China Sports Equipment Market Outlook To 2027F
By Type (Ball Sports, Adventure Sports, Fitness and Golf Equipment), By Distribution Channel (Specialty and Sports Shops, Department/Discount Stores, Online, Other), and by Region
About the Report
About the Report
The report provides a comprehensive analysis of the potential of the sports equipment industry in China. The report covers an overview and genesis of the industry along with market size in terms of revenue generated.
Its market segmentations include By Type, By Distribution Channel, and By Region; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, China Sports Equipment Market grew from approximately RMB ~ Bn in 2017 to approximately RMB ~ Bn in 2022 – is forecasted to grow further into RMB ~ Bn opportunity by 2027F, owing to the rising disposable income of consumers, increasing popularity of sports and fitness activities, and proliferation of online retail channels.
- China produces up to 60% of the world’s Sports equipment, excluding apparel and shoes. Due to lower labor and production costs, many companies have been sourcing from the country.
- In China, 80% of sports goods are consumed by young people, especially those high school students and college students.
Key Trends by Market Segment:
By Type: Running is the most popular sport in China. The number of participants in marathon events has reached more than 20,000 in big cities such as Beijing, Guangzhou and Shanghai.
By Distribution Channel: Other specialist retail accounted for the largest proportion of sales in the Chinese sports equipment market in 2020; sales through this channel generated majority of the market revenue.
The China Sports Equipment Market is projected to show significant growth in the coming years. It is expected to be driven by rising awareness of healthy and fit bodies among the Chinese population and the rising disposable income of the population. The main factors driving industry performance have been higher consumption in China, large sporting events hosted by China, people’s increasing pursuit of a healthier lifestyle, and the country’s active involvement in international trade within the World Trade Organization (WTO) framework.
Moreover, the majority of the people interested in sports are those with higher education, higher income, and higher social position. This consumer group is spending more money on sports. In recent years, the female consumer market has been seen as a new driver of growth in the sports market. Foreign big brands like Nike or Adidas have high expectations for the female sports market. They are trying to occupy it with integrated marketing communications, offline experience, and digital platforms.
Scope Of The Report
Scope of the Report
By Distribution Channel
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report
- Sports Equipment Companies
- Sports Equipment Manufacturers
- Sport retailers
- New market entrance
- Industrial Associations
- Government Bodies
- International Sports Companies
- Channel Partners
Time Period Captured in the Report
- Historical Year: 2017-2022
- Base Year: 2022
- Forecast Period: 2022– 2027F
Major Players Mentioned in the Report
- Nike China
- Anta Sports
- Adidas China
- Taishan Sports Industry Group Co.Ltd
- WeihaiGuangwei (Group) Co., Ltd.
Table of Contents
Table of Contents
1. Executive Summary
2.China Sports Equipment Market Overview
2.1 Taxonomy of China Sports Equipment Market
2.2 Industry Value Chain
2.4 Government Regulations/Initiatives for China Sports Equipment Market
2.5 Growth Drivers of China Sports Equipment Market
2.6 Issues and Challenges of China Sports Equipment Market
2.7 Impact of COVID-19 on China Sports Equipment Market
2.8 SWOT Analysis
3. China Sports Equipment Market Size, 2017 – 2022
4. China Sports Equipment Market Segmentation
4.1 By Product Type, 2017 - 2022
4.2 By Application, 2017 - 2022
4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022
5. China Sports Equipment Market Competitive Landscape
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 7 Major Players)
5.3.1 Nike China
5.3.2 Anta Sports
5.3.3 Adidas China
6. China Sports Equipment Future Market Size, 2022 – 2027
7. China Sports Equipment Future Market Segmentation
7.1 By Product Type, 2022 - 2027
7.2 By Application, 2022 - 2027
7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027
8. Analyst Recommendations
9. Research Methodology
11. Contact Us
Step 1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around the market to collate industry-level information.
Step 2: Market Building: Collating statistics on the number of sports equipment companies, the price variation of the sports product in the market, the type of sports equipment, and consumer preferences. We will also review additional statistics to understand distribution channels and market structure which can ensure the accuracy of the data points shared.
Step 3: Validating and Finalizing: Building market hypotheses and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step 4: Research output: Our team will approach multiple companies providing sports goods and understand market structure, demands, consumer preference, and other parameters which will support us validate statistics derived through the bottom-to-top approach from sports equipment manufacturers.For any queries related to research methodology, click here to schedule a call with our analysts
Frequently Asked Questions
Frequently Asked Questions
How big is China Sports Equipment Market?
The china sports equipment market is valued at US$37.32bn in 2023. The market is expected to grow annually by 6.87% (CAGR 2022-2027).
Which are the major players in China Sports Equipment Market?
The major players in China Sports Equipment Market are Nike China, Anta Sports, Adidas China, Li-Ning, Xtep, FILA and Intersport.
What are the growth drivers of China Sports Equipment Market?
The major growth drivers in China Sports Equipment Market are rising disposable income of consumers, increasing popularity of sports and fitness activities, and proliferation of online retail channels.
Which is the largest distribution channel in China Sports Equipment Market?
Specialist retail accounted for the largest proportion of sales in the Chinese sports equipment market in 2020; sales through this channel generated majority of the market revenue.
What is the future of China Sports Equipment Market?
The outlook of China Sports Equipment Market is expected to be driven by rising awareness of healthy and fit bodies among the Chinese population and the rising disposable income of the population.
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