Norway Beer and Cider Market Insights to 2026 - Market Overview, Category and Segment Analysis, Company Market Share, Distribution, Packaging and Consumer Insights
September 2021
92
About the Report
About the Report
Norway Beer and Cider Market Insights to 2026-Market Overview, Category and Segment Analysis, Company Market Share, Distribution, Packaging and Consumer Insights
Summary
The COVID-19 outbreak, and subsequent government response, shook up the Norwegian economy. The virus outbreak had a mixed impact on different sectors of the economy, with the service sector being the hardest hit. The pandemic containment measures imposed in March and December 2020 took a toll on the accommodation, entertainment, food service, and transportation sectors. However, the increase in energy production helped to offset declines in other core sectors to some extent. The unemployment rate rose to 4.5% in 2020 from 3.7% in 2019. To cushion the blow to consumers' purchasing power, the government provided 100% compensation to furloughed employees.
In addition, the government reduced the VAT rate from 12% to 6%, and deferred or reduced various tax obligations to ease the monetary pressure. This sustained consumer spending on alcoholic beverages in 2020. Nonetheless, due to the strict lockdown restrictions, trade disruptions, and the crash in oil prices, the Mainland GDP contracted by 2.5% year on year (YoY) in 2020-the steepest annual downturn since 1970. The economy is expected to recover and grow by 3.8% YoY in 2021 on the back of the government spending, the national vaccine rollout, relaxation of pandemic restrictions, increasing private consumption, and the revival in external demand.
Norway Beer and Cider Market Insights to 2026 report provides a complete overview of the Norway Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2020 performance and 2021 outlook.
Scope
Covering total market (On and Off-Premise) the report details-
- 2016-2020 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2021 forecasts.
- Value by distribution channel 2016-2020, with 2021 forecasts.
- Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Norway Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Norway Beer and Cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Products
Companies
Ringnes AS Hansa Borg Bryggerier AS Aass Bryggeri
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
COVID 19 Beer & Cider Recovery
Industry Snapshot Forecast
Industry Snapshot Share & Per Capita Consumption
Beer & Cider Volume and Value GrowthProjections
Enablers and Inhibitors of Beer & Cider Growth
Category and Segment Insight
Beer & Cider Winners and Losers
Beer Category Overview
Beer Beer Type Evolution
Flavor Segment Dynamics Beer
Craft Beer Segment Dynamics
Cider Category Overview
Cider Cider Type Evolution
Flavor Segment Dynamics Cider
Brand vs. Private Label Dynamics
Price Segmentation
Alcoholic Strength Segment Dynamics
Beer Emerging Trends & Opportunities
Cider Emerging Trends & Opportunities
Company and Brand Insight
Leading Company Volume and Value Performance
Leading Company Profiles
Tier 2 Companies Key Callouts
Beer Brand and Private Label Trends
Cider Brand and Private Label Trends
Brand Spotlight How to Win
Distribution Insight
On vs. Off Premise Evolution in Beer & Cider
On Premise Snapshot
Off Premise Snapshot
Sub Channel Evolution in Beer & Cider
On Premise Channels Key Winner & Loser
Off Premise Channels Key Winner & Loser
Packaging Insight
Packaging Material Snapshot
Packaging Type Snapshot
Influences on Packaging
Consumer Insight
Key Consumer Trends
Trend Analysis
Strategic Issues Summary Map
Actionable Insights
Appendix
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