Shopping Cart 0
Cart Subtotal
USD 0

Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option : NO
Copy Option : No
Download Option: No
Deliverable Format : Excel viewable on the website via username

Excel Only
USD 4500

USD 2500

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Single User License
USD 5000

USD 3750

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: NO
Copy Option: Excel: No/ PDF: No
Download Option: No
Deliverable Format : Excel, PDF viewable on the website via username

Single and Excel
USD 6500

USD 5000

Access to Printed Report; No Soft Copy
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : Printed Publication/ Book by Post

Hard Copy License
USD 6500

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Download Option: Yes
Deliverable Format : Excel, PDF viewable on the website via username

Corporate User License
USD 7500

Details

The report titled “Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players" provides a comprehensive analysis of Online Grocery Delivery Market in Vietnam. The report covers various aspects including the current online grocery delivery scenario in Vietnam, need & opportunities describing the target addressable market, addressable gap in the market and possible solutions. The report also covers current supply and demand in the region, detailed working of Marketplace and Omnichannel operating model, trends, developments, challenges, seasonality trends, current & upcoming technologies facilitating online grocery delivery industry, revenue streams and marketing strategies driving the industry. It gives detailed explanation of competitive scenario including cross comparison between major players, SWOT, and detailed company profiles of major players and concluding with future scope and analyst recommendations.


Market Overview

Gaps in offline grocery shopping such as inconvenience of commute, long payment queues and cost of impulse buying led to the introduction of the e-grocery delivery in Vietnam. Population aged between 25 and 44, is considered an influential customer base for online grocery shopping. The industry is currently positioned in a growth stage registering a double-digit CAGR between 2016 and 2021P. High internet penetration, rising working population and increasing number of single families has led to the growth of e-grocery services in Vietnam. Companies have expanded their product portfolios from food & beverages to household supplies, fresh food, fish & meat and other product categories.

Market Segmentation

By Product Category (Beauty & Health, Food & Beverages, Household Supplies and Fresh Food)
Beauty and Health mapped as most demanded product category. This was followed by Food & Beverages and Fresh Food.
Shopee, Tiki and Lazada are major players in online grocery segment in 2021.

By Cities
Ho Chi Minh City and Hanoi are the major cities of Vietnam based population and urbanization. These cities are equipped in terms of setting up warehousing facility, transportation, procurement of grocery and carrying out other backend operations.
Working professionals, who are the major end users of online grocery delivery services, are concentrated in Ho Chi Minh City, Hanoi and Da Nang.  

By Mode of Payment (Cash on Delivery and Online Payment)
The demand is still dominated by Cash on Delivery payment method followed by online payment.
Cash is the most preferred mode of payment owing to following reasons:
  • Customers are skeptical for security of their financial details. They believe their bank details are not secure if they use online mode of payment.
  • Majority of people in rural Vietnam are still not comfortable with Online Payments due to lack of knowledge and awareness.
By Preferred mode of Delivery
Customers in Vietnam prefer their orders to be fulfilled within 30 minutes – 2 hours. They are willing to pay extra charges for Express Delivery to get their orders on time.
Second most preferred mode of delivery is – Standard delivery in a Specific time period, this mode of delivery is generally preferred by working professional in Vietnam.

By Age Group (18-24, 25-37, 38-44, 45+):
About 60% of grocery orders were placed by customers belonging to 25-44 years age group. It has been witnessed that the demand for online grocery is rising among working professionals & married couples as they have less time to physically visit a store for grocery shopping. Moreover, smartphone users Aged 25-44 (targeting working professionals) who are willing to rely on online grocery delivery platforms for fulfilling their grocery needs are the key target population for online grocery delivery companies.
In addition to this, demand for online grocery has increased among the people living independently as they are increasingly outsourcing their chores, such as grocery shopping to reliable vendors online. Approximately 30% of the online grocery buyers are frequent shoppers and they place the order around 3-5 times a month.

Competitive Landscape

The industry is concentrated with presence of 6-8 players operating across marketplace and omnichannel model. Delivery Cost, Delivery Time, App Interface, Discounts & Offers, Return Policy, Ease of Payment have been major factors influencing customer behavior. The major players include Shopee, Tiki and Lazada. Companies with large product assortment, wide regional presence and express delivery are identified as clear leaders in the industry.

Future Outlook and Projection

The demand is expected to grow with a double digit CAGR on the basis of GMV between 2021P and 2026F. Companies are anticipated to focus on expanding tie ups with suppliers & grocery stores to fulfill customer orders. The demand is expected to be driven by upcoming technologies such as Drone Delivery, Warehouse Automation, Voice Ordering and others. Market consolidation is expected in future as players with heavy financial backing and better brand value will acquire small players.

Key Segments Covered
  • By Product Category
    • Beauty & Health
    • Food & Beverages
    • Fresh Food
    • Household supplies
    • Others
  • By Mode of Payment
    • Cash on Delivery
    • Online Payments
  • By Age Group
    • 18-24 years
    • 25-34 years
    • 35-44 years
    • 45+ years
  • By Type of Business
    • B2B
    • B2C
  • By Mode of Delivery
    • In a specific time period
    • Express Delivery
    • Others
  • By Cities
    • Ho Chi Minh City
    • Hanoi
    • Da Nang
Companies Covered
  • Shopee
  • Tiki
  • Lazada
  • Chopp
  • GrabMart
  • Co.opmart
Key Target Audience
  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors
 Time Period Captured in the Report
  • Historical Period: 2016–2021P
  • Forecast Period: 2021P-2026F
Key Topics Covered in the Report
  • How is the Online Grocery Market positioned in Vietnam?
  • Comparison of the Brick-and-Mortar Grocery with the Online Grocery Platform
  • Target Addressable Audience for the market
  • Supply Ecosystem and Challenges
  • Demand Scenario, Target Customer and Factor Influencing Consumer Behavior
  • Cross Comparison of Operating Models (Marketplace and Omni-channel)
  • SWOT Analysis
  • Current Technologies Facilitating Online Grocery Delivery Industry
  • Upcoming Technologies in Online Grocery Delivery Industry
  • Investment and Funding in Online Grocery Delivery Companies in Vietnam
  • Competitive Landscape – Cross Comparison of Major Players
  • Company Profiles
  • Future Market Analysis and Trends
  • Analyst Recommendations
  • Research Methodology
READ MORE

Table Of Content

Scope

1. Executive Summary

1.1 How is Online Grocery Market positioned in Vietnam?

2. Need and Opportunity

2.1 Comparison of the Brick-and-Mortar Grocery with the Online Grocery Platform

2.2 Target Addressable Audience for Online Grocery Market, 2021P

3. Supply Scenario

3.1 Market Entry Timeline of Major Players

3.2 Genesis & Overview of the Vietnam E-Grocery Market

3.3 Online Grocery Market Ecosystem in Vietnam

3.4 Growth drivers Governing the Online Grocery Market in Vietnam

3.5 Supply Side Challenges in Vietnam Online Grocery Market

4. Demand Scenario

4.1 Vietnam Online Grocery Market Size on the basis of GMV, 2016-2021P

4.2 Market Segmentation by mode of Delivery and Product Category, 2021P

4.3 Market Segmentation on the basis of mode of Payment, 2021P-2026F

4.4 Market Segmentation by Age Group and Type of Business, 2021P – 2026F

4.5 Market Segmentation on the basis of Major Cities in Vietnam, 2021P

4.6 Working professionals & Married Couples are Mapped as Target Customers

4.7 Factors affecting purchase decision of a consumer

4.8 Impact of Covid-19 on the Online Grocery Market in Vietnam

5. Operating Models across Vietnam Online Grocery Market

5.1 Operating Model: Marketplace Model for Online grocery Delivery

5.2 Process of On-Boarding a Partner Grocery Store

5.3 Role and Responsibility of Grocery delivery company and Partner stores

5.4 Operating Model: Omnichannel Model for Online grocery Delivery

5.5 Cross Comparison between Marketplace and Omnichannel Operating Models

5.6 Logistics Management Strategies to manage delivery time and product stock-outs

5.7 Issues faced in Logistics Management and their possible solutions

6. Industry Analysis

6.1 Where does Vietnam Stands in Comparison to Other Mature Markets (India, UK & US)?

6.2 SWOT Analysis - Vietnam Online Grocery Market

6.3 Current Technologies Facilitating Online Grocery Delivery Industry

6.4 Upcoming Technologies Expected to thrive the industry

6.5 Features of Vietnam Grocery Delivery Application

7. Competitive Landscape in Vietnam Online Grocery Market

7.1 Competition Scenario and Industry Unit Matrix

7.2 Cross Comparison of Major Online Grocery Delivery Players

7.3 Contribution of Major players in the Online Grocery Market, 2021P

7.4 Strengths & Weakness OF Different Online Grocery Players in Vietnam

7.5 Company Profiles (Overview, Product Category, Business Model, Business Strategies, USP, Future Plans

8. Future Landscape of Vietnam Online Grocery Delivery Market

8.1 Vietnam Online Grocery Delivery Market Future Outlook to 2026F on the basis of GMV

8.2 Market Segmentation on the basis of Mode of Delivery and Product Category, 2021P & 2026F

8.3 Future Market Trends and Way Forward

9. Case Study & Analyst Recommendations

9.1 How Can Companies Reduce Delivery Time and Delivery Cost?

9.2 Key Adoption Points for Online Grocery Companies

9.3 How can Companies Promote themselves?

9.4 Why and How Subscription & Micro-Delivery Model can be Implemented?

9.5 How Blinkit disrupted the Online Grocery in India with 10-minute delivery concept

9.6 Chopp Vietnam- Addressing the quality assurance issue

10. Appendix

10.1 Research Methodology

10.2 Disclaimer

10.3 Contact Us

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
Deliverable Format :viewable on the website via username :viewable on the website via username ; :viewable on the website via username :Printed Publication/ Book by Post ; :viewable on the website via username
What will it include? Statistics and charts only; no qualitative content Qualitative & quantitative aspects of the market Qualitative & quantitative aspects in PDF + statistics and charts in excel Printed report including qualitative and quantitative aspects Qualitative & quantitative aspects in PDF + statistics and charts in excel
Print Option
User Sharing Restricted to one registered login Restricted to one registered login Restricted to one registered login Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Download Option
Copy Option
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate)
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Key Segments Covered:-

  • By Product Category
    • Beauty & Health
    • Food & Beverages
    • Fresh Food
    • Household supplies
    • Others
  • By Mode of Payment
    • Cash on Delivery
    • Online Payments
  • By Age Group
    • 18-24 years
    • 25-34 years
    • 35-44 years
    • 45+ years
  • By Type of Business
    • B2B
    • B2C
  • By Mode of Delivery
    • In a specific time period
    • Express Delivery
    • Others
  • By Cities
    • Ho Chi Minh City
    • Hanoi
    • Da Nang

Key Target Audience

  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors

 Time Period Captured in the Report

  • Historical Period: 2016–2021P
  • Forecast Period: 2021P-2026F


Companies

Companies Covered

  • Shopee
  • Tiki
  • Lazada
  • Chopp
  • GrabMart
  • Co.opmart

Company Profile

Company Profile Title

The report titled “Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players" provides a comprehensive analysis of Online Grocery Delivery Market in Vietnam. The report covers various aspects including the current online grocery delivery scenario in Vietnam, need & opportunities describing the target addressable market, addressable gap in the market and possible solutions. The report also covers current supply and demand in the region, detailed working of Marketplace and Omnichannel operating model, trends, developments, challenges, seasonality trends, current & upcoming technologies facilitating online grocery delivery industry, revenue streams and marketing strategies driving the industry. It gives detailed explanation of competitive scenario including cross comparison between major players, SWOT, and detailed company profiles of major players and concluding with future scope and analyst recommendations.


Market Overview

Gaps in offline grocery shopping such as inconvenience of commute, long payment queues and cost of impulse buying led to the introduction of the e-grocery delivery in Vietnam. Population aged between 25 and 44, is considered an influential customer base for online grocery shopping. The industry is currently positioned in a growth stage registering a double-digit CAGR between 2016 and 2021P. High internet penetration, rising working population and increasing number of single families has led to the growth of e-grocery services in Vietnam. Companies have expanded their product portfolios from food & beverages to household supplies, fresh food, fish & meat and other product categories.

Market Segmentation

By Product Category (Beauty & Health, Food & Beverages, Household Supplies and Fresh Food)
Beauty and Health mapped as most demanded product category. This was followed by Food & Beverages and Fresh Food.
Shopee, Tiki and Lazada are major players in online grocery segment in 2021.

By Cities
Ho Chi Minh City and Hanoi are the major cities of Vietnam based population and urbanization. These cities are equipped in terms of setting up warehousing facility, transportation, procurement of grocery and carrying out other backend operations.
Working professionals, who are the major end users of online grocery delivery services, are concentrated in Ho Chi Minh City, Hanoi and Da Nang.  

By Mode of Payment (Cash on Delivery and Online Payment)
The demand is still dominated by Cash on Delivery payment method followed by online payment.
Cash is the most preferred mode of payment owing to following reasons:
  • Customers are skeptical for security of their financial details. They believe their bank details are not secure if they use online mode of payment.
  • Majority of people in rural Vietnam are still not comfortable with Online Payments due to lack of knowledge and awareness.
By Preferred mode of Delivery
Customers in Vietnam prefer their orders to be fulfilled within 30 minutes – 2 hours. They are willing to pay extra charges for Express Delivery to get their orders on time.
Second most preferred mode of delivery is – Standard delivery in a Specific time period, this mode of delivery is generally preferred by working professional in Vietnam.

By Age Group (18-24, 25-37, 38-44, 45+):
About 60% of grocery orders were placed by customers belonging to 25-44 years age group. It has been witnessed that the demand for online grocery is rising among working professionals & married couples as they have less time to physically visit a store for grocery shopping. Moreover, smartphone users Aged 25-44 (targeting working professionals) who are willing to rely on online grocery delivery platforms for fulfilling their grocery needs are the key target population for online grocery delivery companies.
In addition to this, demand for online grocery has increased among the people living independently as they are increasingly outsourcing their chores, such as grocery shopping to reliable vendors online. Approximately 30% of the online grocery buyers are frequent shoppers and they place the order around 3-5 times a month.

Competitive Landscape

The industry is concentrated with presence of 6-8 players operating across marketplace and omnichannel model. Delivery Cost, Delivery Time, App Interface, Discounts & Offers, Return Policy, Ease of Payment have been major factors influencing customer behavior. The major players include Shopee, Tiki and Lazada. Companies with large product assortment, wide regional presence and express delivery are identified as clear leaders in the industry.

Future Outlook and Projection

The demand is expected to grow with a double digit CAGR on the basis of GMV between 2021P and 2026F. Companies are anticipated to focus on expanding tie ups with suppliers & grocery stores to fulfill customer orders. The demand is expected to be driven by upcoming technologies such as Drone Delivery, Warehouse Automation, Voice Ordering and others. Market consolidation is expected in future as players with heavy financial backing and better brand value will acquire small players.

Key Segments Covered
  • By Product Category
    • Beauty & Health
    • Food & Beverages
    • Fresh Food
    • Household supplies
    • Others
  • By Mode of Payment
    • Cash on Delivery
    • Online Payments
  • By Age Group
    • 18-24 years
    • 25-34 years
    • 35-44 years
    • 45+ years
  • By Type of Business
    • B2B
    • B2C
  • By Mode of Delivery
    • In a specific time period
    • Express Delivery
    • Others
  • By Cities
    • Ho Chi Minh City
    • Hanoi
    • Da Nang
Companies Covered
  • Shopee
  • Tiki
  • Lazada
  • Chopp
  • GrabMart
  • Co.opmart
Key Target Audience
  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors
 Time Period Captured in the Report
  • Historical Period: 2016–2021P
  • Forecast Period: 2021P-2026F
Key Topics Covered in the Report
  • How is the Online Grocery Market positioned in Vietnam?
  • Comparison of the Brick-and-Mortar Grocery with the Online Grocery Platform
  • Target Addressable Audience for the market
  • Supply Ecosystem and Challenges
  • Demand Scenario, Target Customer and Factor Influencing Consumer Behavior
  • Cross Comparison of Operating Models (Marketplace and Omni-channel)
  • SWOT Analysis
  • Current Technologies Facilitating Online Grocery Delivery Industry
  • Upcoming Technologies in Online Grocery Delivery Industry
  • Investment and Funding in Online Grocery Delivery Companies in Vietnam
  • Competitive Landscape – Cross Comparison of Major Players
  • Company Profiles
  • Future Market Analysis and Trends
  • Analyst Recommendations
  • Research Methodology
READ MORE

Scope

1. Executive Summary

1.1 How is Online Grocery Market positioned in Vietnam?

2. Need and Opportunity

2.1 Comparison of the Brick-and-Mortar Grocery with the Online Grocery Platform

2.2 Target Addressable Audience for Online Grocery Market, 2021P

3. Supply Scenario

3.1 Market Entry Timeline of Major Players

3.2 Genesis & Overview of the Vietnam E-Grocery Market

3.3 Online Grocery Market Ecosystem in Vietnam

3.4 Growth drivers Governing the Online Grocery Market in Vietnam

3.5 Supply Side Challenges in Vietnam Online Grocery Market

4. Demand Scenario

4.1 Vietnam Online Grocery Market Size on the basis of GMV, 2016-2021P

4.2 Market Segmentation by mode of Delivery and Product Category, 2021P

4.3 Market Segmentation on the basis of mode of Payment, 2021P-2026F

4.4 Market Segmentation by Age Group and Type of Business, 2021P – 2026F

4.5 Market Segmentation on the basis of Major Cities in Vietnam, 2021P

4.6 Working professionals & Married Couples are Mapped as Target Customers

4.7 Factors affecting purchase decision of a consumer

4.8 Impact of Covid-19 on the Online Grocery Market in Vietnam

5. Operating Models across Vietnam Online Grocery Market

5.1 Operating Model: Marketplace Model for Online grocery Delivery

5.2 Process of On-Boarding a Partner Grocery Store

5.3 Role and Responsibility of Grocery delivery company and Partner stores

5.4 Operating Model: Omnichannel Model for Online grocery Delivery

5.5 Cross Comparison between Marketplace and Omnichannel Operating Models

5.6 Logistics Management Strategies to manage delivery time and product stock-outs

5.7 Issues faced in Logistics Management and their possible solutions

6. Industry Analysis

6.1 Where does Vietnam Stands in Comparison to Other Mature Markets (India, UK & US)?

6.2 SWOT Analysis - Vietnam Online Grocery Market

6.3 Current Technologies Facilitating Online Grocery Delivery Industry

6.4 Upcoming Technologies Expected to thrive the industry

6.5 Features of Vietnam Grocery Delivery Application

7. Competitive Landscape in Vietnam Online Grocery Market

7.1 Competition Scenario and Industry Unit Matrix

7.2 Cross Comparison of Major Online Grocery Delivery Players

7.3 Contribution of Major players in the Online Grocery Market, 2021P

7.4 Strengths & Weakness OF Different Online Grocery Players in Vietnam

7.5 Company Profiles (Overview, Product Category, Business Model, Business Strategies, USP, Future Plans

8. Future Landscape of Vietnam Online Grocery Delivery Market

8.1 Vietnam Online Grocery Delivery Market Future Outlook to 2026F on the basis of GMV

8.2 Market Segmentation on the basis of Mode of Delivery and Product Category, 2021P & 2026F

8.3 Future Market Trends and Way Forward

9. Case Study & Analyst Recommendations

9.1 How Can Companies Reduce Delivery Time and Delivery Cost?

9.2 Key Adoption Points for Online Grocery Companies

9.3 How can Companies Promote themselves?

9.4 Why and How Subscription & Micro-Delivery Model can be Implemented?

9.5 How Blinkit disrupted the Online Grocery in India with 10-minute delivery concept

9.6 Chopp Vietnam- Addressing the quality assurance issue

10. Appendix

10.1 Research Methodology

10.2 Disclaimer

10.3 Contact Us

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
Deliverable Format :viewable on the website via username :viewable on the website via username ; :viewable on the website via username :Printed Publication/ Book by Post ; :viewable on the website via username
What will it include? Statistics and charts only; no qualitative content Qualitative & quantitative aspects of the market Qualitative & quantitative aspects in PDF + statistics and charts in excel Printed report including qualitative and quantitative aspects Qualitative & quantitative aspects in PDF + statistics and charts in excel
Print Option
User Sharing Restricted to one registered login Restricted to one registered login Restricted to one registered login Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Download Option
Copy Option
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate) Yes (Not Publically; but to Private Parties within the company/ affiliate)
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Key Segments Covered:-

  • By Product Category
    • Beauty & Health
    • Food & Beverages
    • Fresh Food
    • Household supplies
    • Others
  • By Mode of Payment
    • Cash on Delivery
    • Online Payments
  • By Age Group
    • 18-24 years
    • 25-34 years
    • 35-44 years
    • 45+ years
  • By Type of Business
    • B2B
    • B2C
  • By Mode of Delivery
    • In a specific time period
    • Express Delivery
    • Others
  • By Cities
    • Ho Chi Minh City
    • Hanoi
    • Da Nang

Key Target Audience

  • Online Grocery Delivery Companies
  • Supermarkets & Hypermarkets
  • E-commerce Companies
  • Food Delivery Companies
  • Investors

 Time Period Captured in the Report

  • Historical Period: 2016–2021P
  • Forecast Period: 2021P-2026F


Companies

Companies Covered

  • Shopee
  • Tiki
  • Lazada
  • Chopp
  • GrabMart
  • Co.opmart