Consumer and Market Insights: Wine market in Poland

Consumer and Market Insights: Wine market in Poland


  • Products Id :- CS4002MF
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  • Pages: 69
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Executive Summary

The Poland Wine market is forecast to register growth in value as well as volume terms during 2015-2020. The Still Wine category had the highest volume share in 2015, whereas Fortified Wine category is projected to be the fastest growing during 2015-2020. High income of the Polish consumers, backed by a strong economy is leading to the growth in the demand for novel varieties of Wine in the country having innovative flavours. Further, a rise in e-commerce will fuel the online Wine sales in Poland.

Key Findings

The Wine market in Poland is forecast to grow at a CAGR of 8.9% during 2015-2020.

The Still Wine category has the highest volume share in the overall Wine market.

The White Wine segment is expected to gain maximum share growth within the Still Wine category.

Stopper is the commonly used closure type in the Poland's Wine market.

Consumers in Poland seek Wine products with simple and clear information on the packaging.

Wine products will replace the traditional vodka, due to its health benefits and sophisticated image.

Synopsis

Consumer and Market Insights report on the Wine market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Consumer level trends: Top four consumer trends which influence Wine products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for Poland's Wine market

Impact of exchange rate fluctuations on Poland's Wine market

Degree of trade up/down in Poland's Winemarket

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Poland's Wine & Spirits market

Leading distribution channels (volume terms) in Poland's Wine market

Leading distribution channels ((volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Penetration of private label by category in Poland's Wine market

Private label growth (in volume terms) compared to brands

Packaging

Wine market by type of packaging material/container (in volume terms)

Wine market by type of packaging closure/outer (in volume terms)

Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis

consumer trend framework and explanation of the sub-trends

For key trends in Poland's Wine market:

How the trend is influencing consumption in Poland's Wine market

How to target the trend in Poland's Wine market

How the trend will evolve in Poland's Wine market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Wine market in the future

Innovation examples

Products launched in Poland's Wine market

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in PLN and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to PLN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

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Bacardi Limited, Bartex-Bartol sp.j., Davide Campari-Milano S.p.A., Henkell & Co. Sektkellerei Kg, Janton SA Sp. K., Vinex Slavyantsi winery, grupa janton, torunskie piwnice win vinpol, E. & J. gallo Winery, Katarzyna estate, Moldawska Dolina, Pernod Ricard S.A., Slavyantsi winery, Sophia Sakar, Villa Laskowa, partner center

Poland, Wine, Fortified Wine, Sparkling Wine, Still Wine, Madeira, Other Fortified Wine, Port, Sherry, Vermouth, Cava, Champagne, Other Sparkling Wine, Prosecco, Red Wine, Rose Wine, White Wine, Product Attribute, Consumer Benefits, Hypermarkets & Supermarkets, Food & Drinks Specialists, On-trade, Convenience Stores, Cash & Carries and Warehouse Clubs, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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