India Ed-Tech Driven Career Programs Market Outlook to 2025
Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future
January 2020
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About the Report
About the Report
Click Here To Get The Updated Report On:- India Career Skilling Market
The report titled “India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future”provides a comprehensive analysis on adoption of Ed-Tech in the higher and professional education segment within India. The report covers all various aspects including introduction and overview, demand & supply ecosystem, need for alternate education, target audience analysis through survey, industry size on the basis of enrollments & spend, market segmentation by type of program, delivery models, operating models, revenue models, technological capabilities of Ed-Tech players, marketing models, team structure of Ed-Tech players, competitive landscape, trends and developments, emerging course and revenue models in the industry. The report concludes with market projections for future of the industry including forecasted industry size by enrollment and by spend.
India Ed-Tech Driven Career Programs Market Overview and Size:
The market was observed in its growth stage majorly due to the fact that India has a large working population which is leading the demand for up-skilling & re-skilling programs provided by Ed-tech companies. Also, minimal restrictions on competitive entry allow the entry / presence of numerous players operating on a SPOC model therefore, catering to working professionals, primarily. Government initiatives aimed at increasing the Gross Enrollment Ratio have also played a major role in increasing the adoption for online skilling and vocational training programs. For instance, the government allocated around INR 17,000 crores towards skill based development and employment generation in India.
India Ed-Tech Driven Career Programs Market Segmentation
By Type of Course (SPOC and MOOC): SPOC programs wre witnessed to maintain a higher share, due to higher program cost in comparison to MOOCs. However, MOOCs led the way in terms of enrollments and learners due to the virtually unrestricted access provided to MOOCs and the low fees associated with such programs.
Competitive Landscape of Major Players Operating in the India Ed-Tech Driven Career Programs Market:
Competition stage within the Indian Ed-Tech market was observed to be highly fragmented with presence of major players such as upGrad, Talentedge, SimpliLearn, Talent Sprint, Great Learning, Edureka, NIIT and others in the SPOC segment and Courser, edX, Udemy and Udacity in the MOOC segment who captured a substantial share in terms of student enrolment in 2018-2019. Ed-Tech companies in India were observed to compete on the basis of course quality, program delivery modes, doubt clearance, instructor experience, pricing, student support & tech interface.
India Ed-Tech Driven Career Programs Market Future Outlook & Projections:
The market is expected to grow at a high rate in future, with working professionals turning to Ed-tech powered up-skilling as well as re-skilling programs in order to learn on-the-go. Also, high job change rates, lay-off rates, risk of getting unemployed by developing technologies and lack of workplace learning opportunities will heighten adoption of uptake of Ed-tech powered online programs. Moreover, the graduate & college segment is predicted to surge in the future due to favorable government judgments and the need for placement focused programs for college students.
Key Segments Covered- By Ed-Tech Driven Higher & Professional Education Program Segment
SPOC (Small Private Online Courses)
MOOC (Massive Open Online Courses)
Key Target Audience
Ed-Tech Companies
Independent Investors
Venture Capital Firms
Universities
Corporate Training Companies
Government Ministries
Time Period Captured in the Report:
Historical Period – 2013-2019
Forecast Period – 2019-2025
Companies Covered in Report:
upGrad
Talentedge
SimpliLearn
Talent Sprint
Great Learning
Eruditus & Emeritus
Northwest Executive Education
Hughes Global Education
Edureka
Jigsaw Academy
Intellipaat
Acadgild
Coursera
edX
Udemy
Udacity
VC Now
NIIT
2U
Trilogy Education Services
Others (Imarticus Learning, Times Professional Learning, NuLearn, EduKyu, , Analytics Vidhya, Aptus Learn, FutureLearn, ApnaCourse, LearnVern & Verzeo)
Key Topics Covered in the Report
Target Addressable Audience for Higher & Professional Education Programs (2013-2019)
Training Spend by Employee/Fresher or Employer
Government Initiatives to Bridge Skill Gap
India Ed-Tech Driven Higher & Professional Education Programs Industry Size- By Enrolment & Spend (2019-2025)
Target Audience Analysis Survey
Supply Side Ecosystem- Career Driven Programs
Ed-Tech Driven Career Program Ecosystem
University Ed-tech Partnership Analysis
Program Domains Targeted by Ed-Tech Players
Operating Model Analysis for MOOC and SPOC Players
Tech Capabilities & Program Delivery Analysis
Revenue Streams for SPOC and MOOC Players
Program Delivery Modes opted by SPOC Players
Emerging Tech Program Landscape of SPOC and MOOC Players.
Marketing Models with Ideal Cost Allocations
Team Structure Analysis
Challenges faced by Ed-Tech Players
Competitive Landscape
Company Profiles of Major Players
Competition Side Target Audience Survey
International Success Case Studies
Favorable Tax Saving Destinations
Future Industry Outlook to 2025
Emerging Revenue & Course Models
Products
Products
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Key Segments Covered
- By Ed-Tech Driven Higher & Professional Education Program Segment
SPOC (Small Private Online Courses)
MOOC (Massive Open Online Courses)
Key Target Audience
Ed-Tech Companies
Independent Investors
Venture Capital Firms
Universities
Corporate Training Companies
Government Ministries
Time Period Captured in the Report:
Historical Period – 2013-2019
Forecast Period – 2019-2025
Companies
-
Companies Covered in Report:
upGrad
Talentedge
SimpliLearn
Talent Sprint
Great Learning
Eruditus & Emeritus
Northwest Executive Education
Hughes Global Education
Edureka
Jigsaw Academy
Intellipaat
Acadgild
Coursera
edX
Udemy
Udacity
VC Now
NIIT
2U
Trilogy Education Services
Others (Imarticus Learning, Times Professional Learning, NuLearn, EduKyu, , Analytics Vidhya, Aptus Learn, FutureLearn, ApnaCourse, LearnVern & Verzeo)
Table of Contents
Table of Contents
List of Figure
Table 1.1: Sector-Wise Training Spend in INR crore & share in %, 2018-19
Table 1.2: Skills Leading New Jobs Demand including Technology, Jobs Created/Vacant,, Median Salary and Skills Required
Table 2.1: Domestic Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners
Table 2.2: International Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners
Table 2.3: Supply Side Corporate & Industrial Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Corporate Partners
Table 3.1: Cross Comparison among Major Ed-Tech Companies on the Basis of Program Delivery Modes (Offline, Self-Paced Online & Live-Online and Blended)
Table 4.1: Business Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Business Model, Focus Area, Management, Vintage and Geographical Presence
Table 4.2: Operational & Financial Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Enrolment, Net Revenue, Headcount, EBITDA, # of programs & Program Duration
Table 4.3: Program Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Data Science, Machine Learning, Analytics, Block Chain & Software Dev.
Table 4.4: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Finance, Marketing, General Management & HR
Table 4.5: Program Landscape Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Strategy & Leadership and Entrepreneurship
Table 4.6: Tech Capabilities Cross Comparison of Major SPOC Ed-Tech Players on the Basis of Key Course Delivery Offerings, LMS Used, LMS Reviews/Features and Course Completion Rate (%)
Table 4.7: Key Financials of upGrad including Net Revenue, Revenue Growth, Net Loss, EBITDA and Marketing Spend (Revenue %), FY 17-FY 19
Table 4.8: Key Financials of Talentedge including Net Revenue, Revenue Growth, EBITDA and Net Loss, FY 17-FY 19
Table 4.9: Key Financials of Great Learning including Net Revenue, Revenue Growth, Net Profit and Net Profit Margin (%), FY 16- FY 18
Table 4.10: Key Financials of Talent Sprint including Net Revenue, Revenue Growth/Fall, Skill Deployment Revenue, Net Profit/Loss and Advertisement Spend (Revenue %), FY 17-FY 19
Table 4.11: Key Financials of Edureka including Net Revenue, Revenue Growth, Net Profit/Loss and Marketing Spend (Revenue %), FY 17-FY 19
Table 4.12: Key Financials of Jigsaw Academy including Net Revenue, Revenue Growth, Net Loss and Advertisement Spend (Revenue %), FY 17-FY 19
Table 4.13: Key Financials of Intellipaat including Net Revenue, Revenue Growth, Net Profit, Net Profit Margin and Advertisement Spend (Revenue %), FY 18-FY 19
Table 4.14: Key Financials of Hughes Global Education including Net Revenue, Revenue Growth, EBITDA, EBITDA Margin (%), Net Profit, Net Profit Margin (%) and Faculty, Content & Classroom Exp (% of Revenue), FY 17-FY 19
Table 4.15: Key Global Indicators of Coursera including Employees, Revenue, Courses, Specializations, Degrees, Learners and Enterprise Customers, 2017-2019
Table 4.15: Key Global Indicators of edX including Revenue, Master’s Degrees, Courses, Microcerdentails and Learners, 2017-2019
Table 4.16: Key Financials of Udacity including Net Revenue, Revenue Growth, Enterprise Revenue, Net Profit, Net Profit Margin and Advertisement Spend (Revenue %) FY 17-FY 19
Table 4.17: Key Financials of Trilogy Education including Net Revenue and Revenue Growth, FY 17-FY 19
Table 6.1: Consolidated Research Approach for India Ed-Tech Driven Career Programs Market
Table 6.2: Tentative Set of Questions Asked by Mode of Entities and Desired Outcome
Table 6.3: Age Profile of All Respondents
Table 6.4: Gender Profile of All Respondents
List of Table
Figure 1.1: Target Addressable Audience for Continuous/Life-Long Education Programs
Figure 1.2: Training Spend for Up-Skilling & Re-Skilling by Employer & Employee in INR crore, 2018-19
Figure 1.3: India Ed-Tech Based Higher and Professional Education Market Size for SPOCs and MOOCs segment in terms of Enrolment/Learners and Program Spend in INR Crore, 2018-19 – 2024-25
Figure 2.1: Program Domains Segmentation for Ed-Tech Companies including Tech & Software Development, Data Science & Analytics, Sales & Marketing, Cybersecurity & Cloud, AI, ML & Robotics, Product & Project Management, Strategy & Leadership, General Management and others, expressed on the basis of Courses expressed in Percentage (%), 2019
Figure 3.1: Program Segmentation for SPOC Players by Delivery including Online Blended (Self-Paced + VILT), Self-Paced, Hybrid (Online + Offline) and Others on the basis of Courses offered expressed in Percentage (%), 2019
Figure 3.2: B2B Team Structure of Eruditus & Emeritus
Figure 3.3: B2C Team & Support Team Structure of Eruditus & Emeritus
Figure 5.1: India Ed-Tech Driven Career Programs Market (B2C Segment) Future Outlook by Course Type (MDP, PG & UG) in terms of Enrolment & Share in %, 2024-25E
Figure 5.2: India Ed-Tech Driven Career Programs Market Future Outlook by Course Type (MDP, PG, UG & B2B) in terms of Learner Spend in ₹ crore & Share in %, 2024-25E
Figure 6.1: Occupational Profile of All Respondents
Figure 6.2: Age Profile of Service Professionals (321 sample)
Figure 6.3: Income Profile of Service Professionals (321 sample)
Figure 6.4: Gender Profile of Service Professionals (321 sample)
Figure 6.5: Experience Profile of Service Professionals (321 sample)
Figure 6.6: Geographical Profile of Service Professionals (321 sample)
Figure 6.7: Are you seeking to apply for a professional course or have applied for a course in the past 2 years? (321 sample)
Figure 6.8: In how many months are you planning to apply for a professional course? (209 sample)
Figure 6.9: How much time do you plan to invest to search for that particular course?
(209 sample)
Figure 6.10: Time difference between searching for a professional course and applying for the same (42 sample)
Figure 6.11: No. of Courses looked for before making a decision of online application
(42 sample)
Figure 6.12: Have you ever Searched/Applied for Online Certi./Degree/Diploma/professional Course? (209+42 sample)
Figure 6.13: How much premium will you be willing to pay for a course if you are given an option among Tier-1 (Indian College), Tier-1 (Global), Tier -2 (Indian College) and Tier -2 (Global) (209+42 sample)
Figure 6.14: What is the main reason you would want to spend time on professional development? (209+42 sample)
Figure 6.15: Which type of Courses are you Interested in Applying or have applied?
(209+42 sample)
Figure 6.16: Course Type Preference (209+42 sample)
Figure 6.17: Financial Willingness for Professional Programs (209+42 sample)
Figure 6.18: Financial Willingness for Masters Programs excl. MIM (111) sample)
Figure 6.19: Financial Willingness for Short Duration Certifications (103 sample)
Figure 6.20: Financial Willingness for MBA/EMBA/Global MBA (37 sample)
Figure 6.21: Given constant fees, weightage assigned to Different Duration programs from Different Colleges (209+42 sample)
Figure 6.22: On what basis, do you choose a particular course where you wish to enroll? (209+42 sample
Figure 6.23: Course Delivery Model Preferences (209+42 sample)
Figure 6.24: Do you prefer to enroll for the specific course through Aggregator/Ed-Tech Companies or Universities? (209+42 sample)
Figure 6.25: Reasons to choose University to enroll for a course instead of Aggregator (173 sample)
Figure 6.26: Reasons to choose Ed-Tech Company to enroll instead of University Website? (78 sample)
Figure 6.27: Learner Disappointments with Ed-Tech powered Courses (78 sample)
Figure 6.28: How did you get to know about an Ed-Tech player? (78 sample)
Figure 6.29: Will you recommend Ed-Tech Platforms to your network of Peers/Relatives/Friends and others? (78 sample
Figure 6.30: Features/facilities expected while selecting an Ed-Tech player (78 sample)
Figure 6.31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)
Figure 6.30: Features/facilities expected while selecting an Ed-Tech player (78 sample)
Figure 6.31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)
Figure 6.32: Rating of each Ed-Tech Company on Basis of Popularity
Figure 6.33: Rating of each Ed-Tech Company on Basis of Course Quality
Figure 6.34: Rating of each Ed-Tech Company on Basis of Program Support
Figure 6.35: Rating of each Ed-Tech Company on Basis of Instructor Experience
Figure 6.36: Rating of each Ed-Tech Company on Basis of User Tech InterfaceWhy Buy From US?
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