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India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future

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COVID-19
Analysis of the COVID-19 impact on Strategic Outlook of Indian Ed-Tech Companies in the Higher and Professional Education space

Decoding the Fillip provided by Covid-19 to the Growing Adoption of Online Learning and Identifying the Strategic Tweaks to Ed-Tech Business Models

INQUIRE FOR COVID-19 IMPACT INQUIRE FOR COVID-19 IMPACT

Details

The report titled India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Futureprovides a comprehensive analysis on adoption of Ed-Tech in the higher and professional education segment within India. The report covers all various aspects including introduction and overview, demand & supply ecosystem, need for alternate education, target audience analysis through survey, industry size on the basis of enrollments & spend, market segmentation by type of program, delivery models, operating models, revenue models, technological capabilities of Ed-Tech players, marketing models, team structure of Ed-Tech players, competitive landscape, trends and developments, emerging course and revenue models in the industry. The report concludes with market projections for future of the industry including forecasted industry size by enrollment and by spend.


 

India Ed-Tech Driven Career Programs Market Overview and Size:

The market was observed in its growth stage majorly due to the fact that India has a large working population which is leading the demand for up-skilling & re-skilling programs provided by Ed-tech companies. Also, minimal restrictions on competitive entry allow the entry / presence of numerous players operating on a SPOC model therefore, catering to working professionals, primarily. Government initiatives aimed at increasing the Gross Enrollment Ratio have also played a major role in increasing the adoption for online skilling and vocational training programs. For instance, the government allocated around INR 17,000 crores towards skill based development and employment generation in India.

India Ed-Tech Driven Career Programs Market Segmentation

By Type of Course (SPOC and MOOC): SPOC programs wre witnessed to maintain a higher share, due to higher program cost in comparison to MOOCs. However, MOOCs led the way in terms of enrollments and learners due to the virtually unrestricted access provided to MOOCs and the low fees associated with such programs.

Competitive Landscape of Major Players Operating in the India Ed-Tech Driven Career Programs Market:

Competition stage within the Indian Ed-Tech market was observed to be highly fragmented with presence of major players such as upGrad, Talentedge, SimpliLearn, Talent Sprint, Great Learning, Edureka, NIIT and others in the SPOC segment and Courser, edX, Udemy and Udacity in the MOOC segment who captured a substantial share in terms of student enrolment in 2018-2019. Ed-Tech companies in India were observed to compete on the basis of course quality, program delivery modes, doubt clearance, instructor experience, pricing, student support & tech interface.

India Ed-Tech Driven Career Programs Market Future Outlook & Projections:

The market is expected to grow at a high rate in future, with working professionals turning to Ed-tech powered up-skilling as well as re-skilling programs in order to learn on-the-go. Also, high job change rates, lay-off rates, risk of getting unemployed by developing technologies and lack of workplace learning opportunities will heighten adoption of uptake of Ed-tech powered online programs. Moreover, the graduate & college segment is predicted to surge in the future due to favorable government judgments and the need for placement focused programs for college students.

Key Segments Covered
  • By Ed-Tech Driven Higher & Professional Education Program Segment

SPOC (Small Private Online Courses)

MOOC (Massive Open Online Courses)

Key Target Audience

Ed-Tech Companies

Independent Investors

Venture Capital Firms

Universities

Corporate Training Companies

Government Ministries

Time Period Captured in the Report:

Historical Period – 2013-2019

Forecast Period – 2019-2025

Companies Covered in Report:

upGrad                                   

Talentedge                             

SimpliLearn

Talent Sprint

Great Learning

Eruditus & Emeritus

Northwest Executive Education

Hughes Global Education

Edureka

Jigsaw Academy

Intellipaat

Acadgild

Coursera

edX

Udemy

Udacity

VC Now

NIIT

2U

Trilogy Education Services

Others (Imarticus Learning, Times Professional Learning, NuLearn,  EduKyu,  , Analytics Vidhya, Aptus Learn, FutureLearn, ApnaCourse, LearnVern & Verzeo)

Key Topics Covered in the Report

Target Addressable Audience for Higher & Professional Education Programs (2013-2019)

Training Spend by Employee/Fresher or Employer

Government Initiatives to Bridge Skill Gap

India Ed-Tech Driven Higher & Professional Education Programs Industry Size- By Enrolment & Spend (2019-2025)

Target Audience Analysis Survey

Supply Side Ecosystem- Career Driven Programs

Ed-Tech Driven Career Program Ecosystem

University Ed-tech Partnership Analysis

Program Domains Targeted by Ed-Tech Players

Operating Model Analysis for MOOC and SPOC Players

Tech Capabilities & Program Delivery Analysis

Revenue Streams for SPOC and MOOC Players

Program Delivery Modes opted by SPOC Players

Emerging Tech Program Landscape of SPOC and MOOC Players.

Marketing Models with Ideal Cost Allocations

Team Structure Analysis

Challenges faced by Ed-Tech Players

Competitive Landscape

Company Profiles of Major Players

Competition Side Target Audience Survey

International Success Case Studies

Favorable Tax Saving Destinations

Future Industry Outlook to 2025

Emerging Revenue & Course Models

READ MORE

Table Of Content

Scope

1. Need, Opportunity & Current Spend on Up-Skilling & Re-Skilling programs by Students & Professionals
Present Day Pain Points of Working Professionals, College Grads and Employers
Target Addressable Audience and their Need
(Enrolment in Indian Education System, 2018-2019)
Training Spend by Employer and Employee/ Fresher
(Including Sector wise Corporate Training Spend, 2018-2019 and Sector wise Corporate Training Requirements)
Skill Needs by Sector
Which Skills are Leading New Jobs Demand
Government Initiatives to Bridge Professional Skill Gap
India Ed-Tech Based Higher & Professional Education Industry Size, 2018-19, for MOOC and SPOCs  on the Basis of Enrolment and Program Spend, 2018-19
      Recent Trends in Indian Ed-Tech Landscape

2. Demand & Supply Side Ecosystem, Preferences & Trends across Ed-Tech Driven Higher & Professional Education

Demand Side- Target Audience Analysis Survey
(Time-Trends, Learner Decision Making, Course Application, Course Preferences, University Trade-Offs, Course Delivery, Geographical Concentration, Learner Influencers, Financial Willingness and Learner Disappointments)
Key Factors determining the Choice of Courses
(Industry Trends, Eligibility and Suitability, Networking Opportunities, Moving Up the Corporate Ladder, Gateway to Switch Industry / Sector and Placement Support and Assistance)
Supply Infrastructure – Ecosystem for Career Focused Programs
(Public or Private Universities / Colleges, Private Coaching Institutions, Massive Open Online Courses Platform and Small Private Online Courses Platform)
Ed-Tech Driven Career Focused Program Ecosystem
(MOOC Model and SPOC Model)
Why SPOCs are the Way Forward
(Gap left by MOOCs and How SPOCs fill that Gap)
Why Universities partner with Ed-Tech Companies
(Program Reach, Learning Methodology, Brand Value and Course Curriculum of Independent University Programs v/s Ed-Tech Partnered Programs)
Factors Helping Ed-Tech Company to Decide Academic Partner
(Brand Name and Institution Marketability, Profit Margins and Contract-Scope, Course Domains Offered, Location and Current Course Portfolio)
Domestic Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and Domestic Academic Partners)
International Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and International Academic Partners)
Supply Side Corporate and Industrial Partners
(Including Course Type, Popular Course Domains and Corporate Partners)
Program Domains Targeted by Ed-Tech Companies

3. Operating, Course Delivery, Tech, Revenue, Marketing & Employment Models across Ed-Tech Companies

Operating Models for MOOC Platforms
Operating Model- University Tie-Up Courses (SPOCs)
(Entities include Students / Professionals, Ed-Tech Company and Universities / Professors)
Role of Participants- Online & Blended Delivery
(Ed-Tech Company and University)
Operating Model- Private Label Courses
(Entities include Students / Professionals, Ed-Tech Company and Instructors)
Operating Model- Delivery Platform Enablers
(Entities include Students / Professionals, Universities / Corporate Companies and Video Conferencing based Course Delivery Enabler)
Revenue Model for University Tie-up Programs (SPOCs)
(Commission Rate Model, Minimum Guarantee Model and Upfront Investment Model)
Revenue Streams for MOOC Players
(Customer, Enterprise and Government/Academic Institution)
Revenue Streams for a SPOC-based Ed-Tech Company
(Customer, Enterprise and Institution)
Course Building Cycle
(Including Course Planning, Content Creation and Course Publishing)
Tech Capabilities- Program Delivery
(Including Instructor’s Dashboard and Student’s Dashboard)
Technology Stack for Ed-Tech Companies
(LMS Integrations and LMS Ownership)
Program Delivery Modes for SPOC
(Offline, Self-Paced, Live-Online, Online Blended and Hybrid)
Program Delivery Modes- Competitive Comparison
(Including Companies focusing on Mix of Live & Pre-Recorded Online Learning Suiting the Needs of Major Audience, Working Professionals)
Marketing Strategies Followed & Budget Allocation
(Including Online and Offline Mode)
Marketing & Sales Funnel
(Including Time Taken, Customer Acquisition Journey and Role of Ed-Tech Player)
Marketing Contribution to Enrolment
(Including Enrolments from Various Sources, Online Hiccups for Ed-Tech Players and Key Takeaways)
Role of Different Teams in Ed-Tech Company
Team Structure Case Study- Eruditus & Emeritus
(B2B Team, B2C Team and Support Teams)
Challenges Faced by Ed-Tech Companies

4. Competitive Landscape (Cross Comparison of Major 9-10 players)

Business Landscape of Major SPOC Ed-Tech Players
(Including Business Model, Focus Area, Management, Vintage and Geographical Presence)
Operational & Financial Landscape of Major SPOC Ed-Tech Players
(Including Competitor, Enrolment, Net Revenue, Headcount, EBITDA, Number of Programs and Average Program Duration)
Program Landscape of Major SPOC Ed-Tech Players
(IT, Data and Tech Programs; General and Business Management Programs; and Strategy, Leadership and Entrepreneurship Programs)
Tech Capabilities of Major SPOC Ed-Tech Players
(Including Competitor, Key Course Delivery Offerings, LMS Used, LMS Reviews / Features and Course Completition Rate)
Case Studies – NIIT, upGrad, Talentedge, Great Learning, Talent Sprint, SimpliLearn, Edureka, Eruditus & Emeritus, Northwest Executive Education, Jigsaw Academy, Intellipaat, Acadgild, Hughes Global Education, VC Now, Coursera, edX, Udacity and Udemy
(Including Service Offering, Program Domains, Academic Partners, Learner Base, Funding, Recent Developments, Course  Performance, Marketing Strategies, Business Model, Learner Profile, Future Plans / Outlook, USP, Learner Turn-Offs and Key Financials)
Emerging Tech Program Landscape of upGrad, Talentedge, Great Learning, Talent Sprint, SimpliLearn, Edureka, Eruditus and Emeritus, Jigsaw Academy, Intellipaat, Acadgild (AEON Learning), Coursera, edX, Udacity and Udemy
International Case Studies – 2U and Trilogy Education
(Including Technology, Course Portfolio, Program Duration, Program Cost, Program Delivery, Enrollment and Completion)
International Case Studies- 2U and Trilogy Education
Favourable Tax Saving Destinations - Singapore, Switzerland and UAE

5. Future Landscape of Ed-Tech Driven Higher & Professional Education in India

Industry Future Outlook and Projections to 2025 – In terms of Student Enrolment and Learner Spend
Emerging Revenue & Course Models
(Including Income-Linked Pricing, Co-Branded Experiential Programs and Offline Delivery Enabler + SPOC Model)

6. Appendix

Research Methodology
(Including Market Definitions, Abbreviations, Consolidated Research Approach, Market Sizing Approach, Sample Size Inclusion, Limitations and Final Conclusion)
Target Audience Survey Respondent Profile
Target Audience Survey Results
Disclaimer
Contact us


List Of Figure

Table 1.1: Sector-Wise Training Spend in INR crore & share in %, 2018-19

Table 1.2: Skills Leading New Jobs Demand including Technology, Jobs Created/Vacant,, Median Salary and Skills Required

Table 2.1: Domestic Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners

Table 2.2: International Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners

Table 2.3: Supply Side Corporate & Industrial Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Corporate Partners

Table 3.1: Cross Comparison among Major Ed-Tech Companies on the Basis of Program Delivery Modes (Offline, Self-Paced Online & Live-Online and Blended)

Table 4.1: Business Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Business Model, Focus Area, Management, Vintage and Geographical Presence

Table 4.2: Operational & Financial Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Enrolment, Net Revenue, Headcount, EBITDA, # of programs & Program Duration

Table 4.3: Program Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Data Science, Machine Learning, Analytics, Block Chain & Software Dev.

Table 4.4: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Finance, Marketing, General Management & HR

Table 4.5: Program Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Strategy & Leadership and Entrepreneurship

Table 4.6: Tech Capabilities Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Key Course Delivery Offerings, LMS Used, LMS Reviews/Features and Course Completion Rate (%)

Table 4.7: Key Financials of upGrad including Net Revenue, Revenue Growth, Net Loss, EBITDA and Marketing Spend (Revenue %), FY 17-FY 19

Table 4.8: Key Financials of Talentedge including Net Revenue, Revenue Growth, EBITDA and Net Loss, FY 17-FY 19

Table 4.9: Key Financials of Great Learning including Net Revenue, Revenue Growth, Net Profit and Net Profit Margin (%), FY 16- FY 18

Table 4.10: Key Financials of Talent Sprint including Net Revenue, Revenue Growth/Fall, Skill Deployment Revenue, Net Profit/Loss and Advertisement Spend (Revenue %), FY 17-FY 19

Table 4.11: Key Financials of Edureka including Net Revenue, Revenue Growth, Net Profit/Loss and Marketing Spend (Revenue %), FY 17-FY 19

Table 4.12: Key Financials of Jigsaw Academy including Net Revenue, Revenue Growth, Net Loss and Advertisement Spend (Revenue %), FY 17-FY 19

Table 4.13: Key Financials of Intellipaat including Net Revenue, Revenue Growth, Net Profit, Net Profit Margin and Advertisement Spend (Revenue %), FY 18-FY 19

Table 4.14: Key Financials of Hughes Global Education including Net Revenue, Revenue Growth, EBITDA, EBITDA Margin (%), Net Profit, Net Profit Margin (%) and Faculty, Content & Classroom Exp (% of Revenue), FY 17-FY 19

Table 4.15: Key Global Indicators of Coursera including Employees, Revenue, Courses, Specializations, Degrees, Learners and Enterprise Customers, 2017-2019

Table 4.15: Key Global Indicators of edX including Revenue, Master’s Degrees, Courses, Microcerdentails and Learners, 2017-2019

Table 4.16: Key Financials of Udacity including Net Revenue, Revenue Growth, Enterprise Revenue, Net Profit, Net Profit Margin and Advertisement Spend (Revenue %) FY 17-FY 19

Table 4.17: Key Financials of Trilogy Education including Net Revenue and Revenue Growth, FY 17-FY 19

Table 6.1: Consolidated Research Approach for India Ed-Tech Driven Career Programs Market

Table 6.2: Tentative Set of Questions Asked by Mode of Entities and Desired Outcome

Table 6.3: Age Profile of All Respondents

Table 6.4: Gender Profile of All Respondents


List Of Table

Figure 1.1: Target Addressable Audience for Continuous/Life-Long Education Programs

Figure 1.2: Training Spend for Up-Skilling & Re-Skilling by Employer & Employee in INR crore, 2018-19

Figure 1.3: India Ed-Tech Based Higher and Professional Education Market Size for SPOCs and MOOCs segment in terms of Enrolment/Learners and Program Spend in INR Crore, 2018-19 – 2024-25

Figure 2.1: Program Domains Segmentation for Ed-Tech Companies including Tech & Software Development, Data Science & Analytics, Sales & Marketing, Cybersecurity & Cloud, AI, ML & Robotics, Product & Project Management, Strategy & Leadership, General Management and others, expressed on the basis of Courses expressed in Percentage (%), 2019

Figure 3.1: Program Segmentation for SPOC Players by Delivery including Online Blended (Self-Paced + VILT), Self-Paced, Hybrid (Online + Offline) and Others on the basis of Courses offered expressed in Percentage (%), 2019

Figure 3.2: B2B Team Structure of Eruditus & Emeritus

Figure 3.3: B2C Team & Support Team Structure of Eruditus & Emeritus

Figure 5.1: India Ed-Tech Driven Career Programs Market (B2C Segment) Future Outlook by Course Type (MDP, PG & UG) in terms of Enrolment & Share in %, 2024-25E

Figure 5.2: India Ed-Tech Driven Career Programs Market Future Outlook by Course Type (MDP, PG, UG & B2B) in terms of Learner Spend in ₹ crore & Share in %, 2024-25E

Figure 6.1: Occupational Profile of All Respondents

Figure 6.2: Age Profile of Service Professionals (321 sample)

Figure 6.3: Income Profile of Service Professionals (321 sample)

Figure 6.4: Gender Profile of Service Professionals (321 sample)

Figure 6.5: Experience Profile of Service Professionals (321 sample)

Figure 6.6: Geographical Profile of Service Professionals (321 sample)

Figure 6.7: Are you seeking to apply for a professional course or have applied for a course in the past 2 years? (321 sample)

Figure 6.8: In how many months are you planning to apply for a professional course? (209 sample)

Figure 6.9: How much time do you plan to invest to search for that particular course?

(209 sample)

Figure 6.10: Time difference between searching for a professional course and applying for the same (42 sample)

Figure 6.11: No. of Courses looked for before making a decision of online application

  (42 sample)

Figure 6.12: Have you ever Searched/Applied for Online Certi./Degree/Diploma/professional Course? (209+42 sample)

Figure 6.13: How much premium will you be willing to pay for a course if you are given an option among Tier-1 (Indian College), Tier-1 (Global), Tier -2 (Indian College) and Tier -2 (Global) (209+42 sample)

Figure 6.14: What is the main reason you would want to spend time on professional development? (209+42 sample)

Figure 6.15: Which type of Courses are you Interested in Applying or have applied?

(209+42 sample)

Figure 6.16: Course Type Preference (209+42 sample)

Figure 6.17: Financial Willingness for Professional Programs (209+42 sample)

Figure 6.18: Financial Willingness for Masters Programs excl. MIM (111) sample)

Figure 6.19: Financial Willingness for Short Duration Certifications (103 sample)

Figure 6.20: Financial Willingness for MBA/EMBA/Global MBA (37 sample)

Figure 6.21: Given constant fees, weightage assigned to Different Duration programs from Different Colleges (209+42 sample)

Figure 6.22: On what basis, do you choose a particular course where you wish to enroll? (209+42 sample

Figure 6.23: Course Delivery Model Preferences (209+42 sample)

Figure 6.24: Do you prefer to enroll for the specific course through Aggregator/Ed-Tech Companies or Universities? (209+42 sample)

Figure 6.25: Reasons to choose University to enroll for a course instead of Aggregator (173 sample)

Figure 6.26: Reasons to choose Ed-Tech Company to enroll instead of University Website?  (78 sample)

Figure 6.27: Learner Disappointments with Ed-Tech powered Courses (78 sample)

Figure 6.28: How did you get to know about an Ed-Tech player? (78 sample)

Figure 6.29: Will you recommend Ed-Tech Platforms to your network of Peers/Relatives/Friends and others? (78 sample

Figure 6.30: Features/facilities expected while selecting an Ed-Tech player (78 sample)

Figure 6.31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)

Figure 6.30: Features/facilities expected while selecting an Ed-Tech player (78 sample)

Figure 6.31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)

Figure 6.32: Rating of each Ed-Tech Company on Basis of Popularity

Figure 6.33: Rating of each Ed-Tech Company on Basis of Course Quality

Figure 6.34: Rating of each Ed-Tech Company on Basis of Program Support

Figure 6.35: Rating of each Ed-Tech Company on Basis of Instructor Experience

Figure 6.36: Rating of each Ed-Tech Company on Basis of User Tech Interface

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Covid 19 Inquiry

Analysis of the COVID-19 impact on Strategic Outlook of Indian Ed-Tech Companies in the Higher and Professional Education space

With respect to the current Covid-19 situation, we are working diligently to aid companies and organizations in taking rapid-decisions during this uncertain period, by deciphering-

 

 

•Short Term and Long Term Impact of Covid-19 on Learner Base, Financial Indicators, Strategic Outlooks, Course Performances, Course Adoption, and Changing Trends in the Indian Ed-Tech Ecosystem

 

 

•How major Ed-Tech companies are re-defining their Strategies to capitalize on the sudden familiarity of the audience towards online learning

 

 

•Hurdles that Ed-Tech Companies may face in Capitalizing on the Covid-19 pandemic and Retrospective Solutions for the same

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

  • Key Segments Covered

    • By Ed-Tech Driven Higher & Professional Education Program Segment

    SPOC (Small Private Online Courses)

    MOOC (Massive Open Online Courses)

    Key Target Audience

    Ed-Tech Companies

    Independent Investors

    Venture Capital Firms

    Universities

    Corporate Training Companies

    Government Ministries

    Time Period Captured in the Report:

    Historical Period – 2013-2019

    Forecast Period – 2019-2025


Companies

  • Companies Covered in Report:

    upGrad                                   

    Talentedge                             

    SimpliLearn

    Talent Sprint

    Great Learning

    Eruditus & Emeritus

    Northwest Executive Education

    Hughes Global Education

    Edureka

    Jigsaw Academy

    Intellipaat

    Acadgild

    Coursera

    edX

    Udemy

    Udacity

    VC Now

    NIIT

    2U

    Trilogy Education Services

    Others (Imarticus Learning, Times Professional Learning, NuLearn,  EduKyu,  , Analytics Vidhya, Aptus Learn, FutureLearn, ApnaCourse, LearnVern & Verzeo)

Company Profile

Company Profile Title

The report titled India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Futureprovides a comprehensive analysis on adoption of Ed-Tech in the higher and professional education segment within India. The report covers all various aspects including introduction and overview, demand & supply ecosystem, need for alternate education, target audience analysis through survey, industry size on the basis of enrollments & spend, market segmentation by type of program, delivery models, operating models, revenue models, technological capabilities of Ed-Tech players, marketing models, team structure of Ed-Tech players, competitive landscape, trends and developments, emerging course and revenue models in the industry. The report concludes with market projections for future of the industry including forecasted industry size by enrollment and by spend.


 

India Ed-Tech Driven Career Programs Market Overview and Size:

The market was observed in its growth stage majorly due to the fact that India has a large working population which is leading the demand for up-skilling & re-skilling programs provided by Ed-tech companies. Also, minimal restrictions on competitive entry allow the entry / presence of numerous players operating on a SPOC model therefore, catering to working professionals, primarily. Government initiatives aimed at increasing the Gross Enrollment Ratio have also played a major role in increasing the adoption for online skilling and vocational training programs. For instance, the government allocated around INR 17,000 crores towards skill based development and employment generation in India.

India Ed-Tech Driven Career Programs Market Segmentation

By Type of Course (SPOC and MOOC): SPOC programs wre witnessed to maintain a higher share, due to higher program cost in comparison to MOOCs. However, MOOCs led the way in terms of enrollments and learners due to the virtually unrestricted access provided to MOOCs and the low fees associated with such programs.

Competitive Landscape of Major Players Operating in the India Ed-Tech Driven Career Programs Market:

Competition stage within the Indian Ed-Tech market was observed to be highly fragmented with presence of major players such as upGrad, Talentedge, SimpliLearn, Talent Sprint, Great Learning, Edureka, NIIT and others in the SPOC segment and Courser, edX, Udemy and Udacity in the MOOC segment who captured a substantial share in terms of student enrolment in 2018-2019. Ed-Tech companies in India were observed to compete on the basis of course quality, program delivery modes, doubt clearance, instructor experience, pricing, student support & tech interface.

India Ed-Tech Driven Career Programs Market Future Outlook & Projections:

The market is expected to grow at a high rate in future, with working professionals turning to Ed-tech powered up-skilling as well as re-skilling programs in order to learn on-the-go. Also, high job change rates, lay-off rates, risk of getting unemployed by developing technologies and lack of workplace learning opportunities will heighten adoption of uptake of Ed-tech powered online programs. Moreover, the graduate & college segment is predicted to surge in the future due to favorable government judgments and the need for placement focused programs for college students.

Key Segments Covered
  • By Ed-Tech Driven Higher & Professional Education Program Segment

SPOC (Small Private Online Courses)

MOOC (Massive Open Online Courses)

Key Target Audience

Ed-Tech Companies

Independent Investors

Venture Capital Firms

Universities

Corporate Training Companies

Government Ministries

Time Period Captured in the Report:

Historical Period – 2013-2019

Forecast Period – 2019-2025

Companies Covered in Report:

upGrad                                   

Talentedge                             

SimpliLearn

Talent Sprint

Great Learning

Eruditus & Emeritus

Northwest Executive Education

Hughes Global Education

Edureka

Jigsaw Academy

Intellipaat

Acadgild

Coursera

edX

Udemy

Udacity

VC Now

NIIT

2U

Trilogy Education Services

Others (Imarticus Learning, Times Professional Learning, NuLearn,  EduKyu,  , Analytics Vidhya, Aptus Learn, FutureLearn, ApnaCourse, LearnVern & Verzeo)

Key Topics Covered in the Report

Target Addressable Audience for Higher & Professional Education Programs (2013-2019)

Training Spend by Employee/Fresher or Employer

Government Initiatives to Bridge Skill Gap

India Ed-Tech Driven Higher & Professional Education Programs Industry Size- By Enrolment & Spend (2019-2025)

Target Audience Analysis Survey

Supply Side Ecosystem- Career Driven Programs

Ed-Tech Driven Career Program Ecosystem

University Ed-tech Partnership Analysis

Program Domains Targeted by Ed-Tech Players

Operating Model Analysis for MOOC and SPOC Players

Tech Capabilities & Program Delivery Analysis

Revenue Streams for SPOC and MOOC Players

Program Delivery Modes opted by SPOC Players

Emerging Tech Program Landscape of SPOC and MOOC Players.

Marketing Models with Ideal Cost Allocations

Team Structure Analysis

Challenges faced by Ed-Tech Players

Competitive Landscape

Company Profiles of Major Players

Competition Side Target Audience Survey

International Success Case Studies

Favorable Tax Saving Destinations

Future Industry Outlook to 2025

Emerging Revenue & Course Models

READ MORE

Scope

1. Need, Opportunity & Current Spend on Up-Skilling & Re-Skilling programs by Students & Professionals
Present Day Pain Points of Working Professionals, College Grads and Employers
Target Addressable Audience and their Need
(Enrolment in Indian Education System, 2018-2019)
Training Spend by Employer and Employee/ Fresher
(Including Sector wise Corporate Training Spend, 2018-2019 and Sector wise Corporate Training Requirements)
Skill Needs by Sector
Which Skills are Leading New Jobs Demand
Government Initiatives to Bridge Professional Skill Gap
India Ed-Tech Based Higher & Professional Education Industry Size, 2018-19, for MOOC and SPOCs  on the Basis of Enrolment and Program Spend, 2018-19
      Recent Trends in Indian Ed-Tech Landscape

2. Demand & Supply Side Ecosystem, Preferences & Trends across Ed-Tech Driven Higher & Professional Education

Demand Side- Target Audience Analysis Survey
(Time-Trends, Learner Decision Making, Course Application, Course Preferences, University Trade-Offs, Course Delivery, Geographical Concentration, Learner Influencers, Financial Willingness and Learner Disappointments)
Key Factors determining the Choice of Courses
(Industry Trends, Eligibility and Suitability, Networking Opportunities, Moving Up the Corporate Ladder, Gateway to Switch Industry / Sector and Placement Support and Assistance)
Supply Infrastructure – Ecosystem for Career Focused Programs
(Public or Private Universities / Colleges, Private Coaching Institutions, Massive Open Online Courses Platform and Small Private Online Courses Platform)
Ed-Tech Driven Career Focused Program Ecosystem
(MOOC Model and SPOC Model)
Why SPOCs are the Way Forward
(Gap left by MOOCs and How SPOCs fill that Gap)
Why Universities partner with Ed-Tech Companies
(Program Reach, Learning Methodology, Brand Value and Course Curriculum of Independent University Programs v/s Ed-Tech Partnered Programs)
Factors Helping Ed-Tech Company to Decide Academic Partner
(Brand Name and Institution Marketability, Profit Margins and Contract-Scope, Course Domains Offered, Location and Current Course Portfolio)
Domestic Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and Domestic Academic Partners)
International Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and International Academic Partners)
Supply Side Corporate and Industrial Partners
(Including Course Type, Popular Course Domains and Corporate Partners)
Program Domains Targeted by Ed-Tech Companies

3. Operating, Course Delivery, Tech, Revenue, Marketing & Employment Models across Ed-Tech Companies

Operating Models for MOOC Platforms
Operating Model- University Tie-Up Courses (SPOCs)
(Entities include Students / Professionals, Ed-Tech Company and Universities / Professors)
Role of Participants- Online & Blended Delivery
(Ed-Tech Company and University)
Operating Model- Private Label Courses
(Entities include Students / Professionals, Ed-Tech Company and Instructors)
Operating Model- Delivery Platform Enablers
(Entities include Students / Professionals, Universities / Corporate Companies and Video Conferencing based Course Delivery Enabler)
Revenue Model for University Tie-up Programs (SPOCs)
(Commission Rate Model, Minimum Guarantee Model and Upfront Investment Model)
Revenue Streams for MOOC Players
(Customer, Enterprise and Government/Academic Institution)
Revenue Streams for a SPOC-based Ed-Tech Company
(Customer, Enterprise and Institution)
Course Building Cycle
(Including Course Planning, Content Creation and Course Publishing)
Tech Capabilities- Program Delivery
(Including Instructor’s Dashboard and Student’s Dashboard)
Technology Stack for Ed-Tech Companies
(LMS Integrations and LMS Ownership)
Program Delivery Modes for SPOC
(Offline, Self-Paced, Live-Online, Online Blended and Hybrid)
Program Delivery Modes- Competitive Comparison
(Including Companies focusing on Mix of Live & Pre-Recorded Online Learning Suiting the Needs of Major Audience, Working Professionals)
Marketing Strategies Followed & Budget Allocation
(Including Online and Offline Mode)
Marketing & Sales Funnel
(Including Time Taken, Customer Acquisition Journey and Role of Ed-Tech Player)
Marketing Contribution to Enrolment
(Including Enrolments from Various Sources, Online Hiccups for Ed-Tech Players and Key Takeaways)
Role of Different Teams in Ed-Tech Company
Team Structure Case Study- Eruditus & Emeritus
(B2B Team, B2C Team and Support Teams)
Challenges Faced by Ed-Tech Companies

4. Competitive Landscape (Cross Comparison of Major 9-10 players)

Business Landscape of Major SPOC Ed-Tech Players
(Including Business Model, Focus Area, Management, Vintage and Geographical Presence)
Operational & Financial Landscape of Major SPOC Ed-Tech Players
(Including Competitor, Enrolment, Net Revenue, Headcount, EBITDA, Number of Programs and Average Program Duration)
Program Landscape of Major SPOC Ed-Tech Players
(IT, Data and Tech Programs; General and Business Management Programs; and Strategy, Leadership and Entrepreneurship Programs)
Tech Capabilities of Major SPOC Ed-Tech Players
(Including Competitor, Key Course Delivery Offerings, LMS Used, LMS Reviews / Features and Course Completition Rate)
Case Studies – NIIT, upGrad, Talentedge, Great Learning, Talent Sprint, SimpliLearn, Edureka, Eruditus & Emeritus, Northwest Executive Education, Jigsaw Academy, Intellipaat, Acadgild, Hughes Global Education, VC Now, Coursera, edX, Udacity and Udemy
(Including Service Offering, Program Domains, Academic Partners, Learner Base, Funding, Recent Developments, Course  Performance, Marketing Strategies, Business Model, Learner Profile, Future Plans / Outlook, USP, Learner Turn-Offs and Key Financials)
Emerging Tech Program Landscape of upGrad, Talentedge, Great Learning, Talent Sprint, SimpliLearn, Edureka, Eruditus and Emeritus, Jigsaw Academy, Intellipaat, Acadgild (AEON Learning), Coursera, edX, Udacity and Udemy
International Case Studies – 2U and Trilogy Education
(Including Technology, Course Portfolio, Program Duration, Program Cost, Program Delivery, Enrollment and Completion)
International Case Studies- 2U and Trilogy Education
Favourable Tax Saving Destinations - Singapore, Switzerland and UAE

5. Future Landscape of Ed-Tech Driven Higher & Professional Education in India

Industry Future Outlook and Projections to 2025 – In terms of Student Enrolment and Learner Spend
Emerging Revenue & Course Models
(Including Income-Linked Pricing, Co-Branded Experiential Programs and Offline Delivery Enabler + SPOC Model)

6. Appendix

Research Methodology
(Including Market Definitions, Abbreviations, Consolidated Research Approach, Market Sizing Approach, Sample Size Inclusion, Limitations and Final Conclusion)
Target Audience Survey Respondent Profile
Target Audience Survey Results
Disclaimer
Contact us


List Of Figure

Table 1.1: Sector-Wise Training Spend in INR crore & share in %, 2018-19

Table 1.2: Skills Leading New Jobs Demand including Technology, Jobs Created/Vacant,, Median Salary and Skills Required

Table 2.1: Domestic Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners

Table 2.2: International Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners

Table 2.3: Supply Side Corporate & Industrial Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Corporate Partners

Table 3.1: Cross Comparison among Major Ed-Tech Companies on the Basis of Program Delivery Modes (Offline, Self-Paced Online & Live-Online and Blended)

Table 4.1: Business Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Business Model, Focus Area, Management, Vintage and Geographical Presence

Table 4.2: Operational & Financial Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Enrolment, Net Revenue, Headcount, EBITDA, # of programs & Program Duration

Table 4.3: Program Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Data Science, Machine Learning, Analytics, Block Chain & Software Dev.

Table 4.4: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Finance, Marketing, General Management & HR

Table 4.5: Program Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Strategy & Leadership and Entrepreneurship

Table 4.6: Tech Capabilities Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Key Course Delivery Offerings, LMS Used, LMS Reviews/Features and Course Completion Rate (%)

Table 4.7: Key Financials of upGrad including Net Revenue, Revenue Growth, Net Loss, EBITDA and Marketing Spend (Revenue %), FY 17-FY 19

Table 4.8: Key Financials of Talentedge including Net Revenue, Revenue Growth, EBITDA and Net Loss, FY 17-FY 19

Table 4.9: Key Financials of Great Learning including Net Revenue, Revenue Growth, Net Profit and Net Profit Margin (%), FY 16- FY 18

Table 4.10: Key Financials of Talent Sprint including Net Revenue, Revenue Growth/Fall, Skill Deployment Revenue, Net Profit/Loss and Advertisement Spend (Revenue %), FY 17-FY 19

Table 4.11: Key Financials of Edureka including Net Revenue, Revenue Growth, Net Profit/Loss and Marketing Spend (Revenue %), FY 17-FY 19

Table 4.12: Key Financials of Jigsaw Academy including Net Revenue, Revenue Growth, Net Loss and Advertisement Spend (Revenue %), FY 17-FY 19

Table 4.13: Key Financials of Intellipaat including Net Revenue, Revenue Growth, Net Profit, Net Profit Margin and Advertisement Spend (Revenue %), FY 18-FY 19

Table 4.14: Key Financials of Hughes Global Education including Net Revenue, Revenue Growth, EBITDA, EBITDA Margin (%), Net Profit, Net Profit Margin (%) and Faculty, Content & Classroom Exp (% of Revenue), FY 17-FY 19

Table 4.15: Key Global Indicators of Coursera including Employees, Revenue, Courses, Specializations, Degrees, Learners and Enterprise Customers, 2017-2019

Table 4.15: Key Global Indicators of edX including Revenue, Master’s Degrees, Courses, Microcerdentails and Learners, 2017-2019

Table 4.16: Key Financials of Udacity including Net Revenue, Revenue Growth, Enterprise Revenue, Net Profit, Net Profit Margin and Advertisement Spend (Revenue %) FY 17-FY 19

Table 4.17: Key Financials of Trilogy Education including Net Revenue and Revenue Growth, FY 17-FY 19

Table 6.1: Consolidated Research Approach for India Ed-Tech Driven Career Programs Market

Table 6.2: Tentative Set of Questions Asked by Mode of Entities and Desired Outcome

Table 6.3: Age Profile of All Respondents

Table 6.4: Gender Profile of All Respondents


List Of Table

Figure 1.1: Target Addressable Audience for Continuous/Life-Long Education Programs

Figure 1.2: Training Spend for Up-Skilling & Re-Skilling by Employer & Employee in INR crore, 2018-19

Figure 1.3: India Ed-Tech Based Higher and Professional Education Market Size for SPOCs and MOOCs segment in terms of Enrolment/Learners and Program Spend in INR Crore, 2018-19 – 2024-25

Figure 2.1: Program Domains Segmentation for Ed-Tech Companies including Tech & Software Development, Data Science & Analytics, Sales & Marketing, Cybersecurity & Cloud, AI, ML & Robotics, Product & Project Management, Strategy & Leadership, General Management and others, expressed on the basis of Courses expressed in Percentage (%), 2019

Figure 3.1: Program Segmentation for SPOC Players by Delivery including Online Blended (Self-Paced + VILT), Self-Paced, Hybrid (Online + Offline) and Others on the basis of Courses offered expressed in Percentage (%), 2019

Figure 3.2: B2B Team Structure of Eruditus & Emeritus

Figure 3.3: B2C Team & Support Team Structure of Eruditus & Emeritus

Figure 5.1: India Ed-Tech Driven Career Programs Market (B2C Segment) Future Outlook by Course Type (MDP, PG & UG) in terms of Enrolment & Share in %, 2024-25E

Figure 5.2: India Ed-Tech Driven Career Programs Market Future Outlook by Course Type (MDP, PG, UG & B2B) in terms of Learner Spend in ₹ crore & Share in %, 2024-25E

Figure 6.1: Occupational Profile of All Respondents

Figure 6.2: Age Profile of Service Professionals (321 sample)

Figure 6.3: Income Profile of Service Professionals (321 sample)

Figure 6.4: Gender Profile of Service Professionals (321 sample)

Figure 6.5: Experience Profile of Service Professionals (321 sample)

Figure 6.6: Geographical Profile of Service Professionals (321 sample)

Figure 6.7: Are you seeking to apply for a professional course or have applied for a course in the past 2 years? (321 sample)

Figure 6.8: In how many months are you planning to apply for a professional course? (209 sample)

Figure 6.9: How much time do you plan to invest to search for that particular course?

(209 sample)

Figure 6.10: Time difference between searching for a professional course and applying for the same (42 sample)

Figure 6.11: No. of Courses looked for before making a decision of online application

  (42 sample)

Figure 6.12: Have you ever Searched/Applied for Online Certi./Degree/Diploma/professional Course? (209+42 sample)

Figure 6.13: How much premium will you be willing to pay for a course if you are given an option among Tier-1 (Indian College), Tier-1 (Global), Tier -2 (Indian College) and Tier -2 (Global) (209+42 sample)

Figure 6.14: What is the main reason you would want to spend time on professional development? (209+42 sample)

Figure 6.15: Which type of Courses are you Interested in Applying or have applied?

(209+42 sample)

Figure 6.16: Course Type Preference (209+42 sample)

Figure 6.17: Financial Willingness for Professional Programs (209+42 sample)

Figure 6.18: Financial Willingness for Masters Programs excl. MIM (111) sample)

Figure 6.19: Financial Willingness for Short Duration Certifications (103 sample)

Figure 6.20: Financial Willingness for MBA/EMBA/Global MBA (37 sample)

Figure 6.21: Given constant fees, weightage assigned to Different Duration programs from Different Colleges (209+42 sample)

Figure 6.22: On what basis, do you choose a particular course where you wish to enroll? (209+42 sample

Figure 6.23: Course Delivery Model Preferences (209+42 sample)

Figure 6.24: Do you prefer to enroll for the specific course through Aggregator/Ed-Tech Companies or Universities? (209+42 sample)

Figure 6.25: Reasons to choose University to enroll for a course instead of Aggregator (173 sample)

Figure 6.26: Reasons to choose Ed-Tech Company to enroll instead of University Website?  (78 sample)

Figure 6.27: Learner Disappointments with Ed-Tech powered Courses (78 sample)

Figure 6.28: How did you get to know about an Ed-Tech player? (78 sample)

Figure 6.29: Will you recommend Ed-Tech Platforms to your network of Peers/Relatives/Friends and others? (78 sample

Figure 6.30: Features/facilities expected while selecting an Ed-Tech player (78 sample)

Figure 6.31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)

Figure 6.30: Features/facilities expected while selecting an Ed-Tech player (78 sample)

Figure 6.31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)

Figure 6.32: Rating of each Ed-Tech Company on Basis of Popularity

Figure 6.33: Rating of each Ed-Tech Company on Basis of Course Quality

Figure 6.34: Rating of each Ed-Tech Company on Basis of Program Support

Figure 6.35: Rating of each Ed-Tech Company on Basis of Instructor Experience

Figure 6.36: Rating of each Ed-Tech Company on Basis of User Tech Interface

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Analysis of the COVID-19 impact on Strategic Outlook of Indian Ed-Tech Companies in the Higher and Professional Education space

With respect to the current Covid-19 situation, we are working diligently to aid companies and organizations in taking rapid-decisions during this uncertain period, by deciphering-

 

 

•Short Term and Long Term Impact of Covid-19 on Learner Base, Financial Indicators, Strategic Outlooks, Course Performances, Course Adoption, and Changing Trends in the Indian Ed-Tech Ecosystem

 

 

•How major Ed-Tech companies are re-defining their Strategies to capitalize on the sudden familiarity of the audience towards online learning

 

 

•Hurdles that Ed-Tech Companies may face in Capitalizing on the Covid-19 pandemic and Retrospective Solutions for the same

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

  • Key Segments Covered

    • By Ed-Tech Driven Higher & Professional Education Program Segment

    SPOC (Small Private Online Courses)

    MOOC (Massive Open Online Courses)

    Key Target Audience

    Ed-Tech Companies

    Independent Investors

    Venture Capital Firms

    Universities

    Corporate Training Companies

    Government Ministries

    Time Period Captured in the Report:

    Historical Period – 2013-2019

    Forecast Period – 2019-2025


Companies

  • Companies Covered in Report:

    upGrad                                   

    Talentedge                             

    SimpliLearn

    Talent Sprint

    Great Learning

    Eruditus & Emeritus

    Northwest Executive Education

    Hughes Global Education

    Edureka

    Jigsaw Academy

    Intellipaat

    Acadgild

    Coursera

    edX

    Udemy

    Udacity

    VC Now

    NIIT

    2U

    Trilogy Education Services

    Others (Imarticus Learning, Times Professional Learning, NuLearn,  EduKyu,  , Analytics Vidhya, Aptus Learn, FutureLearn, ApnaCourse, LearnVern & Verzeo)