

4.1. By Exports, FY'2010-FY'2014

4.1.1. By Value

4.1.2. By Volume

4.1.3. By Destinations Involved

4.2. By Imports, FY'2010-FY'2014

4.2.1. By Value

4.2.2. By Volume

4.2.3. By Destinations Involved, FY'2010-FY'2014

5. Trends and Developments in India Water Purifiers Market

6. Growth Drivers of India Water Purifiers Market

7. Major Challenges in India Water Purifiers Market

8. Porters Five Forces Analysis in India Water Purifiers Market

Measures to Overcome Porter's Five Forces

9. SWOT Analysis of India Water Purifiers Market

10. Government Regulations and Legislations in India Water Purifiers Market

Standards Set for UV Water Purifiers

11. Market Share of Major Players in India Water Purifiers Market

11.1. By Revenue of the Overall Market, FY'2014

11.2. Market Share of Major Players in RO, UV, Offline Segments, FY'2014

RO Segment, FY'2014

UV Segment, FY'2014

Offline Segment, FY'2014

11.3. Comparative Analysis of Pricing of Water Purifiers by Brands and Technology

12. Competitive Landscape of Major Players in India Water Purifiers Market

13. India Water Purifiers Future Outlook and Projections, FY'2015 - FY'2019

13.1. Upcoming Technologies to Drive Growth

13.2. Market Potential of Water Purifiers, FY'2015- FY'2019

13.3. By Types of Water Purifiers, FY'2015-FY'2019

13.4. Cause and Effect Relationship Analysis

14. Macroeconomic and Industry Factors in India Water Purifiers Market

14.1. Qualitative Industry Factors

14.1.1. Households Using Water Purifiers in India

14.1.2. Water Pollution in India

14.1.3. Rising Number of Cases and Deaths from Water Borne Diseases

14.2. Quantitative Industry Factors

14.2.1. Personal Disposable Income in India, FY'2010 - FY'2019

14.2.2. Population of India, 2009-2018

14.2.3. Fresh Water Supply in India, 2009-2018

15. India Air Purifiers Market Introduction

15.1. Working of Air Purifiers

15.2. Comparative Analysis of Air Purifiers Market in India and Developed Countries

15.3. Value Chain of India Air Purifiers Market

16. India Air Purifiers Market Size

16.1. By Revenue, FY'2010-FY'2014

16.2. By Volume

17. India Air Purifiers Market Segmentation

17.1. By Major Cities, FY'2014

17.2. By End Users, FY'2014

17.3. By Types of Air Purifiers, FY'2014

18. Exports and Import Market of Air Purifiers, FY'2010-FY'2014

18.1. By Exports, FY'2010-FY'2014

18.2. By Imports, FY'2010-FY'2014

19. Growth Drivers of India Air Purifiers Market

20. Major Challenges in India Air Purifiers Market

21. Recent Activities in India Air Purifier Industry

22. Porters Five Force Analysis in India Air Purifiers Market

Competitive Rivalry within the Industry

Threats of New Entrants

Threats of substitutes products

Bargaining power of customers

Bargaining power of suppliers

23. SWOT Analysis of the India Air Purifiers Market

24. Market Share of Major Players in India Air Purifiers Market, By Value, FY'2014

24.1. Comparative Analysis of Pricing of Air Purifiers by Brands and Technology

25. Competitive Landscape of Major Players in Air Purifiers Market in India

26. India Air Purifiers Future Outlook and Projections, FY'2015 - FY'2019

Analyst Recommendation

26.1. Cause and Effect Relationship Between Dependent And Independent Factors of The Air Purifier Market

27. Macroeconomic and Industry Factors

27.1. Quantitative Macroeconomic Factors

27.1.1. Personal Disposable Income, FY'2010 -FY'2019

27.1.2. Number of Public and Private Hospitals, FY'2010 - FY'2019

27.1.3. Number of Hotel Rooms, 2009-2018

27.1.4. Growth in Real Estate, FY'2010- FY'2019

27.2. Qualitative Macroeconomic Factors

27.2.1. Number of AC and Air Purifier Dealers in India

27.2.2. Pollution Matrix in India

27.2.3. Number of Patients with Respiratory Diseases in India

28. Appendix

28.1. Market Definition

28.2. Abbreviations

28.3. Research Methodology

28.3.1. India Water Purifier Industry

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

28.3.2. India Air Purifier Industry

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

28.4. Disclaimer

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