Nigeria Beer and Cider Market Insights to 2026 - Market Overview, Category and Segment Analysis, Company Market Share, Distribution, Packaging and Consumer Insights
September 2021
89
About the Report
About the Report
Nigeria Beer and Cider Market Insights to 2026-Market Overview, Category and Segment Analysis, Company Market Share, Distribution, Packaging and Consumer Insights
Summary
In 2020, the Nigerian economy was weakened by COVID-19 lockdowns and restrictions, weak international crude oil prices, and the increase in value-added tax (VAT) and excise tax in H1 2021. Consequently, by Q2-2020, Nigeria's GDP contracted sharply by 6.1%-its worst recession in four decades. Though the government relaxed restrictions, the pandemic continued to disrupt economic activities and social lives, affected livelihoods, and sapped expatriate remittances, as a result of which household incomes waned, and poverty levels rose during the year. Additionally, the inflation rate rose to a three-year high of 14.2% YoY in October 2020 due to a surge in food prices. The confluence of these factors resulted in a substantial drop in consumer purchasing power and curtailed spending on non-essentials such as beer and cider in 2020. Nonetheless, the economy emerged from the recession by Q4 2021 as the pandemic containment measures were eased and oil prices recovered. However, the devaluation of the currency (naira) by 7.6% elevated prices of imported goods.
Overall, in 2020, the Nigerian economy shrank by 1.8%-the steepest decline since 1983?. Notwithstanding headwinds such as high poverty, inflation, and unemployment levels, the economy will bounce back through 2021 as the pandemic recedes.
Nigeria Beer and Cider Market Insights to 2026 report provides a complete overview of the Nigeria Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2020 performance and outlook to 2026.
Scope
Covering total market (On and Off-Premise) the report details-
- 2016-2020 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2021 forecasts.
- Value by distribution channel 2016-2020, with 2021 forecasts.
- Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Nigeria Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Nigeria Beer and Cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Products
Companies
Nigerian Breweries PLC International Breweries Plc Guinness Nigeria Plc
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
COVID 19 Beer & Cider Recovery
Industry Snapshot Forecast
Industry Snapshot Share & Per Capita Consumption
Beer & Cider Volume and Value Growth Projections
Enablers and Inhibitors of Beer & Cider Growth
Category and Segment Insight
Beer & Cider Winners and Losers
Beer Category Overview
Beer Beer Type Evolution
Flavor Segment Dynamics Beer
Craft Beer Segment Dynamics
Cider Category Overview
Cider Cider Type Evolution & Flavor Dynamics
Price Segmentation
Alcoholic Strength Segment Dynamics
Beer Emerging Trends & Opportunities
Company and Brand Insight
Leading Company Volume and Value Performance
Leading Company Profiles
Tier 2 Companies Key Callouts
Beer Brand and Private Label Trends
Cider Brand and Private Label Trends
Brand Spotlight Case Studies How to Win
Distribution Insight
On vs. Off Premise Evolution in Beer & Cider
On Premise Snapshot
Off Premise Snapshot
Sub Channel Evolution in Beer & Cider
On Premise Channels Key Winner & Loser
Off Premise Channels Key Winner & Loser
Packaging Insight
Packaging Material Snapshot
Packaging Type Snapshot
Influences on Packaging
Consumer Insight
Key Consumer Trends
Trend Analysis
Strategic Issues Summary Map
Actionable Insights
Appendix
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