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Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period

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Details

Analysts at Ken Research in their latest publication "Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period" observed the current status quo of the Online Skilling industry in the country, with respect to the supply side (ed-tech companies and universities) and demand side (working professional learners). The report details out the key trends from the ed-tech company side, touching upon the key strategies implemented by companies in response due to this situation. It covers marketing strategies implemented, the rise in traction that ed-tech platforms are witnessing, the customer acquisition techniques that companies are using & the changes that their relationship with universities is undergoing during this period. From the demand angle, it covers the desirability and the preferences of working professionals to pursue online courses during this period.

Covid Impact on the Ed-Tech Industry

While the pandemic has proved to be a difficult opponent for most industries, Ed-Tech is one such disruptive sector wherein, the pandemic has accentuated the demand for online learning. Ed-Tech players especially in the Higher Education segment have been experiencing considerable spikes in users accessing their platform. Metrics including Users, Engagement, Completion Rates, Leads Generated & Revenues have risen during this period for Ed-Tech companies.

Strategic Changes Implemented by Ed-Tech Companies

In response to the high amount of people that are now looking to enroll in up-skilling and re-skilling programs, ed-tech companies have focused on introducing free content, in a move to widen traction across their programs. To increase affordability of programs, companies have also introduced flexible payment mechanisms to allow learners with reduced purchasing power, to enroll in such programs and to gain the perspective of online education platforms.

Marketing Techniques Leveraged by Ed-Tech Companies

Online learning players across the spectrum are now focusing more upon online marketing of their brand and courses, in a bid to capitalize on the huge target audience that spends a major part of their day online on any device. They have focused on launching online advertisement campaigns, and reduced spend on television, radio or print advertising. They have also partnered with other online platforms and government associations to build their brand and improve traction on their platform.

Working Professionals Online Learning Trends

Professionals across the country are looking to utilize the extra time on their hands to upgrade their skill-set and stay in touch with the rapidly developing technologies in the job spectrum. They are increasingly becoming comfortable with the idea of learning online and are willing to devote sufficient time and money for learning online. Data Science, Digital Marketing, IoT, Cloud Computing and Software Development were some technologies that working professionals were most interested to learn and upgrade their skill-set in. They were also identified to be most interested in enrolling for short duration courses. The growth in online learning has not only spread to individuals but also to the corporate sector, with companies looking to train their employees online in the upcoming technologies across the spectrum.

Key Target Audience

Ed-Tech Companies

Universities

Education Industry Associations

Professional Associations

VC/Investment Firms

Ed-Tech Technology Partners

Government/Regulatory Bodies

Key Topics Covered in the Report

Strategic Roadmap of Ed-Tech Companies during COVID-19 Period

Working Professionals Paradigm Analysis

Introducing an Online Course during the COVID-19 Period

Working Professionals Online Skilling Desirability and Preferences Survey- A Survey Conducted with 2,500 Working Professionals in India

Relationship between Universities and Ed-Tech Companies- Changing Landscape and Margin Analysis 

READ MORE

Table Of Content

Scope

1.Ed-Tech Companies & Universities Paradigm Analysis

Strategic Roadmap of Ed-Tech Companies during COVID-19 Period

Ed-Tech Companies & Universities Paradigm Analysis-Inter-Entity Relationship Analysis

2.Working Professionals Paradigm Analysis

Working Professionals Paradigm Analysis-Understanding the Demand and Supply Side

3.Introducing an Online Course during the COVID-19 Period

Introducing an Online Course during the COVID-19 Period- Key Factors to Consider

4.Appendix

Research Methodology

Survey Results

Disclaimer

Contact Us

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Key Target Audience

Ed-Tech Companies

Universities

Education Industry Associations

Professional Associations

VC/Investment Firms

Ed-Tech Technology Partners

Government/Regulatory Bodies

Company Profile

Company Profile Title

Analysts at Ken Research in their latest publication "Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period" observed the current status quo of the Online Skilling industry in the country, with respect to the supply side (ed-tech companies and universities) and demand side (working professional learners). The report details out the key trends from the ed-tech company side, touching upon the key strategies implemented by companies in response due to this situation. It covers marketing strategies implemented, the rise in traction that ed-tech platforms are witnessing, the customer acquisition techniques that companies are using & the changes that their relationship with universities is undergoing during this period. From the demand angle, it covers the desirability and the preferences of working professionals to pursue online courses during this period.

Covid Impact on the Ed-Tech Industry

While the pandemic has proved to be a difficult opponent for most industries, Ed-Tech is one such disruptive sector wherein, the pandemic has accentuated the demand for online learning. Ed-Tech players especially in the Higher Education segment have been experiencing considerable spikes in users accessing their platform. Metrics including Users, Engagement, Completion Rates, Leads Generated & Revenues have risen during this period for Ed-Tech companies.

Strategic Changes Implemented by Ed-Tech Companies

In response to the high amount of people that are now looking to enroll in up-skilling and re-skilling programs, ed-tech companies have focused on introducing free content, in a move to widen traction across their programs. To increase affordability of programs, companies have also introduced flexible payment mechanisms to allow learners with reduced purchasing power, to enroll in such programs and to gain the perspective of online education platforms.

Marketing Techniques Leveraged by Ed-Tech Companies

Online learning players across the spectrum are now focusing more upon online marketing of their brand and courses, in a bid to capitalize on the huge target audience that spends a major part of their day online on any device. They have focused on launching online advertisement campaigns, and reduced spend on television, radio or print advertising. They have also partnered with other online platforms and government associations to build their brand and improve traction on their platform.

Working Professionals Online Learning Trends

Professionals across the country are looking to utilize the extra time on their hands to upgrade their skill-set and stay in touch with the rapidly developing technologies in the job spectrum. They are increasingly becoming comfortable with the idea of learning online and are willing to devote sufficient time and money for learning online. Data Science, Digital Marketing, IoT, Cloud Computing and Software Development were some technologies that working professionals were most interested to learn and upgrade their skill-set in. They were also identified to be most interested in enrolling for short duration courses. The growth in online learning has not only spread to individuals but also to the corporate sector, with companies looking to train their employees online in the upcoming technologies across the spectrum.

Key Target Audience

Ed-Tech Companies

Universities

Education Industry Associations

Professional Associations

VC/Investment Firms

Ed-Tech Technology Partners

Government/Regulatory Bodies

Key Topics Covered in the Report

Strategic Roadmap of Ed-Tech Companies during COVID-19 Period

Working Professionals Paradigm Analysis

Introducing an Online Course during the COVID-19 Period

Working Professionals Online Skilling Desirability and Preferences Survey- A Survey Conducted with 2,500 Working Professionals in India

Relationship between Universities and Ed-Tech Companies- Changing Landscape and Margin Analysis 

READ MORE

Scope

1.Ed-Tech Companies & Universities Paradigm Analysis

Strategic Roadmap of Ed-Tech Companies during COVID-19 Period

Ed-Tech Companies & Universities Paradigm Analysis-Inter-Entity Relationship Analysis

2.Working Professionals Paradigm Analysis

Working Professionals Paradigm Analysis-Understanding the Demand and Supply Side

3.Introducing an Online Course during the COVID-19 Period

Introducing an Online Course during the COVID-19 Period- Key Factors to Consider

4.Appendix

Research Methodology

Survey Results

Disclaimer

Contact Us

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Key Target Audience

Ed-Tech Companies

Universities

Education Industry Associations

Professional Associations

VC/Investment Firms

Ed-Tech Technology Partners

Government/Regulatory Bodies