Europe Automotive Eps Market

Europe Automotive EPS market, valued at USD 5.3 billion, is growing due to demand for fuel-efficient and electric vehicles, technological advancements, and EU safety regulations.

Region:Europe

Author(s):Geetanshi

Product Code:KRAC0017

Pages:89

Published On:August 2025

About the Report

Base Year 2024

Europe Automotive EPS Market Overview

  • The Europe Automotive EPS market is valued at approximately USD 5.3 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for fuel-efficient vehicles, advancements in automotive technology, and the rising adoption of electric vehicles. The shift towards electric mobility and stringent regulations on emissions have further propelled the market, as EPS systems offer enhanced performance and energy efficiency. Recent trends also include the integration of EPS with advanced driver-assistance systems (ADAS), greater consumer preference for driving comfort, and government incentives for fuel-efficient vehicles.
  • Germany, France, and the United Kingdom are the dominant countries in the Europe Automotive EPS market. Germany leads due to its robust automotive manufacturing sector and strong presence of major automotive OEMs. France and the UK follow closely, benefiting from their established automotive industries and increasing investments in electric vehicle technology, which are crucial for the growth of EPS systems. The expansion of electric and hybrid vehicles in these countries is accelerating EPS adoption.
  • In 2023, the European Union implemented the General Safety Regulation, mandating that all new vehicles must be equipped with advanced driver assistance systems (ADAS), including electronic power steering (EPS). This regulation aims to enhance road safety and reduce accidents, thereby increasing the demand for EPS systems in the automotive sector. The regulation has led to a significant uptick in EPS integration across new vehicle platforms.
Europe Automotive Eps Market Size

Europe Automotive EPS Market Segmentation

By Type:The market can be segmented into four types of EPS systems: Column Type EPS, Pinion Type EPS, Dual Pinion Type EPS, and Rack Assist Type EPS. Among these, the Column Type EPS is gaining traction due to its compact design and efficiency, making it suitable for a wide range of vehicles. The Pinion Type EPS is also popular for its direct steering response, while the Dual Pinion Type EPS is preferred for high-performance vehicles. The Rack Assist Type EPS is increasingly adopted in electric vehicles for its lightweight and energy-efficient characteristics. The growing integration of advanced sensors and software in these systems is further enhancing their performance and reliability.

Europe Automotive Eps Market segmentation by Type.

By Vehicle Type:The market is categorized into Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles, and Electric Vehicles. Passenger Cars dominate the market due to their high production volume and consumer preference for fuel-efficient and technologically advanced vehicles. The increasing trend towards electric vehicles is also contributing to the growth of EPS systems, as they require efficient steering solutions to enhance performance and energy savings. The integration of EPS in electric and hybrid vehicles is accelerating as manufacturers seek to meet emission regulations and improve vehicle safety and comfort.

Europe Automotive Eps Market segmentation by Vehicle Type.

Europe Automotive EPS Market Competitive Landscape

The Europe Automotive EPS market is characterized by a dynamic mix of regional and international players. Leading participants such as Robert Bosch GmbH, ZF Friedrichshafen AG, JTEKT Corporation, Nexteer Automotive Group Limited, NSK Ltd., Thyssenkrupp AG, Hyundai Mobis Co., Ltd., Mando Corporation, DENSO Corporation, Aisin Corporation, Valeo S.A., Continental AG, Schaeffler AG, Hitachi Astemo, Ltd., Delphi Technologies (now part of BorgWarner Inc.) contribute to innovation, geographic expansion, and service delivery in this space. These companies are focusing on product innovation, strategic partnerships, and expanding their EPS portfolios to meet evolving market demands.

Robert Bosch GmbH

1886

Gerlingen, Germany

ZF Friedrichshafen AG

1915

Friedrichshafen, Germany

JTEKT Corporation

2006

Osaka, Japan

Nexteer Automotive Group Limited

2009

Saginaw, Michigan, USA

NSK Ltd.

1916

Tokyo, Japan

Company

Establishment Year

Headquarters

Market Share (%)

EPS System Production Volume (Units)

R&D Expenditure (% of Revenue)

Number of OEM Partnerships

Product Portfolio Breadth (No. of EPS Variants)

Geographic Presence (No. of European Countries Served)

Europe Automotive Eps Market Industry Analysis

Growth Drivers

  • Increasing Demand for Fuel-Efficient Vehicles:The European automotive market is witnessing a significant shift towards fuel-efficient vehicles, driven by rising fuel prices and consumer awareness. In future, the average fuel price in Europe is projected to reach €1.70 per liter, prompting consumers to seek vehicles that offer better mileage. This trend is supported by the European Commission's target to reduce CO2 emissions from cars to 95 g/km, further boosting the demand for Electric Power Steering (EPS) systems that enhance fuel efficiency.
  • Technological Advancements in EPS Systems:The EPS technology is evolving rapidly, with innovations such as torque vectoring and steer-by-wire systems gaining traction. In future, the investment in automotive R&D in Europe is expected to exceed €60 billion, focusing on enhancing EPS capabilities. These advancements not only improve vehicle handling and safety but also contribute to overall vehicle efficiency, aligning with the growing consumer demand for high-performance vehicles equipped with advanced steering technologies.
  • Rising Consumer Preference for Electric Vehicles:The shift towards electric vehicles (EVs) is a major growth driver for the EPS market in Europe. In future, EV sales are projected to reach 1.5 million units, representing a significant increase from previous years. This surge is fueled by government incentives, such as the €7,000 subsidy for EV buyers in several EU countries, which encourages consumers to opt for electric models that utilize EPS systems for enhanced performance and energy efficiency.

Market Challenges

  • High Initial Costs of EPS Systems:One of the significant challenges facing the EPS market is the high initial cost associated with the technology. In future, the average cost of EPS systems is estimated to be around €1,200 per unit, which can deter manufacturers from adopting this technology, especially in budget segments. This cost barrier is compounded by the need for additional investments in training and infrastructure to support EPS implementation, limiting its widespread adoption.
  • Limited Awareness Among Consumers:Despite the benefits of EPS systems, consumer awareness remains relatively low. In future, surveys indicate that only 40% of European consumers are familiar with the advantages of EPS over traditional hydraulic systems. This lack of awareness can hinder market growth, as consumers may not prioritize EPS features when purchasing vehicles, leading to slower adoption rates and limiting the potential market for EPS manufacturers.

Europe Automotive Eps Market Future Outlook

The future of the EPS market in Europe appears promising, driven by the increasing integration of smart technologies and the growing emphasis on sustainability. As automotive manufacturers invest in advanced driver-assistance systems (ADAS) and autonomous driving technologies, EPS systems will play a crucial role in enhancing vehicle performance and safety. Additionally, the ongoing shift towards electric and hybrid vehicles will further accelerate the adoption of EPS, positioning the market for significant growth in future.

Market Opportunities

  • Expansion in Emerging Markets:Emerging markets in Eastern Europe present significant opportunities for EPS manufacturers. With a projected growth rate of 15% in vehicle sales in future, these regions are increasingly adopting modern automotive technologies, including EPS systems, driven by rising disposable incomes and urbanization.
  • Development of Advanced Driver-Assistance Systems (ADAS):The growing focus on safety features in vehicles is creating opportunities for EPS systems integrated with ADAS. In future, the European ADAS market is expected to reach €10 billion, providing a lucrative avenue for EPS manufacturers to collaborate with automotive companies to enhance steering systems that support advanced safety technologies.

Scope of the Report

SegmentSub-Segments
By Type

Column Type EPS

Pinion Type EPS

Dual Pinion Type EPS

Rack Assist Type EPS

By Vehicle Type

Passenger Cars

Light Commercial Vehicles

Heavy Commercial Vehicles

Electric Vehicles

By Component

Steering Column/Rack

Electric Motor

Sensor

Electronic Control Unit (ECU)

By Sales Channel

OEMs

Aftermarket

By Country

Germany

France

United Kingdom

Italy

Spain

Rest of Europe

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., European Commission, European Environment Agency)

Automotive Manufacturers and Producers

Automotive Component Suppliers

Distributors and Retailers

Technology Providers

Industry Associations (e.g., European Automobile Manufacturers Association)

Financial Institutions

Players Mentioned in the Report:

Robert Bosch GmbH

ZF Friedrichshafen AG

JTEKT Corporation

Nexteer Automotive Group Limited

NSK Ltd.

Thyssenkrupp AG

Hyundai Mobis Co., Ltd.

Mando Corporation

DENSO Corporation

Aisin Corporation

Valeo S.A.

Continental AG

Schaeffler AG

Hitachi Astemo, Ltd.

Delphi Technologies (now part of BorgWarner Inc.)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Europe Automotive Eps Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Europe Automotive Eps Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Europe Automotive Eps Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for fuel-efficient vehicles
3.1.2 Technological advancements in EPS systems
3.1.3 Stringent government regulations on emissions
3.1.4 Rising consumer preference for electric vehicles

3.2 Market Challenges

3.2.1 High initial costs of EPS systems
3.2.2 Limited awareness among consumers
3.2.3 Supply chain disruptions
3.2.4 Competition from traditional steering systems

3.3 Market Opportunities

3.3.1 Expansion in emerging markets
3.3.2 Development of advanced driver-assistance systems (ADAS)
3.3.3 Collaborations with automotive manufacturers
3.3.4 Innovations in lightweight materials

3.4 Market Trends

3.4.1 Shift towards electric and hybrid vehicles
3.4.2 Integration of smart technologies in vehicles
3.4.3 Growing focus on sustainability
3.4.4 Increasing adoption of autonomous driving technologies

3.5 Government Regulation

3.5.1 EU regulations on vehicle emissions
3.5.2 Safety standards for automotive components
3.5.3 Incentives for electric vehicle adoption
3.5.4 Regulations on material sourcing and recycling

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Europe Automotive Eps Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Europe Automotive Eps Market Segmentation

8.1 By Type

8.1.1 Column Type EPS
8.1.2 Pinion Type EPS
8.1.3 Dual Pinion Type EPS
8.1.4 Rack Assist Type EPS

8.2 By Vehicle Type

8.2.1 Passenger Cars
8.2.2 Light Commercial Vehicles
8.2.3 Heavy Commercial Vehicles
8.2.4 Electric Vehicles

8.3 By Component

8.3.1 Steering Column/Rack
8.3.2 Electric Motor
8.3.3 Sensor
8.3.4 Electronic Control Unit (ECU)

8.4 By Sales Channel

8.4.1 OEMs
8.4.2 Aftermarket

8.5 By Country

8.5.1 Germany
8.5.2 France
8.5.3 United Kingdom
8.5.4 Italy
8.5.5 Spain
8.5.6 Rest of Europe

9. Europe Automotive Eps Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Revenue (EUR Million)
9.2.2 Market Share (%)
9.2.3 EPS System Production Volume (Units)
9.2.4 R&D Expenditure (% of Revenue)
9.2.5 Number of OEM Partnerships
9.2.6 Product Portfolio Breadth (No. of EPS Variants)
9.2.7 Geographic Presence (No. of European Countries Served)
9.2.8 Patent Count (EPS-related)
9.2.9 Average Lead Time (Weeks)
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Robert Bosch GmbH
9.5.2 ZF Friedrichshafen AG
9.5.3 JTEKT Corporation
9.5.4 Nexteer Automotive Group Limited
9.5.5 NSK Ltd.
9.5.6 Thyssenkrupp AG
9.5.7 Hyundai Mobis Co., Ltd.
9.5.8 Mando Corporation
9.5.9 DENSO Corporation
9.5.10 Aisin Corporation
9.5.11 Valeo S.A.
9.5.12 Continental AG
9.5.13 Schaeffler AG
9.5.14 Hitachi Astemo, Ltd.
9.5.15 Delphi Technologies (now part of BorgWarner Inc.)

10. Europe Automotive Eps Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government vehicle procurement policies
10.1.2 Budget allocation for automotive technologies
10.1.3 Collaboration with automotive manufacturers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in electric vehicle infrastructure
10.2.2 Funding for automotive research and development
10.2.3 Expenditure on sustainable technologies

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost constraints in vehicle production
10.3.2 Challenges in technology integration
10.3.3 Demand for customization

10.4 User Readiness for Adoption

10.4.1 Awareness of EPS benefits
10.4.2 Training and support for users
10.4.3 Infrastructure readiness for EPS systems

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of cost savings
10.5.2 User feedback and satisfaction
10.5.3 Opportunities for system upgrades

11. Europe Automotive Eps Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Value proposition development

1.3 Revenue model identification

1.4 Customer segmentation

1.5 Key partnerships

1.6 Cost structure analysis

1.7 Competitive landscape


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience identification

2.4 Communication strategies

2.5 Digital marketing approaches


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 Online distribution channels

3.4 Partnerships with automotive dealers


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing strategies

4.4 Customer willingness to pay


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Emerging trends

5.4 Future demand projections


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback mechanisms

6.4 Community engagement


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Cost-effectiveness

7.4 Innovation in product offerings


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Training and development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band analysis
9.1.3 Packaging strategies

9.2 Export Entry Strategy

9.2.1 Target countries identification
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timelines
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from automotive associations and market research firms
  • Government publications on automotive regulations and standards in Europe
  • Analysis of market trends through academic journals and trade publications

Primary Research

  • Interviews with automotive engineers and product managers at leading EPS manufacturers
  • Surveys with automotive OEMs to understand EPS adoption rates and preferences
  • Field interviews with automotive suppliers and distributors to gauge market dynamics

Validation & Triangulation

  • Cross-validation of data through multiple industry sources and expert opinions
  • Triangulation of market size estimates using sales data and production statistics
  • Sanity checks through expert panel discussions and feedback loops

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total automotive market size in Europe to estimate EPS market share
  • Segmentation by vehicle type (passenger cars, commercial vehicles) and EPS technology
  • Incorporation of growth rates from electric and hybrid vehicle segments

Bottom-up Modeling

  • Volume estimates based on production data from major automotive manufacturers
  • Cost analysis of EPS systems including components and installation
  • Estimation of market penetration rates for new EPS technologies

Forecasting & Scenario Analysis

  • Multi-variable forecasting using historical growth trends and technological advancements
  • Scenario analysis based on regulatory changes and consumer preferences for sustainability
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Passenger Vehicle EPS Systems100Product Managers, Automotive Engineers
Commercial Vehicle EPS Applications60Fleet Managers, Procurement Officers
Electric Vehicle EPS Integration50R&D Directors, Technical Leads
Aftermarket EPS Solutions40Sales Managers, Distribution Partners
EPS Technology Providers45Business Development Managers, Engineers

Frequently Asked Questions

What is the current value of the Europe Automotive EPS market?

The Europe Automotive EPS market is valued at approximately USD 5.3 billion, driven by the increasing demand for fuel-efficient vehicles, advancements in automotive technology, and the rising adoption of electric vehicles.

Which countries dominate the Europe Automotive EPS market?

What are the key drivers of growth in the Europe Automotive EPS market?

What challenges does the Europe Automotive EPS market face?

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