Sleepwear Market: Current Analysis and Forecast (2021-2027)

About the Report

About the Report

Sleepwear is an appeal that is worn while sleeping. The key factors attributed to the growing market of sleepwear are the increase in the buying power and disposable income among consumers in Tier II, III towns and cities and even in smaller pockets has caused an uptick in spending patterns. As per a report by Kearney, during 2006 and 2017, smaller cities received 5x more investments than tier 1 cities in the retail sector. Moreover, Consumers are increasingly exploring the sleepwear category, driven by greater lifestyle consciousness and aspirations, With the gradual development of social media and people having access to more content, information on essential sleepwear is out there.

Moreover, the COVUD-19 pandemic accelerated the growth rate of the sleepwear market. Ethnic wear brand Biba has launched its range of sleepwear and loungewear recently and so did fashion label Sarah & Sandeep with its one-of-a-kind drop, 'SOPOR'-a fresh take on a multi-utility sleepwear collection for men and women. Others like Marks & Spencer and Shoppers Stop (which registered a sharp rise by 127% through its online channels, with customer inclination towards categories like athleisure, comfort wear, loungewear, and sleepwear) added a separate section offering loungewear and sleepwear for men, women, and children.

Based on the Product type, the market is fragmented into top wear, bottom wear, Nightdress & gowns, and sleepwear sets. The sleepwear set segment grabbed considerable market share and captured XX% market share in the Sleepwear Market in 2020. Moreover, the market would witness a sharp rise in the forthcoming years owing to the rising demand from the young millenniums and students, etc., However, the nightdress & gowns segment would witness sky-rocked growth in the forecast period of 2021-2027F.

Based on the Material, the market is fragmented into cotton, wool, silk, and Others. The cotton segment captured XX% market share in the Sleepwear Market in 2020. Moreover, the market would witness a sharp rise in the forthcoming years owing to a surging preference for cotton-made sleepwear due to properties such as Absorbent, Breathable, Hypoallergenic, Non-toxic, and High wet modulus (stronger when wet). However, other segments would witness sky-rocked growth in the forecast period of 2021-2027F.

Based on the Size, the market is fragmented into small, medium, and Large. The medium segment grabbed the major market share and dominated the market. The segment captured XX% market share in 2020.

Based on the Price, the market is fragmented into Low, Medium, and High. The medium segment grabbed the major market share and dominated the market. The segment captured XX% market share in 2020. However, The High price segment would witness a considerable CAGR during the forthcoming years.

Based on the End-User, the market is fragmented into men, women, and kids. The women segment captured XX% market share in the Sleepwear Market in 2020 and dominated the market. Moreover, the market would witness a sharp rise in the forthcoming years owing to surging preference from the college-going girls coupled with the emerging demand due to the offering of attractively designed sleepwear. However, the men's segment would witness sky-rocked growth in the forecast period of 2021-2027F.

Based on the Distribution Channel the market is fragmented into online, hypermarket/ supermarket, Discount stores, and Others. The hypermarket/ supermarket segment captured XX% market share in the Sleepwear Market in 2020 and dominated the market. Moreover, the market would witness a sharp rise in the forthcoming years owing to the surging number of hypermarkets/ supermarkets. Also, the availability of several brands under one roof is leading to the growth of this segment. However, the online segment would witness sky-rocked growth in the forecast period of 2021-2027F.

For a better understanding of the market adoption of the Sleepwear Market, the market is analyzed based on its worldwide presence in the countries such as North America (the United States and Canada), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and Rest of APAC), and Rest of World. North America constitutes a major market for the Sleepwear Market industry and generated revenue of USD XX Million in 2020.

Some of the major players operating in the market are L BRANDS INC., A Berkshire Hathaway Inc., American Eagle Outfitters, Inc., DECATHLON S.A., Hanesbrands Inc., Jockey International Inc., Triumph International Holding GmBH, Hanky Panky Ltd., PVH Corporation, MAS Holdings Ltd., etc. Several M&As along with partnerships have been undertaken by these players to develop the Sleepwear Market.

Products


Companies

L BRANDS INC., A Berkshire Hathaway Inc., American Eagle Outfitters, Inc., DECATHLON S.A., Hanesbrands Inc., Jockey International Inc., Triumph International Holding GmBH, Hanky Panky Ltd., PVH Corporation, MAS Holdings Ltd.

Table of Contents

Table of Contents

1 MARKET INTRODUCTION

1.1. Market Definitions

1.2. Limitation

1.3. Stake Holders

1.4. Currency used in Report

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Sleepwear Market

2.2. Research Methodology of the Sleepwear Market

2.3. Forecasting Method

2.4. Respondent Profile

2.5. Main Objective of the Sleepwear Market Study

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL SLEEPWEAR MARKET COVID-19 IMPACT

6 GLOBAL SLEEPWEAR MARKET REVENUE, 2019-2027F

7 MARKET INSIGHTS BY PRODUCT TYPE

7.1. Top Wear

7.2. Bottom Wear

7.3. Night Dress & Gowns

7.4. Sleepwear Set

8 MARKET INSIGHTS BY MATERIAL

8.1. Cotton

8.2. Wool

8.3. Silk

8.4. Others (Rayon, Polyester, Blend, Etc.)

9 MARKET INSIGHTS BY SIZE

9.1. Small

9.2. Medium

9.3. Large

10 MARKET INSIGHTS BY PRICE

10.1. Low (Below USD 20)

10.2. Medium (USD 20-USD 50)

10.3. High (Above USD 50)

11 MARKET INSIGHTS BY END-USER

11.1. Men

11.2. Women

11.3. Kids

12 MARKET INSIGHTS BY DITSRIBUTION CHANNEL

12.1. Online

12.2. Hypermarket/ Supermarket

12.3. Discount Stores

12.4. Others

13 MARKET INSIGHTS BY REGION

13.1. North America Sleepwear Market

13.1.1. United States

13.1.2. Canada

13.1.3. Rest of North America

13.2. Europe Sleepwear Market

13.2.1. United Kingdom

13.2.2. Germany

13.2.3. France

13.2.4. Italy

13.2.5. Spain

13.2.6. Rest of Europe

13.3. Asia Pacific Sleepwear Market

13.3.1. China

13.3.2. Japan

13.3.3. India

13.3.4. Australia

13.3.5. South Korea

13.3.6. Rest of Asia Pacific

13.4. Rest of World Sleepwear Market

14 SLEEPWEAR MARKET DYNAMICS

14.1. Market Drivers

14.2. Market Challenges

14.3. Impact Analysis

15 SLEEPWEAR MARKET OPPORTUNITIES

16 SLEEPWEAR MARKET TRENDS

17 LEGAL & REGULATORY FRAMEWORK

18 DEMAND AND SUPPLY SIDE ANALYSIS

18.1. Demand Side Analysis

18.2. Supply Side Analysis

18.2.1. Top Product Launches

18.2.2. Top Business Partnerships

18.2.3. Top Business Expansions, Investments and Divestitures

18.2.4. Top Merger and Acquisitions

19 VALUE CHAIN ANALYSIS

20 COMPETITIVE SCENARIO

20.1. Competitive Landscape

20.1.1. Company Shares, By Revenue

21 COMPANY PROFILED

21.1. L BRANDS INC

21.2. A Berkshire Hathaway Inc.

21.3. American Eagle Outfitters, Inc.

21.4. DECATHLON S.A.

21.5. Hanesbrands Inc.,

21.6. Jockey International, Inc.

21.7. Triumph International Holding GmBH.

21.8. Hanky Panky Ltd.

21.9. PVH Corporation

21.10. MAS Holdings Ltd.

22 DISCLAIMER

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