Insights from GlobalDatas Next Generation Emerging Markets Survey 2016-Africa: Summary of consumer trends and innovation opportunities in the next generation emerging markets in Africa

Insights from GlobalDatas Next Generation Emerging Markets Survey 2016-Africa: Summary of consumer trends and innovation opportunities in the next generation emerging markets in Africa


  • Products Id :- CS1729CT
  • |
  • Pages: 16
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Insights from GlobalData's Next Generation Emerging Markets Survey 2016-Africa: Summary of consumer trends and innovation opportunities in the 'next generation' emerging markets in Africa

Summary

This report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in six next generation emerging markets in Africa, using GlobalData's primary research into 15 next generation emerging economies across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns and eating preferences.

With the rise of living standards in next generation emerging markets, consumer behavior and attitudes towards FMCG products are changing. This report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in six next generation emerging markets in Africa, using GlobalData's primary research into 15 such countries across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns, and eating preferences.

Scope

The surge in disposable income of consumers in these markets is resulting in growth in spending power and shoppers' confidence.

Perception of health and wellness are important influencers of buying decisions at the shelf among African next generation emerging market consumers.

Consumers in these countries are very much family-orientated and this can be directly seen in their style of eating.

Novel varieties have significant appeal for consumers across most FMCG categories, which is a promising opportunity for innovation investment.

Reasons to buy

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Table of Contents

NGEM Africa Overview

Spending trends of NGEM African consumers

Key factors influencing NGEM African consumers

Key concerns affecting NGEM African consumers

Eating preferences and attitudes of NGEM African consumers

NGEM African consumers attitude towards international and local products

Innovation Snapshot

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@] kenresearch.com
 

Africa, next generation emerging markets, consumers, Nigeria, Ghana, Morocco, Kenya, Egypt, Angola, NGEM, African, key concerns, eating preferences, attitudes, spending behavior, trends, international, local ,products, healthy, global, innovation aging, personal weight, allergens, groceries, personal fitness, contamination, pollution, diseases, infections, food, drink

select a license

Single User License
USD 1450 INR 96005
Site License
USD 2900 INR 192009
Corporate User License
USD 4350 INR 288014

NEWSLETTER BY CATEGORY




Testimonials

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies....

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ...

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!...



Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

sales [@] kenresearch.com