KSA Online B2B Grocery Market Outlook to 2026F

Driven by Increasing Number of Smartphone Users and Changing Shopping Habits of Bakalas in the Region Due to Convenience and Online Experience

Region:Middle East

Author(s):Saksham Gupta, Abhay Shukla

Product Code:KR1181

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Published on

August 2022

Total pages

100

Table of Content

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About the Report

About the Report

The report titled KSA Online B2B Grocery Market Outlook to 2026F Driven by Increasing Number of Smartphone Users and Changing Shopping Habits of Bakalas in the Region Due to Convenience and Online Experience” provides a comprehensive analysis of the Online B2B grocery market in Saudi Arabia. The report also covers FMCG market, B2C Grocery Market, B2C online grocery market, B2C offline grocery market and B2C grocery market size by regions and overview and genesis of the industry, market size in terms of number of orders, region wise trends, customer analysis on the basis of type of bakalas and market potential, major growth drivers, tech disruptions and innovations in the Online B2B grocery market. The report finally concludes with competitive landscape including competition scenario, cross comparison, and company profiles of major players including list of services they offer, credit facilities and their plan to procure, business cycle and operating model in Online B2B grocery market in Saudi Arabia. Macroeconomic factors impacting the industry and analyst recommendations are also included in the report.





Detailed Analysis on the Online B2B Grocery Market:

Saudi arabia, with an Urban Population of 30.4 Mn which accounts for 83% of the total population in the country, which defines the developing stage of the nation. A G20 economy with a young, highly educated population, Saudi Arabia holds exciting potential and opportunity for investors. Saudi Arabia has the largest social media presence in the world with ~39 Mn mobile subscribers amounting to 11% of mobile penetration in MENA region in 2021.

The Online B2B grocery market in Saudi Arabia has been anticipated to continue to grow at a double digit CAGR during 2021-2026F. Given the Rapid digitalization investments by global players, increasing smartphone and internet penetration, the sector will witness growth in the coming years. 

The competition in Saudi Arabia B2B grocery market was observed to be moderately concentrated. Sary acquires majority of the market share in Saudi Arabia with other players includes DX Buy, Fatura, retailo and Max Ab. Advance delivery technologies, Data Analytics and Machine Learning to improve operations in the future and will provide customer experience to the retailers.

Online B2B Grocery Market Segmentation

By Product Category:

Oil and dairy products are dominating the market followed by beverages, staples and confectioneries in 2021.

By Mode of Sales:

Majority of the revenue is generated through cash on delivery mode in 2021 while other mode of sales is expected to grow in future.

By Point of Sales:

Majority of the revenue is generated form medium grocery stores and HoReCa as adoption rates of online B2B grocery platforms are comparatively higher.

By GMV and By Number of Orders Per Region:   

Riyadh and Jeddah are generating the highest GMVs followd by Dammam, Mecca and Medina in 2021.

By Number of Orders Per Region:

More than 50% of the orders are from Riyadh and Jeaddah due to higher urbanization and large number of small shops in 2021.

Bakala Retailer Customer Analysis:

Type of Bakalas:

Unorganized bakals are dominating the overall retailers in Saudi Arabia with Riyadh and Jeddah has the highest number of Bakals retailers followed by Dammam and Mecca.

Key Segments Covered

Online B2B Grocery Market

By Product Category:

Oil and Dairy Products

Beverages

Staples

Confectionery & Snacks

Fresh Fruits & Vegetables

Others

By Mode of Sales:

Cash on Delivery

Credit sales

Cashless Payment on delivery

Pre-delivery online payment

By Point of Sales:

Medium grocery stores

Horeca

Small grocery stores

Specialty stores

Hypermarkets

Supermarkets

Traditional channels (e.g., large distributors)

By GMV by Regions:   

Riyadh

Jeddah

Dammam

Mecca

Medina

Rest of KSA

By Number of Orders Per Region:

Riyadh

Jeddah

Dammam

Mecca

Medina

Rest of KSA

Bakala Retailer Customer Analysis:

Type of Bakalas:

Organized

Unorganized

Key Target Audience

B2B Grocery Platfroms

3PL Logistics Companies

Grocery Delivery companies

Last Mile Logistics Companies

Quick Commerce Companies

Integrated Logistics Companies

E-Commerce Marketplace Platform

Retail Companies

Logistics/Supply Chain Industry Associations

Market research and Consulting firms

Time Period Captured in the Report:

Base Year: 2021

Forecast Period: 2021–2026F

Companies Covered:

Major B2B Online Grocery Companies

Sary

Retailo

DX Buy

Max Ab

Fatura

Key Topics Covered in the Report

Executive Summary

Saudi Arabia Online B2B Grocery Market Overview

Saudi Arabia FMCG Market Overview

Saudi Arabia Online B2B Grocery Market

Saudi Arabia Offline B2C Grocery

Saudi Arabia Online B2B Grocery Market Size

Saudi Arabia Online B2B Grocery Market Landscape

Saudi Arabia Online B2B Grocery Market Segmentation

Saudi Arabia Online B2B Grocery Market End User Analysis

Saudi Arabia Online B2B Grocery Bakala Retailers Analysis

Competitive Landscape Saudi Arabia Online B2B Grocery Market

Future Market Size and Segmentations, 2021-2026F

Covid-19 Impact Saudi Arabia Online B2B Grocery Market

Analyst Recommendations

Case Studies

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Products

Products

Key Segments Covered

Online B2B Grocery Market

By Product Category:

Oil and Dairy Products

Beverages

Staples

Confectionery & Snacks

Fresh Fruits & Vegetables

Others

By Mode of Sales:

Cash on Delivery

Credit sales

Cashless Payment on delivery

Pre-delivery online payment

By Point of Sales:

Medium grocery stores

Horeca

Small grocery stores

Specialty stores

Hypermarkets

Supermarkets

Traditional channels (e.g., large distributors)

By GMV by Regions:   

Riyadh

Jeddah

Dammam

Mecca

Medina

Rest of KSA

By Number of Orders Per Region:

Riyadh

Jeddah

Dammam

Mecca

Medina

Rest of KSA

Bakala Retailer Customer Analysis:

Type of Bakalas:

Organized

Unorganized

Key Target Audience

B2B Grocery Platfroms

3PL Logistics Companies

Grocery Delivery companies

Last Mile Logistics Companies

Quick Commerce Companies

Integrated Logistics Companies

E-Commerce Marketplace Platform

Retail Companies

Logistics/Supply Chain Industry Associations

Market research and Consulting firms

Time Period Captured in the Report:

Base Year: 2021

Forecast Period: 2021–2026F


Companies

Companies Covered:

Major B2B Online Grocery Companies

Sary

Retailo

DX Buy

Max Ab

Fatura

Table of Contents

Table of Contents

  1. 1.     Executive Summary
  2. 2.     KSA Country Overview

2.1. KSA Country Overview

2.2.KSA Population Analysis

2.3.KSA Digital Economy

  1. 3. E-Commerce Industry Overview in KSA

3.1  Dominant Categories in E-commerce in the KSA

3.2  Revenue Share Payment Types

3.3  Channels Available for Shopping Consumables in Saudi Arabia

3.4  Saudi Arabia Consumables Market - Typical Consumer Use Case

3.5  Government Regulations for the E-Commerce Industry

  1. 4. Market Overview and Genesis of KSA Online B2B Grocery Market

4.1. Ecosystem of KSA Online B2B Grocery Market

4.2.Business Cycle and Genesis of Online B2B Grocery Market in KSA

4.3.Evolution of B2B Online Grocery Platforms

4.4.Timeline of Major B2B Online Grocery Players in KSA

4.5.Brick and Mortar v/s Online Grocery Platforms

4.6.Operating Model of KSA Online B2B Grocery Market

4.7.Revenue Models Exists in Online B2B Grocery Market in KSA

4.8.Business Model Canvas

  1. 5. KSA FMCG and Offline Grocery Market, 2021

5.1.  Market Size of Saudi Arabia FMCG Market, 2017-2021

5.2.Market Size of Saudi Arabia Grocery Market, 2017-2021

5.3.Market Size of Saudi Arabia Offline Grocery Market, 2017-2021

5.4.Market Size of Saudi Arabia Online Grocery Market, 2017-2021

5.5.B2C Grocery Market Size By Regions, 2021

  1. 6. KSA Online B2B Grocery Market, 2021

6.1.KSA Online B2B Grocery Market Size, 2021

6.2.KSA B2B Online Grocery Market By Number of orders and Average Order Value, 2021

  1. 7.     KSA Online B2B Grocery Market Segmentation, 2021

7.1.Market Segmentation By KSA B2B Offline Grocery Market, 2021

7.2.KSA Online B2B Grocery Market Segmentation By Product Category and By By Mode of Sales

7.3.KSA Online B2B Grocery Market Segmentation By Point of Sales, 2021

7.4.KSA Online B2B Grocery Market Segmentation By GMV by Regions and Number of Orders Per Region, 2021

  1. 8. Industry Analysis for KSA Online B2B Grocery Market

8.1.SWOT Analysis of Saudi Arabia Online B2B Grocery Market

8.2.Growth Drivers of Online B2B Grocery Industry

8.3.Key Challenges in the Online B2B Grocery Industry in Saudi Arabia

8.4.Technology Preference for B2B Online Grocery Delivery Customers and Trends

8.5.Online B2B Grocery Tech Development

  1. 9. KSA Online B2B Grocery Market Customer Analysis

9.1.Saudi Arabia Bakala Retailer Customer Analysis for Online B2B Grocery Platforms, 2021

9.2.Key Archetype - Overall Grocery Purchase Behaviour

9.3.Addressable Retailers Purchase Behavior Analysis

9.4.Online B2B Grocery Retailers Attribute Comparison Summary and Impact on Profitability

9.5.Consumers Needs : Online B2B Grocery Delivery in KSA

9.6.Customer Experience Matrices

  1. 10. Competition Framework for KSA Online B2B Grocery Market 

10.1.      Market Positioning Analysis of Online B2B Grocery Platforms

10.2.      Saudi Arabia Bakala Retailer Customer Analysis for Online B2B Grocery Platforms, 2021

10.3.      Cross Comparison of Online B2B Market Players in KSA

10.4.      Company Profile: Retailo

10.5.      Company Profile: Fature

10.6.      Company Profile: MaxAb

10.7.      Company Profile: Sary

10.8.      Company Profile: DX Buy

10.9.      Company Profile: MaxAb

  1. 11. Future Outlook and Projections, 2026F

11.1.       Market Size of Saudi Arabia FMCG Market and Grocery Market, 2021-2026F

11.2.      Market Size of Saudi Arabia Offline Grocery and Online Grocery Market, 2021-2026F

11.3.      Market Size of Saudi Arabia Offline Grocery and Online Grocery Market, 2021-2026F

11.4.      KSA B2B Online Grocery Market By Number of orders and Average Order Value, 2026F

11.5.      KSA Online B2B Grocery Market Segmentation By Product Category and By Mode of Sales, 2026F

11.6.      KSA Online B2B Grocery Market Segmentation By Point of Sales, 2026F

11.7.      KSA Online B2B Grocery Market Segmentation By GMV by Regions and Number of Orders Per Region, 2026F

11.8.      Potential for Grocery Tech Players to Use Data Analytics

  1. 12. Impact of COVID 19

12.1.       Impact of COVID 19 on Online B2B grocery Market in KSA

  1. 13. Market Opportunity and Analyst Recommendations

13.1.      Diversification Opportunity to Other Categories

13.2.      Key Adoption Points for Online Grocery Companies

13.3.      Fintech Integration in Online B2B Grocery Platforms

13.4.      Technologies to Leverage in the KSA Online B2B Grocery Market

13.5.      Future Technology Investments for Online B2B Grocery Platforms

13.6.      Translating Consumer Insights Into Key Wins For Online B2B Grocery Platforms in KSA

13.7.      Case Study: Udaan – B2B Buying for Retailer

  1. 14.  Research Methodology

Appendix

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