Indonesia Sportswear Market Outlook to 2023
By Category (Running, Badminton, Football, Futsal, Basketball and Others), By End Users (Men, Women, Children & Teens); By Distribution Channel (Stores based Retailing & Internet Retailing); By Sports Inspired and Performance Driven Apparel and Footwear
September 2019
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About the Report
About the Report
Indonesia Sportswear Market Overview and Size
Indonesia sportswear market has seen promising growth during the review period. For a long time, Indonesia has been considered to be the prime place for sourcing sportswear. But in the past couple of years, the Indonesian sportswear market has seen good traction in the domestic market. Indonesians are embracing sports for a healthy lifestyle. The market has also seen growth partly due to the growing Athleisure trends. Athleisure trends have attracted not only the millennials but generation X and Z. Growing penetration of smartphones coupled with an increase in online retailing has collectively driven the demand for sportswear within Indonesia, especially in the footwear, apparels and accessories segment. The market revenues were observed to positively grow year on year during 2013-2018.
Indonesia Sportswear Market Segmentation
By Footwear End Users (Men’s Footwear, Women’s Footwear and Children’s and Teens Footwear): Men’s footwear grabbed a higher share in Indonesia footwear market followed by women’s, children’s and teens’ footwear segment in terms of revenue during the year 2018. Indonesian women are becoming more independent along with rising female workforce in the country.
By Apparel and Accessories End Users (Men’s Apparel and Accessories, Women’s Apparel and Accessories and Children’s and Teens Apparel and Accessories): Themen’s segment had a higher share in the Indonesia apparel and accessories market followed by women’s, children’s and teens’ segment in terms of revenue during the year 2018. The growth of children’s segment was observed to be high and was highly related to the adoption of internet retailing. This market is also driven by the rising number of working mothers.
By Channel of Distribution (Store-Based Retailing and Internet-Based Retailing): In Indonesia sportswear market, distribution via store-based retailing dominated along with a massive revenue share in the year 2018. Indonesian consumers are demanding more comfort and convenience which has led them to be more inclined towards stores which are closer in proximity. On the other hand, internet-based / online retailing captured a minimal share in the year 2018. However, the segment has been gaining traction over the years.
By Sports Inspired and Performance-Driven Footwear: Sports inspired footwear held a larger share in Indonesia footwear market in 2018. Running has found avid followers in Indonesia and is gaining popularity in Indonesia. People are connecting with each other over social media in order to gather on the streets on car-free Sundays in Indonesia. Such communities of runners are increasing in various regions of the country thereby, driving the demand for sports-inspired footwear. Whereas on the other hand, performance-driven footwear captured the remaining market segments.
By Sports Inspired and Performance-Driven Apparel and Accessories: The sports-inspired apparel and accessories were observed to dominate in terms of revenue in the year 2018 owing to the growing popularity of sports such as football leading to sales to foreign club jerseys. The remaining market share was captured by performance-driven apparel and accessories in Indonesia apparel and accessories market.
By Region (Jakarta, Bali, and Others): The capital city Jakarta captured over half of the country’s sportswear market during the year 2018. Majority of the players have located their authorized stores in the particular region as this is the most populous city of Indonesia. The remaining market share was collectively captured by Bali and other regions during the year 2018.
By Sports Category (Running, Badminton, Football, Futsal, Basketball, and Others) of Footwear: Among all sports category, running footwear has been found as the most preferred choice among Indonesians as running on a regular basis is gaining traction in the country. Some of the major brands for running footwear include Nike, Adidas, and others. The remaining footwear sports category included badminton, football, Futsal, basketball and other sports categories that collectively captured the remaining market share during the year 2018.
Comparative Landscape in Indonesia Sportswear Market
Indonesia sportswear market was observed to be moderately concentrated along with the presence of major retailers such as MAP Active and Matahari which are majorly concentrated in Jakarta region and control majority of the revenue share during the year 2018. The market also constituted local retailers, distributors and stand-alone stores of international brands such as Adidas, Nike, Converse, Columbia, Under Amour and others. There are various other local brands such as SPECS and League. These local brands are also gaining popularity among the young masses of Indonesia. In terms of the brands, the market is fragmented with Adidas and Nike being the popular brands. Some of the parameters on the basis of which companies compete include a number of stores, promotional offers; collaboration based marketing, pricing and distribution channel.
Indonesia Sportswear Market Future Outlook and Projections
Indonesia sportswear market is expected to expand significantly in terms of revenue by the year ending 2023. The Indonesian economy is expected to grow robustly in the next 5 years on the back of growing exports and investments. Indonesia will remain the preferred destination for global brands such as Adidas, Nike, Puma, and others. The athleisure trends are expected to sustain in the forecast period 2019-2023. In the near future, the market will be driven by higher consumer expenditure especially by the middle-class population coupled with increasing penetration of E-commerce.
Key Segments Covered
- By Type of Products
- Footwear
- By Footwear End Users
- Men
- Women
- Children & Teens
- By Footwear End Users
- By Type of Product Categories
- Sports Inspired Footwear
- Performance Driven Footwear
- By Footwear Sports Category
- Running
- Badminton
- Football
- Futsal
- Basketball
- Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)
- Footwear
- Apparel and Accessories
- By Apparel and Accessories End Users
- Men
- Women
- Children & Teens
- By Type of Product Categories
- Sports Inspired Apparel and Accessories
- Performance Driven Apparel and Accessories
- By Apparel and Accessories Sports Category
- Running
- Badminton
- Football
- Futsal
- Basketball
- Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)
- By Channel of Distribution
- Stores based Retailing
- Internet based Retailing
- By Region
- Jakarta (Includes City Nearby Bogor + Depok + Tangerang + Bekasi along with Bandung, Yogyakarta and Surabaya)
- Bali
- Others (Kalimantan Barat, Kalimantan Selatan, Kalimantan Tengah, Kalimantan Timur, Kepulauan Bangka Belitung, Kepulauan Riau, Lampung, Maluku, Maluku Utara, Nusa Tenggara Barat, Nusa Tenggara Timur, Papua, Papua Barat, Riau, Sulawesi Tenggara, Sulawesi Barat, Sulawesi Selatah, Sulawesi Tengah, Sulawesi Utara, Sumatera Barat, Sumatera Selatan, Sumatera Utara and other small provinces)
- By Apparel and Accessories End Users
Key Target Audience
- Sportswear Manufacturers
- Sportswear Industry Investors
Time Period Captured in the Report:
- Historical Period – 2013-2018
- Forecast Period – 2019-2023
Companies Covered in Indonesia Sportswear Market:
- MAP Active
- Matahari
- Nike
- Adidas
- Puma
- Skechers
- Others (Berca Sportindo (League), Diadora, Speedo International and Columbia)
Key Topics Covered in the Report
- Indonesia Sportswear Market Introduction
- Value Chain Analysis of Indonesia Sportswear Market
- Sports Profile of Indonesia
- Indonesia Sportswear Market Size, 2013-2018
- Indonesia Sportswear Market Segmentation, 2013-2018
- Indonesia Sportswear Market Trade Scenario, 2013-2018
- SWOT Analysis of Indonesia Sportswear Market
- Growth Drivers, Trends and Developments of Indonesia Sportswear Market
- Issues and Challenges in Indonesia Sportswear Market
- Regulatory Framework in Indonesia Sportswear Market
- Comparative Landscape in Indonesia Sportswear Market
- Indonesia Sportswear Market Future Outlook and Projections
- Analyst Recommendations for Indonesia Sportswear Market
Products
Products
- By Type of Products
- Footwear
- By Footwear End Users
- Men
- Women
- Children & Teens
- By Footwear End Users
- By Type of Product Categories
- Sports Inspired Footwear
- Performance Driven Footwear
- By Footwear Sports Category
- Running
- Badminton
- Football
- Futsal
- Basketball
- Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)
- Footwear
- Apparel and Accessories
- By Apparel and Accessories End Users
- Men
- Women
- Children & Teens
- By Type of Product Categories
- Sports Inspired Apparel and Accessories
- Performance Driven Apparel and Accessories
- By Apparel and Accessories Sports Category
- Running
- Badminton
- Football
- Futsal
- Basketball
- Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)
- By Channel of Distribution
- Stores based Retailing
- Internet based Retailing
- By Region
- Jakarta (Includes City Nearby Bogor + Depok + Tangerang + Bekasi along with Bandung, Yogyakarta and Surabaya)
- Bali
- Others (Kalimantan Barat, Kalimantan Selatan, Kalimantan Tengah, Kalimantan Timur, Kepulauan Bangka Belitung, Kepulauan Riau, Lampung, Maluku, Maluku Utara, Nusa Tenggara Barat, Nusa Tenggara Timur, Papua, Papua Barat, Riau, Sulawesi Tenggara, Sulawesi Barat, Sulawesi Selatah, Sulawesi Tengah, Sulawesi Utara, Sumatera Barat, Sumatera Selatan, Sumatera Utara and other small provinces)
- By Apparel and Accessories End Users
Companies
Companies Covered in Indonesia Sportswear Market:
- MAP Active
- Matahari
- Nike
- Adidas
- Puma
- Skechers
- Others (Berca Sportindo (League), Diadora, Speedo International and Columbia)
Table of Contents
Table of Contents
1. Executive Summary
1.1. Country Overview
1.2. Indonesia Sportswear Market Overview and Size
1.3. Indonesia Sportswear Market Segmentation
Comparative Landscape in Indonesia Sportswear Market
Indonesia Sportswear Market Future Outlook and Projections
2. Research Methodology
2.1. Market Definition and Size
2.2. Abbreviations
2.3. Market Size and Modeling
Research Methodology
Market Sizing Approach
Market Characteristics
Variables Dependent and Independent
Multifactor Based Sensitivity Model
Limitations
Final Conclusion
3. Indonesia Sportswear Market Overview and Genesis (Historical Evolution, Market Stage, Growth Drivers and Emerging Market Trends)
3.1. Historical Overview
3.2. Current Outlook
4. Value Chain Analysis of Indonesia Sportswear Market (Value Chain Flow chart and Entity Relationship)
5. Sports Profile of Indonesia
6. Indonesia Sportswear Market Size, 2013-2018
6.1. By Revenue, 2013-2018
7. Indonesia Sportswear Market Segmentation, 2013-2018
7.1. By Type of Product (Footwear, Apparel and Accessories), 2013-2018
7.2. By End User (Footwear End Users and Apparel and Accessories End Users – Men, Women and Children and Teens), 2013-2018
7.3. By Channel of Distribution (Store Based and Internet Based Retailing), 2013-2018
7.4. By Sports Inspired and Performance Driven Footwear and by Sports Inspired and Performance Driven Apparel and Accessories, 2013-2018
7.5. By Region (Jakarta, Bali and Others), 2013-2018
7.6. By Footwear Sports Category and Apparel and Footwear Sports Categories (Running, Badminton, Football/Futsal, Basketball and Others), 2018
8. Indonesia Sportswear Market Trade Scenario, 2013-2018
8.1. Import in Indonesia Sportswear Market
8.1.1. By Import Value, 2013-2018
8.1.2. By Major Destinations, 2018
8.2. Export from Indonesia Sportswear Market
8.2.1. By Export Value, 2013-2018
8.2.2. By Major Destinations, 2018
9. SWOT Analysis of Indonesia Sportswear Market
10. Growth Drivers, Trends and Developments in Indonesia Sportswear Market
11. Issues and Challenges in Indonesia Sportswear Market
12. Regulatory Framework in Indonesia Sportswear Market
13. Comparative Landscape within Indonesia Sportswear Market
13.1. Competition Scenario in Indonesia Sportswear Market (Competition Stage, Major Players and Competition Parameters)
13.2. Market Share of Major Players Operating in the Indonesia Sportswear Market, 2018 (Cross Comparison of Different Retailers, Strength and Weaknesses of Major Players and Brand Share of Major Players Operating within Indonesia Sportswear Market)
13.3. Company Profiles of Major Players Operating in Indonesia Sportswear Market (Company Overview, USP, Business Strategies, Key Employees, Product Portfolio, Regional Presence, Manufacturing Presence, Financial Matrix, Recent Developments and Others)
13.3.1. Nike Indonesia PT
13.3.2. Adidas Indonesia
13.3.3. Puma SE
13.3.4. Skechers
13.3.5. MAP Active Indonesia
13.3.6. Matahari Indonesia
13.3.7. Other Players (Berca Sportindo (League), Diadora, Speedo International and Columbia)
14. Indonesia Sportswear Market Future Outlook and Projections, 2019-2023
14.1. By Revenue, 2019-2023
14.2. Indonesia Sportswear Market Segmentation, 2019-2023
14.2.1. By Type of Product (Footwear, Apparel and Accessories), 2019-2023
14.2.2. By End User (Footwear End Users and Apparel and Accessories End Users – Men, Women and Children and Teens), 2013-2018
14.2.3. By Channel of Distribution (Store Based and Internet Based Retailing), 2019-2023
14.2.4. By Region (Jakarta, Bali and Others), 2019-2023
14.2.5. By Footwear Sports Category and Apparel and Footwear Sports Categories (Running, Badminton, Football/Futsal, Basketball and Others), 2018
15. Analyst Recommendations for Indonesia Sportswear Market
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