Country Profile: Bakery & Cereals Sector in Malaysia
July 2017
149
About the Report
About the Report
Country Profile: Bakery & Cereals Sector in Malaysia
Summary
The Bakery & Cereals sector in Malaysia is forecast to register value growth of 4% during 2016-2021. Of all the markets, Bread & Rolls is the largest in value terms and is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel in the country. Flexible Packaging is the most commonly used packaging material in the sector. The QAF Limited, PepsiCo, Inc. and FFM Berhad are the leading market players in the Malaysian Bakery & Cereals sector.
GlobalData's Country Profile report on the Bakery & Cereals sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2011-2021
Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and Warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Scope
The Malaysian Bakery & Cereals sector is forecast to register value growth of 45.9% during 2016-2021.
Bread & Rolls is forecast to register the fastest growth rate during 2016-2021.
Hypermarkets & Supermarkets is the largest distribution channel in the Malaysian Bakery & Cereals sector.
The top five brands in the Malaysian Bakery & Cereals sector accounted for 22.9% value share in 2016.
Flexible Packaging is the most commonly used packaging material in the Malaysian Bakery & Cereals sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Products
Products
Malaysia, Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, 'Cakes, Pastries & Sweet Pies', Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits, Baking Chocolate Chips & Morsels, Baking Powder/Soda, Cake Decorations & Icing, Cocoa-Baking, Corn & Potato Starch, Desiccated Coconut, Dry Yeast, Fruit Pectins and Glazed Fruit, Non-Chocolate Baking Chips, Bread Mixes, Brownie Mixes, Cake Mixes, Dessert Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuits Mixes, Hot Cereals, Ready-to-Eat Cereals, Bread Substitutes, Cheese-Flavored Crackers, Plain Crackers, Wafer Biscuits, Plain Cookies, Chocolate Cookies, Assortments, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share, flexible packaging, container type, closure type, outer type, Tin, Tub, Film, Bag/Sachet
Companies
QAF Limited PepsiCo Inc. FFM Berhad Torto Food Industries (M) Sdn Bhd Perfect Food Manufacturing (M) Sdn. Bhd. Cereal Partners Worldwide S.A. Hup Seng Perusahaan Makanan (M) Sdn. Bhd Mondelez International Inc The Silver Bird Group Hwa Tai Industries Bhd
Table of Contents
Table of Contents
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Malaysia in the global and regional context 5
3.1. Malaysia's share in the Global and Asia-Pacific Bakery & Cereals sector 5
3.2. Malaysia compared to other leading countries in Asia-Pacific 6
4. Market size analysis-Bakery & Cereals sector 7
4.1. Value and volume analysis-Bakery & Cereals sector in Malaysia 7
4.2. Per capita consumption-Malaysia compared to Asia-Pacific and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Baking Ingredients 13
5.3. Market analysis: Baking Mixes 16
5.4. Market analysis: Bread & Rolls 19
5.5. Market analysis: Breakfast Cereals 21
5.6. Market analysis: Cakes Pastries & Sweet Pies 23
5.7. Market analysis: Cereal Bars 25
5.8. Market analysis: Cookies (Sweet Biscuits) 27
5.9. Market analysis: Dough Products 30
5.10. Market analysis: Energy Bars 32
5.11. Market analysis: Morning Goods 33
5.12. Market analysis: Savory Biscuits 35
6. Distribution analysis 37
6.1. Distribution channel share analysis: Bakery & Cereals 37
6.2. Distribution channel share analysis: Baking Ingredients 38
6.3. Distribution channel share analysis: Baking Mixes 39
6.4. Distribution channel share analysis: Bread & Rolls 40
6.5. Distribution channel share analysis: Breakfast Cereals 41
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
6.7. Distribution channel share analysis: Cereals Bars 43
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
6.9. Distribution channel share analysis: Dough Products 45
6.10. Distribution channel share analysis: Energy Bars 46
6.11. Distribution channel share analysis: Morning Goods 47
6.12. Distribution channel share analysis: Savory Biscuits 48
7. Competitive landscape 49
7.1. Brand share analysis by sector 49
7.2. Brand share analysis by markets 53
7.3. Brand share analysis by category 64
7.3.1. Baking Ingredients 64
7.3.2. Baking Mixes 67
7.3.3. Breakfast Cereals 69
7.3.4. Cereal Bars 70
7.3.5. Savory Biscuits 71
7.4. Private label share analysis 73
8. Health & Wellness analysis 75
8.1. Market size analysis by Health & Wellness claims 75
8.2. Market share analysis-Health & Wellness product attributes 76
8.3. Market size analysis-Health & Wellness consumer benefits 78
8.4. Leading companies in Malaysian Health & Wellness market 80
9. Packaging analysis 82
9.1. Packaging share and growth analysis by packaging material 82
9.2. Packaging share analysis by packaging material 83
9.3. Packaging share and growth analysis by container type 84
9.4. Packaging share analysis by container type 85
9.5. Packaging share and growth analysis by closure type 86
9.6. Packaging share analysis by closure type 87
9.7. Packaging share and growth analysis by outer type 88
9.8. Packaging share analysis by outer type 89
10. Macroeconomic analysis 90
10.1. GDP per Capita 93
10.2. Population and population growth 94
10.3. Consumer Price Index 95
10.4. Population breakdown by age 96
11. Consumergraphics 97
11.1. Consumption by Gender 97
11.2. Consumption by Age 98
11.3. Consumption by Education 99
11.4. Consumption by Urbanization 100
12. Methodology 101
13. Definitions 102
14. Appendix 116
15. About GlobalData 138
16. Disclaimer 139
17. Contact Us 140
List of Figure
List of Figures
Figure 1: Malaysia compared to other top four countries in Asia-Pacific-market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7
Figure 3: Per capita consumption in Malaysia compared to global and Asia-Pacific average, 2011-2021 8
Figure 4: Degree of trading up/down in the Malaysian Bakery & Cereals sector, 2015-2016 9
Figure 5: Value and volume growth analysis by markets, 2016-2021 10
Figure 6: Per capita consumption (by markets) in Malaysia compared to global and Asia-Pacific average, 2016 12
Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 13
Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 16
Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 19
Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 21
Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 23
Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 25
Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 27
Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 30
Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 32
Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 33
Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 35
Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 37
Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 38
Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 39
Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 40
Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 41
Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 42
Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 43
Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 44
Figure 26: Distribution channel share, Dough Products market, 2011-2016 45
Figure 27: Distribution channel share, Energy Bars market, 2011-2016 46
Figure 28: Distribution channel share, Morning Goods market, 2011-2016 47
Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 48
Figure 30: Leading brands in the Malaysian Bakery & Cereals sector, value and volume share, 2016 49
Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016 53
Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016 54
Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016 55
Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016 56
Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 58
Figure 36: Leading brands in the Cereal Bars market, value and volume share, 2016 59
Figure 37: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 60
Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016 62
Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016 63
Figure 40: Private label penetration by markets (value terms), 2016 73
Figure 41: Growth analysis, private label and brands, (2011-2016) 74
Figure 42: Value of Health & Wellness claims by market, USD million, 2016-2021 75
Figure 43: Value analysis by Health & Wellness product attributes, 2016 76
Figure 44: Value analysis by Health & Wellness product attributes, 2016 77
Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 78
Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 79
Figure 47: Leading companies in the Health & Wellness market by value, 2016-Breakfast Cereals 80
Figure 48: Leading companies in the Health & Wellness market by value, 2016-Savory Biscuits 81
Figure 49: Packaging share and growth analysis by packaging material, 2011-2021 82
Figure 50: Use of packaging material by markets (in pack units), 2016 83
Figure 51: Packaging share and growth analysis by container type, 2011-2021 84
Figure 52: Use of container type by markets (in pack units), 2016 85
Figure 53: Packaging share and growth analysis by closure type, 2011-2021 86
Figure 54: Use of closure type by markets (in pack units), 2016 87
Figure 55: Packaging share and growth analysis by outer type, 2011-2021 88
Figure 56: Use of outer type by markets (in pack units), 2016 89
Figure 57: Relative comparison of countries based on PEST analysis 90
Figure 58: Malaysia's GDP per capita, 2011-2016 93
Figure 59: Population growth in Malaysia, 2011-2016 94
Figure 60: Consumer Price Index, Malaysia, 2010-2016 95
Figure 61: Age Profile, Malaysia, 2016 96
Figure 62: Consumption of Bakery & Cereals by Gender, Malaysia, 2016 97
Figure 63: Consumption of Bakery & Cereals by age, Malaysia, 2016 98
Figure 64: Consumption of Bakery & Cereals by education, Malaysia, 2016 99
Figure 65: Consumption of Bakery & Cereals by urbanization, Malaysia, 2016 100
Figure 66: About GlobalData 138
List of Table
List of Tables
Table 1: Volume share of Malaysia in the global and Asia-Pacific Bakery & Cereals sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 14
Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 15
Table 5: Value analysis of Baking Ingredients market by categories, 2011-2021 17
Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 18
Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 20
Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 20
Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 22
Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 22
Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 26
Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 26
Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 29
Table 17: Value analysis of Dough Products market by categories, 2011-2021 31
Table 18: Volume analysis of Dough Products market by categories, 2011-2021 31
Table 19: Value analysis of Morning Goods market by categories, 2011-2021 34
Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 34
Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 36
Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 36
Table 23: Brand Value and Volume-Bakery & Cereals sector 50
Table 24: Brand Value and Volume-Baking Ingredients market 53
Table 25: Brand Value and Volume-Baking Mixes market 54
Table 26: Brand Value and Volume-Bread & Rolls market 55
Table 27: Brand Value and Volume-Breakfast Cereals market 56
Table 28: Brand Value and Volume-Cakes, Pastries & Sweet Pies market 58
Table 29: Brand Value and Volume-Cereal Bars market 59
Table 30: Brand Value and Volume-Cookies (Sweet Biscuits) market 60
Table 31: Brand Value and Volume-Morning Goods market 62
Table 32: Brand Value and Volume-Savory Biscuits market 63
Table 33: Brand Value and Volume-Baking Chocolate Chips & Morsels category 64
Table 34: Brand Value and Volume-Baking Powder/Soda category 64
Table 35: Brand Value and Volume-Cake Decorations & Icing category 64
Table 36: Brand Value and Volume-Cocoa-Baking category 65
Table 37: Brand Value and Volume-Corn & Potato Starch category 65
Table 38: Brand Value and Volume-Dry Yeast category 65
Table 39: Brand Value and Volume-Fruit Pectins and Glazed Fruit category 65
Table 40: Brand Value and Volume-Other Baking Ingredients category 66
Table 41: Brand Value and Volume-Brownie Mixes category 67
Table 42: Brand Value and Volume-Cake Mixes category 67
Table 43: Brand Value and Volume-Dessert Mixes category 67
Table 44: Brand Value and Volume-Muffin Mixes category 67
Table 45: Brand Value and Volume-Pancake Mixes category 68
Table 46: Brand Value and Volume-Rolls/Biscuit Mixes category 68
Table 47: Brand Value and Volume-Hot Cereals category 69
Table 48: Brand Value and Volume-Ready-to-Eat Cereals category 69
Table 49: Brand Value and Volume-Granola/Muesli/Yogurt Bars category 70
Table 50: Brand Value and Volume-Bread Substitutes category 71
Table 51: Brand Value and Volume-Cheese-Flavored Crackers category 71
Table 52: Brand Value and Volume-Plain Crackers category 71
Table 53: Brand Value and Volume-Other Crackers category 72
Table 54: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 97
Table 55: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 98
Table 56: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 99
Table 57 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 100
Table 58: Market Definitions 102
Table 59: Category Definitions 103
Table 60: Category Definitions 104
Table 61: Category Definitions 105
Table 62: Category Definitions 106
Table 63: Channel Definitions 107
Table 64: Health & Wellness: Product Attributes-Food Minus 108
Table 65: Health & Wellness: Product Attributes-Free From 109
Table 66: Health & Wellness: Product Attributes-Functional & Fortified 110
Table 67: Health & Wellness: Product Attributes-Naturally Healthy 111
Table 68: Health & Wellness: Product Attributes-Food Intolerance 112
Table 69: Health & Wellness: Consumer Benefits-Health Management 113
Table 70: Health & Wellness: Analysis by Consumer Benefits 114
Table 71: Health & Wellness: Consumer Benefits-Performance 115
Table 72: Market Value for Baking Ingredients-by category (RM Million) 2011-2021 116
Table 73: Market Value for Baking Mixes-by category (RM Million) 2011-2021 117
Table 74: Market Value for Bread & Rolls-by category (RM Million) 2011-2021 117
Table 75: Market Value for Breakfast Cereals-by category (RM Million) 2011-2021 118
Table 76: Market Value for Cereal Bars-by category (RM Million) 2011-2021 118
Table 77: Market Value for Cookies (Sweet Biscuits)-by category (RM Million) 2011-2021 119
Table 78: Market Value for Dough Products-by category (RM Million) 2011-2021 119
Table 79: Market Value for Energy Bars-by category (RM Million) 2011-2021 120
Table 80: Market Value for Morning Goods-by category (RM Million) 2011-2021 120
Table 81: Market Value for Savory Biscuits-by category (RM Million) 2011-2021 121
Table 82: Market Value for Baking Ingredients-by category (USD Million) 2011-2021 121
Table 83: Market Value for Baking Mixes-by category (USD Million) 2011-2021 122
Table 84: Market Value for Bread & Rolls-by category (USD Million) 2011-2021 123
Table 85: Market Value for Breakfast Cereals-by category (USD Million) 2011-2021 124
Table 86: Market Value for Cakes, Pastries & Sweet Pies-by category (USD Million) 2011-2021 124
Table 87: Market Value for Cereal Bars-by category (USD Million) 2011-2021 125
Table 88: Market Value for Cookies (Sweet Biscuits)-by category (USD Million) 2011-2021 125
Table 89: Market Value for Morning Goods-by category (USD Million) 2011-2021 126
Table 90: Market Value for Savory Biscuits-by category (USD Million) 2011-2021 126
Table 91: Market Volume for Baking Ingredients-by category (Kg Million) 2011-2021 127
Table 92: Market Volume for Baking Mixes-by category (Kg Million) 2011-2021 127
Table 93: Market Volume for Bread & Rolls-by category (Kg Million) 2011-2021 128
Table 94: Market Volume for Breakfast Cereals-by category (Kg Million) 2011-2021 129
Table 95: Market Volume for Cakes, Pastries & Sweet Pies-by category (Kg Million) 2011-2021 129
Table 96: Market Volume for Cereal Bars-by category (Kg Million) 2011-2021 130
Table 97: Market Volume for Cookies (Sweet Biscuits)-by category (Kg Million) 2011-2021 130
Table 98: Market Volume for Dough Products-by category (Kg Million) 2011-2021 131
Table 99: Market Volume for Energy Bars-by category (Kg Million) 2011-2021 131
Table 100: Market Volume for Morning Goods-by category (Kg Million) 2011-2021 131
Table 101: Market Volume for Savory Biscuits-by category (Kg Million) 2011-2021 132
Table 102: Components of change- by Market 132
Table 103: Bakery & Cereals Sales Distribution in Malaysia- by Markets (RM Million), 2016 133
Table 104: Key Health & Wellness product attributes driving sales in Malaysia (RM Million) 134
Table 105: Key Health & Wellness consumer benefits driving sales in Malaysia (RM Million) 134
Table 106: Packaging Material (in Million pack units) 135
Table 107: Container Type (in Million pack units) 135
Table 108: Closure Type (in Million pack units) 136
Table 109: Outer Type (in Million pack units) 136
Table 110: Exchange Rates: (USD -RM), 2011-2021 137
Table 111: GDP Per Capita (RM) 137
Table 112: Population 137
Table 113: Consumer Price Index 137
Table 114: Age Profile (Millions of Persons) 137
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.