Portugal Beer and Cider Market Insights to 2026 - Market Overview, Category and Segment Analysis, Company Market Share, Distribution, Packaging and Consumer Insights
September 2021
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About the Report
About the Report
Portugal Beer and Cider Market Insights to 2026-Market Overview, Category and Segment Analysis, Company Market Share, Distribution, Packaging and Consumer Insights
Summary
During the COVID-19 pandemic, Portugal went into a spending deficit of 6.5% in 2020, after having achieved its first budget surplus in 45 years in 2019. The Portuguese economy registered an annual decline of 7.6% in 2020, its largest contraction since 1936. The country's unemployment rate rose from 6.5% in 2019 to 6.8% in 2020. As concerns around health, safety, and economic uncertainty increased, consumers became hesitant to spend and cut their expenses during the year. Consumer spending was focused on necessities and products with healthy attributes. As a result, consumers sought value-for-money options and preferred products offered at discount or promotional prices.
In response to the outbreak of multiple waves of COVID-19, the Portuguese Government imposed a number of lockdowns. The country also maintained certain restrictions on crowds and movement, even after the number of COVID-19 cases fell. This hampered HoReCa sales. The fall in consumer spending, coupled with lockdown restrictions, had a significant impact on the beer & cider sector.
Portugal Beer and Cider Market Insights to 2026 report provides a complete overview of the Portugal Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2020 performance and 2021 outlook.
Scope
Covering total market (On and Off-Premise) the report details-
- 2016-2020 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2021 forecasts.
- Value by distribution channel 2016-2020, with 2021 forecasts.
- Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Portugal Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Portugal Beer and Cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Products
Companies
Super Bock Group Sociedade Central de Cervejas e Bebidas SA Empresa de Cervejas da Madeira, Lda (ECM)
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
COVID 19 Beer & Cider Recovery
Industry Snapshot Forecast
Industry Snapshot Share & Per Capita Consumption
Beer & Cider Volume and Value Growth Projections
Enablers and Inhibitors of Beer & Cider Growth
Category and Segment Insight
Beer & Cider Winners and Losers
Beer Category Overview
Beer Beer Type Evolution
Flavor Segment Dynamics Beer
Craft Beer Segment Dynamics
Cider Category Overview
Cider Cider Type Evolution
Flavor Segment Dynamics Cider
Brand vs. Private Label Dynamics
Price Segmentation
Alcoholic Strength Segment Dynamics
Beer Emerging Trends & Opportunities
Cider Emerging Trends & Opportunities
Company and Brand Insight
Leading Company Volume and Value Performance
Leading Company Profiles
Tier 2 Companies Key Callouts
Beer Brand and Private Label Trends
Cider Brand and Private Label Trends
Brand Spotlight Case Studies How to Win
Job Analytics Total Jobs
Distribution Insight
On vs. Off Premise Evolution in Beer & Cider
On Premise Snapshot
Off Premise Snapshot
Sub Channel Evolution in Beer & Cider
On Premise Channels Key Winner & Loser
Off Premise Channels Key Winner & Loser
Packaging Insight
Packaging Material Snapshot
Packaging Type Snapshot
Influences on Packaging
Consumer Insight
Key Drivers Influencing Beer & CiderConsumption
Trend Analysis
Strategic Issues Summary Map
Actionable Insights
Appendix
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