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Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego

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Details

The report titled “Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipelago provides a comprehensive analysis of Online Grocery Market in Indonesia. The report covers various aspects including the current online grocery scenario in Indonesia, need & opportunities describing the target addressable market, addressable gap in the market and possible solutions. It also covers current supply and demand in the region, detailed working of marketplace, Omni-channel and Marketplace operating model, trends, developments, challenges, current & upcoming technologies facilitating online grocery industry, revenue streams and marketing strategies driving the industry. It gives detailed explanation of competitive scenario including cross comparison between major players, SWOT, and detailed company profiles of major players and concluding with future scope and analyst recommendations.

Market Overview:

Gaps in offline grocery shopping such as inconvenience of commute, long payment queues and cost of impulse buying led to the introduction of e-grocery in Indonesia. Indonesia online grocery market is currently positioned at a growth stage, and increasing at a staggering double-digit growth rate during the period 2016 and 2021P. Covid-19 Pandemic acted as a catalyst to the Indonesia’s E-grocery market’s growth. The number of companies offering e-grocery services in Indonesia has increased over the years. Moreover, high penetration of internet, growing working population and rising number of single families has led to the growth of e-grocery services in the country.  On the other hand, companies have also expanded their product portfolios from food & beverages to household supplies, baby food, fresh food, fish & meat and other product categories.

By Product Category (Food & Beverages, Household Supplies, Beauty and Health, Baby & Kids and Fresh Food)

Fresh Food Produce & Beverages mapped as most demanded product category. This was followed by household supplies, beauty & health, and others. Companies like TaniHub and Sayurbox have a strong farmer’s network and are known for their fresh produce.

By Region (Java, Sumatra, Kalimantan & Others)

Java (Jakarta and Greater Jakarta) & Sumatra are mapped as major areas based on demand and supply of online grocery services. Java accounted for more than half of the population concentration of the country. Working professionals, who are the major end users of online grocery services, are concentrated in Java followed by Sumatra. Kalimantan region also is likely to witness great demand in the coming years.

By Mode of Payment (Online Payment & Cash on Delivery)

The demand is still dominated by pre delivery online payment. Payment made through debit and credit cards are popular however payment made through e-wallets and points are catching pace. Most of the companies either have their in-house wallet system or have partnered with payment solution companies, online payments is a win-win for both consumer and the company. Consumers prefer online payment as there are lots of discount offers and cashbacks offered via this mode of payment

By Age Group (18-24, 25-37, 38-44, 45+):

In Indonesia, majority of the GMV contribution in the overall online grocery market has been contributed by the people under the age bracket of 25 – 37 years which is approximately more than 1/3 of the market. This is further followed by other people of age group categories such as 38 – 44 years, 18 – 24 and others.  

Competitive Landscape

The industry is fragmented with presence of more than 25 big and small players operating across marketplace and omnichannel model. Delivery Cost, Delivery Time, App Interface, Discounts & Offers, Return Policy, Ease of Payment have been major factors influencing customer behavior. The major players include Shopee, Tokopedia, Sayurbox, Dropezy, TaniHub, GrabMart etc. Companies with large product assortment, wide regional presence and express delivery are identified as clear leaders in the industry.

Future Outlook and Projection

The demand is expected to grow at a double digit CAGR on the basis of GMV during the review period 2021P and 2026F. This is majorly due to increasing adoption of the new technologies in the market by majority of the players coupled with the upcoming tech based delivery options namely Drone Delivery, Warehouse Automation, Voice Ordering and others. However, companies are anticipated to focus on expanding tie ups with suppliers & grocery stores to fulfill customer orders which will further lead to market consolidation in the near future as players with strong financial support and superior brand value will acquire small players.

Key Segments Covered

By Region

  • Java
  • Sumatra
  • Kalimantan
  • Lesser Sunda Islands
  • Sulawesi
  • Other Regions

By Age Group

  • 18-24 years
  • 25-37 years
  • 38-44 years
  • 45+ years

By Product Category

  • Food & Beverages
  • Household Supplies
  • Beauty and Health
  • Fresh Food
  • Others

By Gender

  • Male
  • Gender

By Mode of Payment

  • Online Payment
  • Cash on Delivery

By Mode of Delivery

  • In a Specific Time Period (Same Day or Next Day)
  • Express Delivery (30 Minutes to 120 Minutes)
  • Other (2 – 3 Days or More)

By Type of Business

  • B2C
  • B2B

Companies Covered

  • Shopee
  • Tokopedia
  • Sayurbox
  • GoMart
  • GrabMart
  • TaniHub
  • ChilliBeli
  • Dropezy
  • HappyFresh

Key Target Audience

  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors

Time Period Captured in the Report:

  • Historical Period: 2016 – 2021P
  • Forecast Period: 2021P – 2026F

Key Topics Covered in the Report:

  • Difference between Online & Offline Grocery Shopping. Why Online Grocery is the Way Forward?
  • Target Addressable Audience
  • Supply Ecosystem and Competition Parameters
  • Demand Scenario, Target Customer and Factor Influencing Consumer Behavior
  • Technologies Facilitating Online Grocery Industry
  • Upcoming Technologies in Online Grocery Industry
  • Cross Comparison of Operating Models (Marketplace, Pureplay and Omnichannel)
  • Revenue Streams
  • Marketing Strategies
  • Addressable Gap in the Market and Possible Solutions
  • Emerging Business Strategies
  • Best Practices in Business
  • Covid-19 Impact on Indonesia Online Grocery Market
  • Analyst Recommendations
READ MORE

Table Of Content

Scope

1. Executive Summary

Executive Summary- How is Online Grocery Market Positioned in Indonesia

2. Need and Opportunity

How is Offline Grocery Shopping Different from Online Grocery Shopping?

Why Online Grocery is the Way Forward

Target Addressable Market

3. Country Stats

Macro Economic Internet Stats & E-Commerce Stats

4. Supply Scenario

Indonesia Online Grocery Timeline

Indonesia Online Grocery Industry Life Cycle 

Indonesia Online Grocery Ecosystem

How is Online Grocery Supply Positioned in Indonesia?

Challenges Faced by Online Grocery Companies

5. Demand Scenario

Indonesia Online Grocery Market Size, 2016 – 2021P

Indonesia Online Grocery Market Segmentation By Delivery Time & Product Category, 2021P

Indonesia Online Grocery Market Segmentation By Mode of Payment, 2021P and 2026F

Market Segmentation by Age Group and Type of Business

Geographic Population Distribution

Target Audience Demographics

Factors Influencing Customer Behavior

6. Operating Models across Indonesia Online Grocery Market

Operating Model: Marketplace

Process of On Boarding a Grocery Store

Role & Responsibilities of Company and Partner Grocery Store

Operating Model: Onmi-channel

Cross Comparison of Operating Models

Logistics Management

Gaps & Possible Solutions of Managing Logistics

7.  Investment Analysis

Investment Activities (Company, Investors, Total Funding Amount, Funding Status, Last Funding Type and Latest Funding)

Investment Map

8. Industry Analysis

Where does Indonesia Stands in Comparison to Other Markets (USA, Vietnam, United Kingdom & India)?

SWOT Analysis

Technologies Facilitating Online Grocery Industry

Upcoming Technologies in Online Grocery Industry

Features of a e-Grocery Delivery App

9. Competitive Landscape in Indonesia Online Grocery Market

Competition Scenario and Industry Unit Matrix

Cross Comparison Matrix of of Major Players (Year of Establishment, Business Model, web rankings Delivery Fleet, Delivery Time, Cancellation Rate, Product Listings, & Employees)

Strengths & Weakness of Major Players (HappyFresh, Sayurbpx, GrabMart, GoMart, Dropezy)

Market Share and Monthly Orders, 2021P

Company Profiles (Overview, Product Category, Business Model, , USP, Future Plans, Recent Developments)

  • SayurBox
  • TaniHub
  • GrabMart
  • GoMart
  • Dropezy
  • ChilliBeli

10.  Future Landscape

Indonesia Online Grocery Market Size, 2021P – 2026F

Indonesia Online Grocery Market Segmentation Product Category and Mode of Payment 2021P-2026F

Covid-19 Impact

Future Market Trends and Way Forward

11. Case Study & Analyst Recommendations

How Can Companies Reduce Delivery Time and Delivery Cost?

Key Adoption Points(Personalized Consumer Experience, Introduce Private Labels to Increase Margins, Wallet Based Automated System, Preferable Service Locations, Achieving Operational Efficiency , Adopting  Artificial Intelligence in Day to Day Operations and Expanding Partnerships)

How can Companies Promote themselves?

Why and How Subscription & Micro-Delivery Model can be Implemented?

How Blinkit disrupted the Online Grocery in India with 10-minute delivery concept

TaniHub Case Study: A Complete Ecosystem

12. Appendix

Research Methodology

Disclaimer

Contact Us

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
Deliverable Format :viewable on the website via username :viewable on the website via username ; :viewable on the website via username :Printed Publication/ Book by Post ; :viewable on the website via username
What will it include? Statistics and charts only; no qualitative content Qualitative & quantitative aspects of the market Qualitative & quantitative aspects in PDF + statistics and charts in excel Printed report including qualitative and quantitative aspects Qualitative & quantitative aspects in PDF + statistics and charts in excel
Print Option
User Sharing Restricted to one registered login Restricted to one registered login Restricted to one registered login Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Download Option
Copy Option
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate)
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Key Segments Covered

By Region

  • Java
  • Sumatra
  • Kalimantan
  • Lesser Sunda Islands
  • Sulawesi
  • Other Regions

By Age Group

  • 18-24 years
  • 25-37 years
  • 38-44 years
  • 45+ years

By Product Category

  • Food & Beverages
  • Household Supplies
  • Beauty and Health
  • Fresh Food
  • Others

By Gender

  • Male
  • Gender

By Mode of Payment

  • Online Payment
  • Cash on Delivery

By Mode of Delivery

  • In a Specific Time Period (Same Day or Next Day)
  • Express Delivery (30 Minutes to 120 Minutes)
  • Other (2 – 3 Days or More)

By Type of Business

  • B2C
  • B2B

Key Target Audience

  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors

Time Period Captured in the Report:

  • Historical Period: 2016 – 2021P
  • Forecast Period: 2021P – 2026F


Companies

Companies Covered

  • Shopee
  • Tokopedia
  • Sayurbox
  • GoMart
  • GrabMart
  • TaniHub
  • ChilliBeli
  • Dropezy
  • HappyFresh

Company Profile

Company Profile Title

The report titled “Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipelago provides a comprehensive analysis of Online Grocery Market in Indonesia. The report covers various aspects including the current online grocery scenario in Indonesia, need & opportunities describing the target addressable market, addressable gap in the market and possible solutions. It also covers current supply and demand in the region, detailed working of marketplace, Omni-channel and Marketplace operating model, trends, developments, challenges, current & upcoming technologies facilitating online grocery industry, revenue streams and marketing strategies driving the industry. It gives detailed explanation of competitive scenario including cross comparison between major players, SWOT, and detailed company profiles of major players and concluding with future scope and analyst recommendations.

Market Overview:

Gaps in offline grocery shopping such as inconvenience of commute, long payment queues and cost of impulse buying led to the introduction of e-grocery in Indonesia. Indonesia online grocery market is currently positioned at a growth stage, and increasing at a staggering double-digit growth rate during the period 2016 and 2021P. Covid-19 Pandemic acted as a catalyst to the Indonesia’s E-grocery market’s growth. The number of companies offering e-grocery services in Indonesia has increased over the years. Moreover, high penetration of internet, growing working population and rising number of single families has led to the growth of e-grocery services in the country.  On the other hand, companies have also expanded their product portfolios from food & beverages to household supplies, baby food, fresh food, fish & meat and other product categories.

By Product Category (Food & Beverages, Household Supplies, Beauty and Health, Baby & Kids and Fresh Food)

Fresh Food Produce & Beverages mapped as most demanded product category. This was followed by household supplies, beauty & health, and others. Companies like TaniHub and Sayurbox have a strong farmer’s network and are known for their fresh produce.

By Region (Java, Sumatra, Kalimantan & Others)

Java (Jakarta and Greater Jakarta) & Sumatra are mapped as major areas based on demand and supply of online grocery services. Java accounted for more than half of the population concentration of the country. Working professionals, who are the major end users of online grocery services, are concentrated in Java followed by Sumatra. Kalimantan region also is likely to witness great demand in the coming years.

By Mode of Payment (Online Payment & Cash on Delivery)

The demand is still dominated by pre delivery online payment. Payment made through debit and credit cards are popular however payment made through e-wallets and points are catching pace. Most of the companies either have their in-house wallet system or have partnered with payment solution companies, online payments is a win-win for both consumer and the company. Consumers prefer online payment as there are lots of discount offers and cashbacks offered via this mode of payment

By Age Group (18-24, 25-37, 38-44, 45+):

In Indonesia, majority of the GMV contribution in the overall online grocery market has been contributed by the people under the age bracket of 25 – 37 years which is approximately more than 1/3 of the market. This is further followed by other people of age group categories such as 38 – 44 years, 18 – 24 and others.  

Competitive Landscape

The industry is fragmented with presence of more than 25 big and small players operating across marketplace and omnichannel model. Delivery Cost, Delivery Time, App Interface, Discounts & Offers, Return Policy, Ease of Payment have been major factors influencing customer behavior. The major players include Shopee, Tokopedia, Sayurbox, Dropezy, TaniHub, GrabMart etc. Companies with large product assortment, wide regional presence and express delivery are identified as clear leaders in the industry.

Future Outlook and Projection

The demand is expected to grow at a double digit CAGR on the basis of GMV during the review period 2021P and 2026F. This is majorly due to increasing adoption of the new technologies in the market by majority of the players coupled with the upcoming tech based delivery options namely Drone Delivery, Warehouse Automation, Voice Ordering and others. However, companies are anticipated to focus on expanding tie ups with suppliers & grocery stores to fulfill customer orders which will further lead to market consolidation in the near future as players with strong financial support and superior brand value will acquire small players.

Key Segments Covered

By Region

  • Java
  • Sumatra
  • Kalimantan
  • Lesser Sunda Islands
  • Sulawesi
  • Other Regions

By Age Group

  • 18-24 years
  • 25-37 years
  • 38-44 years
  • 45+ years

By Product Category

  • Food & Beverages
  • Household Supplies
  • Beauty and Health
  • Fresh Food
  • Others

By Gender

  • Male
  • Gender

By Mode of Payment

  • Online Payment
  • Cash on Delivery

By Mode of Delivery

  • In a Specific Time Period (Same Day or Next Day)
  • Express Delivery (30 Minutes to 120 Minutes)
  • Other (2 – 3 Days or More)

By Type of Business

  • B2C
  • B2B

Companies Covered

  • Shopee
  • Tokopedia
  • Sayurbox
  • GoMart
  • GrabMart
  • TaniHub
  • ChilliBeli
  • Dropezy
  • HappyFresh

Key Target Audience

  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors

Time Period Captured in the Report:

  • Historical Period: 2016 – 2021P
  • Forecast Period: 2021P – 2026F

Key Topics Covered in the Report:

  • Difference between Online & Offline Grocery Shopping. Why Online Grocery is the Way Forward?
  • Target Addressable Audience
  • Supply Ecosystem and Competition Parameters
  • Demand Scenario, Target Customer and Factor Influencing Consumer Behavior
  • Technologies Facilitating Online Grocery Industry
  • Upcoming Technologies in Online Grocery Industry
  • Cross Comparison of Operating Models (Marketplace, Pureplay and Omnichannel)
  • Revenue Streams
  • Marketing Strategies
  • Addressable Gap in the Market and Possible Solutions
  • Emerging Business Strategies
  • Best Practices in Business
  • Covid-19 Impact on Indonesia Online Grocery Market
  • Analyst Recommendations
READ MORE

Scope

1. Executive Summary

Executive Summary- How is Online Grocery Market Positioned in Indonesia

2. Need and Opportunity

How is Offline Grocery Shopping Different from Online Grocery Shopping?

Why Online Grocery is the Way Forward

Target Addressable Market

3. Country Stats

Macro Economic Internet Stats & E-Commerce Stats

4. Supply Scenario

Indonesia Online Grocery Timeline

Indonesia Online Grocery Industry Life Cycle 

Indonesia Online Grocery Ecosystem

How is Online Grocery Supply Positioned in Indonesia?

Challenges Faced by Online Grocery Companies

5. Demand Scenario

Indonesia Online Grocery Market Size, 2016 – 2021P

Indonesia Online Grocery Market Segmentation By Delivery Time & Product Category, 2021P

Indonesia Online Grocery Market Segmentation By Mode of Payment, 2021P and 2026F

Market Segmentation by Age Group and Type of Business

Geographic Population Distribution

Target Audience Demographics

Factors Influencing Customer Behavior

6. Operating Models across Indonesia Online Grocery Market

Operating Model: Marketplace

Process of On Boarding a Grocery Store

Role & Responsibilities of Company and Partner Grocery Store

Operating Model: Onmi-channel

Cross Comparison of Operating Models

Logistics Management

Gaps & Possible Solutions of Managing Logistics

7.  Investment Analysis

Investment Activities (Company, Investors, Total Funding Amount, Funding Status, Last Funding Type and Latest Funding)

Investment Map

8. Industry Analysis

Where does Indonesia Stands in Comparison to Other Markets (USA, Vietnam, United Kingdom & India)?

SWOT Analysis

Technologies Facilitating Online Grocery Industry

Upcoming Technologies in Online Grocery Industry

Features of a e-Grocery Delivery App

9. Competitive Landscape in Indonesia Online Grocery Market

Competition Scenario and Industry Unit Matrix

Cross Comparison Matrix of of Major Players (Year of Establishment, Business Model, web rankings Delivery Fleet, Delivery Time, Cancellation Rate, Product Listings, & Employees)

Strengths & Weakness of Major Players (HappyFresh, Sayurbpx, GrabMart, GoMart, Dropezy)

Market Share and Monthly Orders, 2021P

Company Profiles (Overview, Product Category, Business Model, , USP, Future Plans, Recent Developments)

  • SayurBox
  • TaniHub
  • GrabMart
  • GoMart
  • Dropezy
  • ChilliBeli

10.  Future Landscape

Indonesia Online Grocery Market Size, 2021P – 2026F

Indonesia Online Grocery Market Segmentation Product Category and Mode of Payment 2021P-2026F

Covid-19 Impact

Future Market Trends and Way Forward

11. Case Study & Analyst Recommendations

How Can Companies Reduce Delivery Time and Delivery Cost?

Key Adoption Points(Personalized Consumer Experience, Introduce Private Labels to Increase Margins, Wallet Based Automated System, Preferable Service Locations, Achieving Operational Efficiency , Adopting  Artificial Intelligence in Day to Day Operations and Expanding Partnerships)

How can Companies Promote themselves?

Why and How Subscription & Micro-Delivery Model can be Implemented?

How Blinkit disrupted the Online Grocery in India with 10-minute delivery concept

TaniHub Case Study: A Complete Ecosystem

12. Appendix

Research Methodology

Disclaimer

Contact Us

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
Deliverable Format :viewable on the website via username :viewable on the website via username ; :viewable on the website via username :Printed Publication/ Book by Post ; :viewable on the website via username
What will it include? Statistics and charts only; no qualitative content Qualitative & quantitative aspects of the market Qualitative & quantitative aspects in PDF + statistics and charts in excel Printed report including qualitative and quantitative aspects Qualitative & quantitative aspects in PDF + statistics and charts in excel
Print Option
User Sharing Restricted to one registered login Restricted to one registered login Restricted to one registered login Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Download Option
Copy Option
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate)
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Key Segments Covered

By Region

  • Java
  • Sumatra
  • Kalimantan
  • Lesser Sunda Islands
  • Sulawesi
  • Other Regions

By Age Group

  • 18-24 years
  • 25-37 years
  • 38-44 years
  • 45+ years

By Product Category

  • Food & Beverages
  • Household Supplies
  • Beauty and Health
  • Fresh Food
  • Others

By Gender

  • Male
  • Gender

By Mode of Payment

  • Online Payment
  • Cash on Delivery

By Mode of Delivery

  • In a Specific Time Period (Same Day or Next Day)
  • Express Delivery (30 Minutes to 120 Minutes)
  • Other (2 – 3 Days or More)

By Type of Business

  • B2C
  • B2B

Key Target Audience

  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors

Time Period Captured in the Report:

  • Historical Period: 2016 – 2021P
  • Forecast Period: 2021P – 2026F


Companies

Companies Covered

  • Shopee
  • Tokopedia
  • Sayurbox
  • GoMart
  • GrabMart
  • TaniHub
  • ChilliBeli
  • Dropezy
  • HappyFresh