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India Online Grocery Market: Current Analysis and Forecast (2021-2027)

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The online shopping for groceries is not a new phenomenon in India as it has been there for the past many years. Ordering online for groceries such as daily FMCG products, vegetables etc. have propelled the e-commerce market in India towards hasty growth. Moreover, , the e-grocery sector got a major boost during 2019-2020 due to the COVID-19 pandemic, when out of necessity, most Indian households wo were not buying online earlier, also started to shop online for groceries due to several government regulations and lockdown in county

As of 2020, there are around 130 Million e-grocery addressable household in India. Moreover, a rise in internet penetration coupled with the adoption of smart phone is one of the prominent reason, driving the online grocery market in India. As per the World Bank, the internet penetration in India has increased from 17% in 2015 to 34.4% in 2019. Also, In 2020, the penetration rate of smartphone in India reached 54% and was estimated to reach 96% in 2040, as reveled by Statista. Also, the surging digitalization by the small players is also acting as a growth catalyst to the industry. More than 90 percent of the market is unorganized, dominated by more than 13 million small mom-and-pop stores, As per a report by Kearney, More than 25 percent of the organized grocery market's growth over the next few years could come from online shopping.

A rise in the working couple and nuclear families in Country is leading to the greater demand for the e-services including online grocery. As per the world bank there were about 477.3 Mn people employed in the country in 2015, the number increased to 494.7 Mn in 2019. Also, more than 50% families in the country are nuclear, as per Indian Census Data. The hectic and bust lifestyle leads to the growing demand for the online grocery.

Based on the Category, the market is fragmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples& Cooking essentials and Others. The Staples and Cooking essential segment of the India Online Grocery Market grabbed the major market share and dominated the market. The segment captured around 39.8% market share and generated USD 1,057.7Mn in 2020 and is expected to grow at a CAGR of 52.8% during the forthcoming years.

Based on the Payment Method, the market is fragmented into Online, Cash on Delivery, E-Wallets and Others. The Cash on Delivery segment grabbed major market share and captured 69.7% market revenue in 2020. However, the online segment would emerge in the forecast period and would witness the highest CAGR during the forthcoming period as well and would reach USD 12,984.7 Mn by 2027

Based on the Purchase Type, the market is segregated into One-Time purchase and Subscription. The One-Time Purchase segment grabbed Lion's share and dominated the market. The segment captured 64.2% market share to reach a market valuation of USD 1,708 Mn in 2020. However, the subscription-based purchase type would witness the considerable CAGR of 54.1% during the forth coming years

Based on the platform type, the market is segmented into App-based and Web-based. Web based segment grabbed 53% market share and gathered USD 1,409.6 Mn in 2020. Moreover, this segment is expected to reach USD 27,324.9 Mn by 2027 with a growth of 49.5% CAGR during 2021-2027. Furthermore, the app-based segment is expected to witness the highest CAGR during the forecast period to reach the market valuation of USD 31,155.4 Mn by 2027

For a better understanding of the market adoption of the Online Grocery Market, the market is analyzed based on its regional presence in the country. The regions covered in the study are East, West, North and South. The South India constitutes a major market for the Online Grocery industry and generated revenue of USD 977.1 Million in 2020 owing to the increase in the demand for online delivery due to rising working couple, busy & hectic lifestyle

Some of the major players operating in the market are Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstep eRetail Pvt. Ltd., ZopNow Retail Pvt Ltd and MyGrahak Shopping Online Limited etc,.

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Table Of Content

Scope

1 MARKET INTRODUCTION

1.1. Market Definitions

1.2. Objective of the Study

1.3. Limitation

1.4. Stake Holders

1.5. Currency Used in Report

1.6. Scope of the India Online Grocery Market Study

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Methodology for the India Online Grocery Market

2.1.1. Main Objective of the India Online Grocery Market

3 INDUSTRY PERFORMANCE

4 EXECUTIVE SUMMARY

5 COVID-19 IMPACT

6 INDIA ONLINE GROCERY MARKET REVENUE

7 MARKET INSIGHTS BY CATEGORY

7.1. Fresh Produce

7.2. Breakfast & Dairy

7.3. Snacks & Beverages

7.4. Meat & Seafood

7.5. Staples & Cooking Essentials

7.6. Others

8 MARKET INSIGHTS BY PAYMENT METHOD

8.1. Cash on Delivery

8.2. Online Payments & Cards

8.3. E-Wallets

8.4. Others

9 MARKET INSIGHTS BY PURCHASE TYPE

9.1. One-Time Purchase

9.2. Subscription

10 MARKET INSIGHTS BY PLATFORM TYPE

10.1. App-Based

10.2. Web-Based

11 MARKET INSIGHTS BY REGION

11.1. East

11.2. West

11.3. North

11.4. South

12 ONLINE GROCERY MARKET DYNAMICS

12.1. Market Drivers

12.2. Market Challenges

12.3. Impact Analysis

13 DEMAND AND SUPPLY SIDE ANALYSIS

13.1. Demand Side Analysis

13.2. Supply Side Analysis

13.2.1. Top Product Launches

13.2.2. Top Business Partnerships

13.2.3. Top Merger & Acquisitions

14 VALUE CHAIN ANALYSIS

15 ONLINE GROCERY MARKET OPPORTUNITIES

16 ONLINE GROCERY MARKET TRENDS & INSIGHTS

17 COMPETITIVE SCENARIO

17.1. Porter's Five forces analysis

17.1.1. Bargaining power of Supplier

17.1.2. Bargaining power of Buyer

17.1.3. Industry Rivalry

17.1.4. Availability of Substitute

17.1.5. Threat of new Entrants

18 COMPANY PROFILED

18.1. Amazon India Pvt. Ltd

18.1.1. Key Facts

18.1.2. Business Description

18.1.3. Key Product/Services Offerings

18.1.4. Growth Strategy

18.1.5. SWOT Analysis

18.1.6. Key Financials

18.1.6.1. Revenue Split

18.1.6.2. Financial Overview of Amazon India Pvt. Ltd

18.1.7. Recent Developments

18.1.7.1. Product Launch

18.1.7.2. Partnerships

18.1.7.3. Business Expansion and Investments

18.1.7.4. Merger and Acquisition

18.2. Godrej Nature's Basket Ltd.

18.3. Grofers India Pvt. Ltd.

18.4. Paytm E-Commerce Pvt. Ltd. (Paytm Mall)

18.5. Reliance Retail Ltd. (Reliance Fresh)

18.6. Spencer's Retail

18.7. Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)

18.8. UrDoorstep eRetail Pvt. Ltd.

18.9. ZopNow Retail Pvt Ltd

18.10. MyGrahak Shopping Online Limited

19 DISCLAIMER

Licence Rights

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies


Companies

Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstep eRetail Pvt. Ltd., ZopNow Retail Pvt Ltd and MyGrahak Shopping Online Limited

Company Profile

Company Profile Title

The online shopping for groceries is not a new phenomenon in India as it has been there for the past many years. Ordering online for groceries such as daily FMCG products, vegetables etc. have propelled the e-commerce market in India towards hasty growth. Moreover, , the e-grocery sector got a major boost during 2019-2020 due to the COVID-19 pandemic, when out of necessity, most Indian households wo were not buying online earlier, also started to shop online for groceries due to several government regulations and lockdown in county

As of 2020, there are around 130 Million e-grocery addressable household in India. Moreover, a rise in internet penetration coupled with the adoption of smart phone is one of the prominent reason, driving the online grocery market in India. As per the World Bank, the internet penetration in India has increased from 17% in 2015 to 34.4% in 2019. Also, In 2020, the penetration rate of smartphone in India reached 54% and was estimated to reach 96% in 2040, as reveled by Statista. Also, the surging digitalization by the small players is also acting as a growth catalyst to the industry. More than 90 percent of the market is unorganized, dominated by more than 13 million small mom-and-pop stores, As per a report by Kearney, More than 25 percent of the organized grocery market's growth over the next few years could come from online shopping.

A rise in the working couple and nuclear families in Country is leading to the greater demand for the e-services including online grocery. As per the world bank there were about 477.3 Mn people employed in the country in 2015, the number increased to 494.7 Mn in 2019. Also, more than 50% families in the country are nuclear, as per Indian Census Data. The hectic and bust lifestyle leads to the growing demand for the online grocery.

Based on the Category, the market is fragmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples& Cooking essentials and Others. The Staples and Cooking essential segment of the India Online Grocery Market grabbed the major market share and dominated the market. The segment captured around 39.8% market share and generated USD 1,057.7Mn in 2020 and is expected to grow at a CAGR of 52.8% during the forthcoming years.

Based on the Payment Method, the market is fragmented into Online, Cash on Delivery, E-Wallets and Others. The Cash on Delivery segment grabbed major market share and captured 69.7% market revenue in 2020. However, the online segment would emerge in the forecast period and would witness the highest CAGR during the forthcoming period as well and would reach USD 12,984.7 Mn by 2027

Based on the Purchase Type, the market is segregated into One-Time purchase and Subscription. The One-Time Purchase segment grabbed Lion's share and dominated the market. The segment captured 64.2% market share to reach a market valuation of USD 1,708 Mn in 2020. However, the subscription-based purchase type would witness the considerable CAGR of 54.1% during the forth coming years

Based on the platform type, the market is segmented into App-based and Web-based. Web based segment grabbed 53% market share and gathered USD 1,409.6 Mn in 2020. Moreover, this segment is expected to reach USD 27,324.9 Mn by 2027 with a growth of 49.5% CAGR during 2021-2027. Furthermore, the app-based segment is expected to witness the highest CAGR during the forecast period to reach the market valuation of USD 31,155.4 Mn by 2027

For a better understanding of the market adoption of the Online Grocery Market, the market is analyzed based on its regional presence in the country. The regions covered in the study are East, West, North and South. The South India constitutes a major market for the Online Grocery industry and generated revenue of USD 977.1 Million in 2020 owing to the increase in the demand for online delivery due to rising working couple, busy & hectic lifestyle

Some of the major players operating in the market are Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstep eRetail Pvt. Ltd., ZopNow Retail Pvt Ltd and MyGrahak Shopping Online Limited etc,.

READ MORE

Scope

1 MARKET INTRODUCTION

1.1. Market Definitions

1.2. Objective of the Study

1.3. Limitation

1.4. Stake Holders

1.5. Currency Used in Report

1.6. Scope of the India Online Grocery Market Study

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Methodology for the India Online Grocery Market

2.1.1. Main Objective of the India Online Grocery Market

3 INDUSTRY PERFORMANCE

4 EXECUTIVE SUMMARY

5 COVID-19 IMPACT

6 INDIA ONLINE GROCERY MARKET REVENUE

7 MARKET INSIGHTS BY CATEGORY

7.1. Fresh Produce

7.2. Breakfast & Dairy

7.3. Snacks & Beverages

7.4. Meat & Seafood

7.5. Staples & Cooking Essentials

7.6. Others

8 MARKET INSIGHTS BY PAYMENT METHOD

8.1. Cash on Delivery

8.2. Online Payments & Cards

8.3. E-Wallets

8.4. Others

9 MARKET INSIGHTS BY PURCHASE TYPE

9.1. One-Time Purchase

9.2. Subscription

10 MARKET INSIGHTS BY PLATFORM TYPE

10.1. App-Based

10.2. Web-Based

11 MARKET INSIGHTS BY REGION

11.1. East

11.2. West

11.3. North

11.4. South

12 ONLINE GROCERY MARKET DYNAMICS

12.1. Market Drivers

12.2. Market Challenges

12.3. Impact Analysis

13 DEMAND AND SUPPLY SIDE ANALYSIS

13.1. Demand Side Analysis

13.2. Supply Side Analysis

13.2.1. Top Product Launches

13.2.2. Top Business Partnerships

13.2.3. Top Merger & Acquisitions

14 VALUE CHAIN ANALYSIS

15 ONLINE GROCERY MARKET OPPORTUNITIES

16 ONLINE GROCERY MARKET TRENDS & INSIGHTS

17 COMPETITIVE SCENARIO

17.1. Porter's Five forces analysis

17.1.1. Bargaining power of Supplier

17.1.2. Bargaining power of Buyer

17.1.3. Industry Rivalry

17.1.4. Availability of Substitute

17.1.5. Threat of new Entrants

18 COMPANY PROFILED

18.1. Amazon India Pvt. Ltd

18.1.1. Key Facts

18.1.2. Business Description

18.1.3. Key Product/Services Offerings

18.1.4. Growth Strategy

18.1.5. SWOT Analysis

18.1.6. Key Financials

18.1.6.1. Revenue Split

18.1.6.2. Financial Overview of Amazon India Pvt. Ltd

18.1.7. Recent Developments

18.1.7.1. Product Launch

18.1.7.2. Partnerships

18.1.7.3. Business Expansion and Investments

18.1.7.4. Merger and Acquisition

18.2. Godrej Nature's Basket Ltd.

18.3. Grofers India Pvt. Ltd.

18.4. Paytm E-Commerce Pvt. Ltd. (Paytm Mall)

18.5. Reliance Retail Ltd. (Reliance Fresh)

18.6. Spencer's Retail

18.7. Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)

18.8. UrDoorstep eRetail Pvt. Ltd.

18.9. ZopNow Retail Pvt Ltd

18.10. MyGrahak Shopping Online Limited

19 DISCLAIMER

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstep eRetail Pvt. Ltd., ZopNow Retail Pvt Ltd and MyGrahak Shopping Online Limited