Gcc Car Rental Market

GCC car rental market, valued at USD 1.8 billion, is growing due to rising tourism, infrastructure expansion, and sustainable vehicle adoption in UAE, Saudi Arabia, and Qatar.

Region:Middle East

Author(s):Rebecca

Product Code:KRAD0328

Pages:89

Published On:August 2025

About the Report

Base Year 2024

Gcc Car Rental Market Overview

  • The GCC car rental market is valued at USD 1.8 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing number of tourists, business travelers, and the rise in urbanization across the region. The demand for flexible transportation options has surged, particularly in major cities, as consumers seek convenience and cost-effectiveness in their travel plans.
  • Key players in this market include the United Arab Emirates, Saudi Arabia, and Qatar. The UAE leads with the largest market share, attributed to its position as a global tourism hub, attracting millions of visitors annually. Saudi Arabia's expanding economy and infrastructure development also contribute significantly, while Qatar benefits from hosting international events, further boosting car rental demand.
  • Recent government initiatives across the GCC are promoting sustainability in the car rental sector, including incentives for rental companies to integrate electric and hybrid vehicles into their fleets. While there is no confirmed mandate for a minimum percentage of electric or hybrid vehicles by 2025, operators are increasingly adopting environmentally friendly transportation solutions in alignment with regional sustainability goals.
Gcc Car Rental Market Size

Gcc Car Rental Market Segmentation

By Type:The car rental market is segmented into Economy Cars, Luxury Cars, SUVs, Vans, Electric Vehicles, Hybrid Vehicles, Executive Cars, Multi Utility Vehicles (MUVs), and Others. Economy Cars hold the largest share due to their affordability and practicality for budget-conscious consumers. Luxury Cars and SUVs are increasingly popular among business travelers and tourists seeking enhanced comfort and style. The growing adoption of Electric and Hybrid Vehicles reflects a rising consumer preference for sustainable mobility options.

Gcc Car Rental Market segmentation by Type.

By Application:The market is categorized into Leisure/Tourism and Business/Commercial applications. Leisure/Tourism is the largest segment, driven by the influx of tourists in the GCC region, especially in the UAE and Qatar. Business/Commercial applications remain significant, as companies require rental vehicles for corporate travel and events. The ongoing trend of remote work and increased business travel continues to support demand in this segment.

Gcc Car Rental Market segmentation by Application.

Gcc Car Rental Market Competitive Landscape

The GCC car rental market is characterized by a dynamic mix of regional and international players. Leading participants such as Hertz Global Holdings, Inc., Avis Budget Group, Inc., Enterprise Holdings, Inc., Sixt SE, Europcar Mobility Group, Thrifty Car Rental, Dollar Rent A Car, National Car Rental, Alamo Rent A Car, Localiza Rent a Car, Green Motion Car and Van Rental, Fast Rent A Car (UAE), Yelo (Saudi Arabia), eZhire (UAE), Shift Car Rental (UAE), Budget Rent a Car (Middle East), Autolease (Qatar), Al Mulla Rental & Leasing (Kuwait), Al Wefaq Rent A Car (Saudi Arabia), Payless Car Rental (UAE) contribute to innovation, geographic expansion, and service delivery in this space.

Hertz Global Holdings, Inc.

1918

Estero, Florida, USA

Avis Budget Group, Inc.

1946

Parsippany-Troy Hills, New Jersey, USA

Enterprise Holdings, Inc.

1957

St. Louis, Missouri, USA

Sixt SE

1912

Pullach, Germany

Europcar Mobility Group

1949

Paris, France

Company

Establishment Year

Headquarters

Fleet Size

Revenue Growth Rate

Customer Retention Rate

Fleet Utilization Rate

Average Daily Rate (ADR)

Market Share by Country

Gcc Car Rental Market Industry Analysis

Growth Drivers

  • Increasing Tourism and Business Travel:The GCC region is witnessing a surge in tourism, with over 30 million visitors expected in future, driven by events like Expo 2020 in Dubai. Business travel is also on the rise, with the International Air Transport Association (IATA) projecting a 5% increase in business travel spending in the region. This influx of travelers significantly boosts the demand for car rentals, as visitors seek convenient transportation options to explore and conduct business.
  • Expansion of Urban Infrastructure:The GCC countries are investing heavily in urban infrastructure, with over $200 billion allocated for transportation projects in future. This includes the development of new roads, public transport systems, and smart city initiatives. Improved infrastructure enhances accessibility and convenience for car rental services, encouraging both residents and tourists to utilize rental vehicles for their mobility needs, thereby driving market growth.
  • Technological Advancements in Booking Systems:The car rental industry in the GCC is increasingly adopting advanced booking technologies, with a projected 40% of rentals expected to be booked online in future. Innovations such as mobile applications and AI-driven customer service are streamlining the rental process. This technological shift not only enhances customer experience but also increases operational efficiency for rental companies, contributing to market growth.

Market Challenges

  • Intense Competition Among Rental Companies:The GCC car rental market is characterized by fierce competition, with over 150 rental companies operating in the region. This saturation leads to price wars, which can erode profit margins. According to industry reports, average rental rates have decreased by 10% over the past two years, compelling companies to innovate and differentiate their services to maintain market share.
  • Regulatory Compliance Issues:Rental companies in the GCC face stringent regulatory requirements, including licensing, insurance, and safety standards. In future, compliance costs are expected to rise by 15% due to new regulations aimed at enhancing consumer protection and environmental sustainability. These increased costs can strain smaller operators, limiting their ability to compete effectively in the market.

Gcc Car Rental Market Future Outlook

The GCC car rental market is poised for significant transformation, driven by evolving consumer preferences and technological advancements. The shift towards sustainable practices, including electric vehicle rentals, is expected to gain momentum as environmental awareness increases. Additionally, the integration of contactless rental services will enhance customer convenience, catering to the growing demand for seamless experiences. As urbanization continues, rental companies will likely explore underserved markets, creating new growth avenues and adapting to changing consumer needs.

Market Opportunities

  • Growth in Electric Vehicle Rentals:With the GCC governments promoting electric vehicles (EVs) through incentives, the demand for EV rentals is projected to increase significantly. In future, the number of EV rentals is expected to rise by 25%, driven by consumer interest in sustainable transportation options and lower operational costs associated with electric vehicles.
  • Partnerships with Travel Agencies:Collaborating with travel agencies presents a lucrative opportunity for car rental companies. In future, partnerships are expected to increase rental bookings by 20%, as travel agencies can offer bundled services that include car rentals, enhancing customer convenience and driving sales for rental companies.

Scope of the Report

SegmentSub-Segments
By Type

Economy Cars

Luxury Cars

SUVs

Vans

Electric Vehicles

Hybrid Vehicles

Executive Cars

Multi Utility Vehicles (MUVs)

Others

By Application

Leisure/Tourism

Business/Commercial

By End-User

Individual Consumers

Corporate Clients

Government Agencies

Tour Operators

By Rental Duration

Short-term Rentals

Long-term Rentals

Operating Leases

By Booking Channel

Online Platforms

Offline Counters

Travel Agencies

Direct Rentals

By Payment Method

Credit/Debit Cards

Mobile Payments

Cash Payments

By Vehicle Age

New Vehicles

Used Vehicles

By Geographic Coverage

Saudi Arabia

United Arab Emirates

Kuwait

Qatar

Bahrain

Oman

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Transport, Civil Aviation Authority)

Car Rental Fleet Operators

Automobile Manufacturers

Tourism and Travel Agencies

Insurance Companies

Logistics and Transportation Companies

Real Estate Developers

Players Mentioned in the Report:

Hertz Global Holdings, Inc.

Avis Budget Group, Inc.

Enterprise Holdings, Inc.

Sixt SE

Europcar Mobility Group

Thrifty Car Rental

Dollar Rent A Car

National Car Rental

Alamo Rent A Car

Localiza Rent a Car

Green Motion Car and Van Rental

Fast Rent A Car (UAE)

Yelo (Saudi Arabia)

eZhire (UAE)

Shift Car Rental (UAE)

Budget Rent a Car (Middle East)

Autolease (Qatar)

Al Mulla Rental & Leasing (Kuwait)

Al Wefaq Rent a Car (Saudi Arabia)

Payless Car Rental (UAE)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Gcc Car Rental Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Gcc Car Rental Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Gcc Car Rental Market Analysis

3.1 Growth Drivers

3.1.1 Increasing tourism and business travel
3.1.2 Expansion of urban infrastructure
3.1.3 Rise in disposable income
3.1.4 Technological advancements in booking systems

3.2 Market Challenges

3.2.1 Intense competition among rental companies
3.2.2 Regulatory compliance issues
3.2.3 Fluctuating fuel prices
3.2.4 Economic downturns affecting travel

3.3 Market Opportunities

3.3.1 Growth in electric vehicle rentals
3.3.2 Partnerships with travel agencies
3.3.3 Expansion into underserved markets
3.3.4 Development of mobile rental applications

3.4 Market Trends

3.4.1 Shift towards sustainable rental options
3.4.2 Increasing demand for luxury rentals
3.4.3 Adoption of contactless rental services
3.4.4 Growth of subscription-based rental models

3.5 Government Regulation

3.5.1 Licensing requirements for rental companies
3.5.2 Insurance mandates for rental vehicles
3.5.3 Environmental regulations on emissions
3.5.4 Safety standards for rental operations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Gcc Car Rental Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Gcc Car Rental Market Segmentation

8.1 By Type

8.1.1 Economy Cars
8.1.2 Luxury Cars
8.1.3 SUVs
8.1.4 Vans
8.1.5 Electric Vehicles
8.1.6 Hybrid Vehicles
8.1.7 Executive Cars
8.1.8 Multi Utility Vehicles (MUVs)
8.1.9 Others

8.2 By Application

8.2.1 Leisure/Tourism
8.2.2 Business/Commercial

8.3 By End-User

8.3.1 Individual Consumers
8.3.2 Corporate Clients
8.3.3 Government Agencies
8.3.4 Tour Operators

8.4 By Rental Duration

8.4.1 Short-term Rentals
8.4.2 Long-term Rentals
8.4.3 Operating Leases

8.5 By Booking Channel

8.5.1 Online Platforms
8.5.2 Offline Counters
8.5.3 Travel Agencies
8.5.4 Direct Rentals

8.6 By Payment Method

8.6.1 Credit/Debit Cards
8.6.2 Mobile Payments
8.6.3 Cash Payments

8.7 By Vehicle Age

8.7.1 New Vehicles
8.7.2 Used Vehicles

8.8 By Geographic Coverage

8.8.1 Saudi Arabia
8.8.2 United Arab Emirates
8.8.3 Kuwait
8.8.4 Qatar
8.8.5 Bahrain
8.8.6 Oman

9. Gcc Car Rental Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Fleet Size
9.2.3 Revenue Growth Rate
9.2.4 Customer Retention Rate
9.2.5 Fleet Utilization Rate
9.2.6 Average Daily Rate (ADR)
9.2.7 Market Share by Country
9.2.8 Booking Channel Mix (Online vs Offline)
9.2.9 Market Penetration Rate
9.2.10 Customer Satisfaction Score (NPS)
9.2.11 Operational Efficiency Ratio
9.2.12 Percentage of Electric/Hybrid Vehicles in Fleet

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 List of Major Companies

9.5.1 Hertz Global Holdings, Inc.
9.5.2 Avis Budget Group, Inc.
9.5.3 Enterprise Holdings, Inc.
9.5.4 Sixt SE
9.5.5 Europcar Mobility Group
9.5.6 Thrifty Car Rental
9.5.7 Dollar Rent A Car
9.5.8 National Car Rental
9.5.9 Alamo Rent A Car
9.5.10 Localiza Rent a Car
9.5.11 Green Motion Car and Van Rental
9.5.12 Fast Rent A Car (UAE)
9.5.13 Yelo (Saudi Arabia)
9.5.14 eZhire (UAE)
9.5.15 Shift Car Rental (UAE)
9.5.16 Budget Rent a Car (Middle East)
9.5.17 Autolease (Qatar)
9.5.18 Al Mulla Rental & Leasing (Kuwait)
9.5.19 Al Wefaq Rent a Car (Saudi Arabia)
9.5.20 Payless Car Rental (UAE)

10. Gcc Car Rental Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government travel policies
10.1.2 Budget allocation for transportation
10.1.3 Preferred rental service providers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in fleet expansion
10.2.2 Budget for corporate travel
10.2.3 Partnerships with rental services

10.3 Pain Point Analysis by End-User Category

10.3.1 Availability of vehicles
10.3.2 Pricing transparency
10.3.3 Customer service quality

10.4 User Readiness for Adoption

10.4.1 Awareness of rental options
10.4.2 Comfort with technology
10.4.3 Demand for flexible rental terms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Cost savings analysis
10.5.2 User feedback for service improvement
10.5.3 Expansion into new user segments

11. Gcc Car Rental Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segment analysis

1.5 Key partnerships identification

1.6 Cost structure assessment

1.7 Competitive landscape overview


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience segmentation

2.4 Communication channels

2.5 Promotional tactics

2.6 Customer engagement strategies


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 Online distribution channels

3.4 Partnerships with travel agencies

3.5 Direct sales initiatives


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing comparison

4.4 Customer willingness to pay

4.5 Dynamic pricing strategies


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Emerging trends exploration

5.4 Feedback collection mechanisms


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback loops

6.4 Engagement through social media


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Customer-centric services

7.4 Competitive advantages


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Training and development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band strategies
9.1.3 Packaging options

9.2 Export Entry Strategy

9.2.1 Target countries analysis
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timelines
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from regional transport and tourism authorities
  • Review of car rental market statistics from government publications and trade associations
  • Examination of consumer behavior studies and travel trends in the GCC region

Primary Research

  • Interviews with executives from leading car rental companies operating in the GCC
  • Surveys targeting frequent travelers and expatriates regarding rental preferences
  • Focus groups with tourism industry stakeholders, including hotels and travel agencies

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including market reports and expert opinions
  • Triangulation of consumer insights with operational data from rental companies
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on tourism and business travel statistics
  • Segmentation of market size by vehicle type and rental duration
  • Incorporation of economic indicators such as GDP growth and disposable income trends

Bottom-up Modeling

  • Collection of rental transaction data from major car rental firms in the GCC
  • Estimation of average rental rates and utilization rates across different vehicle categories
  • Calculation of revenue projections based on fleet size and operational capacity

Forecasting & Scenario Analysis

  • Development of growth scenarios based on tourism recovery post-pandemic
  • Analysis of potential impacts from regulatory changes and environmental policies
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Leisure Car Rentals120Tourists, Travel Agents
Corporate Car Rentals90Business Travelers, Corporate Travel Managers
Luxury Vehicle Rentals60High-net-worth Individuals, Event Planners
Long-term Rentals50Expatriates, Relocation Specialists
Ride-sharing and Alternative Mobility40Urban Commuters, Mobility Service Providers

Frequently Asked Questions

What is the current value of the GCC car rental market?

The GCC car rental market is valued at approximately USD 1.8 billion, driven by increasing tourism, business travel, and urbanization in the region. This growth reflects a rising demand for flexible transportation options among consumers.

Which countries are the key players in the GCC car rental market?

What types of vehicles are most commonly rented in the GCC?

How is the GCC car rental market expected to grow in the future?

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