Kenya Dairy Products Market Outlook to 2020 - New Product Launches in Kenya to Dairy Product Market

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November 2016
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Region : Africa
Ken Research
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About the Report

Ken Research announced its latest publication on “Kenya Dairy Products Market Outlook to 2020 - New Product Launches in Kenya to Dairy Product Market” provides a comprehensive analysis of the dairy product market in Kenya. The report includes the market share contributed by the sales of different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder. The study also enlists the key market indicators which include consumption per capita, total consumption and production, average per unit and price, and import and export data by value and by quantity. Trends and developments and regulatory framework are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of overall Kenya dairy product market has also been discussed along with recommendations from analyst view.

Kenya is a volume-driven dairy market with many unorganized players operating in the market for various dairy products such as ice creams, yoghurt, flavored milk, butter and cheese. Around ~% of Kenya's milk is sold via unorganized, small-scale businesses in informal markets or are consumed directly at home. The dairy product market generates 70.0% of the 40,000 jobs in nation and hence contributes significant percentage for the growth in country’s GDP. Growing dairy farming in the nation has resulted in increased contribution from Kenya in overall dairy product market of Africa. The country contribution is observed to increase from ~% in 2013 to ~% in 2015. In terms of market revenue, the market recorded an incline from KSE ~ billion in 2013 to KSE ~ billion in 2015 at a significant CAGR of ~%. However, unfavourable exchange rate of local currency compared to USD impacted the Kenya dairy product market growth negatively leading to lower CAGR of ~% with revenues rising from USD ~ billion in 2013 to USD ~ billion in 2015.
Among various dairy products categories, processed milk dominated the overall dairy product market in 2015. Easy availability of processed milk through large number of unorganized players operating in the market is the major factor contributing towards high demand for processed milk in the nation. Yoghurt captured second position in the market majorly due to increasing trend among the people in nation to consume more amount of yoghurt due to its nutritious value and as an effect of the government initiatives to increase health awareness among the overweight and obese population of Kenya. It could be advocated by the increased per capita consumption of yoghurt which has increased from ~ kg in 2013 to ~ kg in 2015.

Kenya dairy product market has presence of various recognized brands such as Nestle, Unilever, Glacier Products, and Eldoville Dairies which either offer products in market through domestic manufacturing or import by their licensed distributors across the nation. The dairy market in Kenya also has presence of large number of small scale dairy manufacturers for the products such as yoghurt and cheese. The ice cream market in Kenya is highly organized with the leading share enjoyed by Nestle. The yoghurt and cheese have large number of unorganized market players in the nation. However, yoghurt market is dominated by Eldoville Dairies with ~% revenue share in 2015 followed by Brookside Dairies and Planet yoghurt. In cheese market, Brown Cheese, Raka Milk Processors, Eldoville Dairies, and NKCC are estimated as the main players cumulatively capturing ~% of the revenue share in 2015. Similarly, in butter and milk powder, Unilever and Nestle are estimated to dominate the market respectively in year 2015.

Key Topics Covered in the Report:

The market size of Kenya Dairy Product Market
Market segmentation of Kenya Dairy Product Market on the basis of Products
Trends and Developments in Kenya Dairy Product Market
Regulatory Framework of Kenya Dairy Product Market
Competitive Landscape and Detailed Company Profiles of the Major Market Players
Future Outlook and Projections of Kenya Dairy Product Market
Analyst Recommendations
Macro-Economic Factors Impacting the Kenya Dairy Product Market

Products

Processed Milk, Yoghurt, Cheese, Butter, Ice Cream, Milk Powder, Flavored Milk

Companies

Glacier Products Ltd, Eldoville Dairies Ltd, Brown’s Cheese, Raka Milk Processors Ltd, Nestle, New Kenya Cooperative Creameries, Planet Yoghurt, Unilever Ltd, Brookside Dairies Ltd

1. Executive Summary
Market Potential
Market Segmentation
Competititve Scenario in Kenya Dairy Product Market
Kenya Dairy Product Market Future Outlook
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Approach – Market Sizing
Market Sizing - Kenya Dairy Product Market
Limitations
3. Africa Dairy Product Market, 2013 - 2015
4. Kenya Dairy Product Market Overview, 2013-2015
5. Kenya Dairy Product Market Segmentation (Processed Milk, Cheese, Butter, Yoghurt, Flavored Milk, Ice Cream and Milk Powder), 2013-2015
6. Trends and Development in Kenya Dairy Product Market
7. Regulatory Framework of Kenya Dairy Product Market
Kenya Dairy Master Plan
Dairy Industry Act
8. Competitive Landscape of Kenya Dairy Product Market
8.1. Market Share
8.1.1. Kenya Yoghurt Market, 2015
8.1.2. Kenya Cheese Market, 2015
8.1.3. Kenya Butter Market, 2015
8.1.4. Kenya Milk Powder Market, 2015
8.1.5. Kenya Ice Cream Market, 2015
8.2. Company Profiles
8.2.1. Glacier Products Ltd
8.2.2. Elldoville Dairies Ltd
8.2.3. Brown’s Cheese
8.2.4. Raka Milk Processors Ltd
8.2.5. Nestle
8.2.6. New Kenya Cooperative Creameries
8.2.7. Planet Yoghurt
8.2.8. Unilever Ltd
8.2.9. Brookside Dairies Ltd
9. Kenya Dairy Product Market Future Outlook And Projections
9.1. Kenya Dairy Product Market, 2016-2020
9.2. Analyst Recommendation
10. Macroeconomic Factors In Kenya Dairy Product Market
10.1. Population Growth in Kenya
10.2. Milk Production in Kenya
10.3. Dairy Product Consumption in Kenya
10.4. Gross Domestic Product (GDP) Growth in Kenya
Disclaimer
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List of Figure

Figure 3-1: Africa Dairy Product Market on the basis of Revenue in USD Billion, 2013-2015
Figure 4-1: Kenya Dairy Product Market on the Basis of Revenue in USD Million, 2013 - 2015
Figure 5-1: Kenya Dairy Product Market Segmentation by Products (Processed Milk, Milk Powder, Yoghurt, Cheese, Butter, Flavored milk, and Ice Cream) on the basis of Revenue in Percentage (%), 2013-2015
Figure 8-1: Kenya Yoghurt Market by Companies (Brookside Dairies, Eldoville Dairies, Planet Yoghurt, and Others) on the basis of Revenue in Percentage, 2015
Figure 8-2: Kenya Cheese Market by Companies (Brown Cheese, Eldoville Dairies, Raka Milk Processor, and Others) on the basis of Revenue in Percentage, 2015
Figure 8-3: Kenya Butter Market by Companies (Unilever South Africa, Paramalat SA, Danone South Africa, and Others) on the basis of Revenue in Percentage, 2015
Figure 8-4: Kenya Milk Powder Market by Companies (Nestle Kenya, Brookside Dairies, RH Devani Ltd., and Others) on the basis of Revenue in Percentage, 2015
Figure 8-5: Kenya Ice Cream Market by Companies (Nestle Kenya, Glacier Product Ltd, Eldoville Dairies, and Others) on the basis of Revenue in Percentage, 2015
Figure 8-6: Financial Performance of Nestle on the basis of Global Revenue and AOA region (Asia, Oceania, and Africa) Revenue in terms of USD Billion, 2013 - 2015
Figure 9-1: Kenya Dairy Product Market Future Projections on the basis of Revenue in USD Million, 2016-2020
Figure 10-1 Population Growth in Kenya in Millions, 2013-2020
Figure 10-2 Milk Production in Kenya in Thousand Tonnes, 2013-2020
Figure 10-3: Dairy Product (Processed Milk, Ice Cream, Butter, Cheese, Flavor Milk, Milk Powder and Yoghurt) Consumption in Kenya in Thousand Tonnes, 2013-2020
Figure 10-4: Gross Domestic Product (GDP) Growth in Kenya in USD Billion, 2013-2020

List of Table

Table 3-1: Africa Dairy Product Market and Rationale for Revenue, 2013 - 2015
Table 4-1: Snapshot on Kenya Dairy Product Market, 2013-2015
Table 5-1: Kenya Dairy Product Market Segmentation by Products (Milk Powder, Yoghurt, Cheese, Butter, Flavored milk, and Ice Cream) and Rationale for Revenue, 2013-2015
Table 5-2: Kenya Dairy Product Market Segmentation by Products (Milk Powder, Yoghurt, Cheese, Butter, Flavored milk, and Ice Cream) on the basis of Revenue in USD Million, 2013-2015
Table 5-3: Kenya Processed Milk Market Indicators (Consumption per Capita, Total Consumption & Production, Average per Unit Price, Import & Export Figures by Value and by Quantity), 2013-2015
Table 5-4: Kenya Yoghurt Market Indicators (Consumption per Capita, Total Consumption & Production, Average per Unit Price, Import & Export Figures by Value and by Quantity), 2013-2015
Table 5-5: Kenya Ice Cream Market Indicators (Consumption per Capita, Total Consumption & Production, Average per Unit Price, Import & Export Figures by Value and by Quantity), 2013-2015
Table 5-6: Kenya Cheese Market Indicators (Consumption per Capita, Total Consumption & Production, Average per Unit Price, Import & Export Figures by Value and by Quantity), 2013-2015
Table 5-7: Kenya Milk Powder Market Indicators (Consumption per Capita, Total Consumption & Production, Average per Unit Price, Import & Export Figures by Value and by Quantity), 2013-2015
Table 5-8: Kenya Butter Market Indicators (Consumption per Capita, Total Consumption & Production, Average per Unit Price, Import & Export Figures by Value and by Quantity), 2013-2015
Table 5-9: Kenya Flavored Milk Market Indicators (Consumption per Capita, Total Consumption & Production, Average per Unit Price, Import & Export Figures by Value and by Quantity), 2013-2015
Table 6-1: Trends and Development in Kenya Dairy Product Market
Table 7-1: Kenya Dairy Master Plan 2010
Table 7-2: Kenya Dairy Industry Act
Table 8-1: Kenya Yoghurt Market by Companies (Planet Yoghurt, Brookside Dairies, Eldoville Dairies, and Others) and Rationale for Revenue, 2015
Table 8-2: Kenya Cheese Market by Companies (Brown Cheese, Eldoville Dairies, Raka Milk Processor and Others) and Rationale for Revenue, 2015
Table 8-3: Kenya Butter Market by Companies (Unilever Kenya, Brown Cheese, Brookside Dairies, and Others) and Rationale for Revenue, 2015
Table 8-4: Kenya Milk Powder Market by Companies (Nestle Kenya, Brookside Dairies, RH Devani Ltd. and Others) and Rationale for Revenue, 2015
Table 8-5: Kenya Ice Cream Market by Companies (Nestle Kenya, Glacier Product Ltd., Eldoville Dairies, and Others) and Rationale for Revenue, 2015
Table 8-6: Company Profile of Glacier Products Ltd, 2015
Table 8-7: Company Profile of Elldoville Dairies Ltd, 2015
Table 8-8: Company Profile of Brown’s Cheese Dairies Ltd, 2015
Table 8-9: Company Profile of Raka Milk Processors Ltd, 2015
Table 8-10: Company Profile of Nestle, 2015
Table 8-11: Company Profile of New Kenya Cooperative Creameries (Pty) Ltd, 2015
Table 8-12: Company Profile of Planet Yoghurt, 2015
Table 8-13: Company Profile of Unilever Ltd, 2015
Table 8-14: Company Profile of Brookside Dairies Ltd, 2015
Table 9-1: Kenya Dairy Product Market Future Outlook and Rationale for Revenue, 2016-2020
Table 9-2: Analyst Recommendation for Established Market Player and New Market Entrant in Dairy Product Market in Kenya
Table 10-1: Rationale for Population Growth of Kenya in Millions, 2013-2020
Table 10-2: Rationale for Milk Production in Kenya, 2013-2020
Table 10-3: Rationale for Dairy Product (Processed Milk, Ice Cream, Butter, Cheese, Flavor Milk, Milk Powder and Yoghurt) Consumption in Kenya, 2013-2020
Table 10-4: Rationale for Gross Domestic Product (GDP) Growth in Kenya in USD Billion, 2013-2020

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