India Alcoholic Beverage Market Outlook to 2020 - Inflating Demand for IMFL and Beer from Youth and Women Segment

India Alcoholic Beverage Market Outlook to 2020 - Inflating Demand for IMFL and Beer from Youth and Women Segment


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Executive Summary

The report titled 'India Alcoholic Beverage Market Outlook to 2020 – Inflating Demand for IMFL and Beer from Youth and Women Segment' provides a comprehensive analysis on Indian alcoholic beverages market and covers specific insights on the market size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine on the basis of consumption volume and per capita consumption. It also entails market segmentation by state and gender, competitive landscape, company profiles of the major players operating in the country, government regulations, recent trends and developments and future outlook of the alcohol beverages market in India.
The Indian alcoholic beverage market is dominated by Indian Made Foreign Liquor (IMFL) segment which held a lion’s share of ~% in FY’2014. Country Liquor market has witnessed a steep decline with a negative growth of approximately ~% over the past 5 years. The market share of Country Liquor segment is gradually decreasing. From ~% market share in FY’2010, the share of the segment has declined to ~% in FY’2014. Beer is the second fastest growing market due to its increasing preference among the youth and third largest market in terms of consumption. However, little decline in the market share has been noticed in last 2 years due to fast growth by IMFL segment.
Largely consumed Beer/IMFL drinking states and Union Territories are Daman & Diu, Andaman & Nicobar Islands, Dadra & Nagar Haveli, Arunachal Pradesh, Sikkim and Puduchery, followed by Goa, Andhra Pradesh and then Kerala and Karnataka both at third place. Consumption of alcohol is dominated by male population in India with male population accounting for ~% consumption in 2014.

Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 4 years at a CAGR of 19.3%.
The rising number of teens entering in the legal drinking age every year along with surging disposable income has resulted in financial independence and increased spending on food and beverages. The high potential of this industry is drawing foreign brands and players thus resulting in availability of superior quality products. This industry is highly controlled by the state and central governments. The government has not yet shown much support for this industry and has restricted advertising and promotional activities. The regulations and policies are becoming stricter and the taxes and duties are increasing every year posing a challenge to the players and their business activities.
The Indian alcoholic beverages industry has bright future prospects even after several complexities. This industry is not yet fully explored in comparison to the western markets which are almost saturated, which makes it a potential market. Further growth can be achieved by the increasing support from government, entry of international brands, proper promotions and branding by the companies and improving the standards of alcoholic beverages available in India.

Key Topics Covered in the Report

  • Market size of the India alcoholic beverage market by volume and by value
  • Market segmentation by product, geography and gender
  • Analysis of Beer, Country Liquor, Wine and IMFL segments
  • Market segmentation by Age , Gender & package mix
  • Industry Trends & Developments
  • Foreign Trade
  • Competitive Landscape
  • Company Profiles
  • Future Outlook & Future Projections
  • Cause and effect relationship between dependent and independent variable.
  • Analysis of subcategories of IMFL (Whisky, Brandy, Rum, Vodka, Gin, and Champagne)
  • Government licensing and regulations pertaining to Indian alcoholic beverages industry.
  • Indian alcoholic beverage industry SWOT analysis and Porter’s five forces analysis.
  • Market Trends and Developments
  • Macro-economic indicators
  • Future outlook for the Indian alcoholic beverages market and segmentation.


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1. India Alcoholic Beverages Industry Introduction
Categories by Markets
2. India Alcoholic Beverages Market Size by Volume, FY’2010- FY’2014
2.1. Distribution by States, FY’2012
2.2. Distribution by Gender, FY’2014
3. India Alcoholic Beverages Industry Government Licensing and Regulations
3.1. Key Alcohol Policies
3.2. Key Regulations by State Governments
3.3. Key Regulations on Marketing and Promotion
3.4. Impact of Government Regulations on Alcohol Industry
4. India Alcoholic Beverages Market Segmentation by Categories, FY’2010-FY’2014
5. India Country Liquor Industry introduction
5.1. India Country Liquor Market Size by Volume, FY’2010-FY’2014
5.2. India Country Liquor Industry Trends and Developments
Declining Country Liquor Market Share
Increasing Focus on Branding, Positioning and Promotion of Country Liquor Brands
Government Regulations to Restrict Illicit Country Liquor Availability
5.3. India Country Liquor Industry Future Outlook by Volume, FY’2015-FY’2020
5.3.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in India Country Liquor Industry
6. India Beer Industry Introduction
6.1. India Beer Market Size by Volume, FY’2010-FY’2014
6.2. India Beer Market Segmentation
6.2.1. By Alcohol Content, FY’2014
6.2.2. By Brews, FY’2014
6.2.3. By Type of Package Mix, FY’2014
6.3. India Beer Industry Trends and Developments
Entry of New Players and Increasing Competition
Increasing Microbrewery Pubs
Evolving Customer Preferences and Consumption Patterns
Increasing Beer Consumption among Youth
6.4. India Beer Industry Imports and Exports
6.4.1. Beer Imports, CY’2012-CY’ June 2015
6.4.2. Beer Exports, CY’2012-CY’June 2015
6.5. India Beer Industry Competitive Landscape
6.5.1. Market Share of Major Players in Beer Segment, FY’2014
6.5.2. Market Share of Major Brands in Beer Segment, FY’2014
6.6. India Beer Industry Company Profiles
6.6.1. United Breweries Ltd (UBL)
Company Overview
Corporate Structure
Business Strategies
Financial Performance, FY’2010-FY’2014
6.6.2. SABMiller
Company Overview
Business Strategies
6.6.3. Mohan Meakins
Company Overview
6.7. India Beer Market Future Outlook and Projections, FY’2015 – FY’2020
6.7.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in India Beer Industry
7. India Made Foreign Liquor (IMFL) Industry Introduction
7.1. India IMFL Market Size by Volume, FY’2010-FY’2014
7.2. IMFL Market Segmentation, FY’2010 – FY’2014
7.3. India Whisky Market Size, FY’2010-FY’2014
7.3.1. India Whisky Market Segmentation, FY’2014
7.3.1.1. By Gender, FY’2014
7.3.1.2. By Age group, FY’2014
7.3.1.3. By Package Mix, FY’2014
7.4. India Brandy Market Size by Volume, FY’2010-FY’2014
7.4.1. India Brandy Market Segmentation, FY’2014
7.4.1.1. By Gender Type, FY’2014
7.4.1.2. By Age group, FY’2014
7.4.1.3. By Package Mix, FY’2014
7.5. India Rum Market Size by Volume, FY’2010-FY’2014
7.5.1. India Rum Market Segmentation, FY’2014
7.5.1.1. By Gender Type, FY’2014
7.5.1.2. By Age Group, FY’2014
7.5.1.3. By Package Mix, FY’2014
7.6. India Vodka Market Size by Volume, FY’2010-FY’2014
7.6.1. India Vodka Market Segmentation, FY’2014
7.6.1.1. By Gender Type, FY’2014
7.6.1.2. By Age Group, FY’2014
7.6.1.3. By Package Mix, FY’2014
7.7. India Gin Market Size by Volume, FY’2010-FY’2014
7.7.1. India Gin Market Segmentation FY’2014
7.7.1.1. By Gender Type FY’2014
7.7.1.2. By Age Group FY’2014
7.7.1.3. By Package Mix FY’2014
7.8. India Champagne Market Size by Volume, FY’2010-FY’2014
7.8.1. India Champagne Market Segmentation, FY’2014
7.8.1.1. By Gender Type, FY’2014
7.8.1.2. By Age group, FY’2014
7.8.1.3. By Package Mix, FY’2014
7.9. India IMFL Industry Trends and Developments
Favorable Consumer Preferences for IMFL
Increasing Foreign Investment and Competition
Vodka and Brandy Emerging as a Next Big Segments
Streamlining of Distribution Channels and Easy Accessibility
7.10. India IMFL Industry Competitive Landscape
7.10.1. Market Share of Major IMFL Players and Brands, FY’2014
7.11. India IMFL Industry Imports and Exports
7.11.1. IMFL Exports, CY’2013-CY’June 2015
7.11.2. IMFL Imports, CY’2013-CY’ June 2015
7.12. India IMFL Industry Company Profiles
7.12.1. United Spirits Ltd (USL)
Company Overview
Business Strategies
Financial Performance, FY’2010-FY’2014
7.12.2. Pernod Ricard (India)
Company Overview
Business Strategies
7.12.3. Radico Khaitan
Company Overview
Business Strategies
Financial Performance
7.12.4. Allied Blenders & Distillers (ABD)
Company Overview
Business Strategies
Financial Performance
7.13. India IMFL Industry Future Outlook
7.13.1. Whisky Market Projections by Volume, FY’2015- FY’2020
7.13.2. Brandy Market Projections by Volume, FY’2015- FY’2020
7.13.3. Rum Market Projections by Volume, FY’2015-FY’2020
7.13.4. Vodka Market Projections by Volume, FY’2015-FY’2020
7.13.5. Gin Market Projections by Volume, FY’2015-FY’2020
7.13.6. Champagne Market Projections by Volume, FY’2015-FY’2020
7.13.7. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in IMFL Industry
8. India Wine Industry Introduction
8.1. India Wine Market Size by Volume, FY’2010 - FY’2014
8.2. India Wine Market Segmentation
8.2.1. By Product, FY’2014
8.2.2. By Geography, FY’2014
8.2.3. By Type of trade, FY’2014
8.2.4. By Type of Package Mix, FY’2014
8.3. India Wine Industry Exports and Imports
8.3.1. Wine Exports, CY’2012-CY’June 2015
8.3.2. Wine Imports, CY’2012-CY’June 2015
8.4. India Wine Industry Trends and Developments
Increasing Awareness and Preference by Women and Youth
Evolving Consumer Tastes with New Upcoming Consumer Segments
Innovative Promotional Activities and Quality Checks
8.5. Market Share of Major Vineyards in India Wine Industry, FY’2014
8.6. Competitive Landscape of Major Vineyards Operating in India
8.7. India Wine Industry Future Outlook
8.7.1. India Wine Market Projections by Volume, FY’2015-FY’2020
8.7.2. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in Indian Wine Industry
9. India Alcoholic Beverages Industry SWOT Analysis
10. India Alcoholic Beverage Industry Porter’s Five Forces
11. India Alcoholic Beverages Industry Trends and Developments
Changing Consumer Behavior
Growth of International Liquor Companies
Increased focus on Productivity and Efficiency
Innovative Packaging Techniques
12. India Alcoholic Beverages Industry Future Outlook, FY’2015-FY’2020
13. India Macro Economic Indicators: Current and Projections
13.1. Population of 20 years and above, 2010-2020
13.2. Household Consumer Expenditure on Food, Beverage and Tobacco, 2010-2020
13.3. Availability of Molasses: A Major Raw Material, 2010-2020
13.4. Presence of Pubs and Bars
14. Appendix
14.1. Market Definition
14.2. Abbreviations
14.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
14.4. Disclaimer

Figure 1: India Alcoholic Beverages Industry Classification 
Figure 2: India Alcoholic Beverages Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 3: India Alcoholic Beverage Market Segmentation by Product on the basis of Consumption in Percentage (%), FY’2010-FY’2014 
Figure 4: India Country Liquor Market Consumption Per Capita in Litres, FY’2010-FY’2014
Figure 5: India Country Liquor Market Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 6: India Beer Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010 - FY’2014 
Figure 7: India Beer Market by Product on the basis of Alcohol Content in Percentage (%), FY’2014 
Figure 8: India Beer Market by Type of Brews, in Percentage (%), FY’2014 
Figure 9: India Beer Market by Type of Package Mix in Percentage (%), FY’2014 
Figure 10: Beer Consumption by Gender in Percentage (%), FY’2014 
Figure 11: Beer Consumption by Age Group in Percentage (%), FY’2014 
Figure 12: Market Share of Major Beer Companies in India by Volume Sales in Percentage (%), FY’2014 
Figure 13: Market Share of Major Brands in Beer Segment on the basis of volume sales, in Percentage (%), FY’2014 
Figure 14: United Breweries’ Beer Sales Value in USD Million and Sales Volume in Million Cases, FY’2010-FY’2014 
Figure 15: India Beer Market Projections in Terms of Consumption in Million Cases, FY’2015 - FY’2020 
Figure 16: IMFL Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 17: Whisky Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 18: Whisky Market Segmentation by Gender in Percentage (%), FY’2014 
Figure 19: Whisky Market Segmentation by Age group in Percentage (%), FY’2014 
Figure 20: Whisky Market Segmentation by Package Mix in Percentage (%), FY’2014 
Figure 21: Brandy Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 22: Brandy Market by Gender in Percentage (%), FY’2014 
Figure 23: Brandy Market by Age Group in Percentage (%), FY’2014
Figure 24: Brandy Market by Package Mix in Percentage (%), FY’2014
Figure 25: Rum Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 26: India Rum Market by Gender in Percentage (%), FY’2014 
Figure 27: Rum Market by Age group in Percentage (%), FY’2014 
Figure 28: Rum Market by Package Mix in Percentage (%), FY’2014 
Figure 29: Vodka Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 30: Vodka Market by Type of Gender in Percentage (%), FY’2014 
Figure 31: Vodka Market by Age Group in Percentage (%), FY’2014 
Figure 32: Vodka Market by Package Mix in Percentage (%), FY’2014 
Figure 33: Gin Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 34: Gin Market by Gender in Percentage (%), FY’2014 
Figure 35: Gin Market by Age group in Percentage (%), FY’2014 
Figure 36: Gin Market by Package Mix in Percentage (%), FY’2014 
Figure 37: Champagne Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 38: Champagne Market by Gender in Percentage (%), FY’2014 
Figure 39: Champagne Market by Age group in Percentage (%), FY’2014 
Figure 40: Market Share of Major IMFL Players in India on the basis of Volume Sales in Percentage (%), FY’2014 
Figure 41: IMFL Exports by Value in USD Million, CY’2013-CY’ June-2015 
Figure 42: IMFL Exports by Volume in Cases, CY’2013-CY’ June-2015 
Figure 43: United Spirits Ltd’s Sales Volume in Million Cases, FY’2010 – FY’2014 
Figure 44: Radico Khaitan’s Sales in Volume in Million Cases, FY’2010- FY’2014 
Figure 45: Allied Blenders & Distillers’ IMFL Sales in Million Cases, FY’2010 –FY’2014 
Figure 46: Whisky Market Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 47: Brandy Market Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 48: Rum Market Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 49: Vodka Market Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 50: Gin Market Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 51: Champagne Market Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 52: India Wine Market Consumption in Million Cases and Consumption per Capita in Litres, FY’2010-FY’2014 
Figure 53: India Wine Market Consumption by Product Type in Percentage (%), FY’2014 
Figure 54: India Wine Market Consumption by Geography, in Percentage (%), FY’2014 
Figure 55: India Wine Sales by Type of Trade, in Percentage (%), FY’2014 
Figure 56: India Wine Sales by Type of Package Mix, in Percentage (%), FY’2014 
Figure 57: India Wine Exports by Ports by Value in Percentage (%), CY’2012-CY’2014 
Figure 58: India Wine Imports Contribution by Countries by Value, in Percentage (%), CY’2012-CY’2014 
Figure 59: India Wine Imports Contribution by Countries by Quantity in Percentage, CY’2012-CY’2014
Figure 60: India Wine Imports Contribution by Port by Value in Percentage, CY’2012-CY’2014 
Figure 61: India Wine Imports Contribution by Port by Quantity in Percentage, CY’2012-CY’2014 
Figure 62: Wine Sales by Age, in Percentage (%), FY’2014 
Figure 63: Wine Sales by Gender, in Percentage (%), FY’2014 
Figure 64: Market Share of Major Wine Manufacturing Companies in India, in Percentage (%), FY’2014 
Figure 65: India Wine Market Industry Projections in terms of Consumption in Million Cases, FY’2015-FY’2020 
Figure 66: India Alcoholic Beverages Market Projections in terms of Consumption, in Million Cases, FY'2015- FY'2020 
Figure 67: Male and Female Population of 20 years and above in Million, 2010-2020 
Figure 68: Consumer Expenditure on Food, Beverage and Tobacco, in USD Million, 2010-2020 
Figure 69: Availability of Molasses a Major Raw Material, Million Ton, 2010-2020

Table 1: India Alcoholic Beverage Market State Wise Consumption Per Capita per Week, in ML, FY’2012 
Table 2: Alcohol Consumption by Gender, FY’2014 
Table 3: Alcoholic Beverages Regulations Present Scenario and Impact in India 
Table 4: Cause and Effect Relationship Analysis between Industry Factors and Expected Country Liquor Market Prospects
Table 5: India Beer Imports by Value in USD Million and Volume in Million Cases, CY’2013-CY’ June 2015 
Table 6: Beer Imports by Destination Port by Quantity in cases and Share in Percentage (%), CY’2012-CY’2014 
Table 7: India Beer Exports by Value in USD Million and Volume in Million Cases, CY’2013-CY’ June 2015 
Table 8: Beer Exports by Countries by Quantity in Million Cases and Share in Percentage (%), CY’2012-CY’2014 
Table 9: Beer Exports by Countries by Value in USD Million and Share in Percentage (%), CY’2012-CY’2014 
Table 10: Beer Exports by Loading Ports by Value in USD Million and Share in Percentage (%), CY’2012-CY’2014 
Table 11: Beer Exports by Loading Ports by Quantity in Million Cases and Share in Percentage (%), CY’2012-CY’2014 
Table 12: Sales of Major Players in Beer Segment in Million Cases, FY’2014 
Table 13: Beer Prices by Major Brands (650 ml), in INR, FY’2014 
Table 14: United Breweries’ Major Brands and their Performance 
Table 15: SABMiller’s Major Brands and their Performance 
Table 16: Mohan Meakins’ Segment wise Major Brands 
Table 17: Cause and Effect Relationship Analysis between Industry Factors and Expected Beer Market Prospects 
Table 18: IMFL Market Segmentation by Product on the basis of Consumption in Percentage (%), FY’2010-FY’2014 
Table 19: Champagne Market by Package Mix on the basis of Consumption Volume in Percentage (%), FY’2014 
Table 20: Sales of Major Brands in Whisky Segment, in Million Cases, FY’2014 
Table 21: Sales Volume of Major IMFL Players in Million Cases, FY’2014 
Table 22: India IMFL Prices by Major Players (750ml), in INR, FY’2014 
Table 23: India IMFL Imports by Value in USD Million and Volume in Million Cases, CY’2013-CY’ June 2015 
Table 24: IMFL Imports by Value in Million USD and Volume in Million Cases, CY’2013- CY’June-2015 
Table 25: IMFL Imports by Destination Port by Value (Million USD) and Volume (Million Cases), CY’2013- CY’ June-2015 
Table 26: USL Key Brands Sales for Whisky Segment in Million Cases, CY’2009-CY’2013 
Table 27: USL Key Brands Sales for Brandy Segment in Million Cases, CY’2009-CY’2013 
Table 28: USL Key Brands Sales for Rum Segment in Million Cases, CY’2009-CY’2013 
Table 29: USL Key Brands Sales for Gin Segment in Million Cases, CY’2009-CY’2013 
Table 30: USL Key Brands Sales for Vodka Segment in Million Cases, CY’2009-CY’2013 
Table 31: USL’s Key Brands and Performance Indicators 
Table 32: Pernod Ricard’s Key Brands and their Performance Indicators 
Table 33: Radico Khaitan’s Key Brands and Performance Indicators 
Table 34: Allied Blenders & Distillers’ Key Brands and Performance Indicators 
Table 35: Cause and Effect Relationship Analysis between Industry Factors and Expected IMFL industry Prospects 
Table 36: India Wine Exports by Value in USD Million and Volume in Million Cases, CY’2013-CY’ June 2015 
Table 37: India Wine Exports by Value in USD and Volume in Cases, CY’2012-CY’2014 
Table 38: India Wine Imports by Value in USD Million and Volume in Million Cases, CY’2013-CY’ June 2015 
Table 39: Wine Manufacturing Companies’ Sales, in Million Cases, FY’2014 
Table 40: India Wine Prices by Major Brands (750ml), in INR, FY’2014 
Table 41: Competitive Landscape of Major Vineyards (Chateau Indage, Sula Vineyards, Grover Vineyards) in India 
Table 42: Cause and Effect Relationship Analysis between Industry Factors and Expected Wine Market Prospects 
Table 43: Correlation Matrix of India Alcoholic Beverages Industry 
Table 44: Regression Coefficient Output

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United breweries Ltd. (UBL), SABMiller, Radico Khaitan, United Spirits Ltd., Pernod Ricard, Allied Blenders & Distillers, John Distilleries, Tilaknagar Industries Ltd , Chateau Indage, Sula Vineyards, Grover Vineyards, Vinsura, Vintage Wines

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