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Loungewear Market: Current Analysis and Forecast (2021-2027)

Region:Global

Author(s):

Product Code:UMCG21540

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Published on

November 2021

Total pages

241

Table of Content

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About the Report

About the Report

Loungewear is defined as comfortable and casual clothing that is versatile for relaxing, working from home, or venturing out for an indulgent brunch. This type of clothing can be worn to sleep but it is primarily intended for lounging around the house and occasionally being worn outside. The key factors attributed to the growing market of loungewear are the increase in the buying power and disposable income among consumers in Tier II, III towns and cities and even in smaller pockets has caused an uptick in spending patterns. As per a report by Kearney, during 2006 and 2017, smaller cities received 5x more investments than tier 1 cities in the retail sector. Moreover, Consumers are increasingly exploring the loungewear category, driven by greater lifestyle consciousness and aspirations.
The offering of stylish and newly designed loungewear by companies owing to the growing demand from women is also contributing to the growth of the market. As per a survey by YouGov, 33% of women said that they prefer their PJs to have pockets, while a further 30% don't mind one way or the other.
Also, the COVID-19 pandemic accelerated the global loungewear market. In 2020, Retailers have witnessed a sudden jump in consumer demand compared to 2019. Loungewear had gained acceptance much before the pandemic took over, but the demand skyrocketed globally after the lockdowns. Online shopping sales site lovethesale.com has reported that loungewear witnessed a 433% jump in consumer demand as early as April 2020 in the UK alone. Also, as per Groversons Paris Beauty, We have observed a growth of around 18% in our loungewear segment in Aug.-sept 2020
Based on the material, the market is fragmented into wool, cotton, silk, and others. The cotton segment captured XX% market share in the Loungewear Market in 2020 and dominated the market. The market share of this segment is proliferating on account of the properties such as Cotton fabric is breathable and transmits moisture away from the body and is absorbent and removes liquid from the skin. However, the silk segment would witness a considerable CAGR in the forthcoming years.
Based on the distribution channel, the market is fragmented into supermarkets or hypermarkets, Speciality stores, online, and Others. The hypermarket/ supermarket segment grabbed major market share and dominated the market. The segment captured XX% market share in 2020.
A rise in the number of hypermarkets/supermarkets is leading to the growth of the segment. However, the online segment would register the highest CAGR during the forthcoming years owing to the surging internet penetration and reach of e-commerce companies in developing and underdeveloped areas.
Based on the end-user, the market is fragmented into male, female, and Kids. The female segment captured XX% market share in the Loungewear Market in 2020 and dominated the market. The availability of high-quality modern clothing at reasonable prices for women, However, the men's segment would witness a sharp rise in the forthcoming years owing to the rising popularity among men and the launch of attractive loungewear specifically for men.
For a better understanding of the market adoption of the Loungewear Market, the market is analyzed based on its worldwide presence in the countries such as North America (the United States and Canada), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of APAC), and Rest of World. North America constitutes a major market for the Loungewear industry and generated revenue of USD XX Million in 2020 owing to the increase in the disposable income of consumers coupled with the presence of numerous brands in the region.
Some of the major players operating in the market are Decathlon, Hanesbrands Inc., Jockey International Inc., Marks & Spencer Group Plc, PVH CORPORATION, H & M, Triumph International Holding GmBH, Authentic Brands Group LLC, Urban Outfitters, Nordstrom, Inc., etc., Several M&As along with partnerships have been undertaken by these players to develop loungewear.

Products


Companies

Decathlon, Hanesbrands Inc., Jockey International Inc., Marks & Spencer Group Plc, PVH CORPORATION, H & M, Triumph International Holding GmBH, Authentic Brands Group LLC, Urban Outfitters, Nordstrom, Inc.

Table of Contents

Table of Contents

1 MARKET INTRODUCTION

1.1. Market Definitions

1.2. Limitation

1.3. Stake Holders

1.4. Currency used in Report

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Loungewear Market

2.2. Research Methodology of the Loungewear Market

2.3. Forecasting Method

2.4. Respondent Profile

2.5. Main Objective of the Loungewear Market Study

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL LOUNGEWEAR MARKET COVID-19 IMPACT

6 GLOBAL LOUNGEWEAR MARKET REVENUE, 2019-2027F

7 MARKET INSIGHTS BY MATERIAL

7.1. Cotton

7.2. Wool

7.3. Silk

7.4. Others

8 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

8.1. Supermarkets & Hypermarkets

8.2. Specialty Stores

8.3. Online

8.4. Other

9 MARKET INSIGHTS BY END-USER

9.1. Female

9.2. Male

9.3. Kids

10 MARKET INSIGHTS BY REGION

10.1. North America Loungewear Market

10.1.1. United States

10.1.2. Canada

10.1.3. Rest of North America

10.2. Europe Loungewear Market

10.2.1. United Kingdom

10.2.2. Germany

10.2.3. France

10.2.4. Italy

10.2.5. Spain

10.2.6. Rest of Europe

10.3. Asia Pacific Loungewear Market

10.3.1. China

10.3.2. Japan

10.3.3. India

10.3.4. Australia

10.3.5. South Korea

10.3.6. Rest of Asia Pacific

10.4. Rest of World Loungewear Market

11 LOUNGEWEAR MARKET DYNAMICS

11.1. Market Drivers

11.2. Market Challenges

11.3. Impact Analysis

12 LOUNGEWEAR MARKET OPPORTUNITIES

13 LOUNGEWEAR MARKET TRENDS

14 LEGAL & REGULATORY FRAMEWORK

15 DEMAND AND SUPPLY SIDE ANALYSIS

15.1. Demand Side Analysis

15.2. Supply Side Analysis

15.2.1. Top Product Launches

15.2.2. Top Business Partnerships

15.2.3. Top Business Expansions, Investments and Divestitures

15.2.4. Top Merger and Acquisitions

16 VALUE CHAIN ANALYSIS

17 COMPETITIVE SCENARIO

17.1. Competitive Landscape

17.1.1. Company Shares, By Revenue

18 COMPANY PROFILED

18.1. Decathlon

18.2. Hanesbrands Inc.

18.3. Jockey International Inc.

18.4. Marks & Spencer Group Plc

18.5. PVH CORPORATION

18.6. H & M

18.7. Triumph International Holding GmBH

18.8. Authentic Brands Group LLC

18.9. Urban Outfitters

18.10. Nordstrom, Inc.

19 DISCLAIMER

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