Global Retail 2018: Issues and Trends

Global Retail 2018: Issues and Trends

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  • Pages: 47
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Executive Summary

Global Retail 2018: Issues and Trends


It details the current issues retailers face and how technology has changed the retail model from supply, to demand led and created a far more costly and complex retail sector. A new retail model is emerging - platform retail - where online and offline merge and use customer data and technology to understand how we now consume and what products and services we require.

It highlights how mature Western retailers are adapting and changing their businesses and new entrants are expanding beyond their core, online businesses, and partnering with physical retailers to adapt to changing consumer demand and lifestyles.

It summarises the issues, the trends and the opportunities there are for retailers to adapt their businesses to cope with these issues.

This report outlines the common issues facing retailers globally and how they are reacting as they face a retail landscape that is changing constantly and rapidly and becoming completely unrecognisable from the traditional model that evolved over centuries.


- Retailers in mature Western markets facing overcapacity and diluted consumer spending are seeking strategic partnerships in growth markets such as China and India to utilise the skills of incumbent online operators.

- Platform retail is taking over from the traditional retail model as both online and offline retailers utilise technology and data to understand consumer shopping behaviour in both the physical and virtual environment.

- Retail is being cut out of the consumption process as technology provides the means for consumers to buy direct - making customer loyalty even more essential.

- Shopping malls are changing with consumer trends and retail is being integrated into social model that incorporates lifestyle and connectivity.

Reasons to buy

- Understand the main issues that retailers face globally and how retailers are adapting their businesses to deal with these concerns.

- Learn from the trends detailed in this report how leading retailers are developing their businesses to engage more effectively with changing consumer behaviour.

- Discover the opportunities technology provides for retailers to exploit new trends and build a sustainable business in the face of rising costs and operational complexity.

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Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Summary of issues, trends and opportunities for global retailers

The major trends impacting global retailers

Channel complexity

Online disruption

New markets adopting online fast, skipping traditional retail

Web-based retailers gaining dominance

New retail model - platform retail

Alibaba and 'New Retail'

Online and offline merging

Consumer demand for convenience - frictionless shopping

Catering for demand for convenience cost effectively

Strategic partnerships in convenience shopping

Operational complexity

Universal demand for value in food

Rise of discounters

New entrants in general merchandise

New channels cutting out the traditional retailer

Changing consumer behaviour, sharing, renting

Changing consumer behaviour - recycling product

Demand slows, spend diluted by choice - overcapacity

Mature markets losing share

Overcapacity leading to demise of traditional models

Complacency and poor retailing major factor in failures

Retailers adapting to new demand and shopping styles

Impact of social media on beauty sector

Brands controlling their retail propositions

Brand equity - standing out in a crowded market

Shift to experiences - but shopping still relevant

New retail channels - travel retail

Delivering a new retail experience to stimulate spending

New experiential retail models

New retail models

New retail models - subscription services

New retail models - digital assistants

New retail - new role for shopping centres


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Overcapacity, Platform retail, Frictionless, convenience, discounters, sharing, renting, social media, brand equity, experiential, block chain, mobile payments, AI, big data, Automation, Ambient ecommerce, Alipay, Apps, loyalty, strategic partnerships, subscriptions, personalisation, loyalty

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