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India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future

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The report titled  "India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future" provides a comprehensive analysis of the adoption of Ed-Tech in the higher and professional education segment within India. The report covers all various aspects including introduction and overview, demand & supply ecosystem, need for alternate education, target audience analysis through survey, industry size on the basis of enrollments & spend, market segmentation by type of program, operating models, revenue models, technological capabilities of Ed-Tech players, marketing models, team structure of Ed-Tech players, competitive landscape, trends and developments, emerging course and revenue models in the industry. The report concludes with market projections for the future of the industry including forecasted industry size by enrollment and by spend.
 
India Ed-Tech Driven Career Programs Market Overview and Size:
The market was observed in its growth stage majorly due to the fact that India has a large working population which is leading the demand for up-skilling & re-skilling programs provided by Ed-tech companies. Also, minimal restrictions on competitive entry allow the entry/presence of numerous players operating on a SPOC model therefore, catering to working professionals, primarily. Government initiatives aimed at increasing the Gross Enrollment Ratio have also played a major role in increasing the adoption of online skilling and vocational training programs. For instance, the government allocated around INR 17,000 crores towards skill-based development and employment generation in India.
 
India Ed-Tech Driven Career Programs Market Segmentation
By Type of Course (UG, PG, MDP, and B2B): MDP programs were witnessed to dominate the industry in terms of enrollment as professional up-skilling programs for executives led the industry. Whereas in terms of program spend, PG programs edged MDP programs due to the comparatively higher batch size of PG programs as compared to MDP programs in India.
India Higher Education Market Segmentation by the Type of Course (UG, PG, Diploma Integrated and Certificate Programs): UG programs dominated the higher education segment due to the high number of institutions, colleges, and universities for higher education in the country. The Gross Enrolment Ratio for overall higher education was measured at 26.3%in India during the year 2019.
Competitive Landscape of Major Players Operating in the India Ed-Tech Driven Career Programs Market:
Competition stage within the Indian Ed-Tech market was observed to be highly fragmented with the presence of major players such as upGrad, Talentedge, SimpliLearn, Talent Sprint, Great Learning, Edureka, NIIT and others who captured a substantial share in terms of student enrolment in 2018-2019. Ed-Tech companies in India were observed to compete on the basis of course quality, program delivery modes, doubt clearance, instructor experience, pricing, student support & tech interface.
 
India Ed-Tech Driven Career Programs Market Future Outlook & Projections:
The market is expected to grow at a high rate in the future, with working professionals turning to Ed-tech powered up-skilling as well as re-skilling programs in order to learn on-the-go. Also, high job change rates, lay-off rates, risk of getting unemployed by developing technologies and lack of workplace learning opportunities will heighten the adoption of uptake of Ed-tech powered online programs. Moreover, the graduate & college segment is predicted to surge in the future due to favorable government judgments and the need for placement focused programs for college students.
 
Key Segments Covered
  • By Ed-Tech Driven Higher & Professional Education Program Segment
    • UG
    • PG
    • MDP
    • B2B
  • By Higher Education Course Segment
    • UG
    • PG
    • Diploma
    • Integrated
    • Certificate
Key Target Audience
  • Ed-Tech Companies
  • Independent Investors
  • Venture Capital Firms
  • Universities
  • Corporate Training Companies
  • Government Ministries
Time Period Captured in the Report:
  • Historical Period – 2013-2019
  • Forecast Period – 2019-2025
Companies Covered in Report:
  • upGrad                                   
  • Talentedge                             
  • SimpliLearn
  • Talent Sprint
  • Great Learning
  • Eruditus & Emeritus
  • Northwest Executive Education
  • Hughes Global Education
  • VC Now
  • 2U
  • Trilogy Education Services
  • Others (NIIT,  Intellipaat,  Imarticus Learning, Times Professional Learning, NuLearn,  Edureka,  EduKyu,  Jigsaw Academy, Analytics Vidhya, Aptus Learn & Verzeo)
Key Topics Covered in the Report
  • Target Addressable Audience for Higher & Professional Education Programs (2013-2019)
  • Training Spend by Employee/Fresher or Employer
  • Government Initiatives to Bridge Skill Gap
  • India Ed-Tech Driven Higher & Professional Education Programs Industry Size- By Enrolment & Spend (2019-2025)
  • Target Audience Analysis Survey
  • Supply Side Ecosystem- Career Driven Programs
  • Ed-Tech Driven Career Program Ecosystem
  • University Ed-tech Partnership Analysis
  • Program Domains Targeted by Ed-Tech Players
  • Operating Model Analysis
  • Tech Capabilities & Program Delivery Analysis
  • Revenue Streams
  • Marketing Models with Ideal Cost Allocations
  • Team Structure Analysis
  • Challenges faced by Ed-Tech Players
  • Competitive Landscape
  • Company Profiles of Major Players
  • Competition Side Target Audience Survey
  • International Success Case Studies
  • Favorable Tax Saving Destinations
  • Future Industry Outlook to 2025
  • Emerging Revenue & Course Models
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
READ MORE

Table Of Content

Scope

1. Need, Opportunity & Current Spend on Up-Skilling & Re-Skilling programs by Students & Professionals
Present Day Pain Points of Working Professionals, College Grads and Employers
Target Addressable Audience and their Need
(Enrolment in Indian Education System, 2018-2019)
Training Spend by Employer and Employee/ Fresher
(Including Sector wise Corporate Training Spend, 2018-2019 and Sector wise Corporate Training Requirements)
Skill Needs by Sector
Government Initiatives to Bridge Professional Skill Gap
India Ed-Tech Based Up-Skill and Re-Skill Programs Industry Size on the Basis of Enrolment and Program Spend, 2018-19

2. Demand & Supply Side Ecosystem, Preferences & Trends across Ed-Tech Driven Higher & Professional Education
Demand Side- Target Audience Analysis Survey
(Time-Trends, Learner Decision Making, Course Application, Course Preferences, University Trade-Offs, Course Delivery, Geographical Concentration, Learner Influencers, Financial Willingness and Learner Disappointments)
Key Factors determining the Choice of Courses
(Industry Trends, Eligibility and Suitability, Networking Opportunities, Moving Up the Corporate Ladder, Gateway to Switch Industry / Sector and Placement Support and Assistance)
Supply Infrastructure – Ecosystem for Career Focused Programs
(Public or Private Universities / Colleges, Private Coaching Institutions, Massive Open Online Courses Platform and Small Private Online Courses Platform)
Ed-Tech Driven Career Focused Program Ecosystem
(MOOC Model and SPOC Model)
Why SPOCs are the Way Forward
(Gap left by MOOCs and How SPOCs fill that Gap)
Why Universities partner with Ed-Tech Companies
(Program Reach, Learning Methodology, Brand Value and Course Curriculum of Independent University Programs v/s Ed-Tech Partnered Programs)
Factors Helping Ed-Tech Company to Decide Academic Partner
(Brand Name and Institution Marketability, Profit Margins and Contract-Scope, Course Domains Offered, Location and Current Course Portfolio)
Domestic Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and Domestic Academic Partners)
International Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and International Academic Partners)
Supply Side Corporate and Industrial Partners
(Including Course Type, Popular Course Domains and Corporate Partners)
Program Domains Targeted by Ed-Tech Companies

3. Operating, Course Delivery, Tech, Revenue, Marketing & Employment Models across Ed-Tech Companies
Operating Model- University Tie-Up Courses
(Entities include Students / Professionals, Ed-Tech Company and Universities / Professors)
Role of Participants- Online & Blended Delivery
(Ed-Tech Company v/s Universities)
Operating Model- Private Label Courses
(Entities include Students / Professionals, Ed-Tech Company and Instructors)
Operating Model- Delivery Platform Enablers
(Entities include Students / Professionals, Universities / Corporate Companies and Video Conferencing based Course Delivery Enabler)
Course Building Cycle
(Including Course Planning, Content Creation and Course Publishing)
Tech Capabilities- Program Delivery
(Including Instructor’s Dashboard and Student’s Dashboard)
Program Delivery Modes- Competitive Comparison
(Including Companies focusing on Mix of Live & Pre-Recorded Online Learning Suiting the Needs of Major Audience, Working Professionals)
Technology Stack for Ed-Tech Companies
(LMS Integrations and LMS Ownership)
Revenue Streams
(Customer, Enterprise and Institution)
Revenue Model for University Tie-up Programs
(Commission Rate Model, Minimum Guarantee Model and Upfront Investment Model)
Marketing Strategies Followed & Budget Allocation
(Including Online and Offline Mode)
Marketing & Sales Funnel
(Including Time Taken, Customer Acquisition Journey and Role of Ed-Tech Player)
Marketing Contribution to Enrolment
(Including Enrolments from Various Sources, Online Hiccups for Ed-Tech Players and Key Takeaways)
Role of Different Teams in Ed-Tech Company
Team Structure Case Study- Eruditus & Emeritus
(B2B Team, B2C Team and Support Teams)
Challenges Faced

4. Competitive Landscape
Business Landscape
(Including Competitor, Business Model, Focus Area, Management, Vintage and Geographical Presence)
Operational & Financial Landscape
(Including Competitor, Enrolment, Net Revenue, Headcount, EBITDA, Number of Programs and Average Program Duration)
Program Landscape
(IT, Data and Tech Programs; General and Business Management Programs; and Strategy, Leadership and Entrepreneurship Programs)
Tech Capabilities
(Including Competitor, Key Course Delivery Offerings, LMS Used, LMS Reviews / Features and Course Completition Rate)
Domestic Case Studies – upGrad, Talentedge, Great Learning, Talent Spring, SimpliLearn, Eruditus and Emeritus, Northwest Executive Education, Hughes Global Education and VC Now
(Including Service Offering, Program Domains, Academic Partners, Learner Base, Funding, Recent Developments, Future Plans / Outlook, USP, Learner Turn-Offs and Key Financials)
Competition Side- Target Audience Analysis Survey
(Including Popularity, Program Quality and Learning; and Program Support and Tech Interface)
International Case Studies – 2U and Trilogy Education
(Including Service Offering, Program Domains, Academic Partners, Learner Base, Funding, Recent Developments, Future Plans / Outlook, USP, Learner Turn-Offs and Key Financials)
Favourable Tax Saving Destinations - Singapore, Switzerland and UAE

5. Future Landscape of Ed-Tech Driven Higher & Professional Education in India
Industry Future Outlook and Projections to 2025 – In terms of Student Enrolment and Learner Spend
Emerging Revenue & Course Models
(Including Income-Linked Pricing, Co-Branded Experiential Programs and Offline Delivery Enabler + SPOC Model)

6. Illustrative Theme
Research Methodology
(Including Market Definitions, Abbreviations, Consolidated Research Approach, Market Sizing Approach, Sample Size Inclusion, Limitations and Final Conclusion)
Target Audience Survey Respondent Profile
Target Audience Survey Results
Disclaimer
Contact us


List Of Figure

Table 1-1: Sector-Wise Training Spend in INR crore & share in %, 2018-19
Table 2-1: Domestic Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners
Table 2-2: International Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners
Table 2-3: Supply Side Corporate & Industrial Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Corporate Partners
Table 3-1: Cross Comparison among Major Ed-Tech Companies on the Basis of Program Delivery Modes (Offline, Self-Paced Online & Live-Online and Blended)
Table 4-1: Business Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Business Model, Focus Area, Management, Vintage and Geographical Presence
Table 4-2: Operational & Financial Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Enrolment, Net Revenue, Headcount, EBITDA, # of programs & Program Duration
Table 4-3: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Data Science, Machine Learning, Analytics, Block Chain & Software Dev.
Table 4-4: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Finance, Marketing, General Management & HR
Table 4-5: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Strategy & Leadership and Entrepreneurship
Table 4-6: Tech Capabilities Cross Comparison of Major Ed-Tech Players on the Basis of Key Course Delivery Offerings, LMS Used, LMS Reviews/Features and Course Completion Rate (%)
Table 4-7: Key Financials of upGrad including Net Revenue, Revenue Growth, Net Loss, EBITDA and Marketing Spend (Revenue %), FY 17-FY 19
Table 4-8: Key Financials of Talentedge including Net Revenue, Revenue Growth, EBITDA and Net Loss, FY 17-FY 19
Table 4-9: Key Financials of Great Learning including Net Revenue, Revenue Growth, Net Profit and Net Profit Margin (%), FY 16- FY 18
Table 4-10: Key Financials of Talent Sprint including Net Revenue, Revenue Growth/Fall, Skill Deployment Revenue, Net Profit/Loss and Advertisement Spend (Revenue %), FY 17-FY 19
Table 4-11: Revenue Matrix by Course Segment of Eruditus and Emeritus including Category, Revenue Split (USD million) and Revenue (%), 2018
Table 4-12: Geographical Share of Enrolment of Eruditus & Emeritus including Country, Enrolment Share and Estimated Number of Students Enrolled, 2018
Table 4-13: Key Financials of Hughes Global Education including Net Revenue, Revenue Growth, EBITDA, EBITDA Margin (%), Net Profit, Net Profit Margin (%) and Faculty, Content & Classroom Exp (% of Revenue), FY 17-FY 19
Table 4-14: Key Financials of Trilogy Education including Net Revenue and Revenue Growth, FY 17-FY 19
Table 6-1: Consolidated Research Approach for India Ed-Tech Driven Career Programs Market
Table 6-2: Tentative Set of Questions Asked by Mode of Entities and Desired Outcome
Table 6-3: Age Profile of All Respondents
Table 6-4: Gender Profile of All Respondents


List Of Table

Figure 1-1: Target Addressable Audience for Continuous/Life-Long Education Programs
Figure 1-2: Training Spend for Up-Skilling & Re-Skilling by Employer & Employee in INR crore, 2018-19
Figure 1-3: India Ed-Tech Driven Career Programs Market (B2C Segment) by Course Type (MDP, PG & UG) in terms of Enrolment, 2018-19
Figure 1-4: India Ed-Tech Driven Career Programs Segmentation by Course Type (MDP, PG, UG & B2B) in terms of Learner Spend in ₹ crore, 2018-19
Figure 3-1: B2B Team Structure of Eruditus & Emeritus
Figure 3-2: B2C Team & Support Team Structure of Eruditus & Emeritus
Figure 5-1: India Ed-Tech Driven Career Programs Market (B2C Segment) Future Outlook by Course Type (MDP, PG & UG) in terms of Enrolment & Share in %, 2024-25E
Figure 5-2: India Ed-Tech Driven Career Programs Market Future Outlook by Course Type (MDP, PG, UG & B2B) in terms of Learner Spend in ₹ crore & Share in %, 2024-25E
Figure 6-1: Occupational Profile of All Respondents
Figure 6-2: Age Profile of Service Professionals (321 sample)
Figure 6-3: Income Profile of Service Professionals (321 sample)
Figure 6-4: Gender Profile of Service Professionals (321 sample)
Figure 6-5: Experience Profile of Service Professionals (321 sample)
Figure 6-6: Geographical Profile of Service Professionals (321 sample)
Figure 6-7: Are you seeking to apply for a professional course or have applied for a course in the past 2 years? (321 sample)
Figure 6-8: In how many months are you planning to apply for a professional course? (209 sample)
Figure 6-9: How much time do you plan to invest to search for that particular course?
(209 sample)
Figure 6-10: Time difference between searching for a professional course and applying for the same (42 sample)
Figure 6-11: No. of Courses looked for before making a decision of online application
(42 sample)
Figure 6-12: Have you ever Searched/Applied for Online Certi./Degree/Diploma/professional Course? (209+42 sample)
Figure 6-13: How much premium will you be willing to pay for a course if you are given an option among Tier-1 (Indian College), Tier-1 (Global), Tier -2 (Indian College) and Tier -2 (Global) (209+42 sample)
Figure 6-14: What is the main reason you would want to spend time on professional development? (209+42 sample)
Figure 6-15: Which type of Courses are you Interested in Applying or have applied?
(209+42 sample)
Figure 6-16: Course Type Preference (209+42 sample)
Figure 6-17: Financial Willingness for Professional Programs (209+42 sample)
Figure 6-18: Financial Willingness for Masters Programs excl. MIM (111) sample)
Figure 6-19: Financial Willingness for Short Duration Certifications (103 sample)
Figure 6-20: Financial Willingness for MBA/EMBA/Global MBA (37 sample)
Figure 6-21: Given constant fees, weightage assigned to Different Duration programs from Different Colleges (209+42 sample)
Figure 6-22: On what basis, do you choose a particular course where you wish to enroll? (209+42 sample
Figure 6-23: Course Delivery Model Preferences (209+42 sample)
Figure 6-24: Do you prefer to enroll for the specific course through Aggregator/Ed-Tech Companies or Universities? (209+42 sample)
Figure 6-25: Reasons to choose University to enroll for a course instead of Aggregator (173 sample)
Figure 6-26: Reasons to choose Ed-Tech Company to enroll instead of University Website? (78 sample)
Figure 6-27: Learner Disappointments with Ed-Tech powered Courses (78 sample)
Figure 6-28: How did you get to know about an Ed-Tech player? (78 sample)
Figure 6-29: Will you recommend Ed-Tech Platforms to your network of Peers/Relatives/Friends and others? (78 sample
Figure 6-30: Features/facilities expected while selecting an Ed-Tech player (78 sample)
Figure 6-31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)
Figure 6-30: Features/facilities expected while selecting an Ed-Tech player (78 sample)
Figure 6-31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)
Figure 6-32: Rating of each Ed-Tech Company on Basis of Popularity
Figure 6-33: Rating of each Ed-Tech Company on Basis of Course Quality
Figure 6-34: Rating of each Ed-Tech Company on Basis of Program Support
Figure 6-35: Rating of each Ed-Tech Company on Basis of Instructor Experience
Figure 6-36: Rating of each Ed-Tech Company on Basis of User Tech Interface

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Products and Companies

Products

  • By Ed-Tech Driven Higher & Professional Education Program Segment
    • UG
    • PG
    • MDP
    • B2B
  • By Higher Education Course Segment
    • UG
    • PG
    • Diploma
    • Integrated
    • Certificate


Companies

  • upGrad                                   
  • Talentedge                             
  • SimpliLearn
  • Talent Sprint
  • Great Learning
  • Eruditus & Emeritus
  • Northwest Executive Education
  • Hughes Global Education
  • VC Now
  • 2U
  • Trilogy Education Services
  • Others (NIIT,  Intellipaat,  Imarticus Learning, Times Professional Learning, NuLearn,  Edureka,  EduKyu,  Jigsaw Academy, Analytics Vidhya, Aptus Learn & Verzeo)

The report titled  "India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future" provides a comprehensive analysis of the adoption of Ed-Tech in the higher and professional education segment within India. The report covers all various aspects including introduction and overview, demand & supply ecosystem, need for alternate education, target audience analysis through survey, industry size on the basis of enrollments & spend, market segmentation by type of program, operating models, revenue models, technological capabilities of Ed-Tech players, marketing models, team structure of Ed-Tech players, competitive landscape, trends and developments, emerging course and revenue models in the industry. The report concludes with market projections for the future of the industry including forecasted industry size by enrollment and by spend.
 
India Ed-Tech Driven Career Programs Market Overview and Size:
The market was observed in its growth stage majorly due to the fact that India has a large working population which is leading the demand for up-skilling & re-skilling programs provided by Ed-tech companies. Also, minimal restrictions on competitive entry allow the entry/presence of numerous players operating on a SPOC model therefore, catering to working professionals, primarily. Government initiatives aimed at increasing the Gross Enrollment Ratio have also played a major role in increasing the adoption of online skilling and vocational training programs. For instance, the government allocated around INR 17,000 crores towards skill-based development and employment generation in India.
 
India Ed-Tech Driven Career Programs Market Segmentation
By Type of Course (UG, PG, MDP, and B2B): MDP programs were witnessed to dominate the industry in terms of enrollment as professional up-skilling programs for executives led the industry. Whereas in terms of program spend, PG programs edged MDP programs due to the comparatively higher batch size of PG programs as compared to MDP programs in India.
India Higher Education Market Segmentation by the Type of Course (UG, PG, Diploma Integrated and Certificate Programs): UG programs dominated the higher education segment due to the high number of institutions, colleges, and universities for higher education in the country. The Gross Enrolment Ratio for overall higher education was measured at 26.3%in India during the year 2019.
Competitive Landscape of Major Players Operating in the India Ed-Tech Driven Career Programs Market:
Competition stage within the Indian Ed-Tech market was observed to be highly fragmented with the presence of major players such as upGrad, Talentedge, SimpliLearn, Talent Sprint, Great Learning, Edureka, NIIT and others who captured a substantial share in terms of student enrolment in 2018-2019. Ed-Tech companies in India were observed to compete on the basis of course quality, program delivery modes, doubt clearance, instructor experience, pricing, student support & tech interface.
 
India Ed-Tech Driven Career Programs Market Future Outlook & Projections:
The market is expected to grow at a high rate in the future, with working professionals turning to Ed-tech powered up-skilling as well as re-skilling programs in order to learn on-the-go. Also, high job change rates, lay-off rates, risk of getting unemployed by developing technologies and lack of workplace learning opportunities will heighten the adoption of uptake of Ed-tech powered online programs. Moreover, the graduate & college segment is predicted to surge in the future due to favorable government judgments and the need for placement focused programs for college students.
 
Key Segments Covered
  • By Ed-Tech Driven Higher & Professional Education Program Segment
    • UG
    • PG
    • MDP
    • B2B
  • By Higher Education Course Segment
    • UG
    • PG
    • Diploma
    • Integrated
    • Certificate
Key Target Audience
  • Ed-Tech Companies
  • Independent Investors
  • Venture Capital Firms
  • Universities
  • Corporate Training Companies
  • Government Ministries
Time Period Captured in the Report:
  • Historical Period – 2013-2019
  • Forecast Period – 2019-2025
Companies Covered in Report:
  • upGrad                                   
  • Talentedge                             
  • SimpliLearn
  • Talent Sprint
  • Great Learning
  • Eruditus & Emeritus
  • Northwest Executive Education
  • Hughes Global Education
  • VC Now
  • 2U
  • Trilogy Education Services
  • Others (NIIT,  Intellipaat,  Imarticus Learning, Times Professional Learning, NuLearn,  Edureka,  EduKyu,  Jigsaw Academy, Analytics Vidhya, Aptus Learn & Verzeo)
Key Topics Covered in the Report
  • Target Addressable Audience for Higher & Professional Education Programs (2013-2019)
  • Training Spend by Employee/Fresher or Employer
  • Government Initiatives to Bridge Skill Gap
  • India Ed-Tech Driven Higher & Professional Education Programs Industry Size- By Enrolment & Spend (2019-2025)
  • Target Audience Analysis Survey
  • Supply Side Ecosystem- Career Driven Programs
  • Ed-Tech Driven Career Program Ecosystem
  • University Ed-tech Partnership Analysis
  • Program Domains Targeted by Ed-Tech Players
  • Operating Model Analysis
  • Tech Capabilities & Program Delivery Analysis
  • Revenue Streams
  • Marketing Models with Ideal Cost Allocations
  • Team Structure Analysis
  • Challenges faced by Ed-Tech Players
  • Competitive Landscape
  • Company Profiles of Major Players
  • Competition Side Target Audience Survey
  • International Success Case Studies
  • Favorable Tax Saving Destinations
  • Future Industry Outlook to 2025
  • Emerging Revenue & Course Models
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
READ MORE

Scope

1. Need, Opportunity & Current Spend on Up-Skilling & Re-Skilling programs by Students & Professionals
Present Day Pain Points of Working Professionals, College Grads and Employers
Target Addressable Audience and their Need
(Enrolment in Indian Education System, 2018-2019)
Training Spend by Employer and Employee/ Fresher
(Including Sector wise Corporate Training Spend, 2018-2019 and Sector wise Corporate Training Requirements)
Skill Needs by Sector
Government Initiatives to Bridge Professional Skill Gap
India Ed-Tech Based Up-Skill and Re-Skill Programs Industry Size on the Basis of Enrolment and Program Spend, 2018-19

2. Demand & Supply Side Ecosystem, Preferences & Trends across Ed-Tech Driven Higher & Professional Education
Demand Side- Target Audience Analysis Survey
(Time-Trends, Learner Decision Making, Course Application, Course Preferences, University Trade-Offs, Course Delivery, Geographical Concentration, Learner Influencers, Financial Willingness and Learner Disappointments)
Key Factors determining the Choice of Courses
(Industry Trends, Eligibility and Suitability, Networking Opportunities, Moving Up the Corporate Ladder, Gateway to Switch Industry / Sector and Placement Support and Assistance)
Supply Infrastructure – Ecosystem for Career Focused Programs
(Public or Private Universities / Colleges, Private Coaching Institutions, Massive Open Online Courses Platform and Small Private Online Courses Platform)
Ed-Tech Driven Career Focused Program Ecosystem
(MOOC Model and SPOC Model)
Why SPOCs are the Way Forward
(Gap left by MOOCs and How SPOCs fill that Gap)
Why Universities partner with Ed-Tech Companies
(Program Reach, Learning Methodology, Brand Value and Course Curriculum of Independent University Programs v/s Ed-Tech Partnered Programs)
Factors Helping Ed-Tech Company to Decide Academic Partner
(Brand Name and Institution Marketability, Profit Margins and Contract-Scope, Course Domains Offered, Location and Current Course Portfolio)
Domestic Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and Domestic Academic Partners)
International Supply Side University Partners
(Including Course Type, Popular Course Domains and Popular Courses and International Academic Partners)
Supply Side Corporate and Industrial Partners
(Including Course Type, Popular Course Domains and Corporate Partners)
Program Domains Targeted by Ed-Tech Companies

3. Operating, Course Delivery, Tech, Revenue, Marketing & Employment Models across Ed-Tech Companies
Operating Model- University Tie-Up Courses
(Entities include Students / Professionals, Ed-Tech Company and Universities / Professors)
Role of Participants- Online & Blended Delivery
(Ed-Tech Company v/s Universities)
Operating Model- Private Label Courses
(Entities include Students / Professionals, Ed-Tech Company and Instructors)
Operating Model- Delivery Platform Enablers
(Entities include Students / Professionals, Universities / Corporate Companies and Video Conferencing based Course Delivery Enabler)
Course Building Cycle
(Including Course Planning, Content Creation and Course Publishing)
Tech Capabilities- Program Delivery
(Including Instructor’s Dashboard and Student’s Dashboard)
Program Delivery Modes- Competitive Comparison
(Including Companies focusing on Mix of Live & Pre-Recorded Online Learning Suiting the Needs of Major Audience, Working Professionals)
Technology Stack for Ed-Tech Companies
(LMS Integrations and LMS Ownership)
Revenue Streams
(Customer, Enterprise and Institution)
Revenue Model for University Tie-up Programs
(Commission Rate Model, Minimum Guarantee Model and Upfront Investment Model)
Marketing Strategies Followed & Budget Allocation
(Including Online and Offline Mode)
Marketing & Sales Funnel
(Including Time Taken, Customer Acquisition Journey and Role of Ed-Tech Player)
Marketing Contribution to Enrolment
(Including Enrolments from Various Sources, Online Hiccups for Ed-Tech Players and Key Takeaways)
Role of Different Teams in Ed-Tech Company
Team Structure Case Study- Eruditus & Emeritus
(B2B Team, B2C Team and Support Teams)
Challenges Faced

4. Competitive Landscape
Business Landscape
(Including Competitor, Business Model, Focus Area, Management, Vintage and Geographical Presence)
Operational & Financial Landscape
(Including Competitor, Enrolment, Net Revenue, Headcount, EBITDA, Number of Programs and Average Program Duration)
Program Landscape
(IT, Data and Tech Programs; General and Business Management Programs; and Strategy, Leadership and Entrepreneurship Programs)
Tech Capabilities
(Including Competitor, Key Course Delivery Offerings, LMS Used, LMS Reviews / Features and Course Completition Rate)
Domestic Case Studies – upGrad, Talentedge, Great Learning, Talent Spring, SimpliLearn, Eruditus and Emeritus, Northwest Executive Education, Hughes Global Education and VC Now
(Including Service Offering, Program Domains, Academic Partners, Learner Base, Funding, Recent Developments, Future Plans / Outlook, USP, Learner Turn-Offs and Key Financials)
Competition Side- Target Audience Analysis Survey
(Including Popularity, Program Quality and Learning; and Program Support and Tech Interface)
International Case Studies – 2U and Trilogy Education
(Including Service Offering, Program Domains, Academic Partners, Learner Base, Funding, Recent Developments, Future Plans / Outlook, USP, Learner Turn-Offs and Key Financials)
Favourable Tax Saving Destinations - Singapore, Switzerland and UAE

5. Future Landscape of Ed-Tech Driven Higher & Professional Education in India
Industry Future Outlook and Projections to 2025 – In terms of Student Enrolment and Learner Spend
Emerging Revenue & Course Models
(Including Income-Linked Pricing, Co-Branded Experiential Programs and Offline Delivery Enabler + SPOC Model)

6. Illustrative Theme
Research Methodology
(Including Market Definitions, Abbreviations, Consolidated Research Approach, Market Sizing Approach, Sample Size Inclusion, Limitations and Final Conclusion)
Target Audience Survey Respondent Profile
Target Audience Survey Results
Disclaimer
Contact us


List Of Figure

Table 1-1: Sector-Wise Training Spend in INR crore & share in %, 2018-19
Table 2-1: Domestic Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners
Table 2-2: International Supply Side University Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Academic Partners
Table 2-3: Supply Side Corporate & Industrial Partner Mapping including Course Type, Popular Course Domains and Popular Courses & Corporate Partners
Table 3-1: Cross Comparison among Major Ed-Tech Companies on the Basis of Program Delivery Modes (Offline, Self-Paced Online & Live-Online and Blended)
Table 4-1: Business Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Business Model, Focus Area, Management, Vintage and Geographical Presence
Table 4-2: Operational & Financial Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Enrolment, Net Revenue, Headcount, EBITDA, # of programs & Program Duration
Table 4-3: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Data Science, Machine Learning, Analytics, Block Chain & Software Dev.
Table 4-4: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Finance, Marketing, General Management & HR
Table 4-5: Program Landscape Cross Comparison of Major Ed-Tech Players on the Basis of Strategy & Leadership and Entrepreneurship
Table 4-6: Tech Capabilities Cross Comparison of Major Ed-Tech Players on the Basis of Key Course Delivery Offerings, LMS Used, LMS Reviews/Features and Course Completion Rate (%)
Table 4-7: Key Financials of upGrad including Net Revenue, Revenue Growth, Net Loss, EBITDA and Marketing Spend (Revenue %), FY 17-FY 19
Table 4-8: Key Financials of Talentedge including Net Revenue, Revenue Growth, EBITDA and Net Loss, FY 17-FY 19
Table 4-9: Key Financials of Great Learning including Net Revenue, Revenue Growth, Net Profit and Net Profit Margin (%), FY 16- FY 18
Table 4-10: Key Financials of Talent Sprint including Net Revenue, Revenue Growth/Fall, Skill Deployment Revenue, Net Profit/Loss and Advertisement Spend (Revenue %), FY 17-FY 19
Table 4-11: Revenue Matrix by Course Segment of Eruditus and Emeritus including Category, Revenue Split (USD million) and Revenue (%), 2018
Table 4-12: Geographical Share of Enrolment of Eruditus & Emeritus including Country, Enrolment Share and Estimated Number of Students Enrolled, 2018
Table 4-13: Key Financials of Hughes Global Education including Net Revenue, Revenue Growth, EBITDA, EBITDA Margin (%), Net Profit, Net Profit Margin (%) and Faculty, Content & Classroom Exp (% of Revenue), FY 17-FY 19
Table 4-14: Key Financials of Trilogy Education including Net Revenue and Revenue Growth, FY 17-FY 19
Table 6-1: Consolidated Research Approach for India Ed-Tech Driven Career Programs Market
Table 6-2: Tentative Set of Questions Asked by Mode of Entities and Desired Outcome
Table 6-3: Age Profile of All Respondents
Table 6-4: Gender Profile of All Respondents


List Of Table

Figure 1-1: Target Addressable Audience for Continuous/Life-Long Education Programs
Figure 1-2: Training Spend for Up-Skilling & Re-Skilling by Employer & Employee in INR crore, 2018-19
Figure 1-3: India Ed-Tech Driven Career Programs Market (B2C Segment) by Course Type (MDP, PG & UG) in terms of Enrolment, 2018-19
Figure 1-4: India Ed-Tech Driven Career Programs Segmentation by Course Type (MDP, PG, UG & B2B) in terms of Learner Spend in ₹ crore, 2018-19
Figure 3-1: B2B Team Structure of Eruditus & Emeritus
Figure 3-2: B2C Team & Support Team Structure of Eruditus & Emeritus
Figure 5-1: India Ed-Tech Driven Career Programs Market (B2C Segment) Future Outlook by Course Type (MDP, PG & UG) in terms of Enrolment & Share in %, 2024-25E
Figure 5-2: India Ed-Tech Driven Career Programs Market Future Outlook by Course Type (MDP, PG, UG & B2B) in terms of Learner Spend in ₹ crore & Share in %, 2024-25E
Figure 6-1: Occupational Profile of All Respondents
Figure 6-2: Age Profile of Service Professionals (321 sample)
Figure 6-3: Income Profile of Service Professionals (321 sample)
Figure 6-4: Gender Profile of Service Professionals (321 sample)
Figure 6-5: Experience Profile of Service Professionals (321 sample)
Figure 6-6: Geographical Profile of Service Professionals (321 sample)
Figure 6-7: Are you seeking to apply for a professional course or have applied for a course in the past 2 years? (321 sample)
Figure 6-8: In how many months are you planning to apply for a professional course? (209 sample)
Figure 6-9: How much time do you plan to invest to search for that particular course?
(209 sample)
Figure 6-10: Time difference between searching for a professional course and applying for the same (42 sample)
Figure 6-11: No. of Courses looked for before making a decision of online application
(42 sample)
Figure 6-12: Have you ever Searched/Applied for Online Certi./Degree/Diploma/professional Course? (209+42 sample)
Figure 6-13: How much premium will you be willing to pay for a course if you are given an option among Tier-1 (Indian College), Tier-1 (Global), Tier -2 (Indian College) and Tier -2 (Global) (209+42 sample)
Figure 6-14: What is the main reason you would want to spend time on professional development? (209+42 sample)
Figure 6-15: Which type of Courses are you Interested in Applying or have applied?
(209+42 sample)
Figure 6-16: Course Type Preference (209+42 sample)
Figure 6-17: Financial Willingness for Professional Programs (209+42 sample)
Figure 6-18: Financial Willingness for Masters Programs excl. MIM (111) sample)
Figure 6-19: Financial Willingness for Short Duration Certifications (103 sample)
Figure 6-20: Financial Willingness for MBA/EMBA/Global MBA (37 sample)
Figure 6-21: Given constant fees, weightage assigned to Different Duration programs from Different Colleges (209+42 sample)
Figure 6-22: On what basis, do you choose a particular course where you wish to enroll? (209+42 sample
Figure 6-23: Course Delivery Model Preferences (209+42 sample)
Figure 6-24: Do you prefer to enroll for the specific course through Aggregator/Ed-Tech Companies or Universities? (209+42 sample)
Figure 6-25: Reasons to choose University to enroll for a course instead of Aggregator (173 sample)
Figure 6-26: Reasons to choose Ed-Tech Company to enroll instead of University Website? (78 sample)
Figure 6-27: Learner Disappointments with Ed-Tech powered Courses (78 sample)
Figure 6-28: How did you get to know about an Ed-Tech player? (78 sample)
Figure 6-29: Will you recommend Ed-Tech Platforms to your network of Peers/Relatives/Friends and others? (78 sample
Figure 6-30: Features/facilities expected while selecting an Ed-Tech player (78 sample)
Figure 6-31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)
Figure 6-30: Features/facilities expected while selecting an Ed-Tech player (78 sample)
Figure 6-31: Undertaking professional courses as one-time skill enhancement activity or as a part of continuous development activity (209+42 sample)
Figure 6-32: Rating of each Ed-Tech Company on Basis of Popularity
Figure 6-33: Rating of each Ed-Tech Company on Basis of Course Quality
Figure 6-34: Rating of each Ed-Tech Company on Basis of Program Support
Figure 6-35: Rating of each Ed-Tech Company on Basis of Instructor Experience
Figure 6-36: Rating of each Ed-Tech Company on Basis of User Tech Interface

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Products

  • By Ed-Tech Driven Higher & Professional Education Program Segment
    • UG
    • PG
    • MDP
    • B2B
  • By Higher Education Course Segment
    • UG
    • PG
    • Diploma
    • Integrated
    • Certificate


Companies

  • upGrad                                   
  • Talentedge                             
  • SimpliLearn
  • Talent Sprint
  • Great Learning
  • Eruditus & Emeritus
  • Northwest Executive Education
  • Hughes Global Education
  • VC Now
  • 2U
  • Trilogy Education Services
  • Others (NIIT,  Intellipaat,  Imarticus Learning, Times Professional Learning, NuLearn,  Edureka,  EduKyu,  Jigsaw Academy, Analytics Vidhya, Aptus Learn & Verzeo)