Global Energy Drinks Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by Type (Alcoholic and Non-Alcoholic), Product Type (Drinks, Shots, and Mixers), Packaging Type (Cans and Bottles), End-User (Kids, Teenagers, Adults, and Geriatric Population), Flavor (Unflavored and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Vending Machines, and Online Retail Stores), and Major Regions (North America, Europe, Asia-Pacific, Latin America Middle East, and Africa (LAMEA))

Market Overview

Energy drinks are beverages that contain a high level of stimulant ingredients like caffeine, ginseng, guarana, taurine, and others as well as sugar, vitamins or carnitine, and others. These products are promoted to boost energy levels and enhance physical performance and mental alertness. Energy drinks are widely popular as dietary supplements and consumed by teens, adults, and even the geriatric population.

According to Ken Research Analysis, the global Energy Drinks Market is expected to record a positive CAGR of ~8% during the forecast period (2022-2028) and is expected to reach nearly US$ 80 billion by 2028, owing to the growing demand for potential energy booster products like energy drinks which also improves physical and cognitive performance.

Adoption of a healthy lifestyle and growing demand for energy drinks for mental alertness are some of the factors driving the market growth.

• The increase in health-conscious consumers coupled with lifestyle changes, eating and drinking patterns, and taste preferences are anticipated to augment the growth of the Global Energy Drinks Market.
• The surge in demand for a variety of flavour energy drinks that are sugar-free and calorie-free and increasing efforts of manufacturers to introduce new energy drinks in the market to fulfil the demand of consumers is likely to boost the growth of the market.
• The Global Energy Drinks Market faces challenges due to stringent regulations laid by governmental bodies on energy drinks.  
• Governmental bodies such as The Food Safety and Standards Authority of India (FSSAI) and others laid strict regulations on energy drink products and regulated the amount of caffeine and others in the product, which may hamper the growth of the Global Energy Drinks Market.

The COVID-19 pandemic positively impacted the Energy Drinks Market owing to the increased demand for functional beverages, and healthy drinks that boost energy levels. Moreover, consumers are still engaged in various exercise regimes in their homes, which leads to the continued need for energy drinks products. In addition, the increased consumption of energy drinks and increased sales of the products through online channels has benefitted the growth of the Global Energy Drinks Market. 

Scope of the Report

The Energy Drinks Market is segmented by type, product type, packaging type, end-user, flavour, and distribution channel. In addition, the report also covers market size and forecasts for the four region's Energy Drinks Market. The revenue used to size and forecast the market for each segment is US billion.

Key Trends by Market Segment:

By Type:  Non-alcoholic segment held the largest share of the Global Energy Drinks Market in 2021, owing to the surging demand for functional drinks that boost energy and offer other benefits such as improved physical endurance, and others.

• The rising disposable income, changes in lifestyle, and high intake of non-alcoholic drinks are expected to fuel the demand for the segment in Global Energy Drinks Market.

By Product Type: Drinks segment accounted for the largest share of the Global Energy Drinks Market by product type in 2021, due to the growing demand for on-the-go drinks that boost energy levels and provides other health benefits.

• The increasing popularity of energy drinks among consumers as potential energy boosters and functional drinks that enhance physical and cognitive performance is anticipated to augment the growth of the segment in the market.

By Packaging Type: The cans segment accounted for the largest share of the Global Energy Drinks Market in 2021, owing to the growing demand for convenient and ready-to-drink beverages among consumers.

• The increasing preference for energy drinks in cans, especially metal cans, as they can be easily transported and are not easily breakable is likely to boost the demand for the segment in the Global Energy Drinks Market.

By Flavor: Flavored segment accounted for the largest share of the Global Energy Drinks Market in 2021, due to the availability of a variety of flavours like orange, apple, grape, lemon, and others in energy drinks.

• The growing demand for energy-boosting drinks in a variety of flavours among consumers is encouraging manufacturers to launch flavoured energy drinks is anticipated to propel the growth of the segment in the market.

By End-User: Adults segment accounted for the largest share of the Global Energy Drinks Market in 2021, due to the growing popularity of functional drinks like energy drinks among adults.

• The increasing involvement of adults in sports activities along with surging demand for energy drinks for mental alertness is likely to boost the demand for the segment in the Global Energy Drinks Market.

By Distribution Channel: Supermarkets/hypermarkets segment accounted for the largest share of the Global Energy Drinks Market in 2021, due to the high customer reach of these stores.

• The availability of a wide range of energy drinks of different brands in supermarkets or hypermarkets coupled with increasing demand for healthier options and energy-boosting drinks among consumers are anticipated to propel the growth of the segment in the market.

By Geography: North America region accounted for the largest share of the Global Energy Drinks Market in 2021, owing to the growing consumption of energy drinks in the region.

• The increasing popularity of energy drinks among teens and young adults along with rising marketing and promotional activities for energy drinks in the region is expected to augment the growth of the region.

Competitive Landscape

The Energy Drinks Market is highly competitive with ~150 players that include globally diversified players, regional players as well as a large number of country-niche players having their niche in Energy Drinks.

Regional players comprise ~60% of the total number of competitors, while the country-niche players comprise the second highest of the total number of competitors. Some of the major players in the market include Lucozade Ribena Suntory Limited, Otsuka Pharmaceutical Co., Ltd., AriZona Beverages USA, National Beverage Corp., Red Bull, Monster Energy Company, PepsiCo, Coca-Cola, Amway Corp., NOS Energy Company among others.

The leading global energy drinks companies such as NOS Energy Company, Red Bull, Monster Energy Company, and PepsiCo are highly focused on strategic product launches and are highly involved in promoting their products to hold their position in the market.

Recent Developments Related to Major Players 

• In February 2022, Red Bull launched the new Red Edition, with a watermelon taste in India. The new product is a perfect on-the-go drink and is available in retail stores like Reliance Retail, More, Spencer’s, Ratnadeep, and others as well as on online platforms such as Flipkart, Amazon, Swiggy Instamart, and others. The company aimed to expand its product portfolio and fulfill the demand of Indian consumers
• In February 2022, PepsiCo launched a new line of hemp-infused energy drinks under its Rockstar Energy Drink brand. The new product helps people relax as contain a combination of herbal ingredient. The drinks are available in three different flavors namely passionfruit, blueberry, and raspberry cucumber, and contain less caffeine in comparison to other Rockstar products. The company aimed to offer less energy hit and more relaxation products. 

Conclusion

The Global Energy Drinks Market is forecasted to continue a moderate growth, primarily driven by the surging demand for Energy Drinks in a variety of flavors to boost physical performance and enhance energy levels and mental alertness. The growing demand for functional and healthier beverages among consumers along with the increase in product launches by the manufacturers to fulfill the growing demand is anticipated to augment the growth of the market. Though the market is highly competitive with ~150 participants, global players control the dominant market share. 

Note: This is an upcoming/planned report, so the figures quoted here for a market size estimate, forecast, growth, segment share, and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for pre-booking clients, and the report delivered within a maximum of two working weeks.

Key Topics Covered in the Report

• Snapshot of the Global Energy Drinks Market
• Industry Value Chain and Ecosystem Analysis of the Energy Drinks Market
• Market Size and Segmentation of the Global Energy Drinks Market
• Historic Growth of the Overall Global Energy Drinks Market and Segments
• Competition Scenario of the Energy Drinks Market and Key Developments of Competitors
• Porter’s 5 Forces Analysis of the Global Energy Drinks Industry
• Overview, Product Offerings, and Strategic Developments of Key Competitors
• COVID-19 Impact on the Overall Global Energy Drinks Market
• Future Market Forecast and Growth Rates of the Global Energy Drinks Market and by Segments
• Market Size of Application/End-User Segments with historical CAGR and Future Forecasts
• Analysis of the Energy Drinks Market in Major Regions
• Major Production / Consumption Hubs in the Major Regions
• Major Production/Supply and Consumption/Demand Hubs in Each Region
• Major Country-wise Historic and Future Market Growth Rates of the Total Energy Drinks Market and Segments
• Overview of Notable Emerging Competitor Companies within Each Major Region 

Major Companies Mentioned in the Report

• Lucozade Ribena Suntory Limited
• Otsuka Pharmaceutical Co., Ltd.
• AriZona Beverages USA
• National Beverage Corp.
• Red Bull
• Monster Energy Company
• PepsiCo
• Coca-Cola
• Amway Corp.
• NOS Energy Company

Notable Emerging Companies Mentioned in the Report

• Dr. Pepper Snapple Group
• AB InBev
• Tenzing
• Starbucks Corp.
• G7Force  

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

• Energy Drinks Manufacturers
• Energy Drinks Raw Material Providers
• Nutritional Drinks Manufacturers
• Functional Drinks Manufacturers
• Beverages Companies
• Energy Drinks Packaging Services
• Packaging Equipment Manufacturers
• Investors in Food & Beverage
• Caffeine Producers
• Sweetener producers
• Food Safety Authorities
• Advertising Companies
• Alcohol Industry
• F&B Marketing Agencies
• Dietary Supplements Manufacturers
• F&B Research Institutes
• Sports & Event Management Companies
• Entrepreneurs in Beverage Industry
• Supermarkets & Hypermarkets
• Government Departments for Food Standards
• Online Retail Platforms

Period Captured in the Report

• Historical Period: 2017-2021
• Forecast Period: 2022E-2028F

Frequently Asked Questions

• What is the Study Period of this Market Report?

The Global Energy Drinks Market is covered from 2017-2028 in this report, which includes a forecast for the period 2022-2028.

• What is the Future Growth Rate of the Global Energy Drinks Market?

The Global Energy Drinks Market is expected to witness a CAGR of ~8% for the next six years.

• What are the Key Factors Driving the Global Energy Drinks Market?

The increasing demand for energy drinks for mental alertness, and enhancing physical and cognitive performance among consumers coupled with changes in lifestyle and eating and drinking patterns and growing demand for functional and energy-boosting beverages are expected to propel the growth of the Global Energy Drinks Market.

• Which is the Largest Type Segment within the Global Energy Drinks Market?

Non-Alcoholic held the largest share of the Global Energy Drinks Market.

• Who are the Key Players in Global Energy Drinks Market?

include Lucozade Ribena Suntory Limited, Otsuka Pharmaceutical Co., Ltd., AriZona Beverages USA, National Beverage Corp., Red Bull, Monster Energy Company, PepsiCo, Coca-Cola, Amway Corp., and NOS Energy Company, among others.