UAE Test Preparation Market Outlook to 2023
Driven by Increasing Indian Expat Population, Enrollment for Pre-Engineering and Medical Exams and Entry of New Institutes
August 2019
92
About the Report
About the Report
UAE Overall Test Prep Market Size –By Enrollments
The number of enrollments in test preparation market in UAE has grown at a moderate rate during the period 2013-2018. Courses such as IELTS, TOEFL and SAT have more enrollments as the people in gulf countries prefer to move to foreign countries such as UK and Europe than coming to India for continuing engineering and medical studies. In 2018, the students enrolled in Scholastic Aptitude Test were the highest.
UAE Overall Test Prep Market Size –By Revenue
The UAE test preparation market was growing at a remarkable CAGR during the period 2013-2018. The demand for high quality higher education by the UAE population has resulted in such a tremendous growth of the market. GRE has seen a major growth in the market in the past few years but the revenue attained from SAT, TOEFL and pre engineering exams is still higher. The fees charged for Pre engineering and pre medical test is almost double in comparison to other courses provided by the institutes.
UAE (Pre Engineering and Pre Medical) Test Preparation Industry Size (By Enrollment)
The enrollments of pre engineering exams were almost twice in comparison to pre medical exams in 2018. Students prefer enrolling them in Grade 11 for two year integrated program. Dubai has more than half of the total enrollments of UAE in pre engineering and pre medical entrance exams with more batches and faculty members working in the institutes. Abu Dhabi lacks in availability of good institutes in the emirate and is still not exposed to big players in the market. Sharjah is the next best destination for coaching institutes due to proximity near Dubai. More students are enrolled in the institutes in Sharjah than that of Abu Dhabi and have same teachers from Dubai institute branches.
Foundation courses:
The market is still in its nascent stage. The institutes focus on providing foundation courses from Grade 6 on subjects such as math and science which form the base for entrance exams in future. Separate batches for ICSE and CBSE based curriculum are conducted by the institutes. The enrollments and penetration rate of the students in Grade 10 are more than Grade 9 in these institutes in all emirates for foundation courses. Online portals are even getting popular in foundation courses as they are cheap, affordable and have proper structure to be followed along with pre recorded online lectures on various concepts which can be attended by the student at his/her convenient time.
Competitive Scenario
The test preparation market is extremely concentrated among few players’ that are able to charge premium fees over others. Dubai is the first choice of all the institutes to set up their branch followed by expansion to other emirates specially Sharjah due to the proximity to Dubai. The test prep market is dominated by Indian institutes that have opened their subsidiaries in UAE in partnership with local players or other industry players. The major parameters in which the competitors compete includes number of branches, pricing, discounting strategies, batch size, teachers’ quality and infrastructure availability such as smart classes and online portals.
Indian schools in UAE
The enrollments of Indian students in Indian schools are more in Dubai than in Sharjah and Abu Dhabi. Combination of offline learning i.e. face-to-face traditional tutoring - and online learning, widely known as blended learning is the method most used in most of the Indian schools in UAE. Almost all the schools partner with the institutes for foundation courses and entrance based coaching to have parallel curriculum in Schools and institutes.
UAE online platforms
The online education in UAE and the Middle East region continue to gain penetration due to easy accessibility to broadband internet and the presence of multiple, reputed e-learning platforms. Online tutoring is getting popular due to high fees charged by private tuition centers in UAE but is still at its nascent stage. New platforms such as teachmenow.com that bring online tutors on one single platform are gaining popularity in UAE.
Future Outlook and Projections
The penetration rate of the students in the institutes is expected to remain stable with a marginal increase in the next 5 years. The growth in the Enrollment for pre medical exams will be higher than that of pre engineering exams. The institute will only be able to survive by reducing the fee or increasing scholarships given the increasing competition along with online portals and e-learning platforms. The competition amongst the existing players will be intensified in terms of pricing as more Indian players are entering into the market at reasonable prices. Online platforms such as e-medical prep and testprepkart will gain more popularity in the coming years. Indian school enrollments in Indian schools in Sharjah will increase at a faster rate than Dubai and Abu Dhabi.
Key Segments Covered
- UAE overall Test prep market size
- By Enrollments
- By Revenue
- UAE (pre engineering and pre medical ) test prep industry size by enrollments
- Dubai Test Prep Market
- Abu Dhabi Test Prep Market
- Sharjah Test Prep Market
- Foundation Courses (Grade 9-Grade10)
- Dubai
- Abu Dhabi
- Sharjah
- Institutes Covered (Offline Players)
- Meccademia Institute
- Ascentria Institute
- Stree Resonance Institute
- MNR Institute
- Excelencia Institute
- Career Launcher Institute
- Knowledge Planet Institute
- Online Players Covered
- TestPrepKart
- Emedical prep
- Askiitians
- BYJUs
Key Target Audience
- Test Preparation Institutes
- Online tutoring Companies
- New entrant in Indian Schools in UAE
Time Period Captured in the Report:-
- Historical Period – 2013-2018
- Forecast Period – 2019-2023
Key Topics Covered in the Report:-
- UAE Overall Market Size by Enrollments and Revenue
- UAE Pre Engineering and Pre Medical Industry Size by Enrollments
- Foundation Courses
- Competitive Scenario
- Indian Schools in UAE
- UAE Online Tutoring Market
- Critical Success Factors
Products
Products
- UAE overall Test prep market size
- By Enrollments
- By Revenue
- UAE (pre engineering and pre medical ) test prep industry size by enrollments
- Dubai Test Prep Market
- Abu Dhabi Test Prep Market
- Sharjah Test Prep Market
- Foundation Courses (Grade 9-Grade10)
- Dubai
- Abu Dhabi
- Sharjah
Companies
- Institutes Covered (Offline Players)
- Meccademia Institute
- Ascentria Institute
- Stree Resonance Institute
- MNR Institute
- Excelencia Institute
- Career Launcher Institute
- Knowledge Planet Institute
- Online Players Covered
- TestPrepKart
- Emedical prep
- Askiitians
- BYJUs
Table of Contents
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Limitations
3. Country Overview, 2018
4. UAE Overall Test Prep Market Size, 2013, 2018 & 2023
4.1. By Enrollments
4.2. By Revenue
5. U.A.E (Pre Engineering and Pre Medical) Test Preparation Industry Overview (Market Structure, Competition Scenario, Major Companies and Emerging Trends), 2018
5.1. UAE (Pre Engineering and Pre Medical) Test Preparation Industry Size (By Enrollment), 2013-2023
5.1.1. Dubai Test Preparation Market, 2018
5.1.2. Abu Dhabi Test Preparation Market, 2018
5.1.3. Sharjah Test Preparation Market, 2018
6. Foundation Courses (Grade 9 –Grade 10), 2018
7. Competitive Scenario in UAE Test Preparation Market, 2018
7.1. Pre Engineering And Pre Medical Test Prep Market, 2018
7.2. Decision Making Parameters (by Students for Choosing an Institute)
7.3. Profiles of Major Institutes in UAE Test Preparation Market, 2018
7.3.1. Meccademia Institute
7.3.2. Ascentria Institute
7.3.3. MNR Institute
7.3.4. Career Launcher
7.3.5. Excelencia
7.3.6. Stree Resonance
7.3.7. Knowledge Planet
7.4. Pre Engineering & Pre Medical Online Test Prep Market
Test Prepkart
ASK IITIANS
Emedicalprep
BYJU’S
8. Indian Schools in UAE (Dubai, Abu Dhabi and Sharjah), 2018
8.1. School Information
E-learning in Schools, 2018
List of Enrollment (Grade Wise), 2013-14, 2017-2018 and 2022-23f
List of Indian Schools in Dubai, Abu Dhabi and Sharjah, 2018
9. Snapshot on UAE Online Tutoring Market (Grade 6 - Grade 12)
Setting Up a Online Tutoring (Grade 6- Grade 12) Platform
10. Critical Success Factors
Disclaimer
Contact Us
List of Figure
Figure 3-1: UAE Population Demographics by Emirates in Percentages, 2018
Figure 3-2: United Arab Emirate Population Demographics on the Basis of Expat and Immigrant Population in Percentages, 2018
Figure 4-1: Number of Enrollments in Competitive Exams in UAE Test Prep Market in percentages, 2013, 2018 and 2023F
Figure 4-2: UAE Test Preparation Market Size on the Basis Of Revenues in Percentages, 2013, 2018 and 2023F
Figure 5-1 : Number of Students Enrolled in Pre Medical and Pre Engineering Entrance Exams in UAE in Percentages, 2013-2023F
List of Table
Table 3-1: United Arab Emirates Population Demographics by Emirates in Million, 2018
Table 3-2: United Arab Emirates Population Demographics on the Basis of Expat and Immigrant Population in Million, 2018
Table 3-3: United Arab Emirates Population Demographics on the Basis of Gender and Age Group in Million, 2018
Table 3-4: United Arab Emirates Education Councils/Authorities Governing Private and Public Schools, 2018
Table 4-1: Number of Enrollments in Competitive Exams in UAE Test Prep Market, 2013, 2018 and 2023F
Table 4-2: Fees charged for Competitive Exams in UAE Test Prep Market in USD Million, 2013, 2018 and 2023F
Table 4-3: Revenue Associated with Competitive Exams in UAE Test Prep Market in USD Million, 2013, 2018 and 2023F
Table 5-1: UAE Test Prep Industry Overview and Genesis Including Market Structure, Competition Scenario, Major Companies and Emerging Market Trends, 2018
Table 5-2: Rationale and Description for UAE Test Prep Industry Size on the Basis of Number of Student Enrolled, 2013-2023F
Table 5-3: Number of Students Enrolled in Pre Medical and Pre Engineering Entrance Exams in UAE, 2013-2023F
Table 5-4: Rationale and Description for Dubai Test Prep Industry Size on the Basis of Number of Students Enrolled, 2018
Table 5-5: Number of Institutes, Enrollments, Batches and Fees Charged for pre engineering exams in Dubai, 2018
Table 5-6: Number of Institutes, Enrollments, Batches and Fees Charged for Pre Medical Entrance Exams in Dubai, 2018
Table 5-7: Rationale and Description for Abu Dhabi Test Prep Industry Size on the Basis of Number of Students Enrolled, 2018
Table 5-8: Number of Institutes, Enrollments, Batches and Fees Charged for Pre Engineering Entrance Exams in Abu Dhabi, 2018
Table 5-9: Number of Institutes, Enrollments, Batches and Fees Charged for Pre Medical Entrance Exams in Abu Dhabi, 2018
Table 5-10: Rationale and Description for Sharjah Test Preparation Industry Size on the Basis of Number of Students Enrolled, 2018
Table 5-11: Number of Institutes, Enrollments, Batches and Fees Charged for Pre Engineering Entrance Exams in Sharjah, 2018
Table 5-12: Number of Institutes, Enrollments, Batches and Fees Charged for Pre Medical Entrance Exams in Sharjah, 2018
Table 6-1: Number of Students Enrolled in Foundation Courses (Grade 9- Grade 10) in Test Preparation Institutes in Dubai, Abu Dhabi and Sharjah, 2018
Table 7-1: Competition Scenario in UAE Pre Engineering and Pre Medical Test Prep Market Including Level of Competition, Major Players and Competing Factors, 2018
Table 7-2: Number of Institutes, Enrollments in Pre Medical, Pre Engineering Entrance Exams and Foundation Courses (Grade 9- Grade 10) in Each Institute and their Market Share, 2018
Table 7-3: Strength, Weakness, E-Learning and Success Rate of Major Players in Test Preparation Market in UAE, 2018
Table 7-4: List of Institutes that have partnered with the Schools in UAE, 2018
Table 7-5: Various Decision Parameters by the Students for Selecting a Particular Institute in UAE, 2018
Table 7-6: Meccademia Institute Profile Including the Overview, Location, Branches, Programs Offered Along with the Fees Structure, Number Of Batches, Batch Size and Scholarships Criteria, 2018
Table 7-7: Ascentria Institute Profile Including the Overview, Location, Branches, Programs Offered Along with the Fees Structure, Number of Batches, Batch Size and Scholarships Criteria, 2018
Table 7-8: Ascentria Institute Profile Including Courses and Description Along with Duration of the Course, 2018
Table 7-9: MNR Institute Profile Including the Overview, Location, Branches, Programs Offered ,Fees Structure, Number of Batches, Batch Size and Scholarships Criteria ,2018
Table 7-10: Career Launcher Institute Profile Including Overview, Location, Branches, Programs Offered ,Fees Structure, Number Of Batches, Batch Size And Scholarships Criteria ,2018
Table 7-11: Excelencia Institute Profile Including Overview, Location, Branches, Programs Offered ,Fees Structure, Number Of Batches, Batch Size And Scholarships Criteria ,2018
Table 7-12: Stree Resonance Institute Profile Including Overview, Location, Branches, Programs Offered ,Fees Structure, Number Of Batches, Batch Size And Scholarships Criteria ,2018
Table 7-13: Knowledge Planet Institute Profile Including the Overview, Location, Branches, Programs Offered, Fees Structure, Number of Batches, Batch Size and Scholarships Criteria ,2018
Table 7-14: USP of Major Online Test Prep Platforms and Major Schools Connected, 2018
Table 7-15: Online Institute Including the NEET Courses Offered, Fees, Duration and Description, 2018
Table 7-16: Online Institute Including the IIT-JEE Courses Offered, Fees, Duration and Description, 2018
Table 7-17: Test Prep Online Institute Including the Package Offered, Course Duration, Batch Strength, Number of Tests, Syllabus Covered, Number of Tests and Fees, 2018
Table 7-18: Online Test Prep Institute Scholarship Criteria in Percentage on the Basis of School Boards and Level Boards, 2018
Table 7-19: Online Test Prep Institute Scholarship Criteria on the Basis Of School Boards and State Boards in Percentages, 2018
Table 7-20: Online Test Preparation Market Packages and Courses Offered for Pre Medical Entrance Exams, 2018
Table 7-21: Online Test Prep Market Including the Duration, Syllabus Covered, Batch Size and Fees, 2018
Table 7-22: UAE Online Platform Including the Courses, Duration and Fees, 2018
Table 8-1: Major Indian Schools to Partner for E Learning Content Delivery, 2018
Table 8-2: Number of Enrollments in Schools (KG 1 –Grade 12) in Dubai, Sharjah and Abu Dhabi, 2013-2023F
Table 8-3: Number of Enrollments in Schools (Grade 6-Grade 12) In Dubai, Sharjah and Abu Dhabi, 2013-2023F
Table 8-4: Indian Students Enrolled in Private Schools with Indian Curriculum in Dubai, 2013-2023F
Table 8-5: Indian Students Enrolled in Private Schools with Indian Curriculum in Abu Dhabi, 2013-2023F
Table 8-6: Indian Students Enrolled in Private Schools with Indian Curriculum in Sharjah, 2013-2023F
Table 8-7: List of Private Schools with Indian Curriculum in Dubai, 2018
Table 8-8: List of Private Schools with Indian Curriculum in Abu Dhabi, 2018
Table 8-9: List of Private Schools with Indian Curriculum in Sharjah, 2018
Table 9-1: Snapshot on UAE Online Tutoring Market (Grade 6 - Grade 12), 2018
Table 9-2: Analyst Recommendations on Setting up an Online Platform in UAE, 2018
Table 10-1: Analyst Recommendations/ Critical Success Factors for UAE Test Prep Market, 2018
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